Marketing VS Branding: Explained [THA 415]
Episode 415 •
10th January 2025 • Remarkable Results Radio Podcast • Carm Capriotto, AAP
00:00:00
00:38:12
Shownotes
Thanks to our Partners, NAPA TRACS, and Today's Class
Shop owner Andy Bizub, CEO of Midwest Performance Cars, shares how collaborating with designer Pam Esposito transformed his company’s branding and communication strategies. Pam, with over 25 years of experience, explains the difference between branding and marketing, emphasizing emotional connections and authenticity. The episode highlights the importance of consistent, meaningful branding and the long-term benefits of investing in a strong brand identity.
Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL. Andy’s previous episodes HERE.
Pam Esposito, Esposito Design
Show Notes
- Watch Full Video Episode
- MACS Training Event & Trade Show, Jan 30 – Feb 1, Orlando, FL: https://macsmobileairclimate.org/
- Understanding Branding vs. Marketing (00:03:02)
- The Role of a Brand Steward (00:04:47)
- The Impact of Strong Branding (00:05:04)
- The Art of Communication in Branding (00:06:58)
- User Experience in Branding (00:09:33)
- Building Trust Through Reporting (00:10:58)
- Creative Presentation of Company Achievements (00:11:26)
- Authenticity in Branding (00:13:09)
- Using Stock Imagery Effectively (00:14:09)
- The Importance of Direct Mail (00:20:22)
- The Importance of Long-Term Advertising (21:32)
- Branding for All Makes and Models (21:44)
- Innovative Advertising Strategies (22:59)
- Avoiding Discount-Driven Marketing (24:10)
- Educating Customers on Service Quality (25:21)
- Creative Risks in Advertising (27:15)
- Highlighting Female Talent in Branding (29:13)
- The Power of Strong Visuals (30:08)
- Teaching Design Principles (30:31)
- Real-World Applications in Design Education (32:33)
- The Value of Good Design (35:03)
- Investing in Quality Branding (36:15)
