The time is now episode 317.
Amel Derragui:Melissa Dalton Bradford: The time is now to learn all you can to educate others
Amel Derragui:to move in solidarity and mobilize.
Amel Derragui:Welcome to the Time is now the podcast for mission-driven
Amel Derragui:solopreneurs ready to take action and go from invisible to in demand.
Amel Derragui:I am your host, Amel Derragui.
Amel Derragui:My mission is to help you cut through the noise, get crystal clear on
Amel Derragui:your strategy, and position yourself as the go to expert in your field.
Amel Derragui:But this podcast isn't just about marketing.
Amel Derragui:It's also about building your resilience and staying ahead of the
Amel Derragui:shift in our world so you can be the leader and change maker you truly are.
Amel Derragui:This is your time to create more growth, alignment, and impact in your business.
Amel Derragui:Today we're diving into a question so many of us are wrestling with.
Amel Derragui:How do we show up and speak up when the world feels so chaotic when humanity
Amel Derragui:and democracy are being challenged?
Amel Derragui:If you've been feeling the weight of global crisis from the genocides that
Amel Derragui:are happening, the erosion of democracy, the rise of violence and authoritarian
Amel Derragui:worldwide, know that you're not alone.
Amel Derragui:I have been there too if I'm not still there.
Amel Derragui:The thing is that I'm a true believer that as global citizens, but also as leaders
Amel Derragui:and solo entrepreneurs or entrepreneurs, we do have the responsibility to speak up.
Amel Derragui:In the past couple years, it felt difficult to do so in full
Amel Derragui:integrity for me and in a place of empowerment rather than anger.
Amel Derragui:Our guest today, Melissa Dalton Bradford, played a crucial role in
Amel Derragui:helping me find hope again, and I cannot wait to share her wisdom with you.
Amel Derragui:Today in this conversation, we will explore how to resist misinformation,
Amel Derragui:reclaim agency, and take small, powerful steps to defend democracy
Amel Derragui:and humanity using our voices, but also our platforms and our audiences.
Amel Derragui:Melissa Dalton Bradford is an author, speaker, a global citizen who has spent
Amel Derragui:decades advocating for human dignity.
Amel Derragui:She co-founded two NGOs to support refugees and amplify their stories.
Amel Derragui:For instance, with initiative TSOS, which means their story is our story.
Amel Derragui:In 2024, she began teaching online about the warning signs of Democratic decline.
Amel Derragui:Growing a community of over 240,000 followers on Instagram, inspiring a global
Amel Derragui:movement of moral courage that refuses to return to the authoritarian rule.
Amel Derragui:So Melissa, I cannot tell you how happy and excited and
Amel Derragui:grateful I am to have you here.
Amel Derragui:Thank you for being here, and welcome to the time is Now.
Amel Derragui:Melissa Dalton Bradford: Thank you, Amel.
Amel Derragui:I'm so glad that we can have this time together.
Amel Derragui:Me too.
Amel Derragui:And you know, it's interesting how Destiny works.
Amel Derragui:You have been one of my first podcast guests at the time where I started
Amel Derragui:10 years ago, and you had shared so much deepness into your story, and I
Amel Derragui:will be sharing your past interviews in this show, notes of this episode.
Amel Derragui:For the listeners who want to know more about you, we talked a lot about your role
Amel Derragui:as a global mom going through grief and the books that you wrote about this topic.
Amel Derragui:It's interesting that we are in way grieving again, somehow
Amel Derragui:we're grieving our freedoms now.
Amel Derragui:It is challenged and you have been speaking up and showing up before
Amel Derragui:you got so visible in the past year.
Amel Derragui:You have been engaged throughout your life and your story into humanitarian
Amel Derragui:work, so I would love to know what got you to where you are today and how, how
Amel Derragui:does everything come together for you?
Amel Derragui:If you can give us a snapshot of what do you think you're
Amel Derragui:doing, what you're doing today?
Amel Derragui:Melissa Dalton Bradford: Well, I think that it is the blessing of, of geography.
Amel Derragui:We were living in Geneva and fate would have it that we
Amel Derragui:moved to funk foot Germany.
Amel Derragui:It wasn't a place that we had on our map, but it was the
Amel Derragui:professional move for my husband.
Amel Derragui:It was very good for one of our children.
Amel Derragui:We end up in Frankfurt in 2014.
Amel Derragui:And you know what I thought ah meant?
Amel Derragui:I thought, well, here's where I'm gonna write my historical fiction.
Amel Derragui:This is where I'm gonna finally write my novel.
Amel Derragui:So I laid out everything on my big writing desk, ready to
Amel Derragui:write this book, and within.
Amel Derragui:Months.
Amel Derragui:The entire crisis in the Middle East began and Frankfurt became a hub
Amel Derragui:receiving hundreds of thousands of refugees from Middle, middle East.
Amel Derragui:That immediately drew me in, and our episodes from before would probably help
Amel Derragui:people understand why I was somebody who understood moving a lot what that means,
Amel Derragui:even in the most privileged circumstances, our family had also experienced traumatic
Amel Derragui:loss in the middle of one of these moves.
Amel Derragui:I knew something about that.
Amel Derragui:But I have to add as a caveat that with all of those moves, we're now on
Amel Derragui:our 21st move over nine countries and our, our tragic cataclysmic loss, none
Amel Derragui:of that really touches even the hem of what these refugees are experiencing.
Amel Derragui:'cause I never have experienced war persecution.
Amel Derragui:Nobody accepting me for my faith, my, my ethnicity, whatever.
Amel Derragui:But I knew that my heart was going to be engaged with these people.
Amel Derragui:I knew it instantly, and I've taught language on the university level, and
Amel Derragui:I knew that language is the key to entering and stabilizing in any culture.
Amel Derragui:So I was at the train station when the first train started coming into Funk Fort
Amel Derragui:with the big sign that said, come in, do.
Amel Derragui:That juncture, right?
Amel Derragui:There was a major pivot in my life, and I learned lessons from my close
Amel Derragui:engagement with people who were fleeing war and, and persecution.
Amel Derragui:I, I understood what the rest of my life was gonna be about.
Amel Derragui:I just knew it instantly.
Amel Derragui:And that work, like you mentioned, turned into nonprofit work.
Amel Derragui:It turned into speaking tours, it turned into a book project, all of
Amel Derragui:that and deep, deep relationships.
Amel Derragui:And then COVID hit.
Amel Derragui:And within a short time, the war in Ukraine began, and if anybody's watching
Amel Derragui:that, you know that many of these people, again, hundreds of thousands landed in
Amel Derragui:Frankfort, and I immediately jumped in.
Amel Derragui:I was teaching halls full of Ukrainian refugees, and I've been
Amel Derragui:doing that up until last week.
Amel Derragui:Up until last week, so several classes a week.
Amel Derragui:That's how it happens, I think.
Amel Derragui:I think the universe has been kind to me, however we wanna describe
Amel Derragui:this, the universe has been kind in placing me in exactly the geography
Amel Derragui:where I needed to be so that I could understand what the value of my voice
Amel Derragui:and my life experience would be.
Amel Derragui:You see what I'm saying?
Amel Derragui:I
Amel Derragui:do think that is geography, but I think this was in
Amel Derragui:you before you came to Frankfort.
Amel Derragui:You found the platform for you.
Amel Derragui:There's many people who have the proximity that you have, but don't
Amel Derragui:feel that they needed to take action.
Amel Derragui:And you did.
Amel Derragui:Melissa Dalton Bradford: I think, I think you're right.
Amel Derragui:I, I, I should add to that then.
Amel Derragui:Yeah.
Amel Derragui:I, I do believe you're right.
Amel Derragui:I shall add to that, that I grew up in a culture that values humanitarian
Amel Derragui:aid and, and public service.
Amel Derragui:I saw it around me all of the time.
Amel Derragui:Um, and, and so that was natural for me.
Amel Derragui:I think also, and it's fair to mention this, I am in a position in
Amel Derragui:my life where I can do what I'm doing.
Amel Derragui:If I had many small children at home, if I had a very demanding
Amel Derragui:nine to five inflexible career.
Amel Derragui:If I were ill, if I were living under really austere financial
Amel Derragui:constraints and that describes a lot of people, maybe I couldn't have done
Amel Derragui:exactly what I have been able to do.
Amel Derragui:So I understand the privilege and the latitude, but I still think
Amel Derragui:that there are things that people.
Amel Derragui:Can do small things and that's gonna be the topic I think of our
Amel Derragui:conversation.
Amel Derragui:That's the, that's the topic of our conversation.
Amel Derragui:I do have a couple of questions for you, uh, that I don't wanna forget,
Amel Derragui:but we are gonna dive into that.
Amel Derragui:But before, I want people to understand why I brought you here.
Amel Derragui:Why are you the person, why I'm asking to come speak about that.
Amel Derragui:Not only you have your history that led you to be very sensitive
Amel Derragui:and to have taken action.
Amel Derragui:You also have expertise, right?
Amel Derragui:So if you can tell us a little bit about your academic background and
Amel Derragui:professional background that led you to have the expertise to be able
Amel Derragui:to speak online and teach people about democracy and civil action.
Amel Derragui:Melissa Dalton Bradford: Thank you.
Amel Derragui:I'm a gist is what they call it.
Amel Derragui:So I specialize in German history, literature, philosophy, studies, and
Amel Derragui:I studied that as an undergraduate degree with a minor in journalism.
Amel Derragui:Always thinking, oh, maybe I could work somehow with a UN one day.
Amel Derragui:Wouldn't that be great?
Amel Derragui:I'll be able to speak and write.
Amel Derragui:Then we ended up living internationally and I, and I knew that the one career
Amel Derragui:that was absolutely portable was writing, so I've written academically.
Amel Derragui:I research a lot.
Amel Derragui:That's where I'm very, very happy.
Amel Derragui:At the same time, I trained as a public speaker.
Amel Derragui:I have a theater background and grew up kind of on the stage.
Amel Derragui:It's a weird hybrid of my strengths.
Amel Derragui:Very introverted and very extroverted.
Amel Derragui:So I've taught language on the university level.
Amel Derragui:I've, I've written books, I've worked in those spaces.
Amel Derragui:In between raising four children in multiple cultures, and
Amel Derragui:I always kept that active.
Amel Derragui:Maybe this should give everyone out there a little bit of hope is that
Amel Derragui:in whatever landscape you might find yourself, recognize what your
Amel Derragui:training and your expertise is.
Amel Derragui:Then always keep them alive, even if it's just for a while.
Amel Derragui:I was just writing small academic articles along the way.
Amel Derragui:I had contact with important publishers.
Amel Derragui:I did that.
Amel Derragui:I started speaking and moved into that, that arena of, of speaking
Amel Derragui:thanks to entities, organizations that invited me, and I just said yes.
Amel Derragui:I said yes.
Amel Derragui:I, I thought I, I can do this.
Amel Derragui:And stepped out on the stage and started speaking.
Amel Derragui:So there's a background in public speaking, a background in
Amel Derragui:academic research, a background in language and history and history.
Amel Derragui:My graduate degree, it was in a deeper area of German studies, which is
Amel Derragui:pre-World War II German literature.
Amel Derragui:So I was steeped decades ago, steeped in, in understanding the fall.
Amel Derragui:All of the signs of the fall of a democracy, of a free culture and
Amel Derragui:the rise of authoritarianism, and I literally thought at one time
Amel Derragui:in my life, that's all behind me.
Amel Derragui:We'll just lock that up.
Amel Derragui:It was nice that I studied it and now it's come to full use
Amel Derragui:because I am watching step by step the signs of democratic erosion.
Amel Derragui:Exactly like I studied in my graduate degree, ex, exactly like all of
Amel Derragui:the literature that I analyzed and Rose wrote papers about.
Amel Derragui:That's exactly what you're teaching.
Amel Derragui:On Instagram.
Amel Derragui:We've been friends for many years now.
Amel Derragui:I've been following you for many years and I'm devouring everything you
Amel Derragui:do because it's so full of meaning.
Amel Derragui:But you had maybe a couple thousand followers, I think a year ago.
Amel Derragui:Yeah, something like that.
Amel Derragui:A thousand something.
Amel Derragui:I remember.
Amel Derragui:I don't know why I looked into it, but I had the instinct, but
Amel Derragui:this was gonna explode and it did.
Amel Derragui:You're over 200,000.
Amel Derragui:Followers right now on Instagram, followers don't matter, but still, the
Amel Derragui:engagement that's on your content is through the roof and it's responding
Amel Derragui:to a need that many people are feeling.
Amel Derragui:And that's, I think, how you transform all that experience you had into something
Amel Derragui:meaningful today to help people navigate what's happening with the erosion
Amel Derragui:democracy and how to respond to it.
Amel Derragui:I wonder what has allowed you to step into that visibility and into
Amel Derragui:taking your phone, using social media to share what you had to share.
Amel Derragui:Melissa Dalton Bradford: When I started, which was February, I stayed
Amel Derragui:very, very calm and self-contained from the time of the US elections.
Amel Derragui:So that was November until a couple of weeks into the new administration.
Amel Derragui:Again, I'm a US citizen, but I've lived outside of my home country for 35 years.
Amel Derragui:So I've always been eyeing my home country's politics and culture
Amel Derragui:from outside of its borders.
Amel Derragui:And then a couple of things happened that just.
Amel Derragui:Pushed, I knew that I couldn't stay silent.
Amel Derragui:I recognized suddenly the, the confluence of my geography, my
Amel Derragui:background, my teaching, my.
Amel Derragui:My work, I had already been working with Ukrainian refugees.
Amel Derragui:Like I said, since the beginning of the war.
Amel Derragui:I was deeply steeped in that and I couldn't stay silent anymore.
Amel Derragui:So literally one day I sat down on my, on the carpet in my bedroom.
Amel Derragui:It's the only room in our entire home that has carpet, and I needed
Amel Derragui:to have that acoustic quality so it doesn't echo to be honest with you.
Amel Derragui:And there was really good light.
Amel Derragui:And I said, okay, I'm just gonna introduce myself.
Amel Derragui:Why should anyone listen to somebody who has a background
Amel Derragui:in German studies right now?
Amel Derragui:And I just started and I vowed to myself I was gonna do it every day.
Amel Derragui:That is important is that you do it every day and you keep on talking into the void.
Amel Derragui:Then I started getting responses and they were unilaterally grateful and desperate.
Amel Derragui:Wait, there's someone like you out there and you're talking about this.
Amel Derragui:Wait, you're going to educate us about it?
Amel Derragui:So you're right, Ima, the numbers say one thing.
Amel Derragui:It's the quality of the responses that say something very different.
Amel Derragui:And there are more people than most people would imagine that are desperate.
Amel Derragui:For a voice to lead, for a voice to clarify, for a voice, to educate, for
Amel Derragui:a voice, to encourage, for a voice to move and motivate and mobilize.
Amel Derragui:And these are the comments that in sifting through every single day
Amel Derragui:and a voice of trust, I would add.
Amel Derragui:I think that might be the most important thing.
Amel Derragui:Maybe that's the most important thing and, and that's a delicate thing to
Amel Derragui:develop trust with people that have never.
Amel Derragui:Met you in person is a delicate thing.
Amel Derragui:That was my biggest issue, and this is why for me, you
Amel Derragui:are the right person to have here.
Amel Derragui:While I was trying, the past two years to speak up, to use my voice,
Amel Derragui:the biggest thing was knowing that no matter what, as human beings, we are
Amel Derragui:all biased no matter who wanted or not.
Amel Derragui:And there are so many voices out there, but very few.
Amel Derragui:I actually trusted.
Amel Derragui:To be able to educate myself on making sure that I'm not speaking
Amel Derragui:from a place of bias, rather a place of fear of our humanity and
Amel Derragui:our democracy being in danger.
Amel Derragui:Yes, and that was a fine line to do, especially in my case with the
Amel Derragui:topic of the genocide and Gaza.
Amel Derragui:That was extrAmely paralyzing.
Amel Derragui:I would like to dive deeper into how this happened, but I wanna go back
Amel Derragui:to something you said before because this whole episode is about one.
Amel Derragui:Making sure that we do speak up.
Amel Derragui:Second, how do we do it when we don't know where to start and we
Amel Derragui:are not sure we, we are equipped.
Amel Derragui:Right?
Amel Derragui:And third, you did mention something.
Amel Derragui:Maybe that's a good place to start.
Amel Derragui:Not everybody has the resources, the time, the energy, and the mental
Amel Derragui:bandwidth to actually become activists and to become agents of change.
Amel Derragui:But you also sad, but we all can do something.
Amel Derragui:So tell me more how you would encourage us to find our voice, but also what is
Amel Derragui:the one thing we can do as civilians, as global citizens, but also as leaders
Amel Derragui:and solopreneurs who have a voice?
Amel Derragui:Melissa Dalton Bradford: Yes.
Amel Derragui:Let's go back to your word trust, which I think is key.
Amel Derragui:We all have trusted relationships.
Amel Derragui:We all have colleagues, family members, neighbors.
Amel Derragui:Friends from our childhood, whoever it might be, and I think
Amel Derragui:that's where everyone can start.
Amel Derragui:So everyone can start by educating people within their closest
Amel Derragui:circle, their closest sphere.
Amel Derragui:That requires a co course that we are educated ourselves, so we need
Amel Derragui:to inform ourselves correctly.
Amel Derragui:You don't need to study all of the platforms, but find
Amel Derragui:two or three voices I suggest.
Amel Derragui:Certain scholars that are experts in the field of the erosion of democracy,
Amel Derragui:they've been doing this for the entirety of their careers, their
Amel Derragui:key voices that I always refer to.
Amel Derragui:I could name them here if we want to, or we can keep, we put
Amel Derragui:them in the, the show notes.
Amel Derragui:Show notes, yeah.
Amel Derragui:Um, one of them is, is Timothy Snyder.
Amel Derragui:Timothy Snyder, a Yale professor, multilingual, uh, he's now moved.
Amel Derragui:To be a professor in Canada, if that says anything to anyone.
Amel Derragui:Mm-hmm.
Amel Derragui:His book on tyranny is a guidebook for the average person anywhere to understand the
Amel Derragui:steps that we have seen historically that walk us through the erosion of democracy.
Amel Derragui:Another key voice is Anne Applebaum.
Amel Derragui:Very brilliant author.
Amel Derragui:Her book, Twilight of Democracy, should be on everyone's bed stands.
Amel Derragui:Everyone should be reading that.
Amel Derragui:Um, I would just, I'm not going to overload because I could give 20,
Amel Derragui:but I would say start with those.
Amel Derragui:Start with those two Timothy Snyder and Anne Applebaum.
Amel Derragui:Inform yourself and then just start having conversations.
Amel Derragui:Ask questions.
Amel Derragui:Why?
Amel Derragui:What are you most nervous about Uncle?
Amel Derragui:Alfred, you know what?
Amel Derragui:What are the things that concern you or your work colleagues?
Amel Derragui:Are you noticing things that don't feel like they're quite
Amel Derragui:what democracy used to look like?
Amel Derragui:And let's have a conversation about it.
Amel Derragui:And then when you're equipped with that information, then you can reliably,
Amel Derragui:reliably respond and say, well, you know, this expert said this, and it
Amel Derragui:looks exactly like this point in.
Amel Derragui:Chile's history or Argentina's history or Hungary's history or Turkey's
Amel Derragui:history or the or German history.
Amel Derragui:And that's usually where I'm coming from, from is German history only
Amel Derragui:because that's my, that's my expertise.
Amel Derragui:So we start in our relationships of trust, we start close to our feet, and
Amel Derragui:then we speak in the larger circles.
Amel Derragui:Then we have gained confidence in ourselves.
Amel Derragui:We've refined our ability to talk about these topics that are
Amel Derragui:delicate and they're polarizing.
Amel Derragui:And they hit very often on the nerve of identity.
Amel Derragui:You know, who am I as an American?
Amel Derragui:Who am I as Algerian or as Palestinian, or whatever it might be.
Amel Derragui:And you.
Amel Derragui:What I'm suggesting to my followers is that you create what I'm
Amel Derragui:calling a democracy defense pod.
Amel Derragui:It sounds very cheerleader ish, but folks, we need to have tools in our pockets.
Amel Derragui:So I'm just gonna call it the DDP, the Democracy Defense Pod.
Amel Derragui:It can be five people, it can be 15 people, it can be 50 people.
Amel Derragui:But you meet whenever you can face to face and you talk.
Amel Derragui:You share the ideas of the wisest, most reliable voices in whatever field.
Amel Derragui:It's they're very reliable voices out there that have built their careers,
Amel Derragui:that have built their, uh, reputations on speaking deeply about these topics.
Amel Derragui:And from those democracy, democracy, defense pods, then you
Amel Derragui:identify what the most necessary action is that you need to take.
Amel Derragui:Because we need to get out of the comfort of our sofas and from behind
Amel Derragui:our screens where we talk and we analyze, which is highly valuable.
Amel Derragui:And we need to get on our feet and we need to move.
Amel Derragui:We need to mobilize.
Amel Derragui:We need to mobilize.
Amel Derragui:And that could be showing up at the demonstration.
Amel Derragui:It could also be showing up to protect the vulnerable.
Amel Derragui:Might they be at risk for being deported?
Amel Derragui:It could be standing shoulder to shoulder with anybody in a marginalized community.
Amel Derragui:That's mobilizing, that's acting.
Amel Derragui:I'm suggesting for my followers in the US to start right now in getting people
Amel Derragui:registered to vote for the midterms, getting people educated about how
Amel Derragui:to vote, organizing carpools to the polls, sitting in the polls themselves.
Amel Derragui:That's sort of very practical.
Amel Derragui:The real life space action.
Amel Derragui:It does a number of things.
Amel Derragui:Not only does it break down our despair because action is the antidote to despair.
Amel Derragui:We will despair if we only sit and think about these things.
Amel Derragui:But that's what.
Amel Derragui:The enemies of democracy want.
Amel Derragui:They want us to despair.
Amel Derragui:It is a strategy.
Amel Derragui:We have to understand that, that we're being played.
Amel Derragui:It's a strategy.
Amel Derragui:We are supposed to despair.
Amel Derragui:We're also supposed to say, ah, there's no truth anywhere.
Amel Derragui:I'm an unplug.
Amel Derragui:I'm not gonna listen to anyone.
Amel Derragui:That is also typical authoritarian strategy is to make us just p. Give up.
Amel Derragui:There's no truth anywhere.
Amel Derragui:Don't believe it for a moment.
Amel Derragui:There is truth.
Amel Derragui:There is viable action.
Amel Derragui:And when you're in a space with other people, you're taken out of that
Amel Derragui:vacuum of soar, of, of isolation.
Amel Derragui:Solidarity, solidarity will help us.
Amel Derragui:To, uh, not feel alone.
Amel Derragui:It gives us energy.
Amel Derragui:We also breed better ideas when we're working in our pods.
Amel Derragui:Okay?
Amel Derragui:It also sends a sign to those who think that we're despairing and we're crouching
Amel Derragui:in a corner that hey, we're numerous.
Amel Derragui:We're numerous.
Amel Derragui:We're not backing down.
Amel Derragui:We're linking arms.
Amel Derragui:We are a force to be reckoned with.
Amel Derragui:One more thing, this is the last very practical thing.
Amel Derragui:There is an app.
Amel Derragui:It's called the Five Calls App.
Amel Derragui:You can just put, you can just re just search it.
Amel Derragui:The Five Calls App and the Five Calls app gives you scripts.
Amel Derragui:If you happen to be in the us It gives you scripts for how you call your elected
Amel Derragui:representatives and you tell them exactly what you, what you elected them for.
Amel Derragui:You are paying their salaries.
Amel Derragui:They work for you.
Amel Derragui:And so in a constitutional democracy, you have that right and you have that
Amel Derragui:responsibility to remind your elected representatives what you expect from them.
Amel Derragui:So use the Five Calls app.
Amel Derragui:I would highly recommend that all of my DDPs, the Democracy
Amel Derragui:Defense pods, use that.
Amel Derragui:First,
Amel Derragui:I'm just gonna summarize three important tips that you gave here.
Amel Derragui:Start in your own circle.
Amel Derragui:Demo, create your own pod.
Amel Derragui:It can be about democracy or any other topic you care about.
Amel Derragui:And then take action, mobilize, take action and mobilize.
Amel Derragui:I love how effective it's right.
Amel Derragui:The one thing that you said that I wanna highlight is that the
Amel Derragui:enemy, what they want is for us to feel despaired and action.
Amel Derragui:Action is the medicine to feeling despair.
Amel Derragui:And this, the other thing I wanna highlight is when you talked
Amel Derragui:about the people who simply then choose to unplug because it's too
Amel Derragui:much, because we can't keep up.
Amel Derragui:And I'd rather just, I feel, I, how many times I've heard this, I feel
Amel Derragui:so depressed when I look at the news that I don't watch the news anymore.
Amel Derragui:So how would you respond to those people?
Amel Derragui:Melissa Dalton Bradford: Hmm.
Amel Derragui:With empathy?
Amel Derragui:Uh, my first response would be, no kidding.
Amel Derragui:I get it.
Amel Derragui:And again, I'm somebody who is not dealing with a chronically
Amel Derragui:ill parent or a chronically ill child or a chronically ill partner.
Amel Derragui:I myself am healthy and hail.
Amel Derragui:Um, we're sitting in a, in a stable place.
Amel Derragui:So I, I want to respond with empathy and say, I get it.
Amel Derragui:Of course, of course.
Amel Derragui:It's how you feel.
Amel Derragui:You're, you feel like millions of people do, and then just gently say.
Amel Derragui:That is precisely what the enemies of democracy want you to
Amel Derragui:feel, just to quietly say that.
Amel Derragui:And so are there small steps that we can take?
Amel Derragui:And it's because when trust is eroded on the highest level.
Amel Derragui:It trickles down.
Amel Derragui:And you, and, and this is also part of the strategy, not only do we stop trusting
Amel Derragui:any of any of our politicians, how often have we heard they're all crooks,
Amel Derragui:they're all, you know, rotten and corrupt to the core, that's actually not true.
Amel Derragui:We know that that's not true.
Amel Derragui:We know that they're not all equally corrupt, but because
Amel Derragui:it becomes so overwhelming and because the strategy has been too.
Amel Derragui:Throw so much dirt in our face that we can't even clean cleanse our
Amel Derragui:lenses so that we can see clearly.
Amel Derragui:We have to recognize that, that that's, that's one of the tactics that's being
Amel Derragui:used so that we give up, recognize that, recognize that the next step is for us to
Amel Derragui:lose our trust in the people around us.
Amel Derragui:And that's what's happening right now is that we are
Amel Derragui:entering a phase that is really.
Amel Derragui:Real, I'll just call it what it is.
Amel Derragui:It's what happens in authoritarian cultures is that you are
Amel Derragui:afraid of your neighbor.
Amel Derragui:Your neighbor's gonna turn your in, you, in your neighbor is going
Amel Derragui:to call the authorities on you.
Amel Derragui:That is, that is authoritarianism.
Amel Derragui:Yeah.
Amel Derragui:And, and so we, we need to create, then we need to create empathy with those
Amel Derragui:who feel that way, not blame them.
Amel Derragui:They have been, they have been infected with fear.
Amel Derragui:Intentionally infected with fear.
Amel Derragui:And fear is the most driving emotion.
Amel Derragui:And authoritarians know that they want us to be afraid.
Amel Derragui:So get close to the people who have given up and say, just follow me.
Amel Derragui:Just look at this one thing.
Amel Derragui:Look at this one true thing.
Amel Derragui:Look at this one heartening move.
Amel Derragui:Look at this one bit of of fact.
Amel Derragui:Feed in a way to bring people back to a sense of, number one, trusting
Amel Derragui:someone, even if it's just you, but then trusting maybe one or two other.
Amel Derragui:So sort.
Amel Derragui:That's why one of my main emphasis, emphasis going forward will be media
Amel Derragui:literacy because the media is being also hijacked to confuse us and, and that's
Amel Derragui:why people stop watching the media and they'll go to TikTok just to watch cute.
Amel Derragui:Cat videos because that is a form of medication.
Amel Derragui:It's a form of escapism, right?
Amel Derragui:So it, it's an, it starts with empathy with those who feel overwhelmed and
Amel Derragui:then making sure that you have a warm and trusted relationship with
Amel Derragui:them and sharing small bits that will encourage them to reenter the arena.
Amel Derragui:They can watch you, they can watch you do something.
Amel Derragui:They can
Amel Derragui:watch you, oh, I'm taking this away.
Amel Derragui:They can watch you do your thing.
Amel Derragui:Which leads me to the second obstacle that I'd like to talk about, which
Amel Derragui:I would summarize in one word.
Amel Derragui:I've never understood this word until these past two years, which is loneliness
Amel Derragui:when you feel like you are the only one who truly cares to the
Amel Derragui:point that you wanna do something.
Amel Derragui:Mm-hmm.
Amel Derragui:So how would you handle that?
Amel Derragui:Melissa Dalton Bradford: Well, I feel, feel emotional when you say that.
Amel Derragui:I start feeling emotions sort of rising up in me, so I'm gonna
Amel Derragui:try and stay really rational.
Amel Derragui:This is a time of extreme loneliness.
Amel Derragui:And I think that, um, one of the, well, that's the flip
Amel Derragui:side of social media, right?
Amel Derragui:We, we think that we're so connected and we live in these isolated silos that.
Amel Derragui:Don't give us what our, our souls really need and what our souls really need.
Amel Derragui:Our deep conversations face-to-face, this is the next best thing, just seeing
Amel Derragui:you on a screen and talking about these things for extended periods of time.
Amel Derragui:The human body and the human soul is not intended to live in sound bites.
Amel Derragui:Our whole mechanism is mechanism is made for long human stories and
Amel Derragui:we're not getting enough of those.
Amel Derragui:And so we need those face-to-face.
Amel Derragui:And I can't even tell you how many of my followers have written to me privately and
Amel Derragui:said, I'm, I'm on my last gasping breath.
Amel Derragui:I feel so isolated.
Amel Derragui:I feel so isolated.
Amel Derragui:At least I have this place.
Amel Derragui:So the loneliness again, is another tactic.
Amel Derragui:It comes from a strategy that is used anciently and in modern
Amel Derragui:history that polarizes people.
Amel Derragui:Let's talk about polarization for a moment, because
Amel Derragui:polarization is the strategy.
Amel Derragui:One of the first steps that an authoritarian will take is
Amel Derragui:to demonize the opposition.
Amel Derragui:Not just that this is healthy debate, but they are enemies of the state.
Amel Derragui:Anyone who is not in full and complete alignment with my whim of the day is an
Amel Derragui:enemy of the state, which immediately drives a, a, a wedge not only in society
Amel Derragui:between left or right, or one ethnicity or another, but it starts splitting
Amel Derragui:neighborhoods, work, colleagues, families.
Amel Derragui:I can't tell you how many family members are at odds with one another.
Amel Derragui:I'm not saying anything new.
Amel Derragui:Anyone listening to me is saying.
Amel Derragui:Mm-hmm.
Amel Derragui:Mm-hmm.
Amel Derragui:That's what's happening.
Amel Derragui:People are split down the middle.
Amel Derragui:When our core relationships are at risk, then we don't know where to turn.
Amel Derragui:How would you recommend to take action from there?
Amel Derragui:I mean, it's been a journey for me.
Amel Derragui:I could speak for Brian for a long time, but I'm curious to see what
Amel Derragui:would be your take to move from that place of feeling like I'm alone care.
Amel Derragui:It's not even about demonizing feeling demonized.
Amel Derragui:It's sharing.
Amel Derragui:To wanna do something, but you feel like it's hard to bring people with you.
Amel Derragui:Mm-hmm.
Amel Derragui:Um, and that, honestly, sometimes I think people would think I was
Amel Derragui:completely nuts for being so obsessed about what was going on, and I would
Amel Derragui:bore people at dinners and tables.
Amel Derragui:I could literally see that nobody wanted to hear anymore about my
Amel Derragui:stories and what I cared about.
Amel Derragui:So how would you, how would you have recommended to, to
Amel Derragui:deal with that situation?
Amel Derragui:Melanie Dalton Bradford: Okay.
Amel Derragui:Okay.
Amel Derragui:A lot of thoughts on that.
Amel Derragui:A lot of thoughts on that.
Amel Derragui:Let me try and organize them.
Amel Derragui:This isn't necessarily in ranking as as the most important, the
Amel Derragui:most salient to the least, but leadership is always lonely.
Amel Derragui:Mm-hmm.
Amel Derragui:Melissa Dalton Bradford: Leadership always carries with it the burden of loneliness.
Amel Derragui:You read any of the autobiographies of the great, you know, faith-driven
Amel Derragui:leaders, the great political leaders.
Amel Derragui:My goodness.
Amel Derragui:Winston Churchill from Winston Churchill to Abraham Lincoln to Gandhi to these
Amel Derragui:are people of tremendous loneliness because they felt the passion that
Amel Derragui:you feel, that I feel and couldn't quite get everyone to follow them.
Amel Derragui:You know, to follow with them.
Amel Derragui:Uh, another one is that when we feel grief, okay, we're going back to the
Amel Derragui:very beginning of our time together.
Amel Derragui:Let's go back to that tender nerve When we feel grief, because we are feeling grief.
Amel Derragui:We're feeling grief not only at watching the slaughter of innocence,
Amel Derragui:but also watching the erosion of something precious and, and luminous,
Amel Derragui:which is democracy and freedom.
Amel Derragui:We are carrying the burden of grief.
Amel Derragui:To just recognize that we are in some, some state of grief in and of
Amel Derragui:itself, allows us to feel that and say, because I'm telling you as a
Amel Derragui:bereaved mother, I've been the woman.
Amel Derragui:I've been the woman at the dinner party.
Amel Derragui:That everyone wanted to get away from, because that's the thing
Amel Derragui:that I needed to talk about.
Amel Derragui:And, and now I've folded, folded that sort of into this other kind of grief.
Amel Derragui:And everywhere I go, I wanna talk with people about what on earth
Amel Derragui:is happening to our freedoms.
Amel Derragui:And not everybody wants to hear that.
Amel Derragui:All you need to do is to find one listening ear, one
Amel Derragui:listening ear to hear your story.
Amel Derragui:Remember that leadership leadership is going to be lonely.
Amel Derragui:It's going to be lonely.
Amel Derragui:That's why you need to find your pod.
Amel Derragui:You need to find, I need to find people like you.
Amel Derragui:Amen.
Amel Derragui:And I need to talk with you regularly.
Amel Derragui:I don't need to have 250,000 even as long as I have those core people that
Amel Derragui:will remind me, you're not insane.
Amel Derragui:You're not crazy.
Amel Derragui:I'm with you in this and that.
Amel Derragui:We are experiencing grief.
Amel Derragui:We're gonna move through this.
Amel Derragui:We're going to bear it because we are strong.
Amel Derragui:We have been through lots of different layers of loss before, and when we
Amel Derragui:have our group, our safe group, then we have solidarity energy, we have
Amel Derragui:wind beneath our wings in a way, and, and we will make our way through this.
Amel Derragui:I never, I knew that there was a connection between
Amel Derragui:our first episodes and this one.
Amel Derragui:Now it's becoming even clearer and I have an aha moment.
Amel Derragui:We talked a lot about the five stages of, it's very typical,
Amel Derragui:the five stages of grief.
Amel Derragui:Everybody has heard about it, but now I can see how it's important to go through
Amel Derragui:those phases before we can take action.
Amel Derragui:So if I had to use my experience to share my take on this is the biggest
Amel Derragui:challenge was to go through the grief, go through the healing, and the same
Amel Derragui:time having that urgency of action.
Amel Derragui:It's not, I don't know if you see what I'm talking about.
Amel Derragui:I do like how to juggle, taking the time to heal while at the same time
Amel Derragui:knowing that there's not much time.
Amel Derragui:Melissa Dalton Bradford: Yeah.
Amel Derragui:There is a stage.
Amel Derragui:There is a stage also where of grief, it's not talked about a lot, but where
Amel Derragui:you must take action if you stay.
Amel Derragui:I've written about this actually.
Amel Derragui:If you stay curled up in the nautilus of grief, I call it the nautilus of grief.
Amel Derragui:If you stay there too long, you shrink.
Amel Derragui:Mm-hmm.
Amel Derragui:You come out, you might be walking bent over for a long,
Amel Derragui:long, long, long time, right?
Amel Derragui:'cause you can curl down on yourself.
Amel Derragui:So it's gonna be a different time for everyone.
Amel Derragui:But, um, we're all experiencing, anyone who's listening to this is here because
Amel Derragui:they're experiencing pain, they're experiencing loss, fear, isolation,
Amel Derragui:loneliness, all of those things.
Amel Derragui:We have to recognize when it's going to be unhealthy for us to not move.
Amel Derragui:That for me, um, in, in the literal grief of, of burying our child, it was.
Amel Derragui:A moment where I realized, and it was a flash of intuition, if I stay here
Amel Derragui:much longer, I will either never emerge or I will emerge a smaller person.
Amel Derragui:I want my sorrow and my life experience to be of benefit to other people.
Amel Derragui:That's what we all want.
Amel Derragui:We want to be useful in this world.
Amel Derragui:And so at that moment we step out, it's going to make us frightened.
Amel Derragui:Our palms will be trembling, our knees will be shaking.
Amel Derragui:We'll think that we're all alone, but I can promise you love
Amel Derragui:is waiting for you out there.
Amel Derragui:Loving, receptive.
Amel Derragui:Listeners are waiting for you to move.
Amel Derragui:I didn't think that, I didn't think it when I was sitting on
Amel Derragui:my base, my, my carpet in my bedroom, just recording reels.
Amel Derragui:I didn't.
Amel Derragui:Ever anticipate and frankly, it wasn't my goal to have a
Amel Derragui:really big following like this.
Amel Derragui:I wasn't charting the numbers and then it just took off.
Amel Derragui:And that alone is proof for me.
Amel Derragui:That love is waiting out there.
Amel Derragui:The need to connect is waiting.
Amel Derragui:So listeners, friends, everybody make that step, even if it's just baby steps.
Amel Derragui:Out into that place.
Amel Derragui:Raise your voice, build relationships of trust, help others mobilize.
Amel Derragui:It's the world is waiting for you to do that.
Amel Derragui:Waiting for you to do that.
Amel Derragui:We don't have the time to dive deeper now onto it, but I do
Amel Derragui:still want to talk a little bit about the fact of being so entrepreneurs,
Amel Derragui:small business owners, which are the listeners of this podcast.
Amel Derragui:We talked a lot about now how to deal with this different stages of
Amel Derragui:wanting to take action from realizing we have to, to figuring out how to
Amel Derragui:do it, but also how to deal with all those obstacles were discussed.
Amel Derragui:I'm curious to see how do you see, what's your take about the responsibility
Amel Derragui:that we have as solopreneurs to speak up and how can we do it to balance our
Amel Derragui:voices, our platform visibility with actual the work that we have to do that
Amel Derragui:hurting our income and our revenue?
Amel Derragui:I wonder if you asked, you saw this question?
Amel Derragui:Melissa Dalton Bradford: Yes.
Amel Derragui:Well, I'm, I'm fielding these sorts of questions all the
Amel Derragui:time because people are afraid.
Amel Derragui:Mm-hmm.
Amel Derragui:They're afraid of, and, and I have a number of stories that
Amel Derragui:I could rattle off right now.
Amel Derragui:People are afraid of offending their clients, of offending
Amel Derragui:their followers, of being.
Amel Derragui:Stocks or canceled.
Amel Derragui:There are people whose livelihoods hang in the balance.
Amel Derragui:I can name them right now if they speak about things politically.
Amel Derragui:Um, but there are ways to speak, let's say in code, in, in very humane terms
Amel Derragui:and not necessarily political terms, where you just say, we really, we
Amel Derragui:really do care about everyone, don't we?
Amel Derragui:And gosh, you know, my neighbor has a. Has a migrant or an immigrant background,
Amel Derragui:and I've been so inspired by her.
Amel Derragui:Those are code ways of supporting things that have been extrAmely politicized.
Amel Derragui:You see what I mean?
Amel Derragui:So you can still include that in your conversations.
Amel Derragui:You can still make it.
Amel Derragui:You can make it.
Amel Derragui:Clear, um, in a way that will appeal or at least speak to a broader audience.
Amel Derragui:The, the ne next step that I am taking, um, where it really does make it an
Amel Derragui:entrepreneurial effort is that I have now a digital marketing and a, and a branding
Amel Derragui:organization that's going to help me, just help me understand the landscape.
Amel Derragui:A little bit better.
Amel Derragui:And how to, how to build, how to build a brand.
Amel Derragui:You're investing
Amel Derragui:in it now.
Amel Derragui:And I wanna talk about this briefly because that's another thing at
Amel Derragui:some point we need, just like when we talk about investing ourselves
Amel Derragui:for our personal growth, you are now investing in this purpose.
Amel Derragui:Do you wanna share a little bit about what was this journey like to
Amel Derragui:professionalize now your activism?
Amel Derragui:Melissa Dalton Bradford: I know, and it's, and it's very new for me because
Amel Derragui:I want to be clear, and this is not virtue signaling, everything that
Amel Derragui:I've done up to this point has been.
Amel Derragui:Has been volunteer.
Amel Derragui:All, all my trips around the world and speak, it's been volunteer, it's
Amel Derragui:been out of, it's been out of pocket.
Amel Derragui:Um, and I have felt that that has been the thing that I could offer is that I can
Amel Derragui:speak for some people who are voiceless and, and so it's been humanitarian
Amel Derragui:philanthropic workup to this point.
Amel Derragui:There comes a time where you're going to build a team and if you have a team.
Amel Derragui:Which you need.
Amel Derragui:When you have a significant online presence, then you can't
Amel Derragui:expect that everybody's going to work for nothing for you.
Amel Derragui:And so you need to monetize something.
Amel Derragui:And for me, actually, it's been a big ethical question.
Amel Derragui:You know, it's been an ethical question, can I require people
Amel Derragui:to even subscribe to my substack?
Amel Derragui:You know, people are willing to do that.
Amel Derragui:So it's a, it's, it's a big step.
Amel Derragui:But here's something I want to say also to anybody who might be making that same
Amel Derragui:move from, from humanitarian, volunt terrorism or Phil Philanthropy, to turning
Amel Derragui:it into a solopreneur, as you talked about it, or a business model, that that also
Amel Derragui:helps other people take you seriously.
Amel Derragui:And it also is another level of taking myself very seriously.
Amel Derragui:We're all in.
Amel Derragui:This is not some sort of hobby.
Amel Derragui:This is my mission.
Amel Derragui:This is my mission, and this is my work.
Amel Derragui:And so not only does that send a signal to, to others, but
Amel Derragui:it's a commitment to myself.
Amel Derragui:We're all in on this.
Amel Derragui:And, and that's actually tremendously empowering.
Amel Derragui:It's tremendously empowering.
Amel Derragui:Um, and I feel deep gratitude that I'm in a position where, where I can do that.
Amel Derragui:Deep gratitude for them.
Amel Derragui:Yeah.
Amel Derragui:Oh my God.
Amel Derragui:Hope that all of you who are listening, just feel that energy that Melissa's
Amel Derragui:sharing with us today and would highly recommend you to listen to her videos.
Amel Derragui:Are you also on TikTok?
Amel Derragui:I only follow you on Instagram.
Amel Derragui:That's the next
Amel Derragui:Melissa Dalton Bradford: step.
Amel Derragui:So I'm on Instagram and I'm on Substack.
Amel Derragui:Where I'm Upper Works longer works.
Amel Derragui:And then we're moving to TikTok.
Amel Derragui:We're moving to YouTube.
Amel Derragui:There's going to be a website, there's going to be a a weekly newsletter,
Amel Derragui:and then eventually a podcast.
Amel Derragui:I do think that we should follow you very closely.
Amel Derragui:A lot of things are gonna happen.
Amel Derragui:I would love to have you again, so I hope you'll be fine and okay with
Amel Derragui:coming back to share with us more about that because I think this is such an
Amel Derragui:important work and if you can reflect back on your experience and the journey
Amel Derragui:you're going through would be wonderful.
Amel Derragui:I would love to.
Amel Derragui:I would love to.
Amel Derragui:I do have a last question, if we could make it short, although it's a big one.
Amel Derragui:Okay.
Amel Derragui:'cause I realize we did not say that clearly.
Amel Derragui:Why do you think it is important for solopreneurs and small business owners
Amel Derragui:to speak up and use their voices?
Amel Derragui:Melissa Dalton Bradford: Because you are a small business owner
Amel Derragui:and because you have a small, um.
Amel Derragui:I don't want to say it's an audience, but you have a, a small
Amel Derragui:community, a smaller community.
Amel Derragui:You know your clients, you know your customers.
Amel Derragui:You know the people that you are speaking with because it's tidy and tight.
Amel Derragui:People trust you on a level.
Amel Derragui:We talk about people's trusting these huge global brands.
Amel Derragui:They trust Adidas and Nike and they trust Coca-Cola.
Amel Derragui:I guess, but it's a very different relationship.
Amel Derragui:When you are a solo printer, people actually have met you, they work with you,
Amel Derragui:and they, there's a higher likelihood that they're going to know you in real life.
Amel Derragui:Isn't that true?
Amel Derragui:Right?
Amel Derragui:Mm-hmm.
Amel Derragui:You have a smaller community, so the level of trust is much, much higher.
Amel Derragui:It also means that you can have a different kind of
Amel Derragui:connection with your community.
Amel Derragui:You can speak with them in a way that the CEO of a huge multinational
Amel Derragui:can't speak to his people.
Amel Derragui:They try.
Amel Derragui:They try.
Amel Derragui:Mm-hmm.
Amel Derragui:Melanie Dalton Bradford: Very different for someone who is,
Amel Derragui:has a tighter, a tighter reach.
Amel Derragui:So you already have that big issue of trust in your pocket.
Amel Derragui:You trust.
Amel Derragui:Your customers and your clients, your listeners, and they trust you.
Amel Derragui:That is, that is power.
Amel Derragui:And like you and I said before we even started recording, recording,
Amel Derragui:that is a responsibility and I think it's a sacred responsibility.
Amel Derragui:There's something sacred about that of, of, of building on people's trust.
Amel Derragui:Okay.
Amel Derragui:That's it.
Amel Derragui:That's it.
Amel Derragui:Jennifer, thank you so, so much.
Amel Derragui:Melissa.
Amel Derragui:I cannot, I don't wanna.
Amel Derragui:Add more to that because I think that's a perfect way to end
Amel Derragui:with the word responsibility.
Amel Derragui:And that's what had made me pause the podcast for a bit because I felt I was
Amel Derragui:responsible to say the right things and I did not have the right words.
Amel Derragui:But now I'm so happy to be surrounded.
Amel Derragui:People like you, to feel that we can start.
Amel Derragui:Speaking up louder now to take action.
Amel Derragui:I did take action in many ways as a civilian, but I do think
Amel Derragui:that it is a responsibility.
Amel Derragui:So thank you so much for helping me in my journey, inspiring me in my journey,
Amel Derragui:and I really hope that every one of you who's listening, go check out.
Amel Derragui:Melissa, could you please let us know?
Amel Derragui:I'll put all the links on the show notes, but could you please us?
Amel Derragui:Let us know where we can find you?
Amel Derragui:Melissa Dalton Bradford: So you could find me on substack under
Amel Derragui:my name, Melissa Dalton Bradford.
Amel Derragui:You can find me on Instagram under mdb.
Amel Derragui:Those are my initials, global Mom.
Amel Derragui:You will find me soon and I'll just make sure that I get all of those links to you.
Amel Derragui:On TikTok, on YouTube, and, and I will be, uh, I'll be opening
Amel Derragui:up a, a newsletter in my website.
Amel Derragui:I'll let those all come.
Amel Derragui:That's all coming in the top of 2026, so very, very good.
Amel Derragui:So much impact.
Amel Derragui:So my dear listeners, if you wanna find all the resources that Melissa
Amel Derragui:mentioned earlier as well, all her contacts, the best way is to go to
Amel Derragui:the time is now biz slash three 17.
Amel Derragui:Thank you so much Melissa, and to end, would you like to please complete
Amel Derragui:the sentence, the time is now.
Amel Derragui:Two,
Amel Derragui:Melissa Dalton Bradford: the time is now.
Amel Derragui:Two.
Amel Derragui:Educate yourself and others and mobilize.
Amel Derragui:Thank you so much
Amel Derragui:my dear listeners, I cannot wait to continue this journey
Amel Derragui:with you, and I hope that together we can continue to speak up to
Amel Derragui:take action and make a difference.
Amel Derragui:Let's continue this journey together and stay tuned to turn all your
Amel Derragui:challenges into great opportunities