Talking points:

• How to become an employer of choice.
  • Less turn-over
  • Many shops that have the best or lowest price don’t necessarily have the best people.
  • Create and perpetuate a strong business culture and live your core values.
    • If trust is a core value, then tell a story about how it works in your company to every new
    • It is not an overnight happening. It takes time. Listen to episodes on business culture HERE.
  • Create a family atmosphere where you people come first. Take care of your people, they will take care of your customers.
  • Your reputation as a top place to works travels from the inside out.
• Recommended book:
  • Traction: Get a Grip on Your Business by Gino Wickman
• How to get A players to beat a path to your door:
  • “A” players want to work with other “A” players.
• Our industry needs more help with HR.
  • Better interviewing skills.
  • Vetting candidates.
  • Assessments.
  • Orientation.
• The right people want a career path.
• As a shop owner, think of your job in the industry as an incubator to grow technicians, service advisors and the next group of shop owners.
  • Keep in mind your shop could be a ladder in the career of your people.
• Your people need to have quarterly goals and you need to help them reach them. What do your people aspire to do within the business and in their personal life? You need to develop your people and give them a roadmap. Look out for their future.
• Your people want to feel safe, understood, accepted and secure in their role and in your culture. Treat your people like owners and family.
• The pay package is part and parcel to the package. Time off, health care, retirement, room for growth. Organizing events with the team like paintball, lasertron, bowling. Family events, picnics, amusement parks. What are your intangibles; flexibility in work schedule.
• You need to pay your people well, but you may not pay more than others. Your entire pay, benefits and culture package will attract great talent.
• Create a vision so your new hire can see how they fit.
• The only thing worse than having no sight is having no vision. Helen Keller
• Most men live a life of quiet desperation and they die with a dream in their heart. Henry David Thoreau
• Always identify what is important to a new team member.
• A smaller shop may not have the budget to hire an A tech from a dealership. They’ve got to have the money to afford the right pay and benefit program.
• You must listen to your candidate and truly hear what they are saying. Be a good listener.
• Grow a great reputation.
  • Customer reviews
  • Constant recruiting.
  • Give tours to customer and potential recruits.
  • The network talks.
  • Do what you say. Follow through. Listen. Your word means more than you think.
  • Integrity and trust.
• An onboarding process sets the stage.
  • Barry uses a dream planner and at the end of the 3^rd month he reviews it with his new hire.
  • The quarterly review is all about the team member.
  • Some millennials want more reviews than quarterly.
• Workplace environment is more important than you may know.
  • Windows, Lighting, HVAC, Locker-room, lunch room, training room, good equipment, dual monitors to make information flow easier.
• Apprentice programs will show the industry that you care about growing your own and show career paths to young people.