In this episode, Christina Martini and Pat Milhizer discuss:

• Hardball questions and crisis communication. 
• Navigating tricky waters with customers and the media. 
• Developing relationships with reporters and other news outlets. 
• Repurposing social media for other opportunities. 

Key Takeaways:

• You should take a holistic approach to everything, especially a crisis, to not just cope with the crisis, but also to find clarity and answers.
• Having a personal approach, where you’re not being too combative, can often work best when working with reporters. 
• You make your own luck - pick the right spot and be ready for any opportunity to get in front of the public. 
• Never say (or write) something to a reporter that you wouldn’t want to see on the front page of the newspaper. 

"If you want good press, you’ve got to make time for your PR reps." —  Pat Milhizer

Connect with Pat Milhizer:

Twitter: https://twitter.com/patmilhizer?lang=en 

Website: https://www.milhizerpublicrelations.com/ 

LinkedIn: https://www.linkedin.com/in/pat-milhizer/ 

Connect with Christina Martini:

Twitter: @TinaMartini10

Website: www.paradigmshiftshow.com

LinkedIn: Christina Martini

Email: christinamartini.paradigmshift@gmail.com

Show notes by Podcastologist: Chelsea Taylor-Sturkie

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