Have you ever said to yourself, “I don’t know where my clients are!” or “I don’t know anyone!” or “It’s impossible to find clients!” We’ve all been there. It can feel so hard to find clients without seeming salesy or disingenuous. But you do want to find them, because you want to serve them. So how do you do it?

I have found that this is one of the most common challenges entrepreneurs face. They don’t know what their specific target market is, so they don’t know exactly who they are talking to. And they don't know how to communicate about their services clearly and authentically. There are several keys to finding clients, and addressing your business foundation is one of them!

Laura and I are talking all about finding clients today and how we connect with people both in person and online. We talk about the importance of knowing how to introduce your business, why you shouldn’t worry too much about sounding salesy, and why you need to be super specific about what you do and who you help.

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