308 – Is Your Biz Ready to Run Facebook Ads? with Shelby Fowler of Fempire Media
Do you find the idea of running Facebook ads scary? If so, you're in luck. Because we're getting into how to use Facebook ads effectively for your handmade product business - even if you've never done it before.
Shelby is the founder and CEO of Fempire Media, a Facebook and Instagram Ads Agency. She is obsessed with ads and helps women scale their businesses using paid promotion.
In addition to running ad campaigns for her clients, Shelby takes interest in empowering female entrepreneurs to set up and manage their own profitable Facebook and Instagram ads.
On the personal side, Shelby loves reality television, prosecco, and cooking with her two daughters.
BUSINESS BUILDING INSIGHTS
When you're ready to get help with your business, hire a platform specialist. They'll be able to help you faster than a generalist who does everything (especially when it comes to ads).
How to Use Facebook Ads
General Facebook Ads Tips:Ad platforms like Facebook and Instagram are constantly evolving and changing. And with ads, it changes weekly. If it’s not your specialty, you’ll miss things.
To grow your business, you need to adapt, pivot, and tap into resources. That's when you might decide to pay for ads to scale your business faster and easier.
When you want to run ads, Facebook is the platform to use because of the data it has and the ability to niche down in targeting.
There is a power in the targeting Facebook offers that no other platform can match.
If you don't have a lot of sales, that's not the time to run ads. Running ads will amplify what you’re already doing in your business.
Keep marketing organically until you have enough data about your business and products.
Before you run ads, you MUST know:
The lifetime value of a customer
Your average order value
How to Run Facebook Ads:You must have a Facebook business Page (not a personal profile).