Shownotes
Ok Cool story alert! She married into his collection and their business! Love it, love how she took what she clearly knew would help him and he accepted her help. (That’s hard for a guy- I am impressed) Together they are unstoppable and by the way loving life. Great story!
Mentioned:
Sponsors:
Gaye’s Million Dollar Arbitrage List
Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)
Stephen: [00:00:00] They want to jump in here and just bring back up episode 250 Toys for Tots campaign put together buy sell or Lams. It is such a great opportunity. I was with the seller on Friday. Their team is working on it. I’m very very excited. This is a chance for you to use the skills that you personally have developed. You’ve got sourcing muscles. Not many other people have it. And this is a chance where we can take and use our skills to help those less fortunate. All the information is on episode 250 such a great cause. Kip
Stephen: [00:00:34] back. Give back give back. This time of year.
Stephen: [00:00:37] Thanks hope your Q4 is going good. It’s a great time to be selling and sell a lot. Watch your reprice hers. I just got whacked down and lost fifteen dollars a unit. I didn’t lose I lost in profit because I showed a blocked one wasn’t paying attention. So please do me tell you by couple sponsors in scope from Sellar labs. If you’re not using it to e-business to take your wholesale accounts of course you’ve got to use it for private label right. You need to understand the keyword you want to understand a key. Go look at your competitors get their keywords and then use them. That’s smart business right because they already have proven that proof of concept. But take the same approach to your wholesale accounts. Make sure that those keywords are in there. If not upload those changes many times you can but many times you can take advantage scoped from seller labs.
Stephen: [00:01:26] Go to Celebes dot com slash scope use the code word momentum save a few bucks get a few keywords get your listings found got to find that keyword and scope will be the product that will help you their solutions for e-commerce. Karen laager you know again you hear me talk about her because she is my account manager she’s been doing a great job. Again I had some stranded listings and I notice them down there on the bottom right hand corner. They’re gone. I look back and they’re gone and I see stuff submitted. I see stuff return. It’s such a great process because I don’t have to pay attention. I can pay attention. The other parts of our business solutions for e-commerce slash momentum will save you 50 bucks.
Stephen: [00:02:07] Lowest Price she offers and you still get the inventory Health Report. Take a look at a setup for 2018 now. Tell Karen I sent you when you think about Q4 lists and I hope you don’t use them just Q4 I hope you use them all year long again. You want to learn how to fish right. And so the best thing to do when you’re buying the list is look at what they’re doing and how they’re doing it and then figure that out on your own. That’s the approach that Gala’s B uses and a million dollar arbitrage list. It is closed for the rest of this year. However I have asked them and they have said they would do it if there’s an opening they will pull from the wait list. OK so I have the link out on my site.
Stephen: [00:02:49] On this episode that will have a link that will take you right onto the waitlist. So get on the wait list if there’s something that you’re interested members you’re going to give you a seven day free trial. So there’s nothing to lose but once you get in there take advantage. Learn how to fish right sharpen your tool sharpen your skills I guess is the right phrase I should use. OK so again I have that link out on this episode. So jump out there and get on that list you know go daddy and Grasshopper are both national sponsors of the show. I’m very fortunate. I have a third one coming on in February. Very excited about that. But go daddy. I use them with somebody who had a great idea for and for a domain and I’m like.
Stephen: [00:03:32] Use my link save 30 percent 30 percent. Yes they pay me. We all know that. However 30 percent is real. I use it myself because I want to save 30 percent. So it’s try go daddy dot com slash momentum right. Try go daddy dot com slash momentum and you’re going to save 30 percent grasshopper’s the same deal try grasshopper dot com slash momentum and you’re gonna save 50 bucks. I saw somebody else signed up for it. The service makes you a professional. All of a sudden your business has a phone number has a vanity phone number you can kind of create your own one if it’s available but you don’t need a second phone. And I think that’s the big thing. It’s not Google Voice which is choppy sometimes it works sometimes it doesn’t. This is professional stuff. Press 1 for customer service press 2 for my Amazon account manager which would go to Kerins team. I mean this is a great opportunity.
Stephen: [00:04:23] So it’s try grasshopper dot com slash momentum save 50 bucks. Welcome
Cool voice guy: [00:04:29] to the e-commerce momentum board guys. Will we focus on the people the products and the process of e-commerce selling today.
Stephen: [00:04:37] Is your host Stephen Peters and Ray welcome back to the e-commerce Momina podcast. This is episode 257 BBSes stack. Get ready for a cool story. She marries into the business she improves the business he accepts the help. Now that’s a marriage that is working great story. Love it. Love it love it. Let’s get into the podcast. All
Stephen: [00:05:05] right welcome back to the e-commerce in a podcast very excited about today’s guest. I love the story I’m always about a story and I love a story and their story is quite interesting and I think more importantly the execution of their story.
Stephen: [00:05:22] Their sales techniques is probably one of the best that I’ve seen. Very
Stephen: [00:05:28] very impressive and clearly clearly this powerful duo of which I have one really knows what they’re doing. So please welcome Barb systemic. Welcome Barb.
Stephen: [00:05:40] Hi there thank you and I met in Chicago and somebody was like that you’ve got to talk with this person because she will blow you away and you did you did blow me away. And when I went out to your website I was like wow. I mean clearly there’s an artist in the family clearly somebody has has an eye for marketing or you know what people want. I mean is that you or your husband.
Barb: [00:06:09] Well we we work together though. Yeah. Yeah. Thorney on our net which is a red light life. Like I don’t have a background in marketing and journalism and communication so it kind of went together very well.
Stephen: [00:06:29] So journalism. So you were going to be. We used to call them because I came from that business. The poets they used to come to me and say Steve the Poets need more money the poets the more money. And that was always the little tease between the editor or myself so you went to school for journalism.
Barb: [00:06:46] I did. I did. I did and got to be a journalist. I found out though I had more interest than more. Better Nachbar marketing so I migrated into marketing after several years. Being a writer and now.
Stephen: [00:07:01] An editor. What were you going to. What drove you to journalism.
Stephen: [00:07:05] Was there as you know when you growing up with their stories or sometimes there’s you know writers that you follow. Were
Barb: [00:07:12] you a big reader you know what I’m not you know I grew up a long time ago. Now expectations for women of the time that I grew up were are very limited.
Stephen: [00:07:26] You were going to be a secretary. My wife tells a story her father came from Italy says you could be a secretary. That was his whole world. There are new moms or secretaries. That was it right.
Barb: [00:07:37] Yeah yeah that was the outline for me. I could either be a secretary or a gym teacher. And I didn’t want to be either one of those. And so I looked around and thought Well where could I break and somewhere that’s not either. But within that journalism fired me. I’ve had a nice writing teacher in high school that you know appreciated what I could bring to nothing. So I grew up that way.
Stephen: [00:08:07] So the you you were inspired by them but they encouraged it. So you think gift for writing.
Barb: [00:08:13] Yes they encouraged that. And it was you know a couple different teachers. You know you have your own style and some like it and some don’t. So I really was encouraged by the ones that like didn’t just follow that you knew that skill set.
Stephen: [00:08:28] So you know it’s great to be you know today’s day and age you can be anything right copywriting is huge lawyers big written thing are used to be know it’s maybe being able to surge you know on the Internet. But it used to be. Right so a lot of lawyers took journalism as a BS and it’s a very something copywriting is huge demand right now especially. I mean it’s just huge demand for e-commerce because it’s an art to get a paragraph to read well it is. It
Barb: [00:09:00] is and I found that that background has served me very well and and my eCommerce business because I’m not afraid to sit down and you know write a piece of copy and I certainly know how to do it. So it does help help tremendously. I don’t have to struggle and don’t have to outsource it.
Stephen: [00:09:18] What did you learn the art side of it because when I look at the Web site it’s very pleasing. I mean it’s just very very Pleven rebate story it’s very pleasing. You could clearly see that stuff isn’t just put there. You know the fact. I mean for example an amateur Web site has a license plate garage dot com and somebody should go look at the home page first. And when you look there just the way the pictures are tilted just the shadows that I see that give depth to the pictures when I’m looking at gift givers I’m just little things like that. That’s intentional. Correct
Barb: [00:09:51] yes it is intention all of you know to make it dynamic. I do have an art background as well. But that came much later. That was somewhere in the 90s. I for some reason decided I’m going to be an artist. So I went to my local college and said I’m finding upper classes that OK. So I kept going with that for several years. So that also helps very much with my e-commerce business. So I can have a good eye.
Stephen: [00:10:18] Did you end up as a journalist at a newspaper or magazine or something.
Barb: [00:10:22] Yeah I did. When I started out. I’m actually going through a little weekly and southern Florida. And that’s my first journalism job. When I went to several women bounced around different newspapers and came to the Chicago area that’s where I’m from. And with the editor of a magazine. Before that before I went into marketing at a software development company.
Stephen: [00:10:53] Wow. So an editor’s role is a much different role than a journalist’s role. That’s
Stephen: [00:10:57] a that’s a skill set in itself being able to take somebody else’s content and figure out what they’re trying to say and say it more concise tight consistent. Right that’s one of the big things about editing consistency right consistency and clarity and methods flow accuracy and grammar spelling.
Stephen: [00:11:20] You know as you said there told that story. I’m
Stephen: [00:11:22] thinking oh my goodness you are prepared perfectly for the content portion of an e-commerce world period.
Barb: [00:11:31] Now do have a lot of background in content creators just funny. Were
Barb: [00:11:34] you married at this point at which point.
Stephen: [00:11:39] Well we moved through your career because where I’m going is you meet a guy who has all this inventory based on jumping ahead the story a little bit but is this like a match made in heaven. I mean just like is that the way when the roads merge right there it’s like the perfect world. No
Barb: [00:11:55] it didn’t quite happen quite like that. We were both previously married to other people. We have both of our former Bamforth have passed away so we can jump ahead.
Stephen: [00:12:09] I have to I just it just fascinates me because you know jump ahead to the story.
Stephen: [00:12:15] You know the inventory guy means the perfect person who’s been perfectly groomed for the e-commerce world. I mean it’s just Pasni. OK. So I don’t want to get there yet because I want to hear I want to hear how you get there so. So you jump into marketing software....