I think the most accurate word to describe the past year in our industry has been: unpredictable.
With the global pandemic rocking Hair & Beauty Salons across the globe, and most closing their doors at one point or another, it’s important to remember that we always need to be prepared for anything.
And a huge aspect of that, which I saw many Salon Owners struggle with in lockdown especially, was keeping their clients engaged.
Hair & beauty professionals strive in that 1:1, client-facing environments, so when we were stripped of this ability… it was scary, to say the least!
That’s why today, I’m chatting with Dani Everson. Dani is a Salon Owner & Skin Entrepreneur who specializes in super creative & popular ways of engaging her clients; during the Pandemic, but also in everyday life.
Tune in today to hear Dani’s best advice on engaging clients and how to keep clients loyal to your Salon business.