Jude Larson is the president, owner and lead consultant for JML Real Solutions. He is a frequent speaker and trainer at industry events. Jude has vast business experience including being a highly successful service advisor, the owner and operator of a hybrid on-line and print marketing company, a top performer in the financial industry, and had a record setting career in retail management.

Jude uses his rich experience and business success as he consults, trains and coaches results focused solutions with clients.

Jude and I discuss hot topics that are on everyone’s mind today.  Among them:

• Becoming a legendary or sought after employer in your town where top technicians want to come to work.
• How building a hiring system improves the quality of your hires.
• Company Culture is precious; Build it and Protect it he explains.
• An important KPI that indicates if you are servicing your customers well.
• Where the future of training is heading.
• Why it is so important to look at your business form a 30,000-foot view.

I asked Jude about top books he recommends. He shared the books that he often uses when working with his clients:

• The Compassionate Samurai – Brian Klemmer
• 80/20 Sales and Marketing – Perry Marshall
• Work the System – Sam Carpenter
• Getting Things Done – David Allen
• Leadership and Self Deception – The Arbinger Institute
• The Flip Side – Flip Flippen
• 7 Men – Eric Metaxas
• Start With Why – Simon Sinek
• The Power of Vulnerability – Brene Brown
• Emotional Intellegence 2.0 – Travis Bradberry
• EntreLeadership – Dave Ramsey
• The Emyth Revisited – Michael Gerber
• Extreme Ownership – Jocko Willink & Leif Babin

Jude is quick to point out with this disclaimer … If a person reads these books in 12 months and implements/applies even 10% of the principals taught, they will not be the same person a year from now. These represent an opportunity for more growth than an average human can take on in a year… He says ‘Go big or go home, right?!’

In November 2016, Jude was a featured presenter at AAPEX 2016. His training covered:

• Finding top performer employees.
• Identifying them from the rest of the crowd.
• Keeping them in your business long term.
• Building a comprehensive hiring system.
• How to eliminate time wasted when hiring.

Link to JML Real Solutions

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This episode is brought to you by Federal-Mogul Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com