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The importance of Product Storytelling and Product Narrative with Rob Crowder
Episode 257th February 2022 • The Product Edge • Jade Bennett
00:00:00 00:22:22

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Rob Crowder, Head of Product at Nutromics joined Georgia in this episode. They spoke about the importance of having a strong product narrative and the effect that has on customers.

Rob’s specialties are Product Development and Management, and he leads a talented team of technology and product people who share the same passion for revolutionising healthcare.

 In this episode we discuss:

✓    The difference between a product story and a product narrative

✓    The outcomes of having a strong product narrative

✓    How and when to use a product narrative

✓    User journey mapping in product development

✓    Drawing everyone around the product concept

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User story mapping – Jeff Patton

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