113. How to Avoid a Personal Brand Flop with Talie Miller
“You can’t build a brand around you if you really don’t know what you want to do, why you’re here doing it, and really who you are.” – Talie MIller
On this episode of The Leadership Locker, Rich is joined by personal branding expert Talie Miller. Listen in as Rich and Talie discuss why people struggle with personal branding, why virtual relationships are real relationships, and the difference between personal brand and influence.
Talie Miller is the founder of We Are The New, The Talie Miller Experience and Co-Creator of The Untitled Mastermind, and has been an executive and entrepreneur for over two decades and won juicy AF awards for her work.
00:09 – Introduction
03:19 – How Talie got into personal branding
07:12 – Branding vs. Personal Branding
11:18 – Why people struggle with personal branding
15:00 – Why you need a personal brand
16:48 – How to know when to reassess your personal brand
21:24 – Virtual relationships are real relationships
27:00 – Qualitative vs. quantitative ROI
30:16 – Content creation and sharing
37:00 – Knowing your audience
42:07 – The importance of flexing on social media
45:23 – Comparison and being genuine
48:56 – The importance of knowing your goals
52:03 – Does Elon Musk think he has a personal brand?