Working at a full-time job while attending college at night my guest Melissa Swink was focused on her 7 year plan.
Although thankful to have survived the housing market crash of 2008 with her office job intact she was quickly losing interest and realizing it was not the role she wanted long term.
Now in her mid-20s looking for freedom and more autonomy in her life Melissa saved up some money and made the decision to hand in her 2 week notice. With no plan in place, just a dream to create something she got out there and made the right connections.
It was through one particular connection that she stumbled upon the world of virtual assistance and her genuine passion. Since then she has built her company to 6-figures and is well on her way to 7.
If you are ready to save time and make more money, then grab your pen, paper and let’s get you started down the path to your own quantum revenue expansion.
Ursula’s Takeaways:
Intro (00:00)
The Path Of Synchronicity (9:00)
Annual Income Became Monthly Income (11:49)
Trading Dollars For Hours (16:28)
Connecting With Others Who Complement Your (19:39)
Record Breaking Months (21:38)
Moving Beyond My Circle To Learn More (25:31)
About Melissa Swink:
Melissa Swink, founder of Melissa Swink & Co., is a business and time management consultant, speaker, and trainer who is dedicated to helping entrepreneurs save time and make more money. Melissa and her team of dedicated virtual assistants also provide administrative, marketing, and social media support to business owners. She believes in the importance of maximizing work time so there is more space for other priorities in life. Melissa isn’t a coach - and that’s what sets her apart.
Connect with Melissa:
Website: https://www.melissaswink.com
Facebook: https://www.facebook.com/MelissaSwinkCo/
LinkedIn: https://www.linkedin.com/in/melissaswink/
Instagram: https://www.instagram.com/melissaswinkco/
FREE GIFT:
Cut your time in half and double your income FREEBIE - https://www.melissaswink.com/more
About Ursula Mentjes
Ursula Mentjes is an award-winning Entrepreneur and Sales Expert. She will transform the way you think about selling so you can reach your revenue goals with less anxiety and less effort! Ursula specializes in Neuro-Linguistic Programming and other performance modalities to help clients double and triple their sales fast.
Honing her skills at an international technical training company, where she began her career in her early twenties, Ursula increased sales by 90% in just one year. Just 5 years later, when the company’s annual revenue was in the tens of millions, Ursula advanced to the position of President at just 27. Sales guru Brian Tracy endorsed her first book, Selling with Intention, saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Ursula is also the author of One Great Goal, Selling with Synchronicity and The Belief Zone, which received the Beverly Hills President’s Choice award. Her Podcast, Double Your Sales NOW, is available on iTunes, iHeartRadio and other outlets.
Ursula also serves as Past Statewide Chairperson of the NAWBO-CA Education Fund and Past President of NAWBO-CA. She is the recipient of the SBA’s Women in Business Champion and a recipient of the Willow Tree’s Extraordinary Example and Extraordinary Entrepreneur Awards, the NAWBO-IE ANITA Award, chosen as PDP’s Extraordinary Speaker, PDP’s Business Woman of the Year, the Spirit of the Entrepreneur Awards Finalist and the President’s Lifetime Achievement Award from two Presidents. She has shared the stage with bestselling author Loral Langemeier, Les Brown, Tom Antion, Lisa Nichols, Giuliana Rancic and many others! Her clients include Aflac, Ebenezer and Fairview Hospitals, New York Life, Paychex and more! She holds a B.A. in Psychology and Communication from St. Olaf College and an M.S. in Counseling Psychology from California Baptist University.
Social Links:
LinkedIn: https://www.linkedin.com/in/ursulamentjessalescoach/
Facebook: https://www.facebook.com/UrsulaSalesCoach
Instagram: @ursulaincorporated!
Twitter: @ursulamentjes
Join Quantum Revenue Expansion Private Facebook Group: www.facebook.com/groups/quantumrevenueexpansion/
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Hey everyone, and welcome back to quantum revenue
Unknown:expansion, the podcast super excited to have you back with us
Unknown:today and you're gonna love. Melissa swank is with us we're
Unknown:gonna be talking about scaling your business beyond your, your
Unknown:own capacity. Let me say that again, scaling your business
Unknown:beyond your own capacity. In other words, you can't do it
Unknown:alone. Why would you want to? What have you done to collapse
Unknown:time and get there even faster? So we're gonna talk about all of
Unknown:that today. So Melissa, welcome to the show.
Unknown:Thank you so much. I'm excited to be here.
Unknown:I'm so excited to have you here. You. I've just it's been amazing
Unknown:watching the evolution of your business and your business
Unknown:growth and you growing as a CEO. So I know you're going to be
Unknown:super inspiring to our listeners today. And to our listeners all
Unknown:over the world. We love you. We're so glad you're here with
Unknown:us. And definitely grab a pen and notepad, you're going to
Unknown:take some notes, I'm sure that during this time today, and
Unknown:really listen for you know what resonates. Even if you take away
Unknown:one or two things that you can implement immediately in your
Unknown:business, it's going to make a big difference in terms of the
Unknown:domino effect, and starting to move things forward. Before we
Unknown:get to Melissa, though, really quickly, if you haven't yet, go
Unknown:to Ursula inc.co Quantum revenue expansion, the masterclass, it's
Unknown:on my homepage, super easy to download our free course. And I
Unknown:do three things, one create, you get to create your brand new
Unknown:quantum revenue container to turn your annual income into
Unknown:your monthly income. So if you're like I don't, I don't
Unknown:know how to do that. We're gonna talk about how Melissa is doing
Unknown:that right now. If you're if you want to do that for yourself,
Unknown:this course is for you. Second, we're going to talk about how to
Unknown:uplevel your pricing packages and marketing. And third, I'm
Unknown:going to show you how to collapse time and reach your
Unknown:quantum revenue goal even faster. So you've got Ursula
Unknown:inc.co. And it's right there, I made it super easy. It's
Unknown:literally right on the homepage. So you can just put your
Unknown:information in and get the free class. From there. You know, I
Unknown:have to tell you, the journey of the 2x intensive has been
Unknown:amazing over the last year and just seeing our clients come
Unknown:through make the shifts to axing their sales and taking 10 or
Unknown:more hours off per week has been incredible. If you feel appalled
Unknown:you kind of like yeah, or so I've been wanting to come and
Unknown:wondering about it, you can go to Ursuline inc.co, forward
Unknown:slash apply. And there's a quick little page to fill out takes
Unknown:you like three minutes max, probably like one minute for my
Unknown:fast typer send us your information, and we'll schedule
Unknown:some time to chat about it. What I can tell you is that it makes
Unknown:it it's a shifter it shifts your beliefs about time and creating
Unknown:the revenue expansion that you've been dreaming about. So
Unknown:if you feel the poll, felt the application we'll get some time
Unknown:on the calendar with you. All right, I think I got all the I
Unknown:got all the things, Melissa. So we're gonna dive in.
Unknown:Right? Yes.
Unknown:I love this podcast so much. I just want to say that it's just
Unknown:so much fun. Melissa, you are. You're an amazing soul. I love
Unknown:how you show up in the world. You always bring light to
Unknown:everything you do in our community and how you support
Unknown:people. Melissa swank is the founder of Melissa swing
Unknown:company. She's a business and time management consultant, a
Unknown:speaker and trainer who is dedicated to helping
Unknown:entrepreneurs save time and make more money. Yeah. Like that's
Unknown:why have you listen, her team of dedicated virtual assistants
Unknown:also provide administrative marketing and social media
Unknown:support to business owners. She believes in the importance of
Unknown:maximizing work time, so there's more space for other priorities
Unknown:in life. She's not a coach, and that's what sets her apart. And
Unknown:yeah, so but you have that mindset of a coach, you have
Unknown:that mindset of, of that point of revenue growth. So let's
Unknown:start with your story. Melissa, tell us like, what, how did you
Unknown:end up in this amazing world, this very needed world right now
Unknown:that we live in a virtual assistant?
Unknown:Sure, absolutely. So I have always been on a somewhat
Unknown:alternative path in life. So for instance, after high school, and
Unknown:I was an honors student in high school, and pretty much the rest
Unknown:of my peers went straight to, you know, a university for your
Unknown:college. That was the path that we were all on. I deviated from
Unknown:that path, actually, and ended up working a full time job and
Unknown:attending college during the evenings. So yeah, so I was on
Unknown:the seven year plan. So I worked a full time job. I started as an
Unknown:office assistant. And then I got a another position that was
Unknown:operations and logistics. And I worked in that position for
Unknown:about seven years at a building materials company in here in
Unknown:Green Bay, Wisconsin. That's where I'm from. And during that
Unknown:time, of course, we were in the housing market crash in 2008. So
Unknown:that was a rough time to be in that type of industry. So on on
Unknown:one hand, it was very helpful for me to have survived a lot of
Unknown:layoffs during that time, but I kept I enjoyed the work that I
Unknown:was doing less and less and during that time, so just While
Unknown:myself in a role that was not a good fit for me, morale, of
Unknown:course was really low, there was a lot of, you know, troubled
Unknown:waters that we had gone through. And I just got to a point where
Unknown:I knew I needed to do something else, it was just time to step
Unknown:away. And there weren't a lot of opportunities at the company at
Unknown:that time, because, again, we're in survival mode. Right? Right.
Unknown:So 2012 rolled around, and I saved up a little bit of money,
Unknown:and gave my two week notice. And that was extremely uncommon at
Unknown:that company, like they were all lifers there. So, uh, you know,
Unknown:of course, you know, unless they were laid off, or they retired.
Unknown:That was, I mean, you just stayed there forever. So I
Unknown:jumped off the island. And people kept asking me, Well,
Unknown:where are you going? What are you going to be doing? And I
Unknown:didn't have any answers for them. I just said, you know, I'm
Unknown:not sure what's next for me, I just want to do something
Unknown:different. And really, what I was looking for was more time,
Unknown:freedom, more autonomy in my life. So actually, my first week
Unknown:of being jobless, I met a business consultant who invited
Unknown:me to assist him on a process improvement project with a
Unknown:company he was working with in the area. And I say that, you
Unknown:know, when I, when I tell this story, I highlight that because,
Unknown:you know, really, if there's one common theme of my
Unknown:entrepreneurial journey, it's been that the right
Unknown:opportunities have always shown up at the right time. So here I
Unknown:am, like, in my mid 20s, and just like, I don't have a job, I
Unknown:quit my job, and the economy's not great, and I don't have a
Unknown:plan. And, you know, something led me to purchase a ticket to
Unknown:that luncheon that my local Chamber of Commerce put on,
Unknown:something led me to sit next to that gentleman at the table.
Unknown:And, you know, I just happened to be the perfect person with
Unknown:that skill set he needed for this job that he was working on.
Unknown:So when I was working on that process improvement project, I
Unknown:was introduced to the concept of a virtual assistant, I had never
Unknown:heard of it before. And I immediately knew that was the
Unknown:solution to so many of the challenges that business owners
Unknown:were facing. Because, you know, in my work with a consulting
Unknown:project, it just became very apparent that these people knew
Unknown:what they wanted to be doing. They knew what they should be
Unknown:doing. There just weren't enough hours in the day to do it. And
Unknown:they couldn't necessarily justify hiring a formal
Unknown:employee. So in August of 2012, I decided to start a virtual
Unknown:assistant business, I'm like, this is perfect. And, you know,
Unknown:again, opportunities came together, and I attended a
Unknown:networking function and met the owner of a co working space in
Unknown:our area. And he was like, you really need to come down to our
Unknown:space, because there are a ton of freelancers and business
Unknown:owners who need your help. So that was really the start of the
Unknown:business. Wow, I love it. Yeah. And thank you.
Unknown:I love what you shared, too, that you followed, you followed
Unknown:the path of what I would call synchronicity of the right
Unknown:opportunity, showing up a note, like stepping into what you
Unknown:wanted. And you had to step away from a paycheck. Where you could
Unknown:have been a lifer, as well, like that was safe. And yet there was
Unknown:something in you that said, I meant from our I'm not surprised
Unknown:you're an honor student like I would have, I would have guessed
Unknown:that. It took a different path. Because I feel like especially
Unknown:like students today, are we forcing everyone into a box that
Unknown:doesn't fit? Where is our entrepreneurial school? Anyway,
Unknown:that's a whole other topic. But yeah, I agree. And look at where
Unknown:you are. So I just want to highlight that you said the
Unknown:right opportunities have always shown up at the right time. And
Unknown:I think for our listeners out there, that happens when you
Unknown:have a clear goal, or at least a knowing of what you want next.
Unknown:And so, so when you went to the co working space, Melissa, I
Unknown:mean, did you have your website set up? So your business was up
Unknown:and running at that point, right?
Unknown:Sort of I basically I had a business plan. And I made a
Unknown:business card I think that was about as far as I had gotten.
Unknown:And I was pretty clueless at that point. I I needed to figure
Unknown:out you know, making a contract and then do I invoice people?
Unknown:You know, at the end of a month, how do they pay me you know, it
Unknown:was just all the little logistics that I pretty much
Unknown:built the plane as I was flying it so yeah, just you know what
Unknown:Google is only a search away you can find so much information
Unknown:with just the search of a button. So
Unknown:yeah, yeah, I love that because you know, there was a day before
Unknown:email cell phones like oh, like people there were no websites at
Unknown:one time right and so we might make up we can make a lot of
Unknown:boundaries and you know, blocks that maybe aren't don't exist.
Unknown:So I think that's a great lesson. Like wherever you are in
Unknown:business right now is perfect. Just keep going like don't get
Unknown:stuck on I should be like this or I should be ahead or I should
Unknown:should should. No don't let the show go and just go go from
Unknown:where you are today. So okay, so many things. All right. So when,
Unknown:think of a moment in your business, I know you've been on
Unknown:this momentum, you have a lot of momentum in your business right
Unknown:now. And it's expanding to new clients. And to me, it sounds
Unknown:like you almost have you have a list of prospects are waiting to
Unknown:get appointments with you, which is very registered managing all
Unknown:this. You're growing your company, you're growing your
Unknown:team, lots of happening. Yep. Was there a moment when your
Unknown:annual income became your monthly income? Or a moment
Unknown:where there was more money at the end of the month and bills
Unknown:that needed to go? Like, yes, yes, this is happening, the
Unknown:business that I wanted, when I started, it is happening. Tell
Unknown:us about that moment?
Unknown:Yeah, absolutely. So you know, just backtracking a bit. I
Unknown:worked on my own for about the first six years of my business.
Unknown:And so, um, you know, I, my DIY is very ingrained in our family.
Unknown:You know, like I said, I'm from Green Bay, Wisconsin. Word
Unknown:Midwesterners here, there's a lot of, you know, hard work, you
Unknown:know, put your nose to the grindstone, get it done. So I, I
Unknown:was DIY for the first six years of my business before I started
Unknown:building the team. So really, at that point, is, you know, during
Unknown:those years, I had very low overhead, because it was, you
Unknown:know, maybe pay for a software subscription here or there, but
Unknown:I worked on my own. So as I started to really look at
Unknown:growing and scaling the business, you know, that
Unknown:requires investment. I mean, I had to really shift from, you
Unknown:know, in May, and be willing to invest in putting systems in
Unknown:place purchasing software for me and my team members, and also
Unknown:building the team. So, you know, when we, when I look at, when my
Unknown:monthly income became, or my annual income became my monthly
Unknown:income, I would say, so we hit that pretty much in May of this
Unknown:year, if I'm looking strictly your dollar amount. Yeah. And so
Unknown:that was really exciting for us. And we've been doing a lot of
Unknown:investing since then, because I want to continue to grow in a
Unknown:scalable and sustainable way. So I kind of liken it to, you know,
Unknown:working on pudding going from a two lane highway to an
Unknown:expressway. So we've been doing, we've been investing in more
Unknown:systems, more team members, we're a team of 11, including
Unknown:myself now. So going from on my own to team of 11 has been huge.
Unknown:Yes, awesome. But I mean, even for me, personally, I'm actually
Unknown:working fewer hours than I was in the past. So I probably work
Unknown:about 25 to 30 hours a week, right now, which is great, I
Unknown:have a seven year old daughter, so I pretty much login once she
Unknown:gets on the bus in the morning, and log out when it's time to
Unknown:get her off the bus in the afternoon. I don't work
Unknown:evenings, I don't work weekends, unless I want to if there's a
Unknown:project that I'm excited about, and I want to work on. But
Unknown:that's been a big difference. Because you know, back in the
Unknown:very first version of my business model, it was trading
Unknown:dollars for hours. And I see that with a lot of my clients,
Unknown:and I'm sure some of your listeners can resonate with
Unknown:that, where I was really stuck in that trap of, I can only make
Unknown:as much money as the number of hours that I can work. And when
Unknown:you have young children at home, that's really hard, especially
Unknown:during this season of COVID where you can, you can find
Unknown:yourself in quarantine, you know, in a minute. So, so that's
Unknown:been huge. And then also just having that flexibility now
Unknown:where, you know, we aren't, you know, stretch show tight, where
Unknown:you know, we have enough to pay our bills, and not a whole lot
Unknown:of extra. You know, as the business has grown, especially
Unknown:in the last year, we're enjoying a lot more hobbies. Now, as a
Unknown:family and individuals. I started a book club earlier this
Unknown:year. And that's been really fun to just get out and connect with
Unknown:other people, especially since I work from home, it's good to get
Unknown:out, started taking dance lessons over the summer. So
Unknown:that's been really fun. You know, my family, my husband and
Unknown:my daughter on a bowling league. So there's been a lot of fun
Unknown:stuff that has come as a reward from growing this business
Unknown:alongside investing in it for the long haul. Yeah,
Unknown:well, I think that's beautiful to have that that equal amount
Unknown:or, you know, close to have I'm getting my time back, how am I
Unknown:going to spend it? And because that has a domino effect. Like
Unknown:when you start to have fun in your business again, it affects
Unknown:everything, right, that's what you do for your clients. You
Unknown:give them their their time back. And so I want to I want to
Unknown:really key in on that. What was the biggest myth about money and
Unknown:revenue that you had to overcome? And you know, you
Unknown:talked about growing up in the Midwest, you and I of course
Unknown:have shared that. Right. And a lot of those beliefs go packers,
Unknown:by the way, Luke? I am not anyway packers guy.
Unknown:Yeah, we have to give a shout out to the Packers for sure.
Unknown:Oh my gosh. Right. And, and, you know, growing up with some of
Unknown:those those values of have to work really hard. I'm sure
Unknown:you're going to outpace a lot of people in your community in
Unknown:terms of how much money you're going to be making. You're just
Unknown:it's like a different, different world. So for our listeners,
Unknown:like sure, what was the biggest myth about money and revenue you
Unknown:had to overcome? And how have you overcome that? And how we
Unknown:need to do
Unknown:that? Yeah, absolutely. So actually, my parents were both
Unknown:business owners as I was growing up as well, and they did
Unknown:everything themselves. They never ended up hiring employees
Unknown:or team members or anything. You know, they were just if you want
Unknown:it done, right, you do it yourself. And so that's where I
Unknown:started. And so again, like I had said, I was basically
Unknown:trading dollars for hours, like working, you know, doing
Unknown:administrative work, marketing work for business owners. And I
Unknown:actually went to a retreat back in March of 2018. And the the
Unknown:coach who was running the retreat at the time said, Can
Unknown:you double your hours if you want to double your income, and
Unknown:I was like, That would be crazy. Like, it just made me nauseous
Unknown:thinking about it. And then it occurred to me that I had this
Unknown:idea that, you know, the more money that I wanted to make, the
Unknown:harder that I would have to work. So I just was sitting in
Unknown:this comfort zone of like, this is good enough, you know, we can
Unknown:pay our bills. You know, I'm just gonna stay here, because I
Unknown:don't want all that responsibility that comes with
Unknown:having a big, you know, sizable business. So that was definitely
Unknown:a myth that I had to overcome was that, you know, the more
Unknown:revenue means more work. Yeah. So, yeah, that was a big one for
Unknown:me. You know, and I don't think that this is necessarily a myth,
Unknown:but it's something that definitely showed up for me and
Unknown:I hear clients talk about this, and colleagues of mine and other
Unknown:industries is, you know, having a fear of paying taxes was
Unknown:something like, I'm like, Oh, if I keep my income under this, I
Unknown:know that my tax bill will be that. And that seems like a
Unknown:doable number for me. You know, it's I kind of subconsciously,
Unknown:like, stayed around that level, like, this is my comfort zone. I
Unknown:don't want to go outside of that comfort zone. So but yeah, I
Unknown:think, you know, if you learn to manage your money, well, in your
Unknown:business, the tax thing isn't really an issue. Yeah,
Unknown:yeah. We were talking about that yesterday, right at the CEO day,
Unknown:we're talking remote talking about how to maximize your tax
Unknown:advantage and really how to use all those all those avenging
Unknown:definitely keep thinking I want to have someone want to have
Unknown:someone on the podcast talk about that, because yeah, I
Unknown:agree. Way for sure.
Unknown:I agree. I know a lot of women who purposely will only make a
Unknown:certain amount, because, you know, they, they're afraid of
Unknown:risking something, once they go over a certain amount, whatever
Unknown:that amount is for them. I've also had clients in the past
Unknown:where they're maybe on Social Security disability, and, you
Unknown:know, they they know that if they make more than a certain
Unknown:dollar amount, those benefits go away. So there's just a lot of,
Unknown:you know, sometimes outside factors that we just need to be
Unknown:brave, and, and step forward and be not be afraid to let go of
Unknown:that ledge. Yeah. Yeah,
Unknown:let go. So target, you know, going in that direction, what
Unknown:are the top what are your two top up, I can say it top two
Unknown:tips for busting through an income ceiling. And you've been
Unknown:busting you, you keep busting through an income ceiling. So
Unknown:what would you say to someone who's, you know, at 5000 a month
Unknown:and wants to bust through 10,000? Or that 10,000? And they
Unknown:want to bust through 15,000? or more?
Unknown:Sure, absolutely. So there's a couple of really key things that
Unknown:I did, you know, in addition to building the team, and having a
Unknown:more scalable business model, like we talked about, I think,
Unknown:also just reevaluating my packages and my pricing and
Unknown:putting together some higher end offers. You know, when when I
Unknown:was only offering virtual assistant services, you know, we
Unknown:were charging, you know, the appropriate amount that would be
Unknown:like a bookkeeper or graphic designer or something like that
Unknown:for those services. But then when I started offering some
Unknown:consulting services as well, it was strategy work that I was
Unknown:already doing with my clients, I guess, kind of not for free. But
Unknown:you know, at a VA rate, I started looking at that, like,
Unknown:this is a value that somebody is willing to pay for. So, you
Unknown:know, I started offering some strategy sessions, I also have a
Unknown:90 day program that I offer. So you know, see if you can find a
Unknown:way to package your services a little bit differently, maybe
Unknown:turn your your services into some type of a course or package
Unknown:or something like that. I think having higher end offers has
Unknown:been huge. The other thing that I would recommend is connecting
Unknown:with other businesses that are complementary to your own. So
Unknown:for instance, I'm collaborating with an accountant a CPA, who I
Unknown:don't I don't get into you know, the taxes and some of the the
Unknown:Any strategies and things with my clients? And she certainly
Unknown:doesn't get into the administrative and some
Unknown:marketing support that that our team offers to. So it's a
Unknown:perfect match because we work with similar people in different
Unknown:ways. And those collaborations have been huge.
Unknown:Yeah. Beautiful. Yeah, you're sharing that. And so you get
Unknown:through the income ceiling you bust through, what are your tips
Unknown:for? Or do you believe it's possible to stay in that next
Unknown:level of energy frequency? Or what has helped you do that?
Unknown:Yeah, absolutely. So for the most part, we have stayed in
Unknown:those frequencies. We haven't had too drastic fluctuations in
Unknown:the business, which has been really good. I guess,
Unknown:piggybacking on with the last question, having recurring
Unknown:revenue is huge for that. But you know, meaningful, fully
Unknown:transparent, we hit our highest month ever back in May of this
Unknown:year, May of 2021. And then we kind of dropped down a little
Unknown:bit in July and August, those were slower months with for us.
Unknown:But once we had hit that, that new high for us, we found that
Unknown:there were some clients that we were working with, and some
Unknown:services that we were offering that just weren't in alignment
Unknown:with where we were headed. So we gracefully as possible, let some
Unknown:of those go. And then we were on the track to rebuild. So
Unknown:September was back up. And then last month, we had our newest
Unknown:record month, which was great. So it was a temporary setback.
Unknown:But it was something that we were willing to do. And it was a
Unknown:conscious decision that we made. But I think once you're in that
Unknown:energy, it's absolutely possible to stay within that energy.
Unknown:Yeah, that's one thing. So we talk a lot about the CEO table,
Unknown:right? It's this idea that when you take a quantum leap, that
Unknown:there might be this big jump, and then there might be a going
Unknown:back, or what I call cleaning up right releasing, plants aren't a
Unknown:good fit, are you talking about packages and prices and really
Unknown:up leveling not, because if you don't create the space for it,
Unknown:it can't happen. And for a lot of our listeners all over the
Unknown:world, I'm guessing that there are there are clients that
Unknown:aren't a fit for you anymore. Like you're just out of
Unknown:frequency, you're out of alignment with them. And you
Unknown:know that when it starts to feel it starts to feel off, they
Unknown:don't appreciate your services, they're they're not following
Unknown:your direction they are they always want something different.
Unknown:They're like, what about this? It's like, that's all I do. That
Unknown:is not what I do. So anything else you want to share about?
Unknown:Maybe what how it's been helpful to be in community with other
Unknown:CEOs or just your journey over the last six or eight months.
Unknown:Anything else? Yeah,
Unknown:yeah, absolutely. You know, being part of the CEO table
Unknown:program has been huge for me, because even though I do
Unknown:consulting with other business owners, and I offer those
Unknown:services, being able to take a look at your own business and
Unknown:see opportunities that are there, or ways to improve what
Unknown:you're already doing, it's like reading the bottle, reading the
Unknown:label from inside the bottle. So it's definitely helpful. It's
Unknown:definitely helpful to have that outside perspective, from you
Unknown:know, coaches in other CEOs. That's been hugely beneficial
Unknown:for me, it's definitely caused me to stretch and think about,
Unknown:you know, how I can be doing things differently.
Unknown:Yeah, and I love it. How did you say that reading the bottle from
Unknown:reading the label from inside the bottle?
Unknown:Oh, my gosh, that's so quotable. I'm just Lauren Lauren. That's
Unknown:so cool. So when we go through this, like, that's gonna go
Unknown:somewhere that's so good. Let's or I want to write you're gonna
Unknown:be quoted for because I don't care how great of a coach or a
Unknown:CEO or whatever you are, like, you can't see our own stuff. I
Unknown:mean, I have all the time. I'm in so many pro like, I need a
Unknown:coach for it. I need a coach forever.
Unknown:Everything is right in front of our faces, right? Yeah. See it
Unknown:guaranteeing coaching business coaches, life coaches, writing
Unknown:coaches? I mean, for me, it's a hat. Like, if I want to get
Unknown:something done fast, it's like, I need to find the right coach
Unknown:who can help me pull pull me to the next level. And that's how
Unknown:we stay fresh. Right. And Willis, I know, you know that.
Unknown:I've heard from many of the CEOs and CEO table who really
Unknown:appreciate what you share there. And that's the other richness,
Unknown:right? It's when we're in a community together. And we can
Unknown:share like, what's what's working, what's not working,
Unknown:like even thinking about this week, it was really cool to see
Unknown:the marketing ideas that everyone's just like, This is
Unknown:what I'm doing. And I think everyone's like, copy everyone
Unknown:jumped on the bandwagon. We're like, Yes, that's what we need
Unknown:to be doing. Absolutely. Yeah. And, you know, the other thing
Unknown:too, when I was, you know, thinking about joining the CEO
Unknown:table program, you know, of course, I had a lot of fears in
Unknown:the back of my mind. Like, what if I can't pay for this every
Unknown:month? Like, what if all my clients disappear, and then you
Unknown:know, I can't afford it. And all these things. That was those
Unknown:were the only negatives that I had on my list when I'm looking
Unknown:at a pro and con list. But then the pros it was, you know, in
Unknown:order to scale my business, we're working on scaling to
Unknown:multi six figures. At this point, I realized that there was
Unknown:no one around me who had a business of that size. And that
Unknown:was a huge indicator. Have me like, I can't I don't have
Unknown:anybody to turn to in my circle, who has done this, I, you know,
Unknown:and I love the people that are in my circle dearly. But none of
Unknown:them could show me the way to make that happen. And then I
Unknown:also looked at it from an opportunity of I have all these
Unknown:people who are on my team, I have all these clients that
Unknown:we're working with, it's the responsibility that I have to
Unknown:them to continue to grow. Because, you know, that's also
Unknown:benefited them in so many ways, not only financially, but even
Unknown:just, you know, looking at how we can help them improve their
Unknown:businesses as well.
Unknown:Yeah, and we've gotten to meet some of your team and they're
Unknown:amazing, like you. And, you know, this, it's, it's a great
Unknown:point of, yeah, am I the biggest fish in this pond? Right? The
Unknown:second you are, your business has stalled out, like, you've
Unknown:got to be I've always placed myself like, I'm in groups now,
Unknown:where the business owners are, you know, eight figures, I, I
Unknown:want to be around that that thought process that's different
Unknown:thought process, like, what are you thinking about? What does
Unknown:that look like? And where and then from there, where are they
Unknown:going next? So, like, look around who you're swimming with?
Unknown:Find those people. And so when you say that, I have the exact
Unknown:same thoughts, you know, we all do we share this, this part of
Unknown:us that, you know, we're our brain is trained to look for the
Unknown:negative, right? Our brain is trained to look for safety? If
Unknown:right? So of course, it's like when you invest in a big
Unknown:program, or for me, like multiple big programs, a free
Unknown:multiple programs and multiple investments. It's normal to have
Unknown:that like, how do I get like, what if my business is gone
Unknown:tomorrow, right? We go to the extreme of like, tomorrow, I'm
Unknown:gonna wake up and this you know, and we know that's not true. But
Unknown:it's important evaluate that, and what I'm learning, the thing
Unknown:I keep seeing, it's just like what you're doing right now,
Unknown:when I invest in opportunities that are in alignment with me,
Unknown:the business shows up, the client show up, like I'm living
Unknown:in purpose. It's like, I'm not even focusing on the numbers,
Unknown:like we have the goals, right, you have the goal, but you're so
Unknown:involved in the excitement and the purpose and the passion of
Unknown:what's going on with your clients and the opportunities
Unknown:that it's like, you're not staring at that financial goal,
Unknown:because I think people can feel like that, instead of just in
Unknown:the energy of it's already happening. It's already here.
Unknown:And that's what I see for you. They also I know, you're you
Unknown:talked about working on multi six figures, you're definitely
Unknown:sitting on seven figures. And I know you know that and I think
Unknown:it's just really up to you how fast you want to get there like,
Unknown:right, my eight year old girl, these cars and he's like,
Unknown:everyday he's like, Mom, what's the fastest car mom? You know,
Unknown:he's looking at Bugatti, I think that's what is one of the most
Unknown:expensive cars in the world. Like, that's the car he wants
Unknown:now. And he's like, How much faster is that car and it makes
Unknown:me think of this, right? Like once the vehicle that we're
Unknown:going to get there in, and then how fast we want to get there.
Unknown:Because the other belief is that it's going to be like, I'm going
Unknown:to have to work more. And what you're sharing is the opposite
Unknown:is true. Right? And you help your business owners do you help
Unknown:them get the team around them. So they can work from eight to
Unknown:two, or whatever the numbers are, and be done for the day.
Unknown:So, so many things. Just I want you to just give us your give us
Unknown:your final rant like a CEO who is listening out there who needs
Unknown:some encouragement, maybe it's having a tough week, a great
Unknown:week, and they're ready for the next level, like what would you
Unknown:share with them?
Unknown:Yeah, I think some of the biggest things that have made a
Unknown:difference from the very first version of my business to where
Unknown:I'm at today, I would almost call it like 3.0. At this point.
Unknown:You know, I just had this thought that I wanted a small
Unknown:and manageable business. And I see that with a lot of women
Unknown:business owners particularly. But the challenge was is that
Unknown:that small, manageable business managed me because I had far
Unknown:less freedom back then it mean every dollar counted, and every
Unknown:minute counted. And I mean, I was chained to it. That is that
Unknown:that needs to
Unknown:go to book or something or like put it up on your social media.
Unknown:So see that against
Unknown:my small, manageable business on that point where it managed me.
Unknown:Oh my gosh. That's it. And so and so what would you say to
Unknown:someone who's like, Oh, my Oh, my God, like, that is me right
Unknown:now. What?
Unknown:What do I do? Yeah, that's a really great question. I think
Unknown:it's, it's about finding ways to grow your business beyond your
Unknown:own capacity. And really, that came back to, for me creating
Unknown:leverage through, you know, investing in systems, you know,
Unknown:software to take some of the workload off of my plate. I
Unknown:mean, I remember when paying, you know, $10 a month for
Unknown:software felt like a big commitment. You know, I just sat
Unknown:there, like, Am I sure, I can't just use Excel to do this. No.
Unknown:You know, and then and then getting to that point where, you
Unknown:know, I started building a team and I actually I have a blog,
Unknown:you know, on my website that talks in detail about, you know,
Unknown:how I was able to to afford a team because I was still in that
Unknown:mode at that point where my family depended on every dollar
Unknown:that came in. So really, the way that I just did a really short
Unknown:version of that blog is that I went out and I found two more
Unknown:clients that I knew that I did not have the time to devote to
Unknown:working with them directly. And I turned around, and I hired two
Unknown:team members and took 100% of those funds. And in purchase
Unknown:time with those team members, and they just kept adding from
Unknown:there. That's really the the shortcut version of of how I was
Unknown:able to make those numbers work. But that's been huge, creating
Unknown:the leverage and then working as a team, and then you're gonna
Unknown:find out, you know, how much more you can accomplish and how
Unknown:many people that you can serve, you know, with the business as
Unknown:you start sharing, you know, what you've built with other
Unknown:people. Beautiful,
Unknown:wow. Oh, my gosh, so many quotable moments. So, so many
Unknown:good things, and, and thank you for everything that you shared
Unknown:today. And for our listeners, you know, I know, there's gonna
Unknown:be listeners out there who are like, okay, you know, this is my
Unknown:sign, I got to hire a virtual assistant, my coaches told me to
Unknown:hire a virtual assistant, I don't know how to do that, or,
Unknown:or I have a team and I've outgrown them. So two things.
Unknown:First, tell us about your gift, your free gift that's on your
Unknown:website that everyone can download. And then second, the
Unknown:best way to find you, or if someone wants to schedule a
Unknown:strategy session or consultation with you, how could they do
Unknown:that?
Unknown:Sure, absolutely. So my website is Melissa swink.com. I think
Unknown:we'll probably put that in the show notes. But it's an e li, SS
Unknown:aswink.com. So it's just my name, it's very, very easy. And
Unknown:there are we have buttons all over the place to book a
Unknown:consultation call with me. So you'll see that right on the
Unknown:front of the website, I would love to talk with you. And I
Unknown:always tell people, even if you're not sure if I if our team
Unknown:is the right fit, book a call, because if I can't help you, I'm
Unknown:always happy to connect you with somebody who can. So this is not
Unknown:an arm twisting, let's try to figure out how to make this fit.
Unknown:Not at all. So go ahead and you know, reach out to me book a
Unknown:book a call with me, so we can chat. But I do have a free
Unknown:resource on my website, you'll see it right on the top, which
Unknown:is my guide to cut your hours in half, and double your income.
Unknown:And it really walks through a few key exercises of getting
Unknown:clear on where you need to be spending your time in your
Unknown:business. As soon see Oh, not a worker bee, where I started,
Unknown:where so many people started. But then taking a look at you
Unknown:know, are there things are there, maybe services or
Unknown:products or clients that aren't a fit, it walks through, you
Unknown:know, some ideas for you know, simplifying and automating the
Unknown:processes that you're doing on a repeatable basis a day in and
Unknown:day out basis. And taking a look at some opportunities for
Unknown:getting team members involved in helping you you know, take some
Unknown:of the workload off your plate. So I have that free guide
Unknown:available as well for anybody who wants to check that out.
Unknown:And that free guide is also on your website. Yep,
Unknown:it's on my website. It's Melissa spink.com/more. Flash more and
Unknown:you can find that
Unknown:we'll have that in the show notes as well. I'm assuming you.
Unknown:Okay, great. And obviously if you want to cut your dollars, is
Unknown:that what he said? Cut your
Unknown:cut your time in half time in half and double your in double
Unknown:your dollars. Yes. You don't want to cut dollars.
Unknown:Cancel, cancel, cut your time in half and double your income. Who
Unknown:doesn't? Yes, I mean, all of you. It's quantum revenue
Unknown:expansion. So definitely book your time with Melissa download
Unknown:her free gift and if we're where do you hang out on social media?
Unknown:So someone's like, Oh, I'm really interested in I want to
Unknown:follow her. Where do they find you?
Unknown:Absolutely. I'm on the three big platforms. I'm on Facebook,
Unknown:Instagram and LinkedIn and I look forward to connecting with
Unknown:everybody there. Awesome.
Unknown:Melissa, thank you for being on the quantum expansion podcast.
Unknown:Oh, you We wish you so much success. We wish you your seven
Unknown:figure plus plus business. Yes, me too. All right, thanks for
Unknown:hanging out. I'm sure you love Melissa and all our guests if
Unknown:you did definitely leave us a review on iTunes or wherever you
Unknown:listen to the show. If there's anything we can do for you if
Unknown:you know a guest you'd love to have on the show you can email
Unknown:us at contact@earthlink.co That's it for this week