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335 : Shirley Tan – Use Kickstarter to bring your product to market then to sell on Amazon, Ebay and Walmart
3rd September 2018 • eCommerce Momentum Podcast • eCommerce Momentum Podcast
00:00:00 01:26:02

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Great story of figuring out retail marketplaces, getting out at the right time and building an online presence. Do some wholesale, add in some private label and you have have really strong skills. Now create a product and drop in strong relationships and utilize those earned skills. Boom… Instant Success! Ok think 20+ years building out the plan.. not so overnight.


Shirley’s Email contact

Shirley’s Kickstarter campaign




(Bonus sign up before 9/15/18 and stay active through Black Friday to get the super special Black Gold Black Friday List- Must be a paid active member at time to get list and must be subscribed on or before 9/15/18)



Gaye’s Million Dollar Arbitrage List


Scope from Sellerlabs

Tactical Arbitrage – Get an 18 day free trial with code: “Tactical”

Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire.



Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Shirley:                                 [00:00:00]               Chinese, Chinese, American, and so in that environment where, you know, Chinese people, right? And I’m not trying to stereotype my own people, but you know, they’re very, um, you know, a business money focus, right? Because it’s about everything is making a living, right? So I grew up in that environment so it wasn’t new.

Cool voice guy:                  [00:00:24]               We focus on the people, the products, and the process of ecommerce selling today, here’s your host, Steven theaters in.

Stephen:                             [00:00:35]               Hey, great opportunity here, right? You’re ready to buy. You’re ready to sell. Uh, if you could look for some cashflow, a now might be a great time to jump back into Ra at OAA. Lots of people do it. There’s some people that that’s all they do. They only work this time of year, sell enough, and then take the rest of the year off. Sipping drinks on a beach in Bali. Well, anyway, though, the outliers, let’s talk about the rest of us, but if you want to have back ran away, then I have a great group for you. It’s through amazing freedom. Our friends at amazing freedom. My friends at amazing freedom and it’s Gaye Lisbey’s specific. She is an unbelievable teacher and so what the deal they offered us through this podcast is two weeks free, so it’s a two week free trial, so there’s no risk to you at all, so it’s amazing.

Stephen:                             [00:01:18]     , forward slash momentum, hyphen arbitrage. That’s it. Okay, you’re going to get two weeks free, but here’s the deal. If you sign up now between now and September 15th, so that’s coming up in less than two weeks by September 15th, if you’re a subscriber and you stick through to black Friday, you’re going to get gaze black gold list. Okay? So the beauty of it, it’s a black Friday list, right? If you’ve ever went out shopping in a black Friday list, when you, we’d send shoppers out, we’d go to a whole bunch of different places and you get those peak items, the great news. Now you can order a bunch of them online too, but you also want to do, but to have a list in your hands, you go in, I buy these three items, boom, I’m out of there. Well, she gives you that list and that is a list they sell.

Stephen:                             [00:02:02]               It’s expensive, however, if you’re a member and you’re a member by September 15th and you stick your way through to black Friday, you automatically get it for free, so you got to act fast. Try the two weeks. It’s completely free. See what you get. Look at those daily finalist and then say, Huh, for the small fee, it is a month. This is worthwhile for me, especially this quarter. Get somebody’s buying for you. Give them this list. This is what you’re going to invest in. This is a simple testing tool for you to see, hey, is this something I can be good at, man? Invest now, take the two weeks free and try it. I love it, love it, love it, and trust her. One hundred percent. She is such a teacher. Go check out our group. Okay, amazing., forward slash momentum, hyphen arbitrage. Now the other sponsors I want to talk about is sellerlabs scope and we just launched a new product.

Stephen:                             [00:02:49]               I’m very excited about it. It’s wholesale and private label combined for us. Kind of a bundle thing that we do. Um, but I’m very excited because we use scope to help me with the keywords because it’s such a big deal figuring out the keywords. How are you going to rank for this? How do you rank for this? Well, guess what we do? We go like everybody else and we figure out what the top products keywords are and then we use them also. That’s what scope allows you to do. And so it’s such a great, great product for discovering profitable Amazon keywords. You can even use it for finding products to you can with fee, cow sale calculations, all that stuff’s included, right? And it’s you, it’s just a chrome extension simple to use, simple to use. We use it if you could say 50 bucks by entering the code momentum.

Stephen:                             [00:03:32]               So, forward slash scope. And enter the code womentum save 50 bucks. That’s real money, save it please. And finally, I don’t want to Miss Karen Locker solution for ecommerce solutions. The number for ecommerce forward slash momentum is our link. I’m a Karen, spent a sponsor, my show, I guess it’s almost three years now and it’s been phenomenal. The people that are still with Karen all those years, including me, I pay the same price you do. It’s because the consistency. Um, so many times I, you know, I get these emails, hey stranded inventory report, boom. You know, I, I look at it but I don’t have to do anything because there’s a member of my team, somebody that we can count on to help my wife and I with our business so we don’t have to pay attention to it. That’s what I like, that’s what I needed.

Stephen:                             [00:04:17]               And so solutions four ecommerce care locker, a, her team, um, I get notes from all the time I launched it. I think I talked about this last time. I launched a ton of products. The same product that I’m using scope for. I sent her, here are the images here. Now we do the key words. We do all that stuff upfront. She does a flat files for me. Boom. They went in. It was perfect. No feedback. I don’t have anything to change because it was done exactly as it was supposed to be, but I didn’t have to mess with it. And it’s not that I can’t, it’s not that I’m above it, it’s just that it allows me now to focus on this other piece. And so when you’re a small company like ours, when you have other people on your team working with you and working for you, it just makes the difference.

Stephen:                             [00:04:53]               And you know, I’ve said it for her three years, again, I look for consistency overtime and Karen’s given me that, um, is it perfect? No, Steve’s never perfect. And so she keeps me on track and really helps us when we need it. And so it’s been a great relationship and I’m just so proud to offer it. I’m very careful about these things and I’m so proud to offer it. So solutions the number for ecommerce forward slash momentum, you’re going to say 50 bucks and it’s real money. Again, that’s real $50 by using my link. You don’t get that link anywhere else to save the 50. And she’s going to do an inventory, health report, storage fees who get hit with storage fees, right? That just happened, right? A longterm storage. He’s now their monthly, right? This quarter they’re going to be monthly would by using Karen and her team, you could get that inventory health done, boom, pull back, which you don’t need or put sales on it, whatever it is. I’m Karen also does work on Ebay. If you want them to bring your listings over to Ebay using joe list or any of the other products. She does that kind of work too, but you got to use my link solutions, the number for ecommerce forward slash momentum. Save the 50 bucks. Tell Karen I sent you

New Speaker:                   [00:05:58]               and make sure that you really understand all the stuff that you can get through her service has been phenomenal. Let’s get into the podcast. Welcome back to the ECOMMERCE momentum podcast. This is episode 335. Surely Tan man. Oh Man. Is she cool? Very, very cool. Very cool story about kickstarter. We’re going to get to. It does take awhile to get there. I apologize. I, I liked the story. I love. I knew a bunch of Shirley story. We’ve hung out. Um, and so I know quite a bit of it. I just, I think it’s very cool how she’s evolved and reinvented herself. She didn’t sit there and I think about when you hear about our retail experience, how many people stay in that business? Too Long. How many products do you have in your warehouse, Steve, that you’ve held on to too long? Or is Dean Akers says you’re dragging around like an ex girlfriend Steve, you know, true.

New Speaker:                   [00:06:47]               I see so much of myself in here, surely is not that way and she’s not as married to that stuff. Not as emotionally tied to it. And I think there’s a big lesson here is that’s why I wanted to get through it. Um, and it, it takes me a while to get through it. And then I mess up two things. One is, um, I get mixed up on the hardware store and the a flower at the mart, so you’ll hear me try to fix that. And then the second thing, and I think it’s fair, I think this is very fair. She corrects me, um, because I kind of make it a big deal about a mom teaching. I’m a business lesson and she’s like, Kinda like Steve, this is common sense. Women, moms teach all the time and she’s right. I didn’t mean it that way, I just meant it.

New Speaker:                   [00:07:28]               It’s just so cool to see it where it used to be just dad’s doing this, now moms are doing this and she’s like, moms teach lessons all the time. She is right. I just see it from the business side where now that moms can be the most dominant. I guess that’s what I meant by that. It’s the roles are reversed and, and let’s face it, they’re probably better at it. They’re smarter at it. They definitely can multitask more than Steve. So anyway, uh, I’m, I’m digging myself out of that hole, but it was, she was right. And so that’s a good, good point. Good correction. And uh, I applaud her on that. It’s a very cool story, which I think there’s a lot of value in and I think this, this lesson of kickstarter is phenomenal and I think there’s something here that if you have figured out something innovative, this could be a very cool opportunity. Let’s get into the podcast. Alright, welcome back to the ECOMMERCE momentum podcast. I’m very, very, very excited about. That’s three varies about today’s guest because we are all going to learn something. We are going to learn something from the master. Surely Tan. Welcome Shirley.

Shirley:                                 [00:08:30]               I see then how are you? I’m so happy. Need

New Speaker:                   [00:08:32]               to be here. I’m happy to have you. I’m calling you the master because, and I can say this because you know a, we’re going to talk kickstarter. I’m very, very, very, very excited about that and I can’t wait to learn a lot of cool stuff. But you’ve been doing private label long before they called it private label. You’ve been selling for a long time. You’ve done a whole bunch of launches. Did you have retail too? Yes I did. So you’ve had the full gamut of things for a long time. Not that you’re old, but you’ve been doing this for a long time and, and I mean it. I mean it’s just, it’s very cool how you’ve evolved and adjusted and, and reinvented I guess is a good way to say it. Alright, so let’s go back. So, so Shirley is in school to be what

Shirley:                                 [00:09:22]               surely is in school every day to try to be a better person, to try to make even a little bit of difference, however way that shows up.

New Speaker:                   [00:09:33]               Okay. So you’d want it to be. I mean, were you going to, you weren’t going to change the world you wanted to improve the world.

Shirley:                                 [00:09:43]               Well, I think when you’re young, right? When you, when we were all young, I, you have these idealistic views, right? Uh, how could I, how could, how could we make the world better, you know, you know, that kind of like, we kinda like tease a batter or kind of like

New Speaker:                   [00:09:57]               everybody says it. Yeah, it’s Cliche for a lot of people. Data site

Shirley:                                 [00:10:01]               bring world peace. Right? And I know there’s a lot of people who are, so they really hang onto that and they still believe that, you know, and I’m a little bit more pragmatic now, but you know, I still want world peace.

New Speaker:                   [00:10:13]               You still do. So you were going to be part of it. That was you.

Shirley:                                 [00:10:17]               Yeah, that was me. I wanted to do that. Yeah.

New Speaker:                   [00:10:20]               And then what...