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Winning in the new ABNormal - Guest: LEIGH JACOBS, Co-Founder, NuVoodoo
Episode 134Bonus Episode9th November 2020 • Brandwidth On Demand • David Martin & Kipper McGee
00:00:00 00:51:31

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Why were the recent political polls so far off again? What does this mean for radio measurement and ratings? 

We ask Leigh Jacobs, a prominent research and perceptual wizard why, and what radio can do about it. Leigh got his start with a 15-year career as Program Director for AC, Hot AC, and Classic Rock stations in Louisville, Detroit, Baltimore, and Philadelphia, and for iconic talk station New Jersey 101.5.

After nearly a decade as EVP of Research for Critical Mass Media for nearly a decade, VP, Research, for the Tribune Company. Now, as EVP and co-founder of NuVoodoo Media Services he heads the company’s perceptual studies services, analyzing consumer research for radio stations and other media.