More customers are turning to AI before they ever call your shop, using tools like ChatGPT and Gemini as the "WebMD" for their vehicles. They often arrive convinced they've identified the problem, making today's service advisor responsible for validating the customer's concerns while guiding the conversation back to proper testing and professional diagnostics.
Brian Weeks, Jon Kloosterman, and Alex Littlewood join Carm Capriotto to explore how AI is reshaping customer expectations and why the shops that thrive will be the ones that combine technology with authentic human connection. What You'll Learn- Why the "human premium" is becoming more valuable as AI-generated content grows.
- How to respond when customers arrive with AI-generated vehicle diagnoses.
- Why AI should automate administrative tasks, not customer relationships.
- How AI helps service advisors and technicians become more efficient.
- Strategies for adopting AI without overwhelming your team.
- Why AI can reinforce the value of professional diagnostics and repair expertise.
As AI-generated content floods the internet, customers are finding it harder to separate facts from fiction. That uncertainty creates an opportunity for repair shops. AI can improve efficiency, but trust is still earned through knowledgeable people, thoughtful communication, and genuine relationships. The future belongs to shops that use AI to support the customer experience, not replace the human connection that builds lasting confidence.
Jon Kloosterman, Director of Operations, WestSide Service, Zeeland, MI. Jon’s previous episodes HERE
Brian Weeks, ATC Auto Center, Augusta, GA. Listen to Brian’s previous episodes HERE Alex Littlewood, Founder, ONRAMP Thanks to our Partner, NAPA TRACS
