Shownotes
Is $100k a year a lot of sales on Amazon? Answer: Depends. Is $100k a lot of sales on Etsy? Answer: Depends. See understanding what selling those volumes with the cost structure you have in place will help you understand whether those are good numbers. You need to understand why the channel is making changes. Why the channel is adding/losing sellers. Master where you are, get the most from where you are and stop worrying about things you can not change. Takes some perspective.
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Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)
Cyndi: [00:00:00] So I talked to a lot of people over, um, you know, through the course of the day I’m building their businesses and they always talk about trust, value and relevancy. How much does your buyer trust you? Meaning that’s your conversion rates. So that buyer comes in when that buyer comes into your listing, they have to trust you that this is the right product for them.
Cool voice guy: [00:00:22] Do they focus on the people, the products, and the process of, here’s your host, Steven Peterson.
Stephen: [00:00:35] He wanted to talk a few moments about some sponsors scope from sellerlabs. Um, when’s the last time you created a listing? Right? And when you create that listing, you’ve got to come up with the keywords, right? It’s all key word dependent. I don’t care if it’s a private label or wholesale. You’ve got to get it right. Well, what’s the best way to get it right? And if you’re selling a similar product that’s really successful, you go and you take and use their keywords and that’s what scope does for you. So phenomenal tool brought to you again by seller labs. The leaders in technology, when it comes to Amazon right now, they are just crushing it with all their products, but scope allows you to get that listing right, get ranked for those key words as fast as possible. Therefore you get the sales. So go to [inaudible] dot com, forward slash scope.
Stephen: [00:01:24] Use the code word momentum, save a little bit of money, get some free key words to test, try it out and see if you see an improvement. If you don’t adjust, what’s cool about what I love about a seller labs is that you then message and say, Hey, I didn’t get this right tyler. Hey Jeff, this isn’t working right. What am I doing wrong? And Boom, you’re going to get the help you need and that’s what you’re going to get from solar lamps. And it’s a very special group that had been very. I’ve been very fortunate to be connected with them. And again, I look over time they’ve delivered every single time. You know, same thing I can say for Karen from solutions for ECOMMERCE. I mean, she’s been carrying my account for a couple of years now. Um, and our account, my wife and I, and she really does handle things for us.
Stephen: [00:02:06] Um, I mentioned, uh, just last week we created a new listing with, I forget how many variations, but again, all the flat files uploaded done as I needed. I pop in, so she’ll send me a template, I pop in some information and then boom, it’s handled await. These pictures weren’t done right, blah, blah blah. This UPC needs to poom modified, adjusted. And again, the communication’s been phenomenal too. I get an email back saying, hey, this was done or this, you’re missing this, Steve. Hey, you gotta do this. So, you know, we have those challenges too and that’s why I like working with somebody who’s been doing it. I’ve been doing it for a long time to do, you know, Karen also does listings for Ebay. Yup. Lots of them. So if you want to build out that channel, which of course you should, it’s q four, you should be selling everywhere.
Stephen: [00:02:50] You can, um, Karen can help you with that too. So you gotTa tell her I’ve sent you. So you’re going to go to solutions four ecommerce forward slash momentum. You’re going to save 50 bucks every single month. You gotta to save that $50, but more importantly, you’re going to get an inventory health report. Um, did you just get hit with monthly longterm storage fees? Well, guess what? If you haven’t, they’re coming. You want to get that inventory right and she can help you with that. You’ve got to tell her I sent you again, solutions. The number for ecommerce forward slash momentum will get you into that. Save the 50 bucks. Get that inventory health report though. That’s really, really important. Get that going right away and I don’t want to miss my coach when it comes to retail arb or online or when I have a question and I do.
Stephen: [00:03:29] Not that we don’t, we don’t really do much of it anymore, but when I do have a question, I go to Gaye Lisby because why? Because she’s really. She is a coach. I mean, she’s really phenomenal, but she also puts out a daily list and you’re going to get that list five days a week. You’re gonna get tons of leads, the number of, uh, agreed to amount that you’re supposed to get. She lives. She usually gets to those in the four days and then the fifth day seems to be a bonus most of the time. Phenomenal Group, small amount of buyers where this list is going to end, the best thing is the nuggets that you learn. Hey, why is the red one better than the blue? One? Gaye can help you with those questions. I saw. Hey, I got, um, I got to the dreaded letter about a brand.
Stephen: [00:04:08] Here’s the, here’s the way you approach it. Hey, receipts. Um, how do you, what’s the best practice? I saw her leading instructions, teaching me the accountant how to do a better job with it. And it’s phenomenal. So it’s Gaye Lisby. He’s made a million dollars selling. I’ll have the link in here. You’ve got to use the link and it does help me. I don’t want to say it that way, but it’s part of amazing freedom with Andy, slam inslee, Ron Hirsch, corn, and nate’s lamins. So, you know, you can trust. Okay, so come back to the website. Take a look at it and you will get a savings and you can get two weeks free right now only through my link. You get two weeks free. Try it. You don’t like it? I get it back off, but right now is the time to make money. Get cash flow going right now.
Stephen: [00:04:54] And so join you. Get two weeks free. The only way you’re going to get the two weeks praise. If you use my link, it’s on this episode. Come on out and give it a try. You will not be disappointed again. You’re going to see me in there. So reach out if I can help you too. Let’s get into the podcast. Welcome back to the ECOMMERCE momentum podcast. This is episode 353. Cindy Zlatko. Now you’re gonna. Hear that naming and be like, hey wait, wait. Where do I know that name? She goes by amazing taste. You’ve seen her out on youtube. You’ve heard of amazing taste stores. Um, longterm seller sells on Ebay, Amazon, Poshmart, Maccari, etsy, a sales and a lot of different places does coaching. So that’s probably where you recognize her from. Um, but man, there’s some really key takeaways from this interview that you really need to listen to. If you’re in a relationship, this is a great episode for you. If you’ve been thinking about, could I work with my significant other, this is a great episode for you. If you’re thinking that it’s hard selling on Amazon, it’s hard selling. Anybody hate me, they eat those
Speaker 4: [00:05:58] platforms hate me. Um, this is a great episode for you to get some perspective and it’s the takeaway that I get from Cindy is she has a lot of perspective and I think that if you apply that perspective to a whole bunch of things, it’s almost that being grateful and recognizing what you have not what you don’t have will change a whole bunch of things for you and a man. I, I just think she does a great job with it and I’m very, very impressed with it. Let’s get into the podcast. Alright, we’ll come back to the ECOMMERCE momentum podcast. We’re excited about today’s guest. This guest’s name has come up actually several times over the last couple of years, but it was at a conference and somebody took the initiative to introduce me to them and I always appreciate that because when somebody comes with somebody else’s recommendation, especially face to face, it gives that person an acknowledgement of the contribution they made in their life and that’s very cool because that just incents you to do it more so very excited about this. Welcome Cindy Gelatto. Welcome Cindy.
Cyndi: [00:07:01] Thank you. I’m happy to be here.
Speaker 4: [00:07:05] It is very cool. When somebody took the time to bring me to you say, hey, that’s not the first time you brought up your name, but it was just so cool that he thought, well enough of you for what you’ve done in his life. Do you get that? I mean, that’s kind of cool, isn’t it?
Cyndi: [00:07:20] Oh, absolutely. This ecommerce world, the community has so many amazing people and I’ve been very blessed to have been able to be a part of so many different people’s journeys. I’m Brian who you spoke with and just so many people along the way and being able to be a part of their businesses and help them grow and watch them succeed. It’s been amazing.
Speaker 4: [00:07:46] It’s kind of humbling in a way, isn’t it?
Cyndi: [00:07:49] Very much so that I am able to talk to them and that they want to hear what I have to say and they want to see here those insights. It’s incredibly humble.
Speaker 4: [00:08:01] Well, the other thing is, is that they’re looking for. They’ve seen. You’ve had a lot of success and so I guess let me qualify a couple of things. First off, you can hear my voice. I’m nursing a cold or a cough or something like that, so I will turn my mic off and cough my brain cell. But Cindy has a business called amazing taste and that’s probably where people are, like, they’re not connecting with the name and they’re going to say, oh wait, I know I’ve seen your posts. You post a lot of stuff. Um, and you’ve been around for a little while. This isn’t new for you, is it?
Cyndi: [00:08:28] No, no. I have been been selling on Ebay for 16 years now and her
Speaker 4: [00:08:35] and in like years like, or an Ebay years, you’re like 88 or something. Exactly.
Cyndi: [00:08:41] And have lived to tell the tale. So yes. And a part of the community back when it was the Ebay community boards. So from the beginning. So absolutely. Um, I was under a different name for a few years in the beginning, but under amazing taste for a very long time now
Speaker 4: [00:08:58] when, when you think back to the Ebay of old Ebay have now to be fair, right? Amazon didn’t really exist in its form, right? It was probably a book thing way back then, you know, probably just sell them books. Um, it didn’t have none of the, I’m going to stretch. I mean, almost none of the retailers had real, uh, on ecommerce sites. It was, you know, there are, there were some, the magazine companies went online, right? The catalog companies, but there wasn’t the same. So ebay really had, um, had had it all potential. And I’m not a negative guy because I do love Ebay. I sell a ton. We’ve got, and I’m not bragging, but we got 5,000 skews, so we’re a large salary. We’ve been selling forever. We have more than one account, but, but when you think back to the days of old versus the days of new, how, how do you see, how do you stay motivated and not get discouraged?
Cyndi: [00:09:59] Oh Gosh, I think I see more potential now. And then I did that.
Speaker 4: [00:10:05] Well, that’s interesting and I would agree with you, but I want to hear why, why you would say that.
Cyndi: [00:10:10] So back in the day, back in the days of the day, um, you know, somebody would come onto either, I mean, I started most listings, didn’t have pictures and there was no paypal, there was no Ebay brand. People didn’t know what he was. And so you were really asking somebody to come onto the internet, which was still fairly new trust that what you said in a listing was what you were actually selling because there were no pictures. And then to send you a personal check through the mail and then hope that several weeks later what they received was what you were selling. There...