CRMs, Customer Relationship Management - more specifically the technology and the platform for managing and supporting customer relationships is supposed to help us streamline our marketing, outreach and lead generation. But more often than not companies invest lots of money into systems that their employees never use. Why? Because they chose the wrong platform.
Listen in as I talk with Reuben Swartz, founder of Mimiran, a CRM for people who hate sales.
He tells us how he went from hating sales and networking to enjoying it once he created a platform that worked!