Scott Stouffer is the Founder & CEO of ScaleMatters, a platform that delivers Go-to-Market operations, analytics, and insights to help businesses drive capital-efficient growth. 

He took his first company (Visual Networks) public in 2001 and grew it to a peak market cap of $3 billion. Since then, he has been 5x CEO and 3x Founder.

In this episode we cover:

• 00:00 - Intro
• 01:35 - GTM Strategy To Overcome Downturn
• 05:13 - Common Points For CAC Decreasing & Shortening Sales Cycle
• 13:11 - Effectively Balancing Sales Team And Leads
• 15:16 - Key Elements Of Context To Improve Operations & Outcomes
• 23:12 - How To Begin Incorporating Data In SaaS Scaling
• 27:48 - Most Important Data & Sources To Aim For Fast Growth
• 31:21 - Scott's Favorite Activity To Get Into a Flow State
• 32:09 - Scott's Piece of Advice for His 25 Years Old Self
• 33:40 - Scott's Biggest Challenges at ScaleMatters
• 36:16 - Instrumental Resources For Scott's Success
• 38:45 - What Does Success Means for Scott Today
• 42:45 - Get In Touch With Scott

Get in Touch With Scott:

Scott's Email

ScaleMatters Website

Mentions:

The Data Room Podcast

Books:

The Goal by Eliyahu M. Goldratt

Essentialism by Greg Mckeown

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