It’s Friday…and what better way to celebrate than with another episode of 3 Marketers Walk Into A Podcast?! This episode the guys are delving into personality-driven engagement with the King of personality, Paul Mort. Paul is a master at making his marketing really stand out from the crowd and is an expert at creating hyper-engaging video and email content. With a background in the fitness niche and dominating the outdoor boot camp market in the North East of England, Paul has since gone on to running multiple programmes which help other fitness professionals run wildly successful businesses of their own.