Artwork for podcast Trade Show University for Virtual & Live Events
Ep 053 - The Future of Virtual from Virtual Events Institute - with RD Whitney
Episode 5312th October 2020 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:43:16

Share Episode


RD Whitney is the Co-Founder of the Virtual Events Institute (VEI) and the CEO of Media 365. RD has a long and successful track record in establishing, managing and delivering business community solutions across many markets and industries.

RD joins host Jim Cermak in a discussion about the future of Virtual Events, how to get better results from them, and what Certification programs are happening at the Virtual Events Institute.

RD was an accomplished leader at global media companies Tarsus, Diversified Communications and several other media groups, and served 6 years on board of Onstream (pioneers of webcasting and virtual). He has also launched and managed 5 successful national certification programs and brings 30 years of experience connecting buyer and seller together through the gravity of professional training, events (f2f and virtual), education, peer learning and data.

RD's Top Takeaways:

  • In shifting to Virtual Events, seek to Transform, not Translate!
  • Trade Shows can - and should - become a community that interacts all year long.
  • Identify best practices, share them with others, and learn from others.
  • Look into the Certification programs offered by VEI which can benefit Trade Show, Expo, Event and Conference producers, organizers, exhibitors, sponsors and marketers.
  • Hybrid events are the future. Learn how to make your future live and in-person events follow the hybrid model.

Visit These Websites:

Contact RD Whitney:


LinkedIn: RD Whitney

Twitter: rdwhitney

Mentioned in this episode:

Free Video Training - How to pick the Right Trade Show

Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to and sign up for the email newsletter right on the home page! That's it!