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Liquor and Liqueur Connoisseur - Matt Birchard EPISODE 31, 13th November 2020
Episode 31: Southern Comfort
00:00:00 00:17:58

Episode 31: Southern Comfort

Episode 31 features Southern Comfort. A whiskey based, fruit and spiced liqueur, it is bottled at 35% ABV, or 70 proof.

Enjoy this episode with some Southern Comfort straight, on the rocks, or substituted for whiskey in your favorite cocktail!

Southern Comfort's official website: https://southerncomfort.com

Brief Historical Timeline:

  • 1874 - Invented in New Orleans at McCauley's Tavern by Martin Wilkes Heron
  • 1885 - Potentially part of the New Orleans Cotton & Industrial Exposition when the original concoction was renamed to Southern Comfort
  • 1889 - Heron moves to Memphis, Tennessee and begins bottling Southern Comfort
  • 1904 - Rumored to have won a gold medal at the World's Fair in St. Louis
  • 1939 - The Scarlett O'Hara cocktail was introduced
  • 1960s - Janis Joplin is often photographed with a bottle
  • 1979 - Brown-Forman, a US conglomerate in distilled spirits business, buys Southern Comfort
  • 2010 - The antebellum mansion, a depiction of the Woodland Plantation shown on the label is removed
  • 2011 - The first brand extension begins with a lime and a cherry flavored version
  • 2016 - The Sazerac Company purchases Southern Comfort from Brown-Forman along with Tuaca as part of a $543.5 million deal
  • 2017 - Sazerac puts the whiskey back into Southern Comfort

Key Cocktails:

Think of Southern Comfort as if it were a whiskey for mixing in cocktails!

Here's a Southern Comfort cocktail I learned in bartending school:

Alabama Slammer:

1 1/2 oz Southern Comfort

3/4 oz Amaretto

3/4 oz Sloe Gin

2 oz Orange Juice

Build over ice and garnish with an orange wheel, a cherry, or whatever citrus fruit you may have handy!

References:

Wikipedia article on Southern Comfort

Cocktail Times article on Southern Comfort history

Liquor.com article on Southern Comfort

NY Times article on whiskey returning to the recipe

Chuck Cowdery's blog post on ingredients

Huffington Post article on Southern Comfort

Contact Information:

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