46. How to Negotiate without being scared with Mark Raffan
"It's naive to think someone will want just see the value of your product or service and want to pay full price." - Mark Raffan
Mark Raffan, the CEO of Negotiation Ninjas, always knew he would be in the negotiation business. Actually, no he didn't.
He wanted to be graphic designer, but after school landed sales roles; roles that he did very well in. In time, the entrepreneurial itch outweighed the benefits of a corporate life.
Negotiation Ninjas came into existence with the intent to
Coach your teams to “do more with less” by teaching you how to use your existing resources to drive up profitability
Showing you how to reduce the cost of acquisition and increase the volume of sales to the business
Increase performance; profitability
He's studied a prestigious organizations and also has one of the top rated podcasts on negotiation. If you are done being scared of navigating the turbulent waters (and feeling) of negotiation - take a listen!