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232 - Trade Show Hacks to Increase ROI with Don Jalbert - Classic Episode
Episode 2322nd October 2023 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:30:58

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One thing Event Planners and Professionals (#eventprofs) would love to get more of is Trade Show Hacks! So today we are bringing the Hacks!

Sharing his Trade Show Hacks to Improve ROI is Don Jalbert, the owner of Exhibit Associates. He was an outsider who took a tour of Exhibit Associates and within hours decided to buy the company with his wife. Just jumped in with both feet! These are the Hacks he has figured out over the past 9 years.

Tradeshow Hacks to Improve ROI

1.   Tell people you are going

2.   Exhibit with a plan and share the plan

3. Follow up and Speed wins

4.   Stand out in a good way

Don’s top tips & takeaways:

  • Follow Up after a tradeshow. Otherwise don’t go.
  • The tradeshow booth is not the primary thing to worry about. Your people are your greatest asset and greatest liability.

FREE Resources from Exhibit Associates:

Visit –

Contact Don Jalbert:


Mentioned in this episode:

Exhibitor Expert Review - exclusively from Trade Show University

Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit

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