Imagine if you could transform your message in a more impactful way, in such a way that inspires your ideal client to take action. Make a bigger impact and increase your income!

We have our guest today, Majeed Mogharreban, a professional speaker and founder of ExpertSpeaker.com. Majeed believes that story is your single greatest marketing asset. He passionately helps entrepreneurs tell their stories so that their ideal clients choose them and ignore the competition. Majeed is an international best-selling author and the highest-rated trainer in the world at Learning Tree International.

Tune in as Majeed Mogharreban shares how the power of speaking creates a great impact on the world, helping entrepreneurs make connections and get more clients. He talks about the significance of how you formulate and convey your message, helping you package all your information into beautiful stories that can really touch people's emotions — that inspire people to reach out to you and take action. Listen and enjoy this episode as Majeed also discusses how he makes partnerships and collaborations in every speaking engagement and stage he takes into!

Majeed's Website: ExpertSpeaker.com

Get a copy of Majeed's Book - Expert Speaker "5 Steps To Grow Your Business With Public Speaking:  expertspeakerbook.com

Book a call with Majeed:  expertspeaker.com/apply

Majeed's Book Recommendation:

The Life-Changing Magic of Tidying Up by Marie Kondo

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Until next time, keep moving forward!

Chuck Anderson,

Affiliate Management Expert + Investor + Mentor

http://AffiliateManagementExpert.com/

If they have a really valuable, powerful transformative service that nobody's heard of, or nobody understands, it really limits their impact on the world. So what I do, what we do with experts speaker is we help them craft messages, whether it's the short answer to what do you do? Or whether it's the long answer to what would you what would you say if you had 20 minutes on stage in front of a roomful of people that have the problem that you're really good at solving. And we take people from having all this information and all this knowledge and packaging into beautiful stories that really touch people's emotions that inspire people to raise their hand and say, I want to learn more, I want to follow you, I want to hire you. And that's a very powerful tool for any entrepreneur, to have a skill of speaking in such a way that inspires their ideal client to take action.

Hey, it's Chuck here. And I'm so glad that you're listening to this episode. And I just want to take this quick moment right now to let you know about our free collaborators toolkit. And this episode is all about partnership and collaboration. And our guests share many resources, tools, and things that you can use to make collaboration and partnership easier in your business. So if you're looking for better ways to grow, and scale your business, through collaborations, and strategic partnerships, this free collaborators toolkit is going to contain the best resources from our workshops, as well as contributions from our guests. And these tools could be the missing link that you've been looking for. And they're going to help you to solve everyday business challenges, and access, highly effective ideas that can help and grow your business exponentially. I know they've helped me and I know they're going to help you as well. And the best part about these tools is that they're completely free. And our gift to you for being a valued member of our community, and a subscriber to the show. So you can get access to all of the resources contained inside the collaborators toolkit today by visiting the website at WWW.collaboratorsunite.com/toolkit. That address again is www.collaboratorsunite.com/toolkit. Go ahead and register today get access to all the resources. And I'm going to see you on the inside. Now. Here's the episode.

Hello, everybody. And welcome back to The Creative Collaboration Show. This is Chuck Anderson. And this is the show where we encourage you as a business owner and entrepreneur to look for creative ways to collaborate and partner with other people to build your business faster. Now, the one thing we all have in common as business owners is that we want to get our message out there either ourselves as an authority figure, we want to market our products and services. And we need we're always looking for ways to get out there in a bigger, better way. And so if that describes you, which I'm pretty sure it does, you're really going to enjoy this episode, because I have a special guest here for you today who specializes on that, especially if speaking is part of what you are currently doing, or something that you've always seen yourself maybe doing. This is going to be an episode worth listening to. And we've got some special gifts for you here at the end as well. So today I'm honored to be joined by Majeed Mogharreban. Majeed, welcome.

Thank you, Chuck. It's a pleasure to be here.

And I know we've been wanting to do this for a while. And here we've finally connected to do this interview. And look, you are someone who's I think someone that is people should really look at learning more about and collaborating with because of the work that you do with helping people get their message out there in a bigger way, especially when it comes to speaking. So tell us a little bit more about what that is that you're doing. And then we'll kind of get it. Well, we'll get more into your origin story and all of that, but let everyone know, just kind of what what that work is that that you're helping business owners with?

Sure, Chuck. Well, our mission at expertspeaker.com is to amplify the voice of people that are doing good in the world. And the way we do that as we increase their impacts when we increase their income. I believe that an entrepreneur that's doing good things, when they're given more income, they get to do even more good things. And if they have a really valuable, powerful transformative service that nobody's heard of, or nobody understands, it really limits their impact on the world. So what I do, what we do with expert speaker is we help them craft messages, whether it's the short answer to what do you do? Or whether it's the long answer to what would you what would you say if you had 20 minutes on stage in front of a roomful of people that have the problem that you're really good at solving. And we take people from having all this information and all this knowledge and packaging into beautiful stories that really touch people's emotions that inspire people to raise their hand and say, I want to learn more, I want to follow you, I want to hire you. And that's a very powerful tool for any entrepreneur, to have a skill of speaking in such a way that inspires their ideal client to take action.

I love that inspiring that client to take action. And you know, it's, it's something I hear a lot of is that we've got, we work with a lot of business owners, consultants, coaches, service providers that, you know, they they have something really cool that they do something unique that they do. And common thing that I hear is, look, if I can only get this out in a bigger way, if only if people only knew how cool this actually was, we would be doing so much better. And sometimes they struggle with explaining what it is that they do in a clear way or or even just putting themselves out there. And so, so is that what you're noticing as well, is that is that who tends to come to you? And is that who you typically work with?

Yeah, I'll give you an example of the clients I was working with this morning. He's an expert in breath work. And breath work is when you get people to breathe deeply, or breathe in a certain way. Maybe breathe faster, breathe slower, and he was struggling to sell his breathwork course. And the way he was trying to sell his breathwork course was learn breath work and learn how to make your body more resistant to carbon dioxide and allow your heart rate to lower and allow yourself to take slower breaths. And these are all the things that he does, and he's really good at it. But that's not what people are buying what people are buying are. Take yourself from anxiety, to confidence. Take yourself from stress to peace in 30 days. Take your relationship with your spouse from on the rocks to feeling like newlyweds again, take your sales calls from feeling like you're bothering people when you call and you're feeling salesy to calm and present and mindful that they love buying from you. These are all the results that happen for his clients. So the key insight here is we don't sell what we do. We sell what the clients get. So transforming the message sometimes so that people go, Oh, that's what I want. Because people don't know that they want breathwork people really don't know they want their body to become more resistant to carbon dioxide. That's one of the things that breathwork does, apparently. But they know that they have anxiety. And they don't want to they know that they feel calm, they want to feel calm. They know that they're having trouble in their marriage, and they know that they want to feel like newlyweds again. So identifying and describing the problem. And describing the dream come true solution is part of the language of marketing that resonates.

Yeah, you know, I see this all the time where people are trying to sell themselves by whatever their their modality is, oh, I'm a Hypnotherapist? I do breathwork I'm a massage therapist, so come and sign up for massage therapy. And that's fine for someone who's specifically shopping for that. But that's not really why people buy is it?

No, yeah.

So it's it's Yeah, I love what you said there is like looking for what they get out of it and not what it is that you're actually selling. And so what do you think why do you why do you think that it's so common? Because I know like, you know, 20 years of marketing. We've been saying this over and over and over again. When you when you get on the Webinars and you hear XYZ marketing expert, they're always saying the same thing is to sell what people get sell the benefit and not what it is that you do. But still it's just seems so automatic that people will say, Oh, I I do breath work. Here's my breath. We work course or I'm a hypnotherapist, sign up for a hypnotherapy session. Why is it so automatic that they do that? Even though that's not what works?

It's because they've been spending a majority of their waking hours studying and practicing this and they're so passionate about it and so interested in it that they just want to tell everybody about it, they want to teach people about it. But it's likely that the, the client doesn't care that much. And I see this a lot with my health and wellness practitioners, I work with MDS who, you know, MDS famously have gone to school for I don't know how long, 1214 16 years, and they're so good at knowing all of the details of the science and the chemistry and the biology and even the history, when they're patient might just want to know, is this going to make me lose 30 pounds, because I just want the scale to say this number. And again, the doctor is trying to teach Yeah, but it's about your metabolism, and your hormone and the way the carbs interact with the proteins. And again, the person's going, Yeah, but is this gonna make me lose 30 pounds. So the way you sell it, as you call it, lose 30 pounds in 30 days, and they go, that's what I want you to sell them what they want, so that you can give them what they need. And they don't even need to understand. They just need to know that it's going to work.

Yeah, I think that's a great example, especially when you've spent so much time and yours in some case, learning your craft, learning your skill, learning all this information. And I think that I think that's what it is, is that we're trying to sell them what we do, and not what it is that the client wants. And yeah, and I think that's the distinction there. So, so. So look, so I knew you do work here with with helping people, not just get their message out there in a bigger way, and get more clients. But you all but you're what you really do is help them to get more speaking gigs and get their message out there a little bit. So, so why speaking why? Why should so if I want more clients, and this is again, speaking on what I want, I want more clients, if I want more customers in my business, why speaking why? Why does that help get more of those into my business?

Speaking builds authority very quickly. And if you think about what builds authority, one thing that builds authority is writing a book. My first book took me two years to write, I finally published it, I had no idea how to sell it. Nobody had it, nobody read it, it didn't really accomplish what I wanted it to accomplish, which was to establish my authority and credibility took two years of effort. You could get authority and credibility through PR you can get written about in Forbes or New York Times. But still, they don't really get to feel your energy public speaking, one of the things that is so effective about it, is people can feel your energy. And now we have so much video that you know, even this, what we're doing right now, Chuck, I would call public speaking because I'm imagining an audience, I'm imagining the person on the other side of the screen, watching this have this conversation. And so they're getting to feel, do I like what this guy's saying, but also do I like the vibe, you know, and I'm not for everybody. But for my ideal clients, they're gonna get this feeling of like, I really like I really resonate with this person's presence. So public speaking allows you to communicate your expertise. And it allows your audience to have a very safe experience of observing you either from an audience or from behind a screen. As they're learning from you. And they're nodding, and they're taking notes and they want to learn more from you, they can usually click something and watch something else and watch something else. Yeah, so public speaking builds trust very quickly. It allows them to sample your essence, energy frequency vibe. And it allows you to teach and entertain in a way that people get to know you like you and trust you.

Yeah, and, you know, it's it's something that when, when, when I started my first business 20 plus years ago, I was also encouraged to go get on stage, and it was amazing. What happened, you know, it was getting in front of people that I didn't know, but they felt by the end, they felt like they knew me, which was, which was amazing. And then of course, what's really cool is when they line up to buy your product or to connect with you afterwards.

Yes. Yeah.

Very cool. So, so let's talk a little bit about, you know, what you're helping people with, because So are they speakers already? Or were they they're wanting to just get into it? Like what? Who's the ideal person that

You know, I work with entrepreneurs. I work with entrepreneurs who want to be on more stages in front of more audiences because they want to get their message out there. For example, the breathwork coach that I was working with this morning, very, very smart guy very good at what he does, but feels like marketing is just not working. And so he has a webinar coming up. And I said, Show me your webinar. And he was very excited to show me because it was full of all the stuff that he's interested in, which is the biology of breathwork. One of the opening slide says, become a fulcrum for your own biology. Oh, that sounds exciting. And I just thought I, you know, I just thought, Okay, can you make my anxiety disappear and make me twice as confident in 30 days or less. And you make me less agitated and aggravated in conflict situations so that I could be cool, calm Zen monk master. Right. These are the how we kind of modified the slides. And, you know, he had the history of breathwork. In there, he had the chemistry, he had the molecules and everything. And he was so excited about all that stuff, which is cool for me to see how excited he is about his own work. But we instead replaced a lot of that and put in stories. And I've got a framework for storytelling. This, you can find this in my book expert speaker, five steps to grow your business with public speaking. One of the frameworks is called the success story framework. And it goes like this. Your ideal client comes to you. They describe their problem. You say, Don't worry, I know exactly what to do. You provide your solution. And they say, Oh, my gosh, I got this result. That was amazing. So I'll show you an example of that. A health coach comes to me and says, Majeed, I had the speaking engagement coming up. I have no idea what I was supposed to say. There's gonna be a lot of my ideal clients. They're super nervous. Can you help me? And I said, Don't worry, I know exactly what to do. We built a powerful 10 minute speech with stories and jokes, and it was entertaining and this health coach went onstage, delivered their talk, nailed it, had them laughing had him crying standing ovation, but more importantly, got the audience to take action and sign up for her $5,000 coaching program. She got 10 new clients from one speech she made $50,000 in 10 minutes. She said to me, man, Majeed, I never thought it was possible to make $50,000 in a month, let alone in 10 minutes. That's all thanks to the work we did for that speech. So that's the success story framework. And so we're starting to put these success stories into the speech. Now there's another story called the cautionary tale. And the cautionary tale is just like the success story framework, ideal client comes to you describes the problem. But in this case, they don't work with you, for whatever reason, or maybe you never met them. But you're still describing the person with that problem. So that way, the, the audience hears themselves in the story, and they go, Oh, this is just like my problem. What happens next? It's a cautionary tale, because bad things happen. Next, let's take the same example. Health Coach has a speech coming up. She's got 10 minutes, she's got an audience full of ideal clients. But she spends the whole 10 minutes talking about her own health journey. And it didn't really resonate with the audience. She makes a pitch, nobody buys. And she feels really embarrassed, and she feels like she totally bombed the speech. That's a cautionary tale, right? And that speech just cost her $50,000 Because she didn't have the right speech, even though she had great intentions. So we have cautionary tales, and we have success stories, and we can juxtapose the two throughout a speech, and then imply to the audience. So which one do you want to be? Do you want to be like the success story? Or do you want to be like the cautionary tale?

You know, I really love that. And one of the things I find as well, when you're telling a story, people love stories they tend to lean in, and when you're telling a story about someone else, but really what you're doing is you're telling a story about them? Yes, where they are, that they will lean into a story versus when you're giving them facts and figures and data and information. It's so easy to tune out. It's just not as interesting. And yeah, so I love that. Yeah, the history of breathwork is not important to the end result. It really hasn't it's, and I like what you just said, it's like, Oh, you want to do that? No problem, I can help you to do that. And that's really what it is. It's what do they want? And how can you help them to do that? And, and so yeah, and I by the way, I You mentioned that these story frameworks are in your book. And I'm glad that you mentioned your book because we do have a link to that beneath this video. And if you're listening to this on audio on a podcast, you're going to see a link to that right in the show notes there. So So go check out the genes book there, because it's exactly what he was just talking about where he's gonna go more in depth than that, but so powerful. And I know that that is the difference. Majeed, I can think of times where I was early on in my speaking, and I was did the exact same thing. I went and tried to explain my way through selling, and really convincing people. And it was boring. And it didn't work. And I didn't sell anything at the end. And it wasn't until I started doing exactly what you just said, which is, you know, telling stories and forget all the data, it doesn't matter. I mean, it's really about who are they? And what do they want, and show them that way of getting what they want. And that was a difference. I remember my first $50,000 speech, it wasn't 10 minutes, it was 90 minutes, but 10 minutes is pretty impressive. So yeah. So I'm definitely a believer in everything that you just said here, because that is night and day. Exactly what happened to me. Right? Yeah. 00000 50. Right. And just by doing those right things, so yeah. So at what point do you tend to work with people? Are they already speaking? And maybe it's not going well? Or they're they're kind of looking at adding speaking or, or maybe other marketing things? Where do you tend to find people coming to you?

Yeah, I like to start with someone who has made a sale, at least one, because I think that's like a, it's a big zero to one. And a lot of people can stay stuck at the zero sales for a long time, because there's something underneath underlying that's a confidence issue or a clarity issue. And, yeah, I like to, I like to work with people who have made sales, and whatever they are working with, we can refine it. And be more clear on who the Avatar the ideal client is. And And oftentimes, the way people sell things are focusing on the features, focusing on the components and the logistics, like when people sell coaching programs, they sell it, like we're doing 12 sessions, and they're 60 minutes each, and they're gonna be recorded and transcribed on Zoom, and we're gonna meet on Wednesdays. And those are all like descriptions of logistics, I will transform that into something irresistible, like save your marriage in three months or less. Time. Yep. Right. So people who have something that they are selling, and they want to sell more of them, or they want to raise their prices, that's another thing that we do is, you know, probably it's very common that we double, triple or quadruple pricing. Because another one of the effects of being a speaker is you actually become like a celebrity in the mind of the person you're, you're selling to. And, in fact, a beautiful thing happened to me just a couple of weeks ago. I was here in Ottawa, Canada, at a networking event, just going around shaking hands, I don't normally get clients from networking events. I just like to meet people. But I met this woman and she's an executive coach, and I can help executive coaches increase their income by doing public speaking. So I asked her Are you interested in public speaking, she said, Oh, my gosh, I've been wanting to do public speaking, I just have no idea where to start. I don't know how to get speaking engagements. I don't even know what I would talk about, I just feel that I would be good at it. I said, Great. So book a call with me. So she booked a call with me. Like a week later, she shows up to the call. And by the time she's on the call, she feels like I'm a celebrity. Even though I just met her we can go the same networking event. We're at the reason why she feels like a kind of celebrity. She saw a video of my speech. She saw my podcast and listened to it, she went to my Tik Tok channel and watched a bunch of my stuff. These are all ways that I'm adding value to her. She's getting more familiar with me. So she already knew she was a Yes, before she got on the call. And this is one of the effects of a signature speech with the right messages is it does the selling for you so that you get on the call just to get to know the person collect the payment and move forward. You don't have to sell them on the call. They're already sold because they've seen your speech because they listened to your podcast because they heard your story. And the most resonant thing someone's gonna say is I heard your story. I love your story, because I see myself in your story.

And that's really key. I think you said it right there. I see myself in your story. And that's that's why people lean in that's why they keep listening and I think that if the opposite were true, they would probably turn it off or to now for this guy and and in today's virtual world where so many of the events that we do are virtual through zoom. You know, and you don't see people walking out of hotels seminar rooms that off And but with when you're doing a virtual event on Zoom, you're always deciding whether or not you're going to stay there. And you can click that you can click that exit button at the ad at any time. And so when you're talking to them in a way where it's for them, I think they're much more likely to stay on there stay engaged and even lean in to what you're saying, because now you're making it super relevant to them. So yeah. Yeah, that makes total sense. And, you know, look, you know, as you describe all of this, I know for a fact that members of our target audience who are engaged in podcasting engaged in speaking, whether it be in person events, or virtual events, or whatever, lot of summits, things like that, where the desire to use speaking not only to share a message, and because I know there's a lot of people doing that, but connect those dots further. And that is share a message and then sell your product, sell your service and actually make money doing that. And I think if I think of all the podcasters, and speakers that I've spoken to, that are not making money, I mean, they're speaking, they have a message, but they're not making money. It's everything you just said, it's it's really connecting those dots between who your audience is what they want, and then how can you help them with your offer? So you know, and one reason I say this as well, you know, the theme of our show is collaboration and partnerships. And we don't believe anybody really builds a business of any significance on their own. It's, it's definitely a team sport. And we highly encourage people if you want to accelerate, if you want to move faster, is look for someone to partner with, to collaborate, who can get you there quicker. And, of course, there's learning in the trial and error method. But I think most of us are impatient, we I think we would rather have the results sooner than later. And Majeed, you're someone who is someone that I think people, if they're wanting to take their speaking to the next level, not just take their speaking to the next level, but actually use that to sell more of their services to sell more of their product, really connect those dots in a way that they might not be connecting right now, it seems like to me that you're really a person that, that they should reach out to you and partner with, and not just keep plugging away and doing it on their own. Because I think there's really two paths. I mean, you can you can hear an information like this. And you can go keep doing things on your own trying to implement the things that Majeed and I are talking about here today. Or you can partner with someone you can collaborate with. Yeah. And you can get there sooner.

Yeah. Cool. Chuck, there's two things I want to share. I want to share the framework that I use to speak and sell. I'll just talk very briefly, and I'll share with you how I personally use partnerships to get speaking engagements.

Cool. That's perfect. Let's do.

So imagine there's a place called pain Island. You've been there before you struggled there before and all of your clients are there right now, in pain. There's another place called Pleasure Island where dreams come true. And you somehow were able to make it there. Either. That's because you lost the 30 pounds that you helped people lose. You've made the million dollars that you help people make you launch the podcast that other people are struggling to do. That's what's on Pleasure Island. You got there the hard way. You spent a lot of money a lot of time you got the cuts and scrapes to prove it. And you built a boat that now shuttles people from pain Island to Pleasure Island. So when you get your talk, you tell them how you to know what pain Island is like. And you made it to Pleasure Island and you're here to teach people how to get there. And by the way, for those who want the easy way to get there. There's this boat leaving right now that's the offer. The offer is the boat. The mistake people make because they talk about what's in the boat like it matters. They say Oh, my boats made out of wood. And it's got 50 seats and it's 20 feet long and it goes seven miles an hour. People aren't paying Island don't care what the boats made out of. They just say does the boat get to Pleasure Island? It's like people who have anxiety don't care about the biology and chemistry of breathwork. They just want to know is it going to make me not having anxiety anymore? That's the Pleasure Island. Right? So that's the framework of a signature speech is how I got from pain to Pleasure Island and you can too and you can even take the easy way with this boat. Now here's how I use partnerships, other people's stages, I consider them partners, everyone who has a stage or in this day and age Anybody with an audience, which is pretty much anybody who has a social media account has an audience. Anybody with a podcast, anybody who hosts a conference, anybody leads a church group, anyone who leads a rotary club group, these are all audiences are all stages, and each one of them are partners. So when I give a speech on someone else's stage, or a speech or someone else's audience, I consider it the beginning of a lifelong partnership with that audience, so Chuck, this includes you, I consider you a partner, I consider your audience, a group of people that I am fortunate enough to be able to contribute to. And this is a partnership, I have a spreadsheet of all the stages I've ever spoken on. And I think of the my contact at each one of those stages, as a friendship as a partnership, and as a relationship that I can continue to add value to and continue to offer, how can I serve? How can I help. So that's how I use partnerships to get speaking engagements and add more value to each of those communities. And then now that I've known enough of them, I can connect more people. So Chuck, I've got people to introduce you to you've probably got people to introduce me to we can all connect each other and those are more partnerships. Now another partnership form of partnership that I've gained a lot, I've shortened timelines with his coaching. So I've been in the speaking business now 14 years, I can get someone from where I started a lot closer to where I am now. And way less than 14 years, probably more like six to 12 months. Right? So I can accelerate time. And the same thing happened for me, when I learned sales, I hired a coach, when I wanted to publish a book, I hired a coach, when I wanted to be better in my relationships and a better communicator in my romantic relationship, I hired a coach. So I am available for that. And what I do is for entrepreneurs get them really clear on their story and their message, get them really clear on a really compelling speech. And probably the most significant thing that I do is start they start to see themselves as the person who has a gift onstage. And this is sort of transforming your own self image so that you feel comfortable when you're speaking in front of hundreds or 1000s of people. And you don't feel like a fraud or an imposter. You feel like yes, I have a valuable message. And I belong here to share. And I'm here to contribute, and I'm a gift on the stage. And so seeing yourself as the embodiment of this message in this brand is actually the most powerful thing. And Chuck, I'll go back to your example of you spoke and you got zero and zero and zero and then the $50,000 day, my guess is the day that you were on stage and you made $50,000, you felt really sure of yourself. You said, I know I can help people I know this offer that I'm going to offer today is a great deal. Because it's so valuable. And people can just feel it. Because it's not just the words you say it's how you hold yourself. And so people can feel like yes, I feel safe with this guy, I feel like buying from this guy is going to be a good move for me.

Yeah, that is exactly true. And if I was to compare that to the previous speeches is like, Oh, I'm going to try this, or I'm going to try that, you know, or maybe it was a PowerPoint presentation I wrote on the airplane on the way there. And when you're new, I think you are just trying things out. And and sometimes we dip a toe and we try to see like, you know, it's my first speech and all of that. But you're right. By that point, it was you know what, dammit, this helps, here's how it helps. And here's what I'm going to share today. And that was a big difference. And the people who ultimately started signing up with me, after that speech, they were some of my best clients, and they were ready. And they were, they were so in. And and so that it all of that, you know, a good mentor of mine always said, like your business grows to the extent that your confidence does. And and so what we're talking about here is confidence is a big piece.

Yeah.

Putting yourself out there in terms of not just getting on stage or not getting on stage, but but also just in how you convey the message and how confidently you can say to someone, hey, I can help you to get that result. Yeah, that's exactly what happened.

Yeah. And confidence comes from experience.

Right. And, you know, you start putting yourself out there one foot in front of the other. And I found it just gets better and better and better. The more you do it, and but it doesn't hurt to be pointed in the right direction, because you don't have to repeat all the mistakes that I made. And all the mistakes that you know we've talked about a little bit in these scenarios, because you can just go right to Majeed and Majeed is going to help you to figure this out. Before Your Next speaking opportunity. Imagine that Majan if you could get onstage with more confidence, more clarity. Get that rid of the parts of your presentation that are going to put people to sleep and really Talk about them. How can you serve them? How can you get them to their I love the Pleasure Island? That's a great example. How can you get your clients to their Pleasure Island, whatever that is for them. And so I highly encourage you to do that we have links to Majeed, just beneath this video. And in the podcast, we have two things for you. One is Majeed, you have a book with get you to share a little bit about that. And then also, I think it was a consultation or something. So tell people about both of those. And we'll make sure those links are right.

Sure. So you've got the book here, expert speaker five steps to grow your business with public speaking. And my little, my little tactic here is I give everything away in the book. And what I believe is that people who can read this book implemented and gain value and do good in the world. That's great and good for them. And the people who read it and say, I'm gonna hire the author to coach me how to implement this, then you should book a call with me the call, you can book at expert speaker.com/apply apply the book you can get at expertspeakerbook.com. It's a five step system to grow your business with public speaking. Those five steps are audience offer speech, stages, and monetize. So audiences defining who your ideal client is and finding the audience's that have your ideal client offer is presenting an irresistible offer as part of your speech where you're showing them how to solve their problem and then giving them the easy button which is to hire you. Step three is to build the signature speech with your story, the success story and the cautionary tale so that they can see their journey from pain to Pleasure Island with you. Step four is to identify the stages you want to get on and implement the system that gets predictable speaking engagements, we call it the stage getting campaign. And step five is monetize, which is to maximize the sales throughout this process so that it's more impact, more income, more impact, more income, and it's a self generating machine.

That sounds like a book worth getting right now. And you know, speaking of books, we're really big on books, I you know that building a business is a big personal growth journey. So much great information in books, we're gonna make sure there's a link to that book here, we highly recommend people do get that book. But what has been a book that has been most impactful for you, if you were to suggest a must read book that was not written by you? Do you have one that you would recommend?

I recommend The Life-Changing Magic of Tidying Up by Japanese author Marie Kondo. And I bought this book thinking that it would help me clean up my 500 square foot one bedroom apartment when my wife was pregnant with our first child, and I had to make some space, and then ended up changing my life because it gave me a whole philosophy on how to let go of the things that are taking up space in your life, literally and metaphorically. So I highly recommend it, The Life-Changing Magic of Tidying Up.

you know, in all of the guests that we have interviewed, nobody's ever recommended that one. And it's one that I, my wife wanted me to read when she was reading it, and doing the whole letting go of things and stuff. I've never really thought of it from just, you know, that literal a lot of people talk about in that literal sense of it's your house, your apartment, or whatever. But I love what you just said it's your life, letting go of things in your life that no longer serve you. And that are not part of where you want to go. That makes so much sense makes me want to go read that book now.

So some things are hard to get rid of, like, oh, I spent a lot on this, or Oh, I haven't used it, or I might use it later. But it gives you the tools to think through why it's going to be okay. It'll be okay, if you let it go. Now imagine going through every single item you own, and only keeping the ones you absolutely love. So in other words, imagine getting to a point where every single thing in your life you love. Now apply that to relationships. Who is in your life that you love and who is in your life? You're like, Ah, I could be okay with that that person. Now imagine applying that to certain commitments. This commitment, I'm looking forward to this one. I'm not really looking forward to that. So how do you start to let go of some of those things, and it just, it's life changing?

It sounds extremely freeing as well, because I think as business owners, especially in the beginning, where we start saying yes to everything, and there's those things that you wish you didn't say yes to and it keeps piling on piling on pylon and look 80% of it, you probably don't need, you know, to get most of your results. It's the 8020 rule. Let go of the 80% that doesn't serve you focus on the other 20% That's gonna give you a lot more room for everything else in your life. So I think that is a fantastic recommendation. I that is not a book that I would have thought to recommend to business crowd for this reason, but it makes so much sense. And I really thank you for making that connection. I'm gonna go read that one. Now, I'm gonna go read it, but I'm gonna read it from through that lens right there. Excellent. Let me go, gee, this has been amazing. And we've covered so many ground, so much ground here. And I know that the things that you shared here are helpful on so many levels, not just marketing, but on a personal level as well. And I highly recommend that people do connect with you, we've talked about two ways that you can do that. The links are beneath this video and in the podcast. And I'm going to do one thing here that and make this even better. If you connect to Majeed through those links. Go ahead and click over and get the book and connect with Majeed if you want some help. And, and I want you to email me back. And let me know that you did that. And if you do that, I have a free gift for you. I'm not gonna tell you what the gift is. But believe me, it's a good one. And some people have really taken me up on that. And that's how strongly I feel like this can help so, so do that, come back and get your free gift. And let us know how Majeed has been able to help you. And we highly encourage you stop doing everything alone. Nobody is self made. Right? Find someone who can help you with that next piece of the puzzle and get there faster than you would on your own. Absolutely. So gee, this has been awesome. If you were to leave our audience with just one final piece of advice, words of wisdom, what would you say?

Well, my favorite one is three words. It says to begin, begin.

To begin, begin.

Just get started.

Just get started.

Yeah.

And I love that those are excellent words to end this episode by and Majeed, thank you so much for everything, your information is so good. And and you were, I think very giving with with, with the content you shared today, to our audience, thank you for being here with because without you, there wouldn't be a show. If any part of this resonated with you go connect with Majeed. And in the meantime, never, ever give up on what you're trying to do. There's always a better way, there's always a faster way, you just need to connect with the person who can help you to get there faster, stop doing everything on your own. And in the meantime, keep being awesome. Keep moving forward in the pursuit of your dreams and, and whatever it is in business or your personal life or both. And we will see you here for the next one. Thank you, everybody.

Thanks, Chuck.