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LeftFoot - Fresh Conversations on the Business of Law - Nicole Giantonio 12th May 2016
04: Don’t Be A Jerk – We chat with Jennifer Newman Sharpe an Entertainment, IP and Media Lawyer
00:00:00 00:23:36

04: Don’t Be A Jerk – We chat with Jennifer Newman Sharpe an Entertainment, IP and Media Lawyer

You can’t practice in a bubble:

 

Nicole chats with Jennifer Newman Sharpe, an Entertainment, IP and Media Lawyer.

Take a genuine interest: clients want their attorney to know who they are, what their interests are so you represent those interests when you represent them.

Be a connector: connect people with each other, with opportunities, think about others and help generate business for others through introductions and connections.

Narrow in on the clients in your niche: be where they are as a speaker or by contributing content – when they need services they’ll think of you and your perspective.

Important not to be a jerk: represent your clients zealously and firmly while treating the opposing party with respect.

Opposing counsel is your peer: remain courteous; peer relationships follow you as long as you’re practicing in that region and practice area.

Social media and providing content: creates an avenue with new audiences that wouldn’t be aware of your services otherwise.

Be confident: and represent yourself in a way that is appealing to the type of people you want to work with, business develop in professional services is different they’re hiring you for you.

Millennial, Mobile, Global: get involved within the community you’re trying to target, give back, you’ll form genuine relationships.

 

Jennifer Newman Sharpe Bio