Rob Crowder, Head of Product at Nutromics joined Georgia in this episode. They spoke about the importance of having a strong product narrative and the effect that has on customers.

Rob’s specialties are Product Development and Management, and he leads a talented team of technology and product people who share the same passion for revolutionising healthcare.

 In this episode we discuss:

✓    The difference between a product story and a product narrative

✓    The outcomes of having a strong product narrative

✓    How and when to use a product narrative

✓    User journey mapping in product development

✓    Drawing everyone around the product concept

Access the resources mentioned in this episode and connect with us...

 Resources:

User story mapping – Jeff Patton

Connect with guest:

https://www.linkedin.com/company/nutromics

www.nutromics.com.au  

To join The Product Edge mailing list: https://theproductedge.com.au/