Join me on this week's episode and find out what the advantages are for coaches to share their expertise through the podcasting medium.

Don’t Miss Inside This Episode:

• Learn how podcasting can give your coaching business a competitive advantage.
• Discover how podcasting allows you to reach a broader audience.
• Explore the convenience and accessibility of podcasting and the reasons why your potential leads prefer podcasting to video.
• Hear how podcasting opens doors for opportunities that expand your professional network and visibility within the coaching niche.

Links and products mentioned in today's episode:

The Podcast Kit and Caboodle Giveaway. The event goes live on July 17th, and you can be notified FIRST when it's available. Click the link and head over to find out how you can go to the front of the line to get access first.

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

She's Got Content Facebook group:

Facebook

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Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

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Hello there, content creators, You're listening to the She's got

content podcast where It's all about creating content for your

coaching business. I'm your host, Doctor Melissa Brown,

and I'm here every week to help you get your content out

of your head, out of your heart, and out there into the world

Where that information and your services can impact the

most people. Get ready to take notes today and

then take action content creators. Let's dive in with

today's episode because you've got content to get out

there. Hey there and welcome back to another episode of

the She's got content podcast. I'm your host

Melissa Brown. In today's episode, let's

explore the world of podcasting. I'd love to

discuss how it can benefit coaches and small business owners like

you, So let's dive in.

As a coach and a small business owner, you know the importance of sharing

your expertise to connect with your audience. In today's

digital age, there are all kinds of mediums to choose from.

Maybe you're already blogging or creating video

content. And most people maintain some sort of presence on

social media, as much as we might hate it. However,

podcasting offers different and very unique

advantages over those other mediums that can really set you apart

from the competition. and help you build a real loyal

community of listeners. Let's start by addressing

the first advantage, the power of your voice.

Podcasting allows you to communicate directly with your

audience. It creates a personal connection that goes beyond

those written words or visuals. Your voice

carries your passion, enthusiasm, your authenticity,

and that can resonate deeply with your listeners.

By hearing your voice consistently through podcast episodes,

your audience feels like they truly know you, which builds trust and

strengthens the coach-client relationship.

Podcasting also offers a great bit of flexibility.

Unlike video content, which requires your audience's undivided

attention, podcast episodes can be enjoyed

while multitasking. Listeners can tune in during their

commute, while they exercise, or while they're doing household

chores. That convenience factor allows you to reach

a broader audience who may not have the time or the inclination to consume

other types of content that you put out there. Another

advantage of podcasting is its portability.

With the podcast, your content can be accessed

anytime, anywhere using a smartphone or any

portable audio device. Your listeners can take you along

on their journeys whether they're traveling, walking in the

park, or simply relaxing at home.

This accessibility ensures that you're constantly present

in their lives. You can provide value and support

whenever they need it. Now, let's

compare podcasting to blogging and video content

creation. While both those mediums have their

merits, they also have some certain limitations.

Blogging requires strong writing skills, time to craft

engaging content, and the ability to optimize it for

search engines. Although blogs can reach a wide

audience, they may lack the personal touch and emotional connection

that your voice brings. Let's look at some specific

examples. where podcasting offers this unique advantage

of being accessible and convenient for listeners.

Imagine you're a coach and your potential client, Lisa,

is interested in your expertise, but she's got a busy

schedule. With a podcast, Lisa can listen

in to your episodes while she's commuting to work. As she sits

on a train or a bus, she can have her headphones on or

her earbuds in her ears. This way, she can absorb

valuable insights, strategies, and inspiration

from your podcast, without disturbing her fellow

commuters. Most cars allow some type of connection to a cell

phone to access a podcast player app from that

phone. Now, if Lisa drives to work, she can listen to

podcast episodes while she's in the car, much the same way as

listening to her favorite radio station or a music

channel. No matter which way Lisa commutes to work,

she can turn her commute into a learning experience to make the most of her

time and start her day on a positive, empowering note by

listening to your podcast. Now, let's consider

another scenario. In this scenario, we

have Sarah, a stay-at-home mom. She's got a lot on her plate with

household chores, and she's taking care of her small children.

While she's tidying up the playroom, doing laundry,

or preparing dinner, Sarah can listen to your podcast.

By doing so, she turns mundane tasks into

productive and enriching moments. Your podcast becomes

her companion. offering guidance, and

motivation as she navigates her busy day.

Another great example of multitasking with podcasts is during

exercise or during a workout session. Here we

have John. He's a fitness enthusiast. He loves going for

long runs. So instead of just focusing on the physical aspect

of his workout, he can enhance that experience by

listening to your podcast while he runs. Your

episodes could be centered around fitness tips, mental

resilience, motivation. By

combining physical activity with educational and inspiring

audio content, John can optimize his time and gain

valuable knowledge while staying fit. And it's not just

while running. Exercise is a great time to catch up on podcasts.

Walking outside, stretching, treadmill, or elliptical

time, those are other great examples of exercise time that can be

done while listening to podcast episodes.

Podcasts also fit perfectly into the context of

relaxation and self-care. Let's say

Emma enjoys unwinding with a relaxing bath or while

taking a long walk in nature. By tuning into your

podcast, she can immerse herself in your soothing voice

and insightful discussions. This creates a

serene enriching environment where she can reflect, gain

new perspectives, and feel empowered on her personal growth journey.

On the other hand, video

content creation will demand technical expertise.

It demands equipment and a visually appealing

presence. It can be time-consuming to shoot, edit,

and upload those videos regularly. Additionally,

some people may feel camera shy or really uncomfortable

on screen. and that can hinder their ability to

connect with their audience authentically. Podcasting however

strikes a balance between convenience, and connection. It

allows you to showcase your expertise without that need for visual

aesthetics. It doesn't need expensive equipment

or extensive editing. By focusing solely

on your voice, you can concentrate on delivering valuable

content, sharing your stories, and engaging

with your listeners on a deeper level. Finally,

podcasting opens doors to collaboration and

networking opportunities. Inviting guests on your podcast

allows you to tap into your expertise, share

valuable insight with your audience and expand your professional network.

These connections can lead to joint ventures

and referrals and increased visibility within

your coaching niche. The beauty of podcasting is

that it seamlessly integrates into various aspects of

people's lives. allowing them to maximize their

time and engage with valuable content while they

multitask. Whether that's during commutes, household

chores, exercise, or moments of relaxation,

podcasting offers a portable

and flexible medium that adapts to the listener's lifestyle. So

to recap, podcasting offers unique advantages

for coaches and small business owners. It provides

a personal connection through the power of your voice. It

offers flexibility and portability for your listeners and

it bridges the gap between convenience and connection. While

blogging and video content creation have their place, podcasting

gives you an edge by delivering your expertise in a way that

truly resonates with your audience. If you've been thinking

about starting your own podcast, The Podcast Kit and

Caboodle Giveaway is coming your way, July 17th to

21st 2023. I've

partnered with other experts to create a bundle of resources that

will help you get your podcast started. so you can tap into all

these advantages that podcasting has to offer.

Go to shesgotcontent.com/waitlist,

and you'll immediately go to the head of the line. You'll be notified

first when the giveaway goes live and you'll be that much closer to

starting or growing your own podcast.

Alright. So to summarize today's lesson, as a coach,

keep in mind that podcasting allows your audience to listen

and engage with your content while performing everyday tasks,

commuting, housework, exercise, relaxation.

By offering those valuable insights and guidance through your podcast,

you're empowering your listeners to make the most of their time and infuse

their routines with inspiration and personal growth.

Thank you for joining me today on the She's Got Content podcast. I

hope you got some golden nuggets here, and I hope you'll join me for

the Podcast Kit and Caboodle Giveaway. Remember,

you've got people waiting to hear from you. They're hungry

for your content. You've got content, so get that

content out there. I'll see you next week. If you got

value from today's episode, I would be so grateful when you leave a

5-star rating wherever you listen to podcasts. It only takes a

second, and it really helps me get my message out to impact even more

people, so they can in turn keep the ripple going. If you're listening on

Apple Podcast, and leave a review of the show. It would really

make my day, and you just might receive a shout out on the show as

my content creator of the week when I read out your review.

And last but never least, if you want an endless supply of just right

ideas for content you can write about for your blog post,

your emails, your videos, podcast episodes, all the content

things, then you wanna head over to my website at

shesgottcontent.com/content, and pick up

your free workbook. Never Run Out of Content Ideas. Look for that

link in the show notes today along with the other links mentioned in

today's episode. Until next time content creators, you've got

an audience waiting to hear from you, and you've got content to share with

them. Stop being the best-kept secret and make a bigger