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Bring Your Product Ideas to Life - Vicki Weinberg EPISODE 4, 10th April 2020
How Silke created her resilience cards (and a new revenue stream)
00:00:00 00:31:06

How Silke created her resilience cards (and a new revenue stream)

Silke Thistlewood helps women adjust to motherhood through realistic self care and everyday resilience tools. 

I actually interviewed Silke for my blog around a year ago, but her story is so good I wanted you to hear her share it.

She’s a great example of someone creating something they need and using it to help others.

I can’t wait for you to hear her story and her great advice. We jump around a bit, laugh a bit and I ask Silke one question that completely floored her...

Listen in to hear:

  • What made Silke decide to create a physical product (3:00)
  • What her product is and who it’s for (4:18)
  • How her customer has actually turned out not to be the person she had in mind (6:13)
  • What inspired Silke to create her product - hint, she created what she needed (8:00)
  • How and why her cards got a rebrand (11:00)
  • How and why she involved her community in the design of her product (12:00)
  • What she learnt from her product launch and what she’d do differently (14:30)
  • The process of creating her product (17:00)
  • The main thing she learnt from the process (21:00)
  • The benefits of having a physical product (26:00)
  • Her number one piece of advice for other product creators (27:16)


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