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The Half Time Orange Podcast - Half Time Orange EPISODE 25, 5th January 2021
Transforming your customer journey 2021
00:00:00 00:45:35

Transforming your customer journey 2021

In this episode, host Brenton is joined by Greg Sanchez, New York based Head of Customer Experience for American Exchange Group. 

American Exchange Group is a multi-division New York-based designer, manufacturer and wholesaler of fashion accessory watches, jewellery and footwear for major retailers. The company has a market-leading tech/wearables category with iTOUCH Wearables.

Join Brenton and Greg as they explore the transformative nature of 2020 and what it means for 2021. Black Friday, e-commerce and even touching on the peak-end* theory.

*The peakā€“end rule is a psychological heuristic in which people judge an experience largely based on how they felt at its peak and at its end, rather than based on the total sum or average of every moment of the experience. The effect occurs regardless of whether the experience is pleasant or unpleasant."

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