SEASON: 4 EPISODE: 33
Episode Overview:
Marketing can be tricky, and expensive if you get it wrong. Choosing the right strategy, and agency partners can be a real game-changer. That’s where my next guest comes in. His company has vetted over 800 marketing agencies to find the best at what they do.
If you are looking to save time and money finding the perfect agency or contractors for business, then you are going to enjoy my conversation with the founder of CJAM Marketing, Behdad Jamshidi.
Guest Bio:
Behdad Jamshidi started CJAM Marketing after realizing that most companies don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all. In the past 5 years, Behdad (or Bee) has met with and assessed 971+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches.
After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.
Resource Links:
Insight Gold Timestamps:
02:22 I ended up working for a company called Telus
03:43 There's a gap between marketing agencies
05:52 Most businesses only do one meeting before they end up hiring the marketing agency
08:41 Some of the biggest mistakes I see
10:32 You talk about chemistry as a key factor and how important it is
12:21 Let's talk about price
16:15 So, a couple of the red flags that you'll get
18:04 How important is it to find an agency with niche or niche expertise
20:00 When you talk about the references
22:07 Should businesses or your clients be wary of the agencies that promise guaranteed results?
25:10 Basically you need a marketing executive with an understanding of sales
28:18 You've got to go back to the drawing board
31:28 if you want great customer service, be a great customer
Connect Socially:
LinkedIn: https://www.linkedin.com/company/cjam-marketing/
Facebook: https://www.facebook.com/cjammarketing
Instagram: https://www.instagram.com/cjammarketing/
Email: bjamshidi@cjammarketing.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
