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Public Perception of Automotive Careers – Bill Thompson [RR 801]
Episode 80129th November 2022 • Remarkable Results Radio Podcast • Carm Capriotto, AAP
00:00:00 00:33:21

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Bill Thompson, President of IMR.INC brings to the podcast a recent release of the United States household perception of the trades, focusing on the automotive career path. Find out who recommends our industry to young people as a career path, the perception of the automotive industry, and more. Bill Thompson, President of IMR Inc. Listen to Bill’s previous episodes HERE Watch Full Video Episode HERE Key Talking Points
  • Research once every quarter since 2020, talk to 25,000 households about their perception of the trades in the United States on the auto industry
  • Roughly 46% of parents are talking about college as an option, 33% of the children were seriously considering that as an option. About 30% of those same children thought about entering the workforce immediately. Disconnect with parents and children. More kids prefer to entering the workforce immediately than go to community college or trade school
  • How are the trades perceived? 18% are talking about career options with their child. 65% of the households would recommend the trades as a career option.
  • Parent advocates for the trades- Rural America has the highest likelihood to recommend at 62% recommendation rate. Urban is next to 52.2, and then suburban 42%. 
  • The people that are least likely to recommend the trades are people with a four year college degree 
  • Are we even willing to recommend ourselves?
  • The education path to becoming an automotive technician is unclear, 
  • Career opportunities for women are abundant. But women themselves do not believe that there are opportunities for themselves
  • The general perception- working as an automotive technician is a job, not a viable career. The good news is only 17% of people agree that it's a job and not a career, 44% disagree. 
  • automotiveresearch.com
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