There are membership programs that dominate their niche with reputation and quality, and then there are those that fizzle out before they really begin. So, how exactly do you create one that will stand the test of time and generate some awesome recurring revenue?

We caught up with the ultimate membership experts, Mike and Callie (The Membership Guys) to find out what it takes to create and maintain and engaged and loyal membership.

Let's find out what they had to say…