Shownotes
- Part 1: Why eBay
- Part 2: Selling on Amazon Handmade
- Part 3: Build the Perfect Shopify Website
- Part 4: Introducing Facebook Shops
- Part 5: Everything You Need To Know To Sell On Etsy
- Part 6: Confused About Google My Business? <– YOU ARE HERE
BUSINESS BUILDING INSIGHTS
- Google My Business is meant for local, brick & mortar businesses or those that deliver locally.
- Technically, if you don't have a physical location or deliver locally (shipping doesn't count), you should NOT have a GMB profile (use SEO instead).
- A Google My Business profile gets you more visibility online and allows you to control the information customers see about your business.
- Communicate everything about your business in one place (hours, overview, promotions, contact info + more).
- If you have a brick & mortar business - even if you don't sell online - you need a GMB profile.
- Listen to the full episode for all the amazing biz tips!
Make GMB Work For You
- Think of GMB as an online 'front window.'
- Communicate your customer experience through photos - your products, the inside of your shop, your storefront (just not as the header), etc.
- Update GMB posts regularly with announcements, promotions, specials, etc.
- If your business has multiple locations, set up a GMB listing for each location. But you manage them all through the same dashboard.
- GMB is not a "set it and forget it" thing. Actively manage your listing (say, once a week) so you don’t miss opportunities to communicate with customers.
- Remember Google's goal (to help searchers find what they're looking for) and use your GMB profile to help them achieve it.
- Follow Google's policies. Invest time to understand what Google My Business is and what are the expectations.
- Listen to the full episode for a ton more GMB tips!
Resources Mentioned
- Set up your GMB profile at: Google.com/business
Jessica's Contact Links
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Transcripts
Gift biz unwrapped episode 279.
Speaker:Google maps Business is really for physical locations,
Speaker:physical businesses,
Speaker:or if you deliver to the customer attention,
Speaker:gifters bakers,
Speaker:crafters, and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one.
Speaker:Now you are in the right place.
Speaker:This is gift to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode,
Speaker:packed full of invaluable guidance,
Speaker:resources, and the support you need to grow.
Speaker:Your gift biz.
Speaker:Here is your host gift biz gal,
Speaker:Sue moon Heights.
Speaker:Hi there,
Speaker:Sue. And I'm so happy we're hanging out together today.
Speaker:If this is your first time listening to the show,
Speaker:welcome. I'm thrilled that you're joining us.
Speaker:And if you're a regular listener,
Speaker:let me remind you,
Speaker:even though I say it often,
Speaker:I so appreciate you.
Speaker:I want to start with one reminder about the Q and
Speaker:a sessions happening over in the Facebook group.
Speaker:Gift biz breeze,
Speaker:every Tuesday and Thursday at 1130 central.
Speaker:So 1230 Eastern nine 30 Pacific.
Speaker:I go live in gift biz breeze to answer all of
Speaker:your questions about starting and growing your business around your handmade
Speaker:products. There are three different ways that you can submit a
Speaker:question. One is right there during the live.
Speaker:You can also put your questions in the comment section under
Speaker:the pinned post over in the group or through this super
Speaker:fun audio link that you'll find at gift biz,
Speaker:unwrapped.com forward slash ask.
Speaker:You can record your question right on the fly.
Speaker:So no send in an email or even needing to show
Speaker:up live.
Speaker:Just let me know what has gotten you stuck and let's
Speaker:get you moving forward.
Speaker:That link again.
Speaker:If you want to record your question is gift biz unwrapped.com
Speaker:forward slash ask.
Speaker:Can't make it at that time.
Speaker:No problem.
Speaker:There's always the replay today.
Speaker:I can't believe we've already reached the final episode of our
Speaker:six part series covering online sales platforms.
Speaker:If you've missed any of the prior episodes,
Speaker:we've got all the biggies covered from eBay,
Speaker:Amazon handmade,
Speaker:and Facebook shops to Shopify and Etsy.
Speaker:And today we're talking about Google my business.
Speaker:You're going to find out what role this platform plays,
Speaker:how to set it up and clear up all the confusion.
Speaker:I know exists around Google my business.
Speaker:I get it.
Speaker:I've been a little bit confused to Google.
Speaker:My business is not for everyone and bet.
Speaker:There are some of you out there who have a Google.
Speaker:My business account are confused to how it even appeared and
Speaker:really shouldn't have it.
Speaker:Or you've gotten notices about claiming your business.
Speaker:Should you shouldn't you You'll find out right here.
Speaker:And right Now Today,
Speaker:I'm so excited to welcome back Jessica
So, as you might recall,
Speaker:from just a couple of episodes ago,
Speaker:Jessica is an eCommerce and email marketing specialist for boutique owners
Speaker:and product business owners.
Speaker:She supports scrappy female entrepreneurs with actionable strategies and tactics to
Speaker:grow and scale their eCommerce businesses.
Speaker:She worked in corporate retail for over 20 years,
Speaker:owned her own multi-six figure brick and mortar clothing boutique,
Speaker:and spent three years as the only employee of a seven
Speaker:figure online store learning from the top experts in the digital
Speaker:marketing and eCommerce industry.
Speaker:Now she's sharing everything she's learned the hard way,
Speaker:so we don't have to doesn't that feel great.
Speaker:You guys.
Speaker:So I wanted to bring Jessica back because she did such
Speaker:a fabulous job walking us through what there is already to
Speaker:know about Facebook shops,
Speaker:because that's evolving.
Speaker:So if you haven't caught that episode,
Speaker:it's just a couple of podcasts ago.
Speaker:So definitely go check that out.
Speaker:But today we're talking all about Google,
Speaker:my business,
Speaker:Jessica, welcome back to the gift biz on repped podcast.
Speaker:Thank you so much for having me again.
Speaker:It's a pleasure to be here so well,
Speaker:I love that you're here again,
Speaker:because I know that,
Speaker:you know,
Speaker:so much about a lot of these online platforms and Google.
Speaker:My business to me is kind of a little bit funny
Speaker:because we know about Google obviously,
Speaker:but when it gets down to doing business and the change
Speaker:from Google plus,
Speaker:and like all the craziness that Google loves to bring into
Speaker:our lives,
Speaker:it can be really confusing.
Speaker:And so I think maybe that could be a good place
Speaker:to start.
Speaker:Can you share with us just your experience of the progression
Speaker:of Google over the last several years?
Speaker:I guess I'd say so those of us who have been
Speaker:in the dark and aren't sure what has happened up to
Speaker:this point,
Speaker:we can all ground ourselves there,
Speaker:For sure.
Speaker:So Google has one goal and that is to help its
Speaker:users. So whoever searching for something on Google,
Speaker:get the result that they're looking for the fastest way possible.
Speaker:So Google my business is sort of their answer to Yelp,
Speaker:right? And if a customer or a searcher comes to a
Speaker:regular Google search and for something near me,
Speaker:hair salon,
Speaker:bakery, something like that,
Speaker:Google my business will serve up their local results.
Speaker:So Does that mean that Google my business is specifically for
Speaker:local based businesses serving a local community?
Speaker:Yes. So Google my business is really for physical locations,
Speaker:physical businesses,
Speaker:or if you deliver to the customer,
Speaker:let me say that over.
Speaker:So Google my business is really for local physical businesses where
Speaker:a customer can go to,
Speaker:or if you deliver to the customer.
Speaker:Now that's not to say that there aren't online businesses who
Speaker:have Google my business profiles,
Speaker:but it is technically against their terms in Interesting.
Speaker:Okay. So let me think this through,
Speaker:in my head.
Speaker:So the obvious one is a brick and mortar shop,
Speaker:who their customers are,
Speaker:local people who are coming into the shop and having some
Speaker:coffee and picking up cupcakes or buying clothing and gifts or
Speaker:whatever. So a traditional what we think of as a brick
Speaker:and mortar shop,
Speaker:but then you say also delivery to customer.
Speaker:Are you talking about now,
Speaker:like the new day and age,
Speaker:like curbside pickup or delivery,
Speaker:like a florist would deliver to a customer?
Speaker:Is that what you mean?
Speaker:Yes. So what then about online delivery?
Speaker:Like if someone comes in and buys a piece of jewelry
Speaker:from you online and your shipping,
Speaker:but you don't have a physical location,
Speaker:you're shipping from a home studio.
Speaker:For example,
Speaker:If the customer can't come to your location or you are
Speaker:not going to them with a local delivery,
Speaker:then you are technically should not have a Google my business
Speaker:profile. Whoa.
Speaker:I think that a lot of people are going to be
Speaker:stopped in their tracks with that.
Speaker:So here's what I want to do.
Speaker:Let's talk about that as Google my business and specifically that.
Speaker:So now write this portion,
Speaker:everybody who has a physical location and is under the parameters
Speaker:that Jessica has just described.
Speaker:Let's talk about that.
Speaker:And then what I'd like to do is talk about how
Speaker:do we use Google as a business if we don't have
Speaker:that physical location.
Speaker:Okay. And I think that's where a lot of the confusion
Speaker:comes because everyone is saying,
Speaker:Oh, Google my business and the stats and the insights you
Speaker:can have in all of that.
Speaker:But they may be,
Speaker:shouldn't be using that service or there's something better for them
Speaker:to be using.
Speaker:So would that be a right way to say that Jessica?
Speaker:Yes. So Google my business.
Speaker:If you have that brick and mortar piece to your business
Speaker:that works for you,
Speaker:if you strictly online,
Speaker:then you're really just going to be focused on overall search
Speaker:engine optimization.
Speaker:All right.
Speaker:So we're going to say that to later.
Speaker:So, okay.
Speaker:I have a brick and mortar shop.
Speaker:I'm a gift store,
Speaker:let's say.
Speaker:Okay. So I sell all different types of artisan products and
Speaker:people walk into my store,
Speaker:pick out products.
Speaker:I do have an online presence because people also can order
Speaker:online. So if you're double-duty,
Speaker:you're fine.
Speaker:It's just the point of having the brick and mortar shop.
Speaker:Right? Correct.
Speaker:Okay. And so if I've never considered Google my business before
Speaker:we now know that it's specifically for brick and mortar,
Speaker:retail owners serving their immediate vicinity,
Speaker:what's the value of Google my business for them.
Speaker:So if you've ever done a Google search,
Speaker:when you are looking for something local to you,
Speaker:you have seen a Google my business listing that comes up
Speaker:on the right hand side of your screen.
Speaker:If you're on a desktop,
Speaker:for instance,
Speaker:and it's a very large panel,
Speaker:it's probably like four listings tall,
Speaker:if that makes sense.
Speaker:So it takes up a lot of visual real estate and
Speaker:Google serves those results first because it's their own listings.
Speaker:If you think about it like that.
Speaker:Right. So having the Google,
Speaker:my business profile gets you more visibility and it allows you
Speaker:to control more information that you're putting in front of the
Speaker:customer. So it's very valuable.
Speaker:Okay. Even over and above just regular search results.
Speaker:Like if you're optimizing an online website.
Speaker:Yes. Okay.
Speaker:That's a benefit,
Speaker:obviously. So if you're in a local area and there are
Speaker:several people who have similar products to you,
Speaker:if you have a Google,
Speaker:my business account and others,
Speaker:don't, you're going to most likely be seen first if people
Speaker:are looking for what you have versus the other people in
Speaker:the area.
Speaker:Correct. Okay.
Speaker:So that makes sense.
Speaker:What else would you say about what's the value?
Speaker:If you were trying to sell someone on having Google my
Speaker:business, It gives you an opportunity to communicate all the things
Speaker:you need to communicate to your customer about your physical brick
Speaker:and mortar location in one place.
Speaker:So you have your hours,
Speaker:you can talk about your business,
Speaker:right? You can actually write free form text.
Speaker:There, you can,
Speaker:all of your contact information.
Speaker:If you have special holiday hours,
Speaker:you also have the ability to do posts.
Speaker:So think of it sort of like a feed of maybe
Speaker:like Facebook posts,
Speaker:right? You kind of have a wall on your Google,
Speaker:my business listing.
Speaker:So you can update that regularly with whatever promotions you have
Speaker:going on.
Speaker:If you have events going on,
Speaker:it's a really great way to get all that information in
Speaker:front of the customer and entice them to come to you
Speaker:and choose you over whatever other results they're seeing in their
Speaker:search. Okay.
Speaker:So you know how you walk into a room and you've
Speaker:got that light switch that you can slowly turn up a
Speaker:brighter. That's how I'm feeling right now.
Speaker:I'm just getting it because what I'm thinking as you're describing
Speaker:this is,
Speaker:it's almost like an online front window of your store.
Speaker:Like if you have a brick and mortar shop,
Speaker:you know how you change out.
Speaker:If you have a display area you're changing out your front
Speaker:window all the time,
Speaker:right? And if you're open or closed,
Speaker:you have a sign that says open or closed.
Speaker:And if there's a special event,
Speaker:you probably have another sign that says this weekend only.
Speaker:So it's almost like your front window of your physical location,
Speaker:but online.
Speaker:That's a great analogy.
Speaker:I love that.
Speaker:So I'm thinking now that everybody who has a physical location,
Speaker:even if they don't sell online at all,
Speaker:should have Google my business for just that purpose.
Speaker:100% so that it would be,
Speaker:Be directing people in locally.
Speaker:And particularly now,
Speaker:too, we all know.
Speaker:Well, brick and mortar right now is an entirely different animal
Speaker:because it just is because we can't go there right now.
Speaker:But we all know that as an evolution of retail and
Speaker:physical retail shops,
Speaker:having events,
Speaker:providing an experience in store is everything now.
Speaker:And so Google my business allows you to help promote those
Speaker:events also to people who may not have known before.
Speaker:Right? Exactly.
Speaker:Okay. And I'm guessing there's also an advertising component to this,
Speaker:where if you want to be broadcasting something special,
Speaker:that's happening through your Google,
Speaker:my business account that you could do that as well through
Speaker:Google ads.
Speaker:So you can advertise through Google ads.
Speaker:Yes. There's nothing specific about the Google,
Speaker:my business listing.
Speaker:That is advertisable,
Speaker:that's not a word.
Speaker:It is now.
Speaker:I'm sure it is.
Speaker:That's funny.
Speaker:Let me clarify that.
Speaker:So you can't take a Google,
Speaker:my business posts that you created,
Speaker:let's say you have an upcoming event.
Speaker:Like there's no way to do any advertising from within Google.
Speaker:My business is kind of what I was trying to get
Speaker:at. Okay.
Speaker:So the posts that you refer into aren't posts like blog
Speaker:articles or anything like that,
Speaker:they're more the announcements,
Speaker:like I was saying before,
Speaker:like that you'd put on your front window,
Speaker:Right? Exactly.
Speaker:So you can put a photo,
Speaker:some text description,
Speaker:more like a blurb versus like a long form piece of
Speaker:content. And they have a few different types of posts that
Speaker:you can create,
Speaker:whether it's a sale announcement or an event,
Speaker:things like that.
Speaker:Okay. I'm just thinking this through.
Speaker:Cause there's a little bit of a disconnect to me on
Speaker:the value of having it to help push out information.
Speaker:It, there really isn't,
Speaker:it's mostly just Google search,
Speaker:finding your location,
Speaker:which is why it's solely a physical location play.
Speaker:Right. It's valuable in that if I'm searching for a hair
Speaker:salon near me,
Speaker:and I see this Google,
Speaker:my business listing that comes up and it shows me a
Speaker:post that the hair salon made that said,
Speaker:Hey, we're doing this special right now.
Speaker:That's going to show to me when they come up in
Speaker:the search.
Speaker:So that's where the post posts become valuable is when the
Speaker:potential customer sees your listing,
Speaker:they will see whatever you posted recently.
Speaker:Okay. Then there's the power of the Google search bar.
Speaker:Right. Right.
Speaker:Okay. So keywords then have to be really important too,
Speaker:or some type of tagging that you're doing on your account.
Speaker:So you will show up in that search bar.
Speaker:Right. So when you create your account,
Speaker:there's a lot of information that you're going to put on
Speaker:those listings.
Speaker:Okay. Okay.
Speaker:So that's perfect.
Speaker:Let's go there.
Speaker:Let's circle into,
Speaker:I have a physical location.
Speaker:Just feels to me like this is one of the things
Speaker:that you should have as a physical location,
Speaker:no matter what,
Speaker:it's just part of your group of things that you use
Speaker:to promote yourself,
Speaker:have a Google my business account.
Speaker:If someone is just now starting out and going to create
Speaker:an account,
Speaker:can you walk us through a little bit of that process
Speaker:and what we should be looking to do For sure.
Speaker:So the first thing is you need a Google account in
Speaker:order to do this.
Speaker:So pick whichever account you want to use to manage the
Speaker:Google, my business listing,
Speaker:the good news is you can also assign other users to
Speaker:the account with different permission.
Speaker:So you don't have to worry about giving that Google account
Speaker:information away to anyone else on your team that might be
Speaker:managing this question.
Speaker:I'm coming back from the Google plus day.
Speaker:And I had a Google plus account and there may be
Speaker:a lot of inactive,
Speaker:Google plus accounts.
Speaker:Like I have out there.
Speaker:Is that what you mean by a Google account or Gmail
Speaker:account? Right.
Speaker:So if you have a Gmail account,
Speaker:for example,
Speaker:that is just a Google account.
Speaker:If you had a Google plus account,
Speaker:that is just a Google account.
Speaker:So the Google account,
Speaker:Google sounds funny when you say it that many times is
Speaker:sort of the umbrella over everything else,
Speaker:right? So it's one log in that you can use for
Speaker:Gmail. You can use for Google docs and Google drive.
Speaker:You can use for Google my business.
Speaker:Okay. Got it.
Speaker:So the first place people can go if they were in
Speaker:a position like I was am because I have multiple businesses
Speaker:and I have a personal account,
Speaker:I've got a million Google accounts,
Speaker:right. So I have my personal life.
Speaker:One for one business.
Speaker:I have one for another business and I've got multiple emails
Speaker:under different things.
Speaker:Some people may be able to consolidate and just work all
Speaker:under one account.
Speaker:Yes. If you have one business.
Speaker:Yes. So you'll want to do one business per Google account,
Speaker:or let's say Google email,
Speaker:because it would really be the same thing you're using your
Speaker:email to log in.
Speaker:Right. And that should be your business email then too.
Speaker:Not your personal one.
Speaker:Gmail. Yes.
Speaker:All right.
Speaker:And I get that because when I go into my emails,
Speaker:I can go up on the right hand corner and I
Speaker:can click and then I can see all my different things,
Speaker:like going to YouTube,
Speaker:going to docs,
Speaker:Google drive all of them.
Speaker:Right, right.
Speaker:Okay. So that's an account.
Speaker:So most likely,
Speaker:even if people don't know it,
Speaker:they probably already have a Google account,
Speaker:but I'm glad we clarified what it is.
Speaker:But if you don't then create Right.
Speaker:For sure.
Speaker:And that's why it seems like such a simple little thing,
Speaker:but that's why I mentioned it because we all end up
Speaker:with so many of these accounts.
Speaker:I have multiple some,
Speaker:I'm not even sure when I created that,
Speaker:but it's definitely a thing I'm with you.
Speaker:That's why I asked.
Speaker:And that's why I think this is so confusing with Google
Speaker:too, because their hands are into so many different things that
Speaker:it can get a little confusing.
Speaker:Yeah. They really are all connected.
Speaker:Okay. So you start a Google.
Speaker:Yep. So once you have your Google account,
Speaker:there's a specific URL that you are going to go to,
Speaker:to set this up and it's google.com
Speaker:forward slash business.
Speaker:Okay. And when I go there,
Speaker:what do I see?
Speaker:So that is where you start creating your Google,
Speaker:my business listing.
Speaker:So it's going to ask you for things like the name
Speaker:of your business,
Speaker:your address,
Speaker:and if you have delivery,
Speaker:it will ask you for your delivery area.
Speaker:So it's getting really granular into what your business does,
Speaker:where you are,
Speaker:what your products are,
Speaker:because it's also going to have you choose a category and
Speaker:that's, what's going to start to help you show up for
Speaker:different queries.
Speaker:Okay. So that's kind of back to what I was referencing
Speaker:about keywords or tags or something like that.
Speaker:Right? Exactly.
Speaker:Okay. And are the categories pretty self explanatory?
Speaker:Will we know which category we fit into for them?
Speaker:Yes. I'm looking at an updated list because they change it.
Speaker:Of course they do.
Speaker:That's why we need people like you because they change things,
Speaker:but they either don't tell you or they tell you,
Speaker:but they don't tell you how to use it.
Speaker:We're right.
Speaker:And I'm thinking also of when you're filling out your account,
Speaker:now that we understand where Google my business stands in the
Speaker:whole realm of all the different types of things you do
Speaker:to get visibility again,
Speaker:think of it as your front window.
Speaker:So what are the types of things?
Speaker:People would need to know if they were walking by Right.
Speaker:Talking about categories and when you're open and any information that
Speaker:you're going to put.
Speaker:Right. And there are a lot of them,
Speaker:a lot of categories.
Speaker:You mean a lot of categories?
Speaker:Yeah. So coffee shop give store a school.
Speaker:So this is also works for schools or service providers that
Speaker:have a physical location,
Speaker:like a lawyer or an insurance agency,
Speaker:something like that.
Speaker:So it's really for anyone that can have a physical location.
Speaker:So as you can imagine,
Speaker:the categories are a pretty wide list,
Speaker:big list.
Speaker:Okay. Let me ask you one other question,
Speaker:just for point of clarification on this.
Speaker:If I am a local business and my audience is primarily
Speaker:local, they cannot come to me to buy,
Speaker:but I can deliver to them.
Speaker:Is that a borderline?
Speaker:A yes or a no for Google?
Speaker:My business.
Speaker:That is a,
Speaker:yes. That is a yes,
Speaker:because you've got the delivery end.
Speaker:They just can't come to you,
Speaker:but you can go to them.
Speaker:Right. Okay.
Speaker:Good. Even if they order online because they'd have to,
Speaker:if they can't come to you.
Speaker:Yes, that is fine.
Speaker:Okay. All right.
Speaker:So we've got our category and then is it pretty self
Speaker:explanatory in terms of all the setup?
Speaker:Yes. Once you get in there,
Speaker:it's a step by step where you will like screen by
Speaker:screen, fill out your information,
Speaker:hit the next button,
Speaker:et cetera.
Speaker:So it is pretty self explanatory once you get in there.
Speaker:And when you get to the page where you start putting
Speaker:in all your information,
Speaker:this is where you'll finally break down and put in your
Speaker:hours. You'll put in your website,
Speaker:link your phone number,
Speaker:a description,
Speaker:your header,
Speaker:photo, things like that.
Speaker:So I would take a little bit of time to think
Speaker:about what you want to say about your business in that
Speaker:description, because that's,
Speaker:what's really going to help Google understand what your business is
Speaker:all about and match you when someone Searches for a business
Speaker:like yours.
Speaker:Okay. So this is where we put ourselves in the mind
Speaker:of someone who's in front of their computer at that Google
Speaker:search bar.
Speaker:And we want them to find us,
Speaker:right? So we're going to say in my case,
Speaker:Highland park,
Speaker:because that's where I live,
Speaker:Highland park florist or whatever your specialty is.
Speaker:But you think of the keywords that kind of like SEO.
Speaker:We've been talking a lot about SEO,
Speaker:Jessica. So people who are listening to multiple podcasts,
Speaker:but kind of like how that is.
Speaker:Yes. That's what you put then into the description of your
Speaker:business. So do your,
Speaker:putting it in a different place than you might on your
Speaker:website necessarily.
Speaker:Right? Exactly.
Speaker:And Google,
Speaker:my business is a part of what we call local S
Speaker:E O.
Speaker:So that's what your listing is about.
Speaker:So if you've already been talking about SEO to your audience,
Speaker:which yay,
Speaker:I'm so happy you're doing that because not enough people are
Speaker:talking about it,
Speaker:Google my business is part of it to help you do
Speaker:that. Search engine optimization in your little local area.
Speaker:That's what it's really all about.
Speaker:Okay. So there's no separate spot for local SEO,
Speaker:but you just want your mindset targeted in when you're thinking
Speaker:of how you're wording everything,
Speaker:it's totally local,
Speaker:right? Like you almost want to even forget that there's the
Speaker:computer, even though you're working on the computer and just think
Speaker:of the olden days when you were just trying to get
Speaker:someone to walk in your front door and that's how you
Speaker:talk. Right.
Speaker:I love that.
Speaker:Yes. Okay.
Speaker:Got it.
Speaker:And so a header photo,
Speaker:I'm assuming that that's across the top.
Speaker:You want to make sure,
Speaker:you know,
Speaker:it's the worst when you go to someone's website and there's
Speaker:just that default image there.
Speaker:Right? So definitely put something in for that.
Speaker:What about other photos?
Speaker:We'll continue talking about how to set up your Google,
Speaker:my business account right after a quick break.
Speaker:Yes. It's possible.
Speaker:Increase your sales without adding a single customer.
Speaker:How you ask by offering personalization with your products,
Speaker:wrap a cake box with a ribbon saying happy 30th birthday,
Speaker:Annie, or at a special message and date to wedding or
Speaker:party favors for an extra meaningful touch.
Speaker:Where else can you get customization with a creatively spelled name
Speaker:or find packaging?
Speaker:That includes a saying whose meaning is known to a select
Speaker:to not only are customers willing to pay for these special
Speaker:touches. They'll tell their friends and word will spread about your
Speaker:company and products.
Speaker:You can create personalized ribbons and labels in seconds,
Speaker:make just one or thousands without waiting weeks or having to
Speaker:spend money to order yards and yards print words in any
Speaker:language or font,
Speaker:add logos,
Speaker:images, even photos,
Speaker:perfect for branding or adding ingredient and flavor labels.
Speaker:To for more information,
Speaker:go to the ribbon print company.com.
Speaker:So you can add Other photos and customers can add photos
Speaker:as well.
Speaker:So here's where it gets a little tricky with Google my
Speaker:business. And you're going to want to make sure that you
Speaker:are monitoring this regularly is users or searchers on Google can
Speaker:make suggestions.
Speaker:If they think your information is incorrect.
Speaker:Ooh. Yeah.
Speaker:Keep talking.
Speaker:So this is not a set it and forget it type
Speaker:situation, right?
Speaker:You have to keep monitoring this.
Speaker:You will get alerted if someone makes a change and it
Speaker:will ask you to verify it before it actually changes your
Speaker:listings, but they may suggest an edit on your hours or
Speaker:they could suggest an edit on your categories.
Speaker:So you want to make sure that you're monitoring this and
Speaker:rejecting any edits that are incorrect.
Speaker:Okay. Then give us some guidance on the type of photos
Speaker:we should be putting up.
Speaker:Cause it doesn't sound like you should be putting up a
Speaker:catalog of things so that people go over on your website
Speaker:to buy.
Speaker:It's almost sounds like it's supposed to be a teaser type.
Speaker:Yes. It should be a teaser.
Speaker:And if you do some searches for companies near you to
Speaker:get a little inspiration,
Speaker:cause it's going to depend on your business,
Speaker:but we'll talk restaurant.
Speaker:Cause everyone could wrap their head around that.
Speaker:You want a picture of your delicious mouthwatering,
Speaker:beautiful presented food to be the thing that someone sees right.
Speaker:When they first see that listing,
Speaker:would that be your head or photo?
Speaker:Right? Maybe you are a multi chain retailer.
Speaker:Maybe you're just going to have a picture of the inside
Speaker:of your store.
Speaker:Maybe you're going to have a picture of the outside.
Speaker:That's not super enticing to me as a potential customer.
Speaker:Right. I want to see what that experience is going to
Speaker:be like.
Speaker:Sure. In a hard to find location,
Speaker:like there's some trigger point or something.
Speaker:If someone's coming to find you.
Speaker:Yes. That's very true.
Speaker:Okay. So that's your header photo.
Speaker:So I guess the point is what's the first impression that
Speaker:you want to be presenting.
Speaker:If people say they have a lot of trouble finding you
Speaker:for some reason,
Speaker:maybe you take a picture and you're right next to something
Speaker:else that's really well known that would make it easier to
Speaker:find you or what you're providing,
Speaker:what the experiences to your point.
Speaker:So we need to think about that,
Speaker:but then what about other pictures?
Speaker:Cause I know you can put lots of pictures up if
Speaker:you want it to.
Speaker:Yes, you definitely can.
Speaker:So it really depends on what is the personality of your
Speaker:brand and what do you want to show?
Speaker:So if you do have a physical brick and mortar location
Speaker:where the customer can come in and shop,
Speaker:you definitely want pictures of inside.
Speaker:Of course,
Speaker:maybe there should be some pictures of you.
Speaker:It depends.
Speaker:Do you want them to feel like,
Speaker:Oh, this is like a fun,
Speaker:friendly place that I can come into.
Speaker:How can you convey that in photos?
Speaker:Okay. So I would start with the personality of your brand
Speaker:and it's no different than how you would think about photos.
Speaker:You want to post anywhere,
Speaker:right on your website,
Speaker:on social media.
Speaker:You want to try and convey that experience as best you
Speaker:can through photos.
Speaker:Okay. Would it be right to say that you don't want
Speaker:to put too many photos up because people aren't going to
Speaker:take the time to scroll through all those photos.
Speaker:If they're interested,
Speaker:they'll jump over to your website.
Speaker:So limiting your photos to a certain amount.
Speaker:So that they're the photos that you would want people to
Speaker:see. Does that make sense?
Speaker:Yes. Maybe it's like five different categories.
Speaker:So you obviously want to have your storefront,
Speaker:right? Especially if you're a little bit difficult to find the
Speaker:question there is whether or not you want that to be
Speaker:the cover photo.
Speaker:Right. But you still want to have them in the group.
Speaker:Okay. Definitely have something inside.
Speaker:And if you can then also have a better representation of
Speaker:the products that you do offer.
Speaker:So you kind of have maybe think of like a wide
Speaker:shot and then maybe you have some specific product shots,
Speaker:things like that.
Speaker:Okay. Also thinking then for a restaurant you might have,
Speaker:it would be obvious,
Speaker:maybe one or two of your signature dishes.
Speaker:Then you might have a picture of a couple of people
Speaker:at a table enjoying themselves over dinner,
Speaker:a couple or something.
Speaker:Right. And then also potentially like a group event.
Speaker:If you host events,
Speaker:if you have like a back room or people can rent
Speaker:out your place for anniversary parties,
Speaker:engagement parties,
Speaker:you know,
Speaker:weddings, bat,
Speaker:mitzvahs, whatever it might be.
Speaker:So then you'd have that too.
Speaker:So just by a picture,
Speaker:you're getting a,
Speaker:kind of a montage of all the types of things that
Speaker:are available through their services,
Speaker:The restaurant.
Speaker:Right. And maybe you have your chef while he's back there
Speaker:cooking and preparing food just to add a little something different
Speaker:to that.
Speaker:Oh, I love that.
Speaker:Yeah. Yeah,
Speaker:yeah, yeah.
Speaker:Yeah. Okay.
Speaker:Do you know how,
Speaker:like on your website,
Speaker:it's smart to rotate out pictures and to add things regularly.
Speaker:Cause that kind of helps with the SEO just to show
Speaker:that it's an active site right here.
Speaker:Is it valuable to change your photos out from time to
Speaker:time too?
Speaker:For the same reason?
Speaker:Yes. And that's also where the posts come in.
Speaker:Okay. Okay.
Speaker:So let's talk a little bit more about these posts.
Speaker:So you were saying that the posts are events,
Speaker:maybe a menu or a new menu for the month.
Speaker:I like things that are routine,
Speaker:you know,
Speaker:a restaurants perfect.
Speaker:Like this month's specials.
Speaker:That's really obvious what you're going to do or you're going
Speaker:to change it up every month.
Speaker:So that's super easy and people then might come back to
Speaker:say, Oh,
Speaker:it's a special this month got to go.
Speaker:Right? Right.
Speaker:Yes. Okay.
Speaker:So photos also announcements.
Speaker:And this is where I guess other people,
Speaker:if other people were going to post photos would come in,
Speaker:right? So if you're a gift basket business and you take
Speaker:photos of deliveries that you're making,
Speaker:maybe you could post a couple of those to show that
Speaker:you're delivering.
Speaker:If people can come in and make selections that are put
Speaker:in a gift basket,
Speaker:you could maybe take pictures of that.
Speaker:Yeah. Love that.
Speaker:No, we can be creative,
Speaker:but the point is,
Speaker:this is not the place to put up your whole category
Speaker:listing of all your products.
Speaker:Right. Cause they're not going to buy from this.
Speaker:So you just get them to take the next step.
Speaker:Okay. Let's talk now about reviews,
Speaker:Google reviews.
Speaker:Are those attached to the Google my business site or are
Speaker:they attached to your account or where does that come in?
Speaker:Are attached to the Google?
Speaker:My business listing.
Speaker:Is that right?
Speaker:The only place where people could you'd leave Google reviews.
Speaker:So technically yes,
Speaker:but you can also,
Speaker:there's a way for you to request Google reviews on your
Speaker:website, but that gets a little bit complicated to explain.
Speaker:And there are some limitations on that.
Speaker:So I can give a link to put in the show
Speaker:notes, if you want to talk more about that.
Speaker:Okay. That would be great.
Speaker:The other thing I'm talking a lot about with the community
Speaker:right now is getting something into your regular system to routinely
Speaker:request reviews.
Speaker:And so it is a hot topic for us right now.
Speaker:So that would be interesting to know because I've had a
Speaker:lot of people be like where I don't even know where
Speaker:the link is that I would share with people to request
Speaker:reviews. You know,
Speaker:it seems very hidden.
Speaker:Right? Yeah.
Speaker:And here's the other thing too,
Speaker:is it's going to depend a lot on their business because
Speaker:if you have more evergreen products,
Speaker:let's say you have your eCommerce website and you have more
Speaker:evergreen products that you sell for a long time.
Speaker:You're going to want to really focus on getting product reviews
Speaker:on your website.
Speaker:Whereas Google reviews are really more just general business reviews.
Speaker:What the experience is like buying from you and they live
Speaker:on Google and they serve two different purposes.
Speaker:Okay. Alright.
Speaker:But you can also bring over,
Speaker:that's what I'm doing for one of my businesses.
Speaker:I'm bringing over both Facebook and Google reviews onto my website
Speaker:as well as just direct show up Too.
Speaker:Right. But in terms of actively trying to get those reviews,
Speaker:it's like,
Speaker:where do you focus your time first?
Speaker:Okay. That makes sense.
Speaker:Okay. So we've covered the reason to have a Google my
Speaker:business account and whether you should or not,
Speaker:we've talked about the value with search and local SEO specific
Speaker:how to set up the account,
Speaker:making sure that you're filling in your listings with the idea
Speaker:of the front store window.
Speaker:Like you don't consider this,
Speaker:your online store.
Speaker:It's almost like a yellow page listing,
Speaker:like you said in the beginning,
Speaker:Yelp like just like yeah,
Speaker:Yeah, exactly.
Speaker:Right. Okay.
Speaker:We talked about where reviews sit in in the whole scheme
Speaker:of things.
Speaker:Anything else we should cover?
Speaker:So like I mentioned,
Speaker:you definitely want to be active with this and monitor it
Speaker:because you also,
Speaker:there is a place for people to ask questions about your
Speaker:business and there will be local experts,
Speaker:right. Who are very familiar with the local area who will
Speaker:come in and answer questions a lot of the time for
Speaker:you, which is kind of nice,
Speaker:but you want to make sure that they're answering them accurately.
Speaker:Right? Good point.
Speaker:Definitely making sure that you're just sort of setting aside some
Speaker:time. Maybe it's just once a week on Monday morning,
Speaker:you just kind of go in and see what maybe you
Speaker:need to update.
Speaker:Just don't forget about it.
Speaker:Well, and I'm kind of thinking if you're a brick and
Speaker:mortar shop and you have people who work the floor for
Speaker:you, you know,
Speaker:sales, associates,
Speaker:this could be a nice project to assign them to add
Speaker:some more depth to what they're doing.
Speaker:Let's face it.
Speaker:It would be nice if people were in our shop the
Speaker:whole time we're open every single moment the door is open,
Speaker:but that's not always the case.
Speaker:So this could be a nice thing in downtime when you're
Speaker:straightening up the shelves or,
Speaker:you know,
Speaker:making sure all the displays look nice,
Speaker:cleaning things off,
Speaker:whatever. This could be another task,
Speaker:not necessarily for you,
Speaker:but for one of your associates to do,
Speaker:just go in and take a look.
Speaker:Definitely love that idea.
Speaker:Get it on the calendar is the point,
Speaker:make sure someone's covering it Right for sure.
Speaker:And if you have multiple locations,
Speaker:you would set up a listing for each individual location because
Speaker:it is local,
Speaker:but then you're managing all of those through the same place.
Speaker:So it's one Google account.
Speaker:It's one business,
Speaker:multiple locations.
Speaker:And I believe the threshold is 10 locations,
Speaker:but 10 locations or less,
Speaker:you can host to Google my business once for all 10.
Speaker:So it will post to all 10 locations.
Speaker:So you don't necessarily,
Speaker:if you have a sale for instance,
Speaker:happening in all three of your locations,
Speaker:say you only have to post that once and you can
Speaker:have it post to all relocations.
Speaker:Okay. Perfect.
Speaker:And I think strategically either there might be some things that
Speaker:even if your locations are a little further,
Speaker:apart from each other to still post that and show that
Speaker:it's at a certain location because you know how people are
Speaker:with driving patterns,
Speaker:we find ourselves all over the place.
Speaker:Except right now when we're home.
Speaker:Yes. But you know,
Speaker:if you're dropping your kids off at school or you're going
Speaker:to play tennis,
Speaker:we're drive normally all over.
Speaker:And some people who visit you right near their home may
Speaker:not even know you have other locations.
Speaker:Yes, definitely.
Speaker:I think a lot of people,
Speaker:unless you are like this big,
Speaker:huge retail chain,
Speaker:they often think that the one that's right next to them
Speaker:is the only one that exists.
Speaker:There's even in my area,
Speaker:there are some restaurants and there's actually this little local pet
Speaker:shop around the corner from me.
Speaker:And I didn't realize that pet shop has like three locations
Speaker:around other little cities in my area.
Speaker:And I had no idea about that and restaurants that have
Speaker:multiple locations,
Speaker:I didn't even know.
Speaker:I thought it was just like my little one off next
Speaker:to me.
Speaker:Yeah. Yeah.
Speaker:And this is another great example that comes to mind is
Speaker:if you love this little restaurant right next to you,
Speaker:and you're going to have dinner with another friend who lives
Speaker:10 miles away and it's like,
Speaker:where should we go?
Speaker:Where should we go?
Speaker:She may not know about the location near her.
Speaker:Right. Right.
Speaker:And then you can say,
Speaker:well, there's a place I love.
Speaker:I know they're they have a spot right near you.
Speaker:Let's go there.
Speaker:Right. Okay.
Speaker:This is becoming a lot clearer to me now.
Speaker:Okay. Anything else?
Speaker:We talked about the questions we talked about the listings and
Speaker:gosh, you know,
Speaker:if you put a listing like a new Google account for
Speaker:each one that would just be to try and keep control
Speaker:of that would be crazy.
Speaker:So I'm glad you told us that.
Speaker:Just keep it all in one place.
Speaker:Anything else we should know about that or any of this
Speaker:as we're filling everything out and getting it all put together,
Speaker:Just go back to what Google's goal is.
Speaker:This is how I kind of talk to people about SEO
Speaker:in general is it's not about how do I work the
Speaker:algorithm? How do I trick it?
Speaker:Right. It's really about how do I help Google give the
Speaker:searcher what they're looking for?
Speaker:And if you come from that way where you're really partnering
Speaker:with Google to help them serve up the most relevant results
Speaker:as quickly as possible,
Speaker:it will help you figure out exactly what information you should
Speaker:be putting in there.
Speaker:Sound right.
Speaker:Perfect. Yes.
Speaker:It's a totally different approach than a lot of the things
Speaker:we talk about online with website development,
Speaker:social media platforms,
Speaker:all of that,
Speaker:that clarification is hugely valuable.
Speaker:Any mistakes that you've seen people make on Google,
Speaker:besides what we've just talked about,
Speaker:you were just talking,
Speaker:don't add a product catalog of all your products,
Speaker:things like that.
Speaker:But any other overarching mistakes we should be aware of?
Speaker:I think The biggest mistakes that I've ever seen are one
Speaker:kind of setting it and forgetting it.
Speaker:Right. So definitely don't do that.
Speaker:I know we already talked about it,
Speaker:but it's worth mentioning.
Speaker:And again,
Speaker:because then your listing can get all sorts of screwed up
Speaker:and to,
Speaker:to really just follow Google's policies because they are very strict
Speaker:about their policies.
Speaker:If it's in their terms and conditions,
Speaker:they mean it.
Speaker:And while it is possible to get around that for a
Speaker:little while,
Speaker:it will eventually catch up with you and you don't get
Speaker:to just pick up the phone and call Google for help.
Speaker:Why not?
Speaker:So it can be very difficult to navigate if you lose
Speaker:your listing,
Speaker:for example,
Speaker:things like that.
Speaker:So really just take the time,
Speaker:invest that little bit of time in the beginning to really
Speaker:understand what Google my business is about,
Speaker:what the expectation is,
Speaker:why they created it,
Speaker:which you can see in all of their documentation and follow
Speaker:their lead.
Speaker:Okay. All right.
Speaker:So what if I'm a business?
Speaker:I have a design studio out of my home.
Speaker:People can't just show up any time of the day and
Speaker:look at my things,
Speaker:but I have an online business and I sell all over
Speaker:the country,
Speaker:but yeah,
Speaker:I've had a couple of people purchase and I've mailed out
Speaker:to them or because they're local,
Speaker:I've gone by and dropped it on their front porch.
Speaker:Then I would set that up as offering local delivery,
Speaker:but be committed to doing it if somebody finds you.
Speaker:Okay. So I only want to fulfill orders online.
Speaker:Then a Google,
Speaker:my business account is not for me.
Speaker:Right? It is technically against their terms.
Speaker:Okay. So that gives us a clear line over which not
Speaker:to step,
Speaker:right? So,
Speaker:but Google then still offers other things.
Speaker:If we are a strictly online order and a mailing shipping
Speaker:business. And that would be what we've talked about before,
Speaker:right? SEO on our website.
Speaker:Right. And all of those things that we cover in other
Speaker:episodes, Google,
Speaker:my business is not something that's going to serve you.
Speaker:But Google overall has other options for you in their whole
Speaker:big repertoire.
Speaker:100%. Perfect.
Speaker:Okay. This clarification is key and no one should feel like,
Speaker:Oh my gosh,
Speaker:like, how come I can't use it?
Speaker:You know,
Speaker:all of that because there are other things that are then
Speaker:for you for your business.
Speaker:And if this isn't for you,
Speaker:then guess what it's lifted from your shoulders.
Speaker:It's one thing that you don't need to be doing.
Speaker:Right? So that way you can double down on other things
Speaker:that are more appropriate and more in line,
Speaker:it's kind of like trying to sell your product to someone
Speaker:who really doesn't have a need for it that using,
Speaker:or trying to use Google my business when it's really not
Speaker:a fit,
Speaker:even though you could maybe tweak it so that it kind
Speaker:of makes sense.
Speaker:I mean,
Speaker:there's no reason to be on the platform if it's not
Speaker:going to serve you in the way it was intended.
Speaker:Right. Exactly.
Speaker:Yeah. Yeah.
Speaker:Okay. This makes so much sense.
Speaker:Oh my gosh,
Speaker:Jessica, I've learned so much.
Speaker:I feel so much better in terms of where it's positioned
Speaker:in some of my client's businesses and some should have it,
Speaker:some shouldn't,
Speaker:but I guarantee you,
Speaker:a lot of people are not using it in the way
Speaker:we just outlined they're using it as another place to upload
Speaker:all their products be found in search.
Speaker:But with the idea of selling directly from there,
Speaker:I guess is what I'd say.
Speaker:Right. And I find that too a lot because it's also
Speaker:tied in with Google maps,
Speaker:right? If you have that physical location.
Speaker:So there are times when it will sort of create a
Speaker:listing, even if you haven't created it.
Speaker:And then you have the opportunity to claim it as the
Speaker:business, just like how Facebook will create those pages based on
Speaker:people's interests.
Speaker:So the,
Speaker:I do know there are a lot of physical businesses out
Speaker:there who may be,
Speaker:there is a listing and they're not actively managing it.
Speaker:And so they're really just missing an opportunity to communicate with
Speaker:their customer.
Speaker:I think this is where a lot of the confusion came
Speaker:up too,
Speaker:because it's like,
Speaker:well, how did that business get created?
Speaker:Right. It could be that it was created from a Google
Speaker:maps location.
Speaker:So what if you have your design studio out of your
Speaker:house connected to an address and Google maps decides that they're
Speaker:going to create an account for you and you keep getting
Speaker:those, I will say annoying messages,
Speaker:claim your account,
Speaker:claim, your account,
Speaker:claim your account.
Speaker:And you know,
Speaker:you shouldn't because if this isn't right for you,
Speaker:based on what we've just talked about,
Speaker:do you just keep ignoring it?
Speaker:Do you try and get them to stop doing it?
Speaker:Do you eliminate your address so it doesn't show up?
Speaker:Or What do you do?
Speaker:I guess it depends.
Speaker:If you think that you are ever going to offer a
Speaker:local delivery or maybe that is a chance for you to
Speaker:think about if that's something that you would do or would
Speaker:you take in person appointments then create it?
Speaker:Could you just say by appointment only?
Speaker:Yes. Okay.
Speaker:Because for me,
Speaker:for the ribbon print company,
Speaker:we have a Google my business account because I was told
Speaker:years ago that I should have Go back and look at
Speaker:it now,
Speaker:based on all that I've learned from you today.
Speaker:But yeah,
Speaker:we have some local people who will come pick up product,
Speaker:but we don't initiate or want people to be coming up.
Speaker:This isn't like a storefront,
Speaker:it's more of a headquarters we do fulfill from here for
Speaker:the most part.
Speaker:But so I'm kind of a borderline with the ribbon print
Speaker:company, but I could still have a Google my business because
Speaker:I could qualify with that.
Speaker:But I don't want people showing up,
Speaker:like, even from a safety issue,
Speaker:we don't want all these random people showing up if there's
Speaker:only one person here.
Speaker:Right. And in that case,
Speaker:you probably don't want on Google my business listing.
Speaker:So in that case I would try and get it removed,
Speaker:which I believe the only way to do that is by
Speaker:attempting to contact Google,
Speaker:Whoa. Or do I just say by appointment only what you
Speaker:can do is if you just have no hours step on
Speaker:your listing and maybe in the description,
Speaker:you talk about how it is by appointment only.
Speaker:There's no like native feature to set that up,
Speaker:but you can obviously get that message across.
Speaker:You can put something in your cover photo and sort of
Speaker:make that happen and then just put a phone number for
Speaker:them to contact you or,
Speaker:and your website address.
Speaker:Okay. I think there is a lot of confusion all around
Speaker:because Google plus served a different purpose than Google my business
Speaker:does. And a lot of people I think,
Speaker:thought that,
Speaker:okay, when Google plus goes away,
Speaker:then it's Google my business.
Speaker:Like it just morphed into that.
Speaker:And then with maps,
Speaker:initiating claim,
Speaker:your claim,
Speaker:your business claim,
Speaker:your business,
Speaker:that could also be where some of the confusion on this
Speaker:end came out.
Speaker:But this has been fabulous because you've really clarified everything for
Speaker:us. So I'm going to suggest,
Speaker:and Jessica,
Speaker:I'm going to ask you if you would add in anything
Speaker:after I'm done with this.
Speaker:So everyone who's listened.
Speaker:First thing to do is decide in your mind if you
Speaker:should have an account or not,
Speaker:If you shouldn't be And you do either try and get
Speaker:it to go away or adjust the information at least so
Speaker:that it's more in alignment with what we've talked about here.
Speaker:So I would do that.
Speaker:And then if you don't have an account or if you
Speaker:have an account and you've treated it as I had just
Speaker:described, like it was like a second website for you almost
Speaker:with all your products,
Speaker:all of that go in and tweak it so that it's
Speaker:in alignment with what the purpose of the platform is.
Speaker:And I think it's going to serve you much better.
Speaker:Would you suggest anything different from all of that,
Speaker:Jessica? No,
Speaker:totally on board with all of that.
Speaker:And always coming from a place of this is like enticing
Speaker:them to come and learn more about me.
Speaker:Right. And then the other thing we haven't really talked about,
Speaker:but I think it is pretty self explanatory is you can
Speaker:go in then to Google my business and see a lot
Speaker:of different insights.
Speaker:Who's looked at the account,
Speaker:who's placed phone calls.
Speaker:I'm not sure all of it,
Speaker:but it is very clear and self explanatory.
Speaker:So that's another value.
Speaker:If you have a Google my business account and you haven't
Speaker:looked at that,
Speaker:take a peek and see what's happening.
Speaker:And if you make some changes to your account,
Speaker:like Mark down,
Speaker:everything, the way it looks now,
Speaker:make your changes and in about a month,
Speaker:go back and look and see if you've seen an increase
Speaker:in people coming because of the changes that you've made.
Speaker:That would be really interesting.
Speaker:Yes, definitely.
Speaker:And if you are a location,
Speaker:a multi location business,
Speaker:or even just one location,
Speaker:you want to have that information on your website as well.
Speaker:And let's say you have three locations.
Speaker:So ideally you would have an individual page on your website
Speaker:for each of those physical locations that you actually linked to
Speaker:from your Google,
Speaker:my business listing,
Speaker:instead of your general website link,
Speaker:it's actually that specific page.
Speaker:And that helps Google make the connection.
Speaker:Okay. Good point.
Speaker:So you go down as deep in your website as you
Speaker:possibly can,
Speaker:based on what you're talking about.
Speaker:Right? Got it.
Speaker:Jessica, thank you so much.
Speaker:I feel like I said a minute ago,
Speaker:I feel so much more informed.
Speaker:It's so much clearer to me who it's for who it's
Speaker:not for what to use it for the whole reason it
Speaker:exists. And I just go back to,
Speaker:I almost feel like that old fashioned friendly right in the
Speaker:center of town,
Speaker:brick and mortar shop that everyone loves to go to.
Speaker:So that's what you want it to look like.
Speaker:Your Google,
Speaker:my business online should look just like that.
Speaker:Right? I love that.
Speaker:Yes. Wonderful.
Speaker:Well, again,
Speaker:like you've given us so much time,
Speaker:Facebook shops a couple episodes ago now Google my business.
Speaker:Thank you so much.
Speaker:Just huge value to the community.
Speaker:And I really,
Speaker:really appreciate you Jessica.
Speaker:Oh, I am so grateful.
Speaker:And it's my pleasure.
Speaker:So thank you so much for having me.
Speaker:How can people reach you real quick?
Speaker:We did this on the last episode,
Speaker:but not everyone's listened to both yet.
Speaker:How could people reach out to you if they wanted to?
Speaker:Sure. So I hang out a lot on Instagram.
Speaker:I'm at e-commerce bad-ass Surrey and I have the same handle
Speaker:on Facebook and that is my website address.
Speaker:So you can find me by that everywhere.
Speaker:Thank you.
Speaker:Thank you again so much.
Speaker:And I'm hoping we'll chat with you again soon.
Speaker:Sounds great.
Speaker:Have a good one.
Speaker:Thank you.
Speaker:Bye bye.
Speaker:Bye. Bye.
Speaker:I feel like there's a weight lifted now that I'm clear
Speaker:on Google my business's role in the world.
Speaker:Hopefully you're feeling the same way.
Speaker:And with this clarity comes your option.
Speaker:If you're a brick and mortar shop use this platform as
Speaker:your Google search storefront window.
Speaker:You now know how to set it up and draw people
Speaker:in just in time.
Speaker:Since the holidays are soon going to be approaching.
Speaker:I can't believe it,
Speaker:but this our six part series,
Speaker:if you've missed any episodes within a few days after the
Speaker:airing of this show,
Speaker:you'll be able to find all the episodes in one place
Speaker:by going to gift biz unwrapped.com
Speaker:forward slash online sales platforms.
Speaker:So that's three words with dashes in between online sales platforms.
Speaker:The goal here was to present the top channels that are
Speaker:out there.
Speaker:So you can decide which one or ones are right for
Speaker:you. Not all at once,
Speaker:but pick one,
Speaker:get it locked in and working and then move on to
Speaker:another multiple channels of income is the path to a solid
Speaker:sales foundation for your business.
Speaker:And you're on your way with this podcast series.
Speaker:So you want to know where we're going from here.
Speaker:I'm going to address a question that comes up a lot.
Speaker:Should I?
Speaker:Or why should I have a blog?
Speaker:If I'm a product based business,
Speaker:you'll hear all about that next week and to make sure
Speaker:that you don't miss it,
Speaker:subscribe to the show.
Speaker:If you haven't already that way,
Speaker:each episode automatically gets downloaded,
Speaker:ready, and waiting for you.
Speaker:First thing every Monday morning.
Speaker:And if you found value in this show,
Speaker:could you do me a favor?
Speaker:I would so appreciate it.
Speaker:If you'd share this podcast with someone,
Speaker:you know,
Speaker:who starting or working on growing their business,
Speaker:all of us being together can help each of us rise
Speaker:to reach our dreams.
Speaker:Another way to do that is to hang out with us
Speaker:in the breeze.
Speaker:You'll hear more about the group in the outro,
Speaker:clip, closing out this show,
Speaker:have a great week,
Speaker:stay safe and well and buy.
Speaker:But only for now.
Speaker:I want to make sure you're familiar with my free Facebook
Speaker:group called gift is breeze.
Speaker:It's a place where we all gather and our community to
Speaker:support each other.
Speaker:Got a really fun post in there.
Speaker:That's my favorite of the week.
Speaker:I have to say where I invite all of you to
Speaker:share what you're doing to show pictures of your product,
Speaker:to show what you're working on for the week to get
Speaker:reaction from other people and just for fun,
Speaker:because we all get to see the wonderful products that everybody
Speaker:in the community is making my favorite post every single week,
Speaker:without doubt.
Speaker:Wait, what,
Speaker:aren't you part of the group already,
Speaker:if not make sure to jump over to Facebook and search
Speaker:for the group gift biz breeze don't delay.
