If you’ve been asking yourself, "How do I start to become a scalable expert?" or "How do I translate the expertise I use in my one-on-one services into a scalable model?"—this episode is for you.

In this episode of The Scalable Expert, Tara Bryan explains the Authority Strategy, a proven approach to structuring your expertise into a repeatable, scalable system. Instead of staying stuck in a model where you’re trading time for money, Tara walks through the first steps in creating your Authority Strategy, helping you build a model that allows for growth without sacrificing the customer experience.

Discover how to package your knowledge into a structured methodology, create scalable offers, and confidently transition toward a business model that maximizes both your impact and your freedom.

What You’ll Learn:

• Why a repeatable Authority Strategy is the key to business scalability.
• How to package your expertise into structured, scalable solutions.
• The mindset shift required to move beyond custom, one-on-one services.
• The balance between Done-for-You, Done-with-You, and self-paced offers.

Key Topics:

1. The problem with staying stuck in one-on-one delivery.
2. Defining your Authority Strategy to structure your expertise.
3. How to create a methodology that maintains quality while scaling.
4. How to transition customers smoothly from customized services to a structured offer.
5. The tools and strategies for productizing your knowledge and freeing up your time.

Ready to scale without sacrificing quality?

Subscribe to The Scalable Expert for weekly strategies, and don’t forget to leave a review and share this episode with others looking to scale their expertise.

Are you a Scalable Expert? Take our free quiz and find out 👇

https://bit.ly/scalablebusinessexpertassessment

Want to connect?

Engage with us on LinkedIn: https://bit.ly/tara-bryan-linkedin

Schedule a free discovery call: https://taralbryan.com/step/15-learn-to-scale-call/

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

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Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:00

Welcome to The Scalable Expert, the podcast where we unlock

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the secrets to building a business

that grows with you, not around you.

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I'm your host, Tara Bryan, business

strategist, mentor, and creator

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of the INFINITE SCALE Method.

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If you're a coach, consultant, or

service provider who's maxed out

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with one on one work, overwhelmed by

the grind, and ready to scale your

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expertise into a business that works

for you, then you're in the right place.

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Each week I'll share actionable

tips, inspiring success stories,

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and proven strategies to help you

reclaim your time, grow your income,

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and create a business that delivers

results without sacrificing quality.

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Let's dive in and make your

business INFINITELY SCALABLE.

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Hey, everybody.

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Welcome to this episode of the podcast.

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I am so thrilled that you're here.

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Today's episode, I want to

talk about you as the expert.

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I just had an amazing conversation

with someone who is a service provider

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doing one on one work as an agency

owner doing done for you services.

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This applies to coaches and

freelancers and consultants and

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anyone else who is serving clients

one on one in any capacity.

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It was a great conversation and

I want to share it with you as

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I'm sort of processing the rest

of what we had talked about.

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And basically, here's the deal, is that

if you are growing a one on one based

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business, right, so you're doing done for

you services, for your customers, you're

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meeting with them one on one, whatever

you're selling is based on your time.

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The challenge that you have is that

you don't own your time, right?

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You don't have the ability to grow and

expand a one on one business beyond

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your time, because it's all based on

how much time you're putting in with

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each and every individual customer.

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And when I talk about The INFINITE SCALE™

Method and I talk about how to help

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somebody become a Scalable Expert, what

we're really talking about is how do

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you build assets that allow you to use

the expertise that you've mastered, use

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it in a way that allows you to deliver

in a completely different way than just

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showing up and doing ad hoc services.

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Often when you are in that you kind

of trying to grow a business, you get

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overwhelmed, there's a lot going on.

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Your customers want you, you need to

show up, and then every single time you

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have a conversation with them it's, you're

sort of reinventing the wheel, right?

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So if you are in this kind of business

model, you know what I'm talking about.

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You get to a place where you're like,

wait a minute, like, I'm overwhelmed,

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is there nothing else that I can

do to kind of get on top of that?

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And, oh, by the way, I would love

to build something else, but I

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don't have any time because all my

time is devoted to my customers.

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You're really good at what you do,

therefore you get a lot of people who

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are interested in what you do, but

every new customer adds a different

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level of complexity and, you know,

starts to continually overwhelm your

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time, which is sort of, you know, that

kind of the cycle that you end up in.

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I was talking to the service provider

and and she's just like, so I don't

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understand how I would you know, come up

with a framework, an Authority Strategy

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that would allow me to help my customers

like, would I just turn it into a course?

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Would I just turn it into, you know,

something that I would just have them do?

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I don't understand how that

translates into a done for you

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service, like how would I help them?

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And then if I decide that I want to

do it differently than I've done for

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you service, like, how do I show up?

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How do I build something that allows me

to do what I do in a bigger, scalable way?

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Great question, right?

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Obviously a question that a lot of people

are asking is how do I get to that point?

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So one of the strategies that I

help people do is to come up with

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your own Authority Framework.

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So what does that look like?

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What does that mean?

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I'll walk you through just a little

bit of how I help people unpack that

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when they work with me primarily in

our different offers that we have.

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The very first question that I ask

is like, what are you an expert in?

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Right?

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You've mastered your expertise.

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You have you know, gotten to this point

because you're really good at what you do.

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You've kind of, you've learned

it, you know how to apply

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it, you know how to do it.

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That's why people are hiring

is because you can do the work.

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You can do all of the things

that you need in order to

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help people become successful.

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So what does that look like?

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Like, what is your expertise?

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And then the second thing I'll say

about that is if you don't know

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what your expertise is, or you don't

kind of know how you help people?

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Maybe you intuitively do it.

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Maybe every single time you have a

customer, it's just slightly different

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or it's totally different based on

what they want and you're you know,

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showing up and just helping them with

whatever they're asking for because

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you're really good at whatever it is

that they're asking for right but it's

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totally random totally different every

single time you have a new client.

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So how can you start to think about

what you do in a step by step road map

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or a step by step framework is what

we call it, right, so how do you look

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at all your customers that you have

or that you want to have and think

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about okay, how would I take them to

go from the problem that they have to

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the result that they're looking for?

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What is my step by step path and I will

tell you every industry has a standard

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in terms of like the path that helps

somebody go from point A to point B.

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If you don't know what yours

is like your unique version of

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it then go out and do a search.

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Like, if you're a social media expert,

what is the social media framework?

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Like, what are the steps that it takes

to be a really good social media expert?

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If you do Facebook ads, like

what's the approach for that?

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If you're an instructional designer,

like, where I was in my world is

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that there is a standard framework

that we all follow in the industry.

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And then what happens is as you gain

expertise, you have your unique way

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that you look at it, you have different

nuances in terms of how you help people.

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When you, know that there needs to

be this extra little thing that is

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part of the process because that's

where your expertise comes in.

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And so if you don't know what yours is

yet, come up with what the standards are

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and then start to kind of push against

it like, oh, this is what I think, or

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this is what I don't think, or whatever.

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And then go and look at how

you're helping your customers.

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Are there things that you're doing with

every single one of your customers, even

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if you're not kind of saying that that's

what you're doing each and every time?

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So start to do a little bit of work

around that to figure out what are

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the steps that you are taking the

majority of your customers through

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and really start to define that.

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Then from there, once you start doing

that, you're like, oh, this is step one.

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I do step one with all of my customers.

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For this example, she does

a customer avatar assessment

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or like, who's your customer?

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What's their problem?

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You know, that kind of standard that

you see in most marketing facing

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frameworks is you have to start with,

like, who is it that you're serving,

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what is it, what is the problem that

you are solving, and what is the result?

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Like, really looking at dialing

that messaging in so you know who

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you're serving and all the things.

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She's like, that's what I do first.

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I'm like, great.

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So how do you do that?

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Well, she's got a methodology that

she uses for that particular step.

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Awesome.

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Then lead with that.

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Say, this is the very

first step that we do.

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Every single time I work with a

client, we start with this step.

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That is your step one of your framework.

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Then continue to keep doing that

until you have sort of exhausted

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all of the steps that you go through

with the majority of your customers.

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And I recommend writing that in boxes

like on a linear path so you can

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start seeing like, oh, we do this and

then we do this and then we do this.

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Like there's a method to the madness

of how you work with your customers.

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And then what starts to happen

is you can start to lead the

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conversation with your customers.

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I always equate it to like the difference

of like if you show up for a meeting,

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do you show up with an agenda and you're

like, here's what we're covering today,

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here's our objective, here's where

we're going, or do you show up with your

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customers and you go, hey, all right,

what do you want to talk about today?

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What's on your mind?

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Right?

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Two totally different approaches.

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One puts you in the driver's seat.

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The other one puts you in a support role.

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And so I would argue that if you want

to own your authority, if you want to be

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known as the expert in your niche, if you

want to attract people who are confident

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and very clear on how you help them go

from where they are today to where they

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want to be, that you can do that by just

helping them see the bigger picture of how

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they would get to the results that they're

looking for by following your framework.

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And so we really work on building

out that Authority Framework.

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And then, once you have those

steps sort of clear, like you're

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going to keep testing them.

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They're maybe you're going to flip

some around or some are not named

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the right thing or whatever, like

you'll play with it a little bit.

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But once you sort of have that, then

you can start serving your current

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customers and putting them on the path.

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And if you can start getting them

on the path and get a little bit

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more consistent on how you show up,

step after step after step with your

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customers before you automate anything,

before you create anything that's

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a scalable asset, it allows you to

start getting comfortable owning your

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expertise, owning your authority.

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Once you do that, then you can start

putting pieces in place that will

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help you actually optimize and then

eventually really start to get control

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of the time that you're taking in each

one of those steps with your customers.

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So, another example is, so instead

of thinking about, well, I have to

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create all of this stuff in that

same process that I was talking to

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this person about, she's like, I

said, well, what do you have them do?

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Well, we walk through, you know,

an activity and an exercise on

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this, this, and this, and this.

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And then, you know, we work through

all the different parts and pieces.

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She's like, well, I guess I can train

somebody, you know, on my team to be

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able to do that so I don't have to do it.

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And I said, well, what about creating a

mini training for that customer that gives

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them everything that they need, gives

them some structure to how they need to

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think about who their ideal customer is,

how they need to start thinking about

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that, and then when they're ready, when

they have their thoughts together, then

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they're able to schedule a call with you,

or they're able to ask you questions in a

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Slack channel, or in Voxer, or via email,

or however you want to do it, right?

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High tech or low tech, they're

able to jump on a call, or they're

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able to get feedback, and then

you can continue moving forward.

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So you know when it makes sense

to jump on the phone with them,

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versus like, hey, how's it going?

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Just wanted to jump on and see, you

know, see what's going, because I know

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that you love to be with me one on one.

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Totally different opportunity in terms

of how to control how to leverage

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and how to maximize your effort

working with your one on one clients.

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And then from there, maybe you

have a tool or a template or a

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worksheet you want them to use.

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Then you start to just slowly go

through that process and and dial

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in each of the different steps.

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And then before you know it, you are in

a position where you are able to come

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in and provide a ton of value without

wasting all of your time or, you know,

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reinventing the wheel every single time.

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And then you start moving into done

with you services maybe group coaching,

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maybe creating some sort of on demand

option for your customers who either

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want that option or who aren't quite

ready for your done for you agency.

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And now all of a sudden you have

a holistic set of offers that are

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all tied back to your proprietary

framework, your Authority Framework.

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So instead of offers that are all over

the place based on like random things

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that you are, you know, kind of random

ideas, it's all based on your framework

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and how you can help your customers

through the different various things that

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they need to do in order to be successful

and able to go from point A to point B.

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So hopefully this serves you

and gives you just some tactical

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tips to start thinking about.

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Because my friend, here's what happens,

is very rarely, do you have the

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mindset that allows you to go directly

from a done for you agency into

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completely automated, scalable assets.

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It is a completely different game.

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And you're going to have to go through

some iterations of how do you start to

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serve your customers at the highest level

and also control and leverage your time.

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So that you can grow.

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So you can go from 10 customers to 100

customers to 1,000 customers and be able

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to grow something that increases your

impact, your income and your freedom.

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So if this episode was

interesting for you, if you're

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like, oh, I really like this.

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I want to learn more.

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I want to dive into how I can do

this in my business, give me a shout.

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In the show notes or wherever you are

listening or watching this episode,

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there should be something on the page

that helps you get a hold of us, either

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schedule a call or jump into one of our

awesome free resources that we have.

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We even have a checklist that kind

of just lets you check off all the

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things that I talked about today.

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Go ahead and and engage with us.

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We would love to help you out with this.

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So in the meantime, I hope that this helps

you go from being an overwhelmed expert

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to becoming more of a scalable expert.

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So until we meet again, have a great week.