A couple of other things. , this, this year we've partnered with Alex's lemonade stand. You're going to hear more about that as the year goes on. , and we are going to be doing drives throughout the year and, , raising money. We have a goal of raising $50,000 for Alex's lemonade stand, which.

Supports children with cancer and cancer research and you name it. It's a really inspirational story. I just interviewed. Alex's mom today. And we're going to be airing parts of that throughout the year. , for you, , it's our fifth anniversary and we thought we'd give back and it made a lot of sense. So that's what we're doing.

And, , Let's see, where am I going to start here? I'll start up here. I like the four things he points out, but I'll start, , at the beginning. I mean program in Ohio and Illinois promises to erase medical debt. I'm with the health policy professor, who sounds, who says it sounds good, but we need to get the cost of medicine under control. Ultimately.

We have belt-tightening going on across the board. , and so anyway, I'm commenting as I'm reading. So I apologize for that. I usually comment at the end. , there's less money, but more thoughtfulness about where it goes. All kinds of companies are now finding ways to enable connected, comprehensive care expert guidance and 24 7 access. So there you go.

, you know, it's, , he goes on to say too many digital front doors lead to tiny healthcare houses. There's a thrill of immediate service once you're in, but then that familiar frustration, no real connection to, or understanding of a patient's benefits, let alone their health history, unique needs or preferences. Convenience without connectivity is a short-term play. It's when the front door leads to a foyer featuring inbuilt benefits.

That things get interesting and valuable. And I think this leads to the, , the last one that he has in here. But, , I will give you a little teaser here. We have to start integrating more and more aspects of the system. And from a technology perspective, , essentially revealing those through the digital front door. So people have more access to more things and it needs to be designed in a way that benefits them.

Not only it will benefit us in the longterm that the healthcare providers in the longterm, but it needs to benefit them as well. They need to think about it. We are on health journeys. We're not on healthcare journey. Some of us are in healthcare journeys. , obviously if you're battling a chronic disease or, or, , something that's with you.

, ongoing. , you're gonna, you're gonna have healthcare needs at all times. Most of us, most Americans do not have healthcare needs. Full-time but we have health journeys that are going on all the time. , and so I would like to see those digital front doors integrate the entire experience health and healthcare.

And not only offer the convenience that's looking forward, , but also offer value to helping us in our journey. All right. So that's number one. Again, I love that that terminology, , digital front doors that actually lead somewhere. Number two, virtual first healthcare. And he starts very provocatively.

Telemedicine is as dead as the payphone, even on demand. Doctors have been outstripped by an offering that goes beyond convenience. Virtual first care is the new and improved thing. Outfitting a patient with a known informed doctor alongside a care team, staffed by experts representing the full spectrum of services.

Virtual is no longer an add-on or an afterthought. It's a vital part of the care experience for everyone old and young, rural, and urban, sick, and healthy. And so. A wise draw $4. So virtual first healthcare, I agree with that by the way. , a hundred percent. It's not, it's not that thing that's sort of gets bolted onto something else.

It's thought through from beginning to end. How do I, how do I get in touch with somebody? , two. As advance the situation that I'm currently in be that health or healthcare. I keep going back to that theme. , culture competence. This one's not as self-explanatory. So I'll read it. High quality health access is finally meeting a combination of distribution expertise and trust.

Okay. High quality health access is finally meeting a combination of distribution. Expertise and trust. The key is treating people in context in their community with culturally and socially coord can coordinate care. Thanks to medical professionals who understand underserved populations. And including, and he goes on to list some of the underserved.

, populations, inventive healthcare companies are creating care spaces, plans, benefits, and experiences for all types of people in communities where they go, the dollars and employers will follow. All right. So culturally relevant care in context. Awesome. And then finally integration as the innovation.

When and where they want. And need to be met. At home, online, wherever and connect them to the best possible personalized care experience. Period. I'm not sure I could say it any better than myself. What's the, so what on this? The, so what on this is, , these are very good observations, digital front doors, and actually lead somewhere virtual first healthcare instead of bolted on, ,

The telemedicine telemedicine is as dead. As the I'm sorry. Yeah, telemedicine is as dead as the payphone. , culturally relevant in context care. , is becoming much more important. And personalized care if you will. And then integration integration as the innovation. , great concepts loved the opportunity to share them with you.

And, , that's all for today. I don't really have much to add that when people write really insightful things. I just want to share it with you. So that's all for today. If, you know, if someone that might benefit from our channel, do me a favor. Let them know, write them a note, send them an email right now. Tell them they can subscribe on this week. health.com.

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