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107 Telling Your Story and Protecting Your Brand - An Interview with Pat Milhizer, Part 2 of a Two-Part Interview
Episode 10729th June 2021 • Paradigm Shift with Christina Martini • Christina Martini
00:00:00 00:50:00

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In this episode, Christina Martini and Pat Milhizer discuss:

  • Hardball questions and crisis communication. 
  • Navigating tricky waters with customers and the media. 
  • Developing relationships with reporters and other news outlets. 
  • Repurposing social media for other opportunities. 


Key Takeaways:

  • You should take a holistic approach to everything, especially a crisis, to not just cope with the crisis, but also to find clarity and answers.
  • Having a personal approach, where you’re not being too combative, can often work best when working with reporters. 
  • You make your own luck - pick the right spot and be ready for any opportunity to get in front of the public. 
  • Never say (or write) something to a reporter that you wouldn’t want to see on the front page of the newspaper. 


"If you want good press, you’ve got to make time for your PR reps." —  Pat Milhizer


Connect with Pat Milhizer:





Connect with Christina Martini:

Twitter: @TinaMartini10


LinkedIn: Christina Martini




Show notes by Podcastologist: Chelsea Taylor-Sturkie


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