Embark on a captivating journey with Hrish Lotlikar, CEO & Co-founder of SuperWorld, as we delve into the captivating realms of Web3, NFTs, and the Metaverse. In our upcoming Spotify show, we'll introduce AdLunam and our Future of NFTs series, setting the stage for a dynamic dialogue with Hrish. With a focus on innovation and insights, we'll explore SuperWorld's pioneering role in NFT development and adoption, unraveling its transformative impact on industries. Join us in navigating the complexities of the Metaverse, from immersive experiences to virtual real estate, as we discuss the intersection of technology and culture. Gain valuable perspectives on digital art, virtual commerce, and community engagement, all while addressing the challenges and considerations of this burgeoning landscape. As we gaze towards the future, Hrish will share his profound insights on the evolution of AR, the Metaverse, and the NFT ecosystem, offering words of wisdom for those seeking to carve their path in this exciting frontier. Tune in for an enriching conversation that promises to ignite your imagination and fuel your passion for digital innovation.

Metaversal Fusion: Shaping tomorrow through VR, AR, and XR.

SPEAKERS

Hrish Lotlikar (CEO & Co-Founder of SuperWorld)

Nadja Bester (Co-Founder of AdLunam)

Hey, web3 world this is Nadja Bester, happy to bring you another episode of the Future of NFTs. Future of NFTs is sponsored by AdLunam, a web3 fundraising accelerator and an investment ecosystem. We work with early stage startups to achieve institutional and retail fundraising success. And our Engage to Earn IDO Launchpad aims to democratize crypto investment. And if you are a regular listener of the show, you'll know this already. Otherwise, if this is your first time, we record this live on Twitter spaces every Tuesday at 1pm UTC. And of course, you can catch up anytime on our Spotify channel. Now on today's show of the Future of NFTs we are going to be diving into a very interesting conversation with Hrish Lotlikar, who is the co-founder and CEO of SuperWorld. Now I'm sure you've heard of SuperWorld but for those of you haven't, it is a pioneering augmented reality platform that maps a virtual world over our own world. Excited to be getting into this today. Now, Hrish, his illustrious career spans from co-founding Rogue Initiative Studios where he collaborated with Hollywood's finest to leading investments in Pioneer tech landscapes across the globe. And of course, these days with SuperWorld. He is at the forefront of merging AR, augmented reality, VR, virtual reality, web3 and other technologies to craft immersive experiences that redefine digital and physical realities. So we'll be diving today into as all of us continued to navigate this tech shift that society to society is currently undergoing, what insights does Hrish have for, and how these technologies are not just evolving, but also revolutionizing our interactions with each other business transactions, whether you're in business, whether you are a customer of businesses, and our very identities in the digital era. So Hrish, welcome to the show. Happy to have you here. And we talking about all these very interesting things, and also very pivotal things today. But before we delve into the specifics of SuperWorld, and really this evolving landscape of digital interaction, could you share a little bit about your own personal journey with a pivotal moment in your life that led you to embrace these technologies? XR in short, web3, and then of course, ultimately, to co-founding SuperWorld?

Yeah, thanks for having me on. It's a pleasure to be here with your audience and to, you know, go into some of these technologies, which I think are definitely revolutionizing our ability to create, and get to know the world around us and to monetize, and build livelihoods for ourselves and improve the world. My background, as you asked is a mix of a variety of different areas over the course of my career. So, you know, I started off in investment banking, where I was doing real estate. And I always started off in the physical real estate, investment banking world. And I joke around by saying physical real estate because I didn't know at the time that I would one day help create the category of virtual real estate, but that's, you know, in real world locations, but that's, you know what happened, but I kind of started off in the physical real estate side thinking about how, how that happens and how that's structured. And that took me to venture capital in New York investing across early stage Technology companies, work for a well known investor name, Adam Stern, who's one of our investors, that SuperWorld learned a lot from him. And then about 15 years ago had this crazy idea to go to Eastern Europe, somewhere in the emerging markets. To start a venture capital fund ended up going out to Eastern Europe, Ukraine, Russia, Estonia, Latvia, Lithuania, Poland and Moldova in 2009. Ended up about a year and a half later being able to start a venture capital fund called East labs investing in early stage technology companies in Eastern Europe. We invested in prep Lee, which is an early stage we invested first checking it properly, I should say which is now the largest online tutoring marketplace in the world. So you know, got platform experience, marketplace experience, and then also on Board of tech Minsk, in Minsk, Belarus, and there was a company called MSQRD, that Facebook acquired that went through tech mins. And they do all the AR augmented reality face filters for Instagram and Facebook. So that's how I had an early exposure to augmented reality through that experience. And then after that was an early employee at top talent, which is a talent marketplace, backed by Andreessen Horowitz. So learn more about, you know, growing and scaling a marketplace and a platform how to be scrappy and experimental. That company is a unicorn company now, so just, you know, learned a lot, being on a rocket ship like that. And then prior to SuperWorld, started Rogue Initiative Studios, which is a Film Television gaming and virtual reality studio in Hollywood, my co-founder had produced Call of Duty Modern Warfare series and ghosts. And my production partner there is Michael Bay, the action director is known for big action movies like Transformers, the island, Armageddon, and Pearl Harbor bad boys. And what I learned from that experience is, you know, a Michael Bay movie, like Transformers and a Call of Duty game are really the same thing. They're built in an engine, Unreal Engine, Unity engine, you know, you can build anything you want in an engine and you know, Michael Bay movie, like Transformers look like a video game, you know, all those transformers are all computer graphics, and a Call of Duty video game is very photorealistic. And you know that was a very interesting, you know, piece of information because a few years later, about eight years ago, there was a game called Pokemon Go that came out. And you know, that game really caused many, many people in the world to go look around and real world locations for Pokemon characters. And, you know, became this huge hit as everyone knows. And at that point, you know, I got together with my co-founder, Max Woon, and we thought, you know, what, why does it have to be Pokemon? In other words, how can we enable anyone to be able to create anything anywhere? Can we give people the tools to be able to create, discover and monetize anything in real world locations, if anything can be built in an engine, you know, you have the ability to enable anyone to utilize those tools to build anything they want for their business, their personal life, you know, for philanthropy, for their sports team, literally being able to build a virtual world on top of the real world. And then using web3, we divided earth into 64 billion properties, coming back to that, you know, physical real estate example, in my background, and, you know, how do you be able to build a property ecosystem where people could become a key stakeholder in real world locations where all this monetization is taking place? And so that, that became the vision of SuperWorld.

Hrish, thank you so much for that very comprehensive journey through your own history. And what led you here because I think it's not often that someone is stands at the intersection of in your case, having had experience with software platforms, having had experience with the investment aspect as well, having been in these very traditional spaces, having gone to Hollywood, having now been in the web building in the web3 space. And I think as we continue to move towards the future, what at the moment, of course, are all these disparate terms, we have Metaverse and NFTs over there. And you know, some of these things people understand and some they don't, as we continue to move into a future that might lead to lead to, you know, different thought leaders have different perspectives on what this possible futures might look like. But I want to start us off before we get into more deeper questions, because definitions is always something that is either something that is hindering the conversation, or on the other hand, can cause a lot of confusion. Now, there's so many terminologies. We'll start with XR, VR, Metaverse, NFTs, web3, crypto, how would you explain these technologies? And perhaps how do you Bhaskar them together when you speak to someone new to these technologies new to the field? And how do you explain how they interconnect?

Yeah, that's a great question. You know, I think that the ability to build a virtual world, on top of the real world, like we're doing with SuperWorld, you know, brings together a variety of technologies, so immersive technology, you know, AR, VR, MR, XR, there's a variety of terms there that are used as it relates to immersive technology. There's this you know, spectrum of virtuality, from AR to VR. And in the middle, you know, MR And it's all you know, a lot of times bucketed is XR, extended reality, which kind of comprises that spectrum. And, you know, again, that term can be utilized in a different way by saying immersive tech or spatial computing. And, you know, Apple just came out with their new device, which they're, you know, calling a spatial computing platform. So that's now I think, becoming the term that more people are using because of Apple's, you know, prominence in the industry. So again, I use the word spatial computing, immersive computing, we've been kind of at this for a while. And those are, those are two words that I'm really comfortable with. And so that's one way of comprising, you know, the immersive technologies that comprise that. Secondly, you know, we're utilizing web3 technologies, Blockchain, and NFTs, DeFi, you know, there's a variety of other, you know, aspects of, of distributed ledger technologies, DLT technologies that are comprised between what we're building a SuperWorld, and again, a basket of terms there, whichever one you know, you like and want to use. I think web3 is becoming the term of choice for many people, DLT distributed ledger technologies, or blockchain technologies, I think are also often used. But the idea of that is really the ability to again, rewrite and own and become a stakeholder become a property rights holder in the digital space, and be able to benefit and monetize from that relationship with platforms. So that's the second aspect of what we're doing. And again, that is comprised in what we're doing on the virtual real estate side, as well as what we're doing in terms of content creation. So you can create digital assets or, you know, buy and sell digital assets in different forms. And then the third area of our technologies, artificial intelligence, and this is a big part of how we see, the ability for content creators to be able to build around them is going to be facilitated, to be able to get to know the space around you whether that's getting to understand your environment using, you know, search or ChatGPT type enabled search. And to be able to utilize ChatGPTs, to be able to create content, 3d, 2d, audio, any type of content. So creation is a big part of it, as well as kind of getting to know your environment. So those are the basket of technologies that comprise what we're doing. And you know, it's funny when we first started SuperWorld back in 2017. So we've been around for a while, and early to the space. You know, a lot of people would ask me, Wow, you're bringing together a few different technologies. They're like, why not just focus on one? You know, why do you have to bring in web3? Or why do you bring in AI? And, you know, why do you, you know, bring in immersive tech or just maybe one. But then a few years later, in 2020, 2021? You know, the same VCs would say, Oh, wow, this makes sense. This is the metaverse and you know that terms kind of fallen out of favor due to the same I think aspects of nomenclature that you're talking about, which is, you know, people kind of losing a specific kind of understanding or distinction with the term. And you know, I've always said virtual world. And that's kind of the best way of describing what we're doing. But again, Metaverse is also a term that's also being thrown around when you combine a variety of technologies together. So, you know, I think that as we evolve, online, offline is another thing that I've seen or do as a term relates to what we're doing, but there's so many terms out there. And so we try to keep it very clear virtual world on top of the real world is one other way of saying all these technologies and what we're doing specifically.

Yeah, it's always interesting to reflect back on previous experiences with people who might not have had the same foresight, and sometimes these people are in quite powerful positions. So I think we especially see this in technology. Technology is as much as we can predict, or tried to predict the future it ultimately is something that is completely out of our hands. So in terms of adoption, at least, so I would like to know then, you know, we have these different camps. in the tech world where right now we have Facebook who rebranded to meta and obviously betting really big on the metaverse, we have Apple. Now with the vision Pro and spatial computing, we have Roblox and Fortnite, very web2 focused companies that are coming into this immersive experience space. And then of course, we have web3, that is in various stages of development of adoption, and also of, of building innovative solutions. So how do you foresee these, let's say at the moment, kind of distinct groups, although of course, there's always your the lines always crossed between them. But how do you foresee the future? Are we going to live in a future where things become maybe not interoperable in the web2 world to the extent that it's meant to be in web3? But can you imagine a world where all of these different immersive experiences become part of one big thing as opposed to oh, I'm doing this in web3 I'm doing this on Meta, I'm doing this on Roblox.

Yeah, no, that's, that's funny that you say that, because that's kind of our vision is we're building crowd cross platform. So we're built on Apple or built on Google. We're built on Meta, you know, we're built on Niantic. Ultimately, SuperWorld is a cross platform, virtual world, you can integrate unity, you can integrate Unreal Engine, you know, ultimately, it's a place where we want you to enable you to bring in content from anywhere and discover content from anywhere, place content anywhere from anywhere. So you know, again, we're on the technology side, we're making it very open. So you know, you can place a link to anything, you could bring, you know, an Instagram post in the SuperWorld or TikTok post in the SuperWorld, you could bring, you know, experiences in VR for meta and put them in a real world location, visible and discoverable from anywhere in the world. And, you know, I think that we're really focused on how do we create interoperability? You know, I'm on the board of Omega 3, which is the open Metaverse Alliance, along with the major other virtual worlds as well, Sandbox, Decentraland, you know, Animoca, just others, as well, Upland? And, you know, I think the vision there is how do we, on the technology side, create that interoperability. And that's coming, I mean, that is relates to web3, and, you know, teleporting and other things. However, our vision has always been to build on all of the platforms out there, and to be very customer centric. And so we already kind of have that enabled in the sense that, you know, SuperWorld’s your own world, so you can come to SuperWorld, create your own map of the world. And then you can add content from any of those different platforms. And so that, is definitely part of how we think about this. And so, you know, it's interesting, because it's already happening, it's going to be challenging for some of the bigger players to go that direction. Because, you know, they definitely have interest to keep you within their ecosystem. But I think with web3, that's changing, and that again, goes back to the interoperability to enable, you know, those that are stakeholders or have digital assets to be able to take them elsewhere to take them outside of, you know, a closed wall ecosystem.

So I'm curious if SuperWorld is built for the creative economy, which of course, I mean, we've been seeing the creative economy come into existence, we've seen the challenges with the frustrations, but also the opportunities and really how it's transforming society, especially since COVID, when people had no choice, but to be in a physical space, but they also started creating virtual realities for themselves, maybe not necessarily from a technical perspective, but people started understanding that there was a world out there on the internet, that perhaps they were not formally part of, from a monetary point of view. So who are you ultimately building SuperWorld for? And where are you at the moment in terms of adoption, who are the sort of early adopters that have come onto the platform?

Yeah. So, you know, ultimately, what we want to build SuperWorld for is the mainstream user. And, you know, we've had traction from those of us that our early movers to this space, I'm sure many people on this call fit that definition. That's the reason you're on this call. What we have built is a very accessible platform. It's on the web, you know, it's superworldapp.com. You just go to the web, and the way they walk you kind of through the user journey and to answer this question. So most people, you know, they're curious about whether it's web3, they're immersive tech, AR, VR, AI, they're really curious about these technologies they want to get in, they want to use them, whether it's for their business or their personal life. And what they do is they, you know, if they hear about SuperWorld, maybe on this Twitter spaces, or somewhere else, they come to SuperWorld and they know the places that they're from, or where they have a business, they might not completely understand the technologies or how they're going to use them. But they know where they're from, they know places in the world that they care about places, they have a business places they grew up in, places that they live, you know, and they and what they do is they typically come and they buy these locations, right, which is virtual real estate, so they become a stakeholder in these locations. And to be clear, then what they do is they ask us, okay, so now I own this place, what can I do? How can I, you know, use AR, VR, Web3, and AI. And so what we focused on, you know, the last year and a half, two years during, you know, the crypto winter that we've gone through, and we're coming out of it now is asking our users, so now that you have these places, what do you want to build. And so what they want to do is if they're a real estate person, they might want to build a digital twin, a 3D version of their office, or real estate location or a gallery, they want to build something photorealistic you can walk into and see and visualize maybe a store, they want to upload content, make it really easy to upload anywhere, and be able to upload 3d or 2d or audio, they want to be able to, you know, add their business to a real world location, to be able to whether they're, you know, working virtually, but they want to have a location, maybe they want to be in Dubai, or they want to be in, you know, Los Angeles, or wherever it happens to be. So we created business profiles. The idea is that we have created these tools for now users to come in, after they've gone to SuperWorld acquired virtual real estate. And now they're able to do these other things in these different technologies, immersive tech, web3, and AI. And so we've created this gateway. And I would say, the cornerstone of that, back to your question is worlds, and worlds is really easy, it's free to do and it, it allows you to now have your own curated map of the world. And so when we think of worlds, you know, I think every person would want to have a world and how I think about that is, if I come to New York, or LA or Tokyo or Madrid, or anywhere in the world, you know, I can You can tell me Hrish, check out my world. And now I can go to those places in the real life walking around on the streets, or on a map interface, and be able to interact with content with places you want me to see with, you know, businesses you want me to interact with, maybe you're selling products, and you can leave them on a map interface, but I can also encounter them in augmented reality, in that real world location. So think of it almost like a map that I can jump into. And what I'm able to do now is I'm able to see the world through your eyes, you're now able to construct a real world filter on top of the real world for me, and I could be you know, your customer, I could be your friend, I could be a partner. But now if I'm interacting in your world, you're making money from that. You're monetizing. And if there's something that I like in your world, maybe it's an artist or an NFT creator or business or product, you name it an event. I could bring that into my world So now next time my friend says, Oh, I heard you went to New York, I could say, yeah, just check out my world. And so they can come into my world and do the same thing. Right, and then I'm monetizing it. And you're able to monetize as well, because I discovered it from your world. So the idea is, you know, back to your question, you know, who does this apply to, and I think what we're doing is we're creating this meld between your physical life and your virtual life. And ultimately, who this applies to, is the mainstream public, who we're seeing traction from so far is those of us that are, you know, our first movers in the space of AR, VR, of web3, of AI. And you know, the way we built this is, again, you don't need a headset, this is all on the web, superworldapp.com. It's a map interface. So it's really easy and accessible. And then to add content, you know, just upload it. And you know, more integrations will be coming to where we'll make it easier and easier to create AR content, or to upload content from a scan. Currently, some of those things are done on other applications, like you can use Luma AI to create a scan of something, right. But very soon, a lot of that with generative AI is being totally democratized. So now you could, you know, say a couple of words and turn something into a 3d object, and you can just upload it to SuperWorld that's coming very fast. And so when that kind of tools reach the market, and they're there even more higher quality, you'll find what I'm talking about becoming even more mainstream, which is our goal, ultimately, with SuperWorld is to get the mainstream into these technologies, immersive tech, web3 and AI.

Hrish, I definitely want to get back to how exactly the process works for creators, because I think the onboarding process that you described, where you first have someone experience this, and then think about the tech sort of backbone that supports that, as opposed to trying to get someone to fully understand the whole stack of technologies is a very good approach. But I'm wondering, we've been talking about, you know, virtual real estate, and of course, your background and physical real estate, what is happening in technology today, that is changing the way we think about property about space, because a couple of years ago, I mean, for, you know, our parents generation, or our grandparents generation, they had a very, very definitive definition of what they space and the space within which they can express their identities, what that meant to them. But of course, now, since the onset of the internet, we've been going through so many iterations of K, my identity in relation to this technology is x. And then a new technology comes along and of course, our digital identities that are merging with our physical identities or in real life identities are then once again, need an upgrade or you need needed tweak. So what do you think? What is the shift in society that is really just transforming the way that we think about property? Space about real estate, whether it's virtual or physical?

Yeah, you know, I think that when you think about the world around you, whether it's, you know, your home, or a place that you go and you travel to, you know, I think that we think about those places in a very physical sense. You know, I mean, with your mobile phone, if you're on a platform like X, or you know, Facebook or Instagram, you're looking at your mobile phone, and you're interacting in the digital world, right now. But the space is around you, you know, that you're traveling from place to place, or even in your house. You think of that as the physical world. Because, you know, maybe you're not staring at your screen when you're getting up from one room to another, hopefully, right? You're going through the physical world. Now, I think, what we've thought about a lot, it's SuperWorld and I think now people are realizing when they think of spatial computing, they're thinking about their environment, as a place for computing. So now, they don't have to think of the digital world when they look down at their phone. They can think of the digital world when they're looking around in their environment when they're walking from place to place or, you know, going through an airport or even going on a run. That is not is the physical exercise anymore. It can be don't get me wrong and don't get me I love the physical world, right? So I'm just to be clear our mission at SuperWorld is to enhance your physical life. That's what makes us different. There's all this technology going on. But what we want to do is create a world where you can use this and leverages technology to enhance your physical life. And we could ultimately use this technology to enhance Earth and humanity. That's our mission. Okay. But what I'm back to your question, what I'm trying to say here, is that in our environment at all times now is a mix of that digital and physical because of spatial computing, because the spatial computing happens around us. And because of that, now, there's monetization happening around us. There's, you know, computing, there's monetization, this discovery, there's all kinds of things happening around us in the physical spaces. Now, what if you could own those spaces? Right, that's what is virtual, real estate's about? What if you could fractionalize Those spaces physically or the virtual spaces as well? What if you could, you know, be able to, again, create in those spaces, whether they're physically where you are? Or on the other side of the world can I create in Dubai right now, if I'm 1000 miles away, because I believe there's something going on there, or can I discover something that's going on there, because again, those spaces are where computing happens. And you know, all of the things that we think of in a digital environment. Now though, that thing can happen in a space or a location. This is, I think, where we've moved. And this again, has been a very core part of how we think of SuperWorld, and Deus virtual real estate and the creation of worlds is that it's the embodiment of what I just said, it's bringing together your physical life and your virtual life. So when you come to SuperWorld and you go create a world, now you're seeing the preliminary depths of that coming together, because you're adding content to a real world location. And you're able to visualize that content, whether you go to that location physically, or you're on a map interface, and you want to visualize that content virtually. And you know, what's also coming very soon is to just jump into the map. So now you go into a 3d type interface, from anywhere that also interacts with both of those interfaces, right. And to that's even a different layer of what I'm talking about, you know, going back towards going into a device, per se, but if you're using a VR headset, or spatial computing headset, you can do that same thing walking around. So there's different dimensions to, I think, our ability to visualize our surroundings, and you know, for a lot of the mainstream public. And for a lot of people, frankly, it's you have to see it, you have to experience it, you have to start playing with it, to start understanding it. And that's why, you know, worlds is a really great way to jump in, get your toes wet, and then you kind of slowly can jump into, you know, more immersive tech, web3, AI, this is why we're creating this gateway for people to get into these technologies this way.

Yeah, thank you for that. I think that was a very, very good reminder that ultimately, if we want to give people what we want to give them we want, we have to give them what they want to get. I think very often in this space and an emerging tech spaces, people will build products that are incredible, because it's cool, because it's innovative, because it's pushing boundaries, but really forgetting that there's so many steps that needs to happen in between in terms of adoption, and really mindset, perspective shifts and all of that. So because I want to I want to ask a follow up question there. But before we get more into that, I want to know, you mentioned earlier, when a creator, for example, comes into the world and they create content. I mean, they upload content, they create this representation of whatever world that they want to invite people into. How easy is it for a creator to get on boarded onto the platform? How easy is it to create these different types of experiences? Are they different skill levels, that can all participate? How did you structure this in order to make this world that I'm creating for others to end to as immersive as possible?

Yeah, so we tried to make it extremely easy, right? So that's a big part of it. And a lot of people you know, they assume that when we're talking about SuperWorld, we're talking about needing a headset or, you know, some goggles or something like that, what we've done is, again, we're cross platform. And so ultimately, the way to get in is just go to the web, we're on the web, and you literally go to superworldapp.com on the web, and you log in. And that's a very easy user, you know, login process. And then you there's a button called create a world. And you create a world now that's like a map interface, okay, it's like, think of it as Google Maps, right? We're built on Google and map box and Bing Maps. So we're also cross platform on the map side of it. But that map allows you to, again, add content to your map, that's your world. Now, the content you can add could be 3d content, it could be an augmented reality object, like a GLB file that you can upload. Now, there's a lot of people out there that are still new to a GLB file a 3d file. Now, this is where AI is really coming to the aid nowadays, you can now create 3d content by typing some words into a GPT and create 3d content. You can also use applications like Luma AI to scan something and turn it into a 3d object. So that's getting easier. Or you can search there's platforms like Sketchfab, where you can find you know, a directory of 3d objects of all types. So there's a few different ways of finding or getting 3d objects, which is getting faster and easier to do because of AI. But you can just upload that you can upload photos, you can upload videos, you could upload a link, so you want to add, you know, a YouTube video into a real world location, you could do that, you can click and just upload a link to that YouTube video, you could upload to Instagram or TikTok anywhere, anything to any location. And that's the map interface. So we want to make it super simple to do that. And then again, all of that content can be viewed using your phone, in the real world location you're in, you just go the same exact website. And we've gone totally web XR. For that same reason that you brought up, we want to make it really simple, no app to download. And you can share those links or share your world as a link to anyone you know, in your telegram or WhatsApp, etc. It's just a link to web link that you can share. And the reason we've gone this direction is exactly what you what you brought up is a lot of people don't want to download another app. And a lot of people want to access this type of technology from anywhere and the browser, the web, everyone has a web browser. So we wanted to make it really easy to get into SuperWorld, all you need is a web browser. And if you have a phone great if not, you can do it on your desktop, right. And you can do pretty much everything on your desktop, you can see things in 3d, you can visualize everything, you're just not going to be able to go out on the street unless you carry your desktop with you on the street, and you have WiFi or something right. But that's why most you know, everyone has a mobile phone. So there's no restriction there. In terms of how we built it, we tried to build it for maximum accessibility. Now if you do have a headset, if you do have the latest Apple vision Pro, now that that makes it even better, but not a requirement at all.

So you got me thinking because, of course SuperWorld's ability to do digital mapping, it would be perfect for preservation for celebration of like natural wonders, cultural heritage, all of these intangible assets that we have well in the case of the natural resources that we have very tangible. And it reminded me of what was a project at Tuvalu, the South Pacific Island that went through on Metaverse because the entire island is at risk because of climate change. So have you had some of these discussions? I'm curious to know if there are stakeholders in these kinds of industries that are also understanding the value of creating a digital world overlapping it onto the physical world? Exactly what you're doing it to the world.

Yeah and I'm glad you brought that up, because that is, you know, one of our core mission so we you know, our mission is, you know, how do we enhance people's real lives to give people livelihood so they can create and discover and monetize and build a livelihood from themselves from anywhere in the world. And then You know, the other big part of that mission is how do we collectively, all of us, everyone on this call, if you're passionate about this, come and join our mission, come and join our movement. And the mission is, how do we use these technologies, immersive tech, web3 and AI to actually improve Earth to help, you know, to, to enhance humanity to help Earth. I always say the world needs SuperWorld. It's like the world needs Superman, the world needs SuperWorld. And so, you know, people understand that mission. And so what they're doing is, and I'll give you an example, met Amazonia is one example. They created a world in the Amazon, where they've added, you know, content in locations to the Amazon, where they're actually working with tribes. We've also done another project, with tribes in the Amazon, where they created digital artwork in the Amazon, to enable people to learn about deforestation, where it's happening in the Amazon jungle. So we have virtual real estate enabled there, as well as, you know, digital assets structured as NFTs and an experience so people could experience the Amazon jungle, we've done things with green zone, which is another organization in South Texas, and they do a lot of beach cleanups in South Texas. And what they do is they, you know, showcase the beach, kind of like a before, and then they do an after where they showcase what the beach looks like, now that it's cleaned up, and they, you know, have a token, and they have NFTs and, and they have events. And so they had to use the platform in a variety of ways to showcase their cause and their mission and to get other people on board. You know, I think that, you know, the idea here is that these are technologies, immersive tech, web3, and AI. And since we've applied them to real world locations, the power of someone or a group of people that has a mission, to be able to educate people, to encourage people to activate people. You know, I think that the beauty of what we're building is, SuperWorld is not another place it we're in it right now. It's all around us, it is in the places that we live and work and play every day, it's here we're in it. And so, if you can use these technologies to put content in the places we already are, and if it's really easy to view the content, again, you can just send someone a link and say, Hey, look at this, and then they can view and see it around them in that real world location, and get an idea of, of, you know, whatever it is that you're trying to convey, it's very powerful to use these technologies in that way. So it is a very big part of our mission. And it's something that we really believe that this technology has the ability to transform, which is without borders. And without, you know, some of the friction that comes from, you know, the utilization of certain missions that sometimes are, you know, restricted by national boundaries. You know, now anyone can get involved with missions and goals, if you want to be active in the Amazon jungle, you know, that could just mean that you're, you know, interacting in med in Amazonia, is world, or you're creating a world and putting content in locations around the world that you care about. Right? So we have the ability to really project using immersive tech and web3 and AI and that's what's really exciting here is that all of us have the ability now to use these technologies to, you know, again, have superpowers, right, and that's what SuperWorld's all about.

Hrish, I would be remiss if I didn't ask since the name of the show is the Future of NFTs. Of course, with the ability to create digital art galleries, virtual museums, art consumption is then also something that could form part of the world's built on SuperWorld. So how I mean, of course, in 2021, NFTs were all the rage, and ever since then we've seen the rise and fall. Of course, as the host of the show, I very much believe that the technology is far beyond just the arts and PFPs. But I'm curious, where do you see in NFTs in the art world, in terms of creators planning at the moment, from where it came in 2021 to now do you think that it will read game itself, what are you seeing in terms of your interaction with creators on SuperWorld?

Yeah, so again, we've been in the NFT space since early 2018. And, you know, we've definitely seen an evolution in that space with you, again, popularity, 2021 being at its highest. And, you know, it's really interesting, because the core technology of NFTs is very powerful, and has so much potential, and I think art is an area that was really embraced early on in the NFT, technology movement. And it's great, because, you know, I think there's a lot of benefits to, for artists and creators to using this technology, to create artwork and to be able to similarly, like we think of physical artwork, you know, the benefits of using this technology for digital artwork, really are is just so much scalable in so many ways. So you know, that the same power of this technology as it applies to so many different areas, I think art is is definitely one of those areas, where this power can really be shown and maximized for creators and artists. So I think that I think a lot of artists discovered it in 2021, and 2022, I think there was, you know, huge excitement around creators, whether it was, you know, collections PFPs, etc. And, and I think that, you know, though, you know, many of those projects are many of those collections, you know, likely lost value in the, in the, you know, the years after that boom, in the NFT Market, I don't think that the soundness of the technology and the capabilities of the technology to help artists and creators maximize their reach, and potential and their creativity, I don't think that's dissipated at all. And so I think you're gonna see a huge resurgence of artists realizing the potential, and the even greater potential of this technology. And there's many artists, again, just to be clear, that have continued to be active in the space and continue to grow their artwork and their collections. And so there are many of those that will continue and kind of lead the charge as we get into this, you know, next forthcoming bull run in the in the web3 market, and other chains and other communities that are rising, and other platforms are also rising. So, you know, I'm very, very confident that creators and artists alike are going to be utilizing this technology, I think the public has, you know, further recognized, especially those that have gotten in already, some of the benefits of that. And I think, you know, like any, any kind of technological advancement, you we all go through these, you know, peaks and valleys, and I think you're going to see similar growth now, and stabilization coming from the use of this technology, because it's very sound and, and really has so many benefits for artists and creators alike.

I see that we have a lot happening in the comments that I'm in the question or comment / question sections, I'm going to ask you a final question. And it's perhaps not the most fair question and not for certainly not the easiest question, or at least answer. I want you to get out your crystal ball. Tell me how long is it going to take until a conversation like this is no longer necessary? Where we are living in an immersive world where everyone is used to what is on offer, and we don't have to have creative spaces like these where we talk about the future and what it might look like.

Um, you know, I think that these conversations and you know, I think the past Then around these new technologies as they're being developed, I think that, you know, what's going to happen is we're seeing it already in the past 5,10 years, depending on which technology 20 years, which one of these three you're talking about. But they've slowly kind of, you know, been integrated into our lives. And the technology itself has kind of is slowly kind of going into the background. So we don't necessarily have to discuss the technology itself. But we're just using it. I think that's, that's what's going to slowly happen, I'd say over the next, you know, 10 years, we're probably not going to talk about extended reality, we're just going to talk about reality. Because it's going to become just, you know, the default, that you're going to talk about a reality where you can access VR and AR and your surroundings. I think, you know, uniqueness and digital property rights, are going to become very much the way you think about the digital world. In the mainstream, probably in the next, you know, five to seven years, just with most people now, actually thinking about, you know, digital property rights, which maybe three or four years ago, they never even thought about, I'd say in seven years, it's going to be one of those things we just asked for what, you know, does this have an NFT? You know, correlated with it? Or can I get the NFT as well, you know, that kind of thing. And if you're going to buy it, you know, any traditional item, and it's going to have a digital, digital twin or digital version of, and then I think AI as well, like just, I mean, that's rapidly increased recently, but it's been a space that's been around for a very, very long time. And so, you know, I think that, again, the use case is there, and the benefits are so extreme. And they really bring all these technologies together, that, you know, we're already kind of enjoying these technologies, because of the transformation that AI is bringing to this space. And so I think that's going to be really quick. I think like, four or five years from now, we're going to, again, just think of it as search, you know, it's just how we gather information and how we get things done, not really going to be something that we dwell on in terms of the exact tech, that's being used. You know, just as we think of, you know, Google search, we don't really think of the tech that's running in the background there. So I think that that's the same kind of progression we have in these technologies.

Yeah, I mean, I think it's always, when we are busy building something, we love talking about it. But once it's been built, we don't have to continue to rehash the same ideas over and over because by then it becomes part of the cultural fabric. So a lot to look forward to reach I'm going to get into one or two questions while we still have time. From web3, ultimately, what is a game plan for a newbie to work with industry giants like Michael Bay and others in web3 projects? And what are the gaps? You can see web3 bridge?

Um, you know, I think that the interesting thing about legacy companies. So for example, we've partnered with Sports Illustrated, it's SuperWorld, they've added 250,000 events to super world. And, you know, I can go and a lot of people blows people's mind when I tell them this example. But I can go to New York and I in SuperWorld, and I could buy tickets to the Yankees game as an example. And I'm going to a real game like a real baseball game. But you know, Nadja, if you're a fan of that team, for example, and you buy the area, the virtual real estate, where Yankee Stadium is then you actually earn revenue from the ticket sales that happen in SuperWorld for like the Yankees game, right? So you're buying virtual real estate in a real world location, because you're a fan. And now you benefit from ticket sales that happen in SuperWorld to a physical game. So we've brought together the physical and the virtual world together, right through that example. Right. So again, it could be a physical game, it could be a virtual thing, but your deal locating monetization. Now, the reason I give you this example is Sports Illustrated is a huge brand. And there's a lot of big brands out there. And whether they're individuals or you know, companies, they are very interested in getting involved in these industries, AR, web3, you know, AI, etc. And you know, they're not going to build, they're not going to change their business, to adapt to these spaces as quickly as we can. Because before starting a company, in the web3 space or, or immersive tech or AI space, as an example, we're able to move faster, because we have no legacy business to protect, we can just say, Oh, hey, I'm going to start a NFT collection, or I'm going to, you know, start an AI, you know, rapper company, or I'm going to start a immersive tech company, or whatever it is. And there's going to be a lot of people who are so busy running their business, or brand that they're excited to see how you could, you know, add synergies to what they're already doing. So I think my recommendation is if you're interested in working with brands, you know, try to build something that could be useful. And as utility to a brand, or a business or an industry category, whatever it happens to be whatever you're interested in. And you can likely move a bit faster than they can. And you know, they're not going to do the things I mean, I just gave you the example of buying virtual real estate in real world location and monetizing from ticket sales, there's a lot to that, that they're not going to do. You know, some of it sounds a little crazy, right. But the thing is, you know, when you're getting into new technologies, I think you're able to be a little bit more nimble, you're able to put together things that others might not. And so that gives you this kind of advantage to be able to build and if you can add value, to create a relationship or partnership with a brand or an individual. So I think that's the way to do it, too. Hopefully that answers your question.

fantastic advice. Hrish, and I think, yeah, maybe I'll keep that thought for next time. Since we've come to the end of the show. Just to the listeners out there. We actually had David Lane of Sports Illustrated tickets on the show last week. So if you didn't catch that episode, do listen to it on the Spotify channel afterwards. But yes, just to reiterate what Hrish said there's so many big brands coming into the space, they are all dipping a toe in but they are not in the business of doing this. So they definitely do partner with companies that specialize in these things. And so I think it's the journey towards adoption, whether it's adoption of clients that are big brands, or whether it's mass adoption is always it's a hike away, it's not something that you just open your doorstep. And there you are. Hrish, thank you so much for first of all, for your time on the show today. And I think all of the incredible insights that you shared with the community and also just hearing what you guys are building at SuperWorld and knowing that you've been building for years, three, the mean through a multiple, a multitude of different market cycles, which I think is always Testament or really why a company is in the space, they are there to build something substantial, as opposed to as we very often see over the years, many one hit wonders that might be only a hit during the fundraising stage. But we don't actually see this coming into fruition. So very, very happy to have had you guys on the show. I think what super world is doing is absolutely incredible, especially in terms of the onboarding perspective that you have understanding that you need to meet people where they are and not where you want them to go because you need to help them go there. Where are people? Where should people follow stay up to date with you if they want to know what you guys are doing you personally as well as SuperWorld.

yes, thank you again for the opportunity for me personally, you can find me on LinkedIn Hrish Lotlikar, you can find me on Instagram, Twitter, X, TikTok so I'm kind of all over, you know, yeah, those were kind of the main places and then SuperWorld, it's superworldapp.com. We're on Twitter at SuperWorld App, LinkedIn, at SuperWorld. So those are probably the best places, we have an Instagram as well. So we're kind of all me as well as SuperWorld, we're kind of all over the place. So feel free to reach out if there's anything that resonated with you reach out, you know, come over and start a world, that's a great way to get in, you know, if you understand the virtual real estate, acquire locations that you know are special to you, that you want to build things that you care about. But if this mission in again, resonates with you, and you want to get involved in our mission, definitely reach out, I'm always interested in talking to, you know, our community and help in any way possible, because that's our goal. Our goal is to be a gateway for people to get into these technologies. So anything I can do to help, you know, definitely reach into us, and we're happy to help you or the team to help you in any way possible. All right, thank you.

Thank you Hrish, and then to the audience. Thank you so much for spending another very insightful hour with us. We hope that you got as much value as possible. I believe that after this conversation today, there's a lot of sparks that will now be brewing in your mind as we really navigate this very complex world we live in at the moment and also the industry getting back into gear. We don't know what we'll be seeing, which is why it's so important to be educated on what is happening now and also what the future might hold according to the people building. So until next week, when I catch you again for another episode of the Future of NFTs .Cheers, guys have a wonderful day, wherever in the real and virtual world you're.