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Honeybee Beekeeper & Executive Coach, Philip Atkinson
Episode 2303rd November 2025 • Your Positive Imprint • Catherine Praiswater
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Honeybee beekeeper, executive coach and leadership team expert, Philip Atkinson, studies the busy bee hive and the bees responsibilities. He suggests that understanding honeybee behavior can improve our own interactions with one another. Embrace the wisdom of honeybees—“Bee Wise”. Proceeds from the book go to, beesfordevelopment.org.



Transcripts

Philip Atkinson:

Everything we do in life and at work is improved by

Philip Atkinson:

partnering with other good people.

Catherine:

Who's buzzing on this episode?

Catherine:

Well, I have the pleasure of featuring Philip Atkinson, a

Catherine:

beekeeper from Alsace France.

Catherine:

He has a deep passion for living alongside honeybees and gaining insights from them.

Catherine:

Philip observes and has come to understand the very intricate working relationships

Catherine:

among the bees and taking that knowledge

Catherine:

he founded his company, hive Logic.

Catherine:

That is awesome.

Catherine:

Absolute awesome name for your company, Philip.

Catherine:

So, with this knowledge, he has become a successful communications coach and

Catherine:

leadership team expert for his company.

Catherine:

And while he has captivated.

Catherine:

Actually mesmerized me really with his book Bee Wise,

Catherine:

so this is a fabulous name, fabulous book, fabulous guest, and I'm so thrilled

Catherine:

to welcome Philip Atkinson to the show.

Catherine:

Philip, it's so great to have you here.

Catherine:

Welcome to your positive imprint,

Philip Atkinson:

Catherine, what a lovely introduction and it's

Philip Atkinson:

lovely to connect and to be here.

Philip Atkinson:

Thank you.

Catherine:

Absolutely.

Catherine:

There's,, so much about you that I have been reading that's just

Catherine:

incredible you're in two places, Alsace for your bees and then Switzerland.

Catherine:

But first of all, let's back up and just welcome you again and talk about how you

Catherine:

got into honeybees and what life is like for you growing up and entering this

Catherine:

world of honeybees and your background.

Philip Atkinson:

Great, Catherine, thank you.

Philip Atkinson:

And I, but actually as and, and as we're sitting here, I'm seeing your

Philip Atkinson:

lovely logo and I kind of want to reach out and touch it and make, you know,

Philip Atkinson:

I know it's about positive imprint and I just wanna say I'm seeing it in

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the welcome and I just want to reach out and, , we are going to share about

Philip Atkinson:

positive imprints today, so thank you.

Catherine:

Well, guess what your positive imprint is in that.

Catherine:

It's part of that logo.

Philip Atkinson:

It's, yes, it's.

Philip Atkinson:

I gonna tell you a little bit story about what I love about beekeeping and honey

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and bees is everybody has a bee story or honey story or something to do with

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family or childhood or nature or wonder.

Philip Atkinson:

I, I, I'm English, , I live in France and I work in Switzerland.

Philip Atkinson:

So there's a quick European tour for you.

Philip Atkinson:

Um, in England, my great uncle was a beekeeper and I was a tiny kid, but it

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was just, it was always a great mystery.

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He would disappear and come back with, with boxes of

Philip Atkinson:

honey and then jars of honey.

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And then I would get on my bike and deliver jars of honey back home to my mom.

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And, and I had a kind of a mystery about it, but I didn't get the chance

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to learn from him, unfortunately.

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And then fast forward, probably 25, 30 years.

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, I live in the countryside in France and I was out walking my dog one day, and in

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the forest I found a little wood cabin.

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And that wood cabin had a sign above the door and it said Bee Club.

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In French

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and there was a small door with people coming and going, and there was a

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real buzz inside and it smelt amazing.

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It smelt of honey and wax in the summer.

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And I said, I'd like to join you.

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I found my tribe and, and I joined.

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I enrolled and the following Monday I started at Bee Club.

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It was great.

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And then, then you took out my work.

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There's a, a work twist actually.

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I started beekeeping as a antidote to work.

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It was something completely different to work.

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It was a, it was my home, home hobby and my work work was organizational

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design and teams and coaching.

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, They were meant to be two separate things.

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And of course, of course it hit me that the busy, complex buzzy workings

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of a hive that involves communication and teamwork and decision making.

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Of course that's very similar to working in a large, complex organization.

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And that's when this metaphor came to life for me at work.

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And I started using beekeeping stories to help open up difficult

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conversations or projects at work, and it has carried on from there.

Catherine:

That is so inspiring.

Catherine:

I absolutely love that.

Catherine:

And, and you are so right.

Catherine:

We have, everybody has a story to tell whether it was a sentimental story mine.

Catherine:

Mm-hmm.

Catherine:

Just I'll share with you, since you brought that up.

Catherine:

Mine actually started as a wee little girl and my dad would tell stories.

Catherine:

He made up his own stories and he made up a story about Jerry the Bear.

Catherine:

Mm-hmm.

Catherine:

And told stories every night before bedtime for years about Jerry, . His

Catherine:

first encounter in life away from his mother were honeybees.

Catherine:

And that's what got him into trouble were the honeybees because he followed the bee.

Catherine:

'cause he knew the bees had honey and then lost his way where his mother

Catherine:

was and ended up exploring the world without mom , so bees and, and Jerry

Catherine:

the bear certainly are sentimental.

Catherine:

Well, I want to read this part to you, , from your book

Catherine:

" If you are interested in bees, I hope you are curious to learn more.

Catherine:

If you are curious about the world of work and your role as a leader

Catherine:

and as role model in society

Catherine:

I hope this book gives you some prompts for further thinking, self-reflection

Catherine:

and action or behavior change.

Catherine:

"And I love that, this is for everybody.

Catherine:

And the cover of your book where you have the bee and the

Catherine:

12 different, , leadership.

Philip Atkinson:

Uh, yes, I can see the visual 12 leadership lessons

Philip Atkinson:

from a busy beehive, and there are 12 chapters and 12 topics.

Philip Atkinson:

Communications, communications, creativity, productivity,

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continuous learning, and then we carry on around including change

Philip Atkinson:

in diversity and, and purpose.

Catherine:

you've taken what you have observed in your research as a beekeeper

Catherine:

and learning about these bees and learning about their working relationships.

Catherine:

And of course they don't all get along, but in order to make it work,

Catherine:

they have to each do their job.

Catherine:

Bees have seven different jobs and only fly for the last few days of their life.

Philip Atkinson:

Yep.

Philip Atkinson:

Yep.

Philip Atkinson:

Catherine, thank you.

Philip Atkinson:

So that's, that's true.

Philip Atkinson:

So in the summer.

Philip Atkinson:

Hardworking female worker bees, they have a lifespan of only about 34, 35 days.

Philip Atkinson:

Yeah.

Philip Atkinson:

And when you see them flying and foraging and landing on flowers and looking

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for pollen and looking for attractive blossom, that's the last job they do.

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And it's only for three or four days, and that's the end of their life.

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And before then from birth, they specialize in these six preceding jobs.

Philip Atkinson:

And it's absolutely fascinating.

Philip Atkinson:

When the bee is first born where first hatches out of the egg and out, out the

Philip Atkinson:

larvae,, when it's first born, it's fully formed and ready to work immediately.

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And it's trained to be a nurse bee And it's trained by the bees that are only a

Philip Atkinson:

few days older who've just done this job.

Philip Atkinson:

And a nurse bee means actually going over all the larvae and feeding

Philip Atkinson:

them and making sure they're okay.

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And it's a really specific job.

Philip Atkinson:

And that's what they're trained to do.

Philip Atkinson:

After three or four days, they stop.

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They then spend time training the new hatchlings to do exactly

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that job, just as they did.

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And then they are trained in turn to become builders and they build

Philip Atkinson:

those beautiful hexagonal cells.

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That's a completely different job with a different set of skills,

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but they do it to 150% of their ability for three or four days.

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And then they train the previous bees.

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And then they are trained to be nurses and to be nurses they look after the sick

Philip Atkinson:

and they look after the bees and they do a different job and they look after the

Philip Atkinson:

queen, and then that carries on and then they go into a job, uh, about security.

Philip Atkinson:

So they, they get towards the front door, but they don't fly yet.

Philip Atkinson:

So they go to the front door to be security bees and, and

Philip Atkinson:

to guard against invaders.

Philip Atkinson:

And then they become temperature regulators and they, they flap their wings

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to keep the air moving in a, in a cycle to keep the humidity and the temperature.

Philip Atkinson:

And then they're at the front of the door welcoming the foragers back, and

Philip Atkinson:

then they prepare to do the job that we see, which is flying for the first time.

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And it's, it's a fascinating model.

Philip Atkinson:

What it means is for bee survival, if the beehive has an accident, say a bear.

Philip Atkinson:

Say, Jerry, the Bear knocks the beehive over and all the bees need to immediately

Philip Atkinson:

turn their attention to building.

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All the bees know how to build, and they can all stop what they're doing

Philip Atkinson:

and build the hive, because that's why important, um, the lesson for

Philip Atkinson:

working life here in the chapter.

Philip Atkinson:

We go in more depth.

Philip Atkinson:

, But look, we are not bees and we're not like bees, but, but it, it provokes a

Philip Atkinson:

discussion around skills and it says, do the job you're doing really well.

Philip Atkinson:

Throw yourself into it wholeheartedly.

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And then when you've mastered it, help to train other people.

Philip Atkinson:

That's the first thing you be a mentor, be a teacher, be a guardian.

Philip Atkinson:

You know, help, help people and then keep gaining different skills.

Philip Atkinson:

So, you know, in today's workplace with AI for example, you know, we don't

Philip Atkinson:

know what the future is, but we can keep gaining valuable skills and don't

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get stuck in one job for too long.

Philip Atkinson:

Keep moving, keep learning, keep changing.

Philip Atkinson:

And if you like something, do more of it.

Philip Atkinson:

If you don't like something, move on.

Philip Atkinson:

Or if you, if you want to go deeper in something, go deeper in something.

Philip Atkinson:

But the lesson is in your career.

Philip Atkinson:

Keep being valuable by keep gaining skills.

Philip Atkinson:

And it's a fascinating discussion that we have in that chapter

Catherine:

your Bee Wise book is a tremendously brilliant way

Catherine:

to, , bring the force of nature right, of humans together I love it.

Catherine:

I love it.

Catherine:

You love spending the summertime there observing and being in your

Catherine:

peace and quiet with your bees and then you found that you, wow, the

Catherine:

bees can teach the world something.

Catherine:

And so you founded Hive Logic.

Philip Atkinson:

Thank you.

Philip Atkinson:

I just wanna, let's just go a bit deeper for a minute.

Philip Atkinson:

My, my company's called Hive Logic Hive, as in a beehive hive logic.

Philip Atkinson:

It has a ring to it, but we're involved in communication and

Philip Atkinson:

coaching and leadership and change.

Philip Atkinson:

And I actually just want to call out, I name the company Hive Logic because

Philip Atkinson:

most of my clients are scientists in big life science companies.

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They think they're rational, they think they're logical.

Philip Atkinson:

And as soon as I started working on projects, I realized these topics

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have nothing to do with logic.

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They're everything to do with emotion.

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And you know, like the bees in a hive we are complex organizations.

Philip Atkinson:

We as humans, when we come together, we bring in biases and beliefs and

Philip Atkinson:

backgrounds and behaviors and emotion.

Philip Atkinson:

So probably a better name for the company would be Hive Emotion, but

Philip Atkinson:

it doesn't have the same ring to it and the company was launched.

Philip Atkinson:

But I just want to acknowledge the work we do.

Philip Atkinson:

And part of our positive imprint on the world is helping people stop and pause

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and, and think and just feel and notice a little bit more what is happening.

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And that's as leaders, as parents, as, as society volunteers,

Philip Atkinson:

as brothers, as sisters.

Philip Atkinson:

We all just need, I think in this world of all this change we actually need stop

Philip Atkinson:

and pause and think a little bit harder and feel a bit harder and notice a little

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bit harder what is happening in our lives , and then we can work more effectively with

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a system, with a group of people just by understanding things a little bit better.

Philip Atkinson:

There's a B story that then comes with this.

Philip Atkinson:

Chapter eight in the book, and it's called Don't Get Stung.

Philip Atkinson:

Yes.

Philip Atkinson:

And just take a moment.

Philip Atkinson:

'cause it, it supports what we've been saying as a beekeeper on a hot summer,

Philip Atkinson:

summer's day, you know, like Jerry the Bear, you can approach a beehive

Philip Atkinson:

and as a beekeeper you put your gloves on and you have your tool in hand

Philip Atkinson:

and you have your hat on, and before you take the lid off, my lesson as a

Philip Atkinson:

beekeeper is to slow down and to pause.

Philip Atkinson:

And the first thing is.

Philip Atkinson:

You can smell if the bees are stressed or not if the bees are happy to make honey

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and you can smell honey coming out the front door, it might be a lovely blue sky.

Philip Atkinson:

It might be a beautiful day, but there might be a storm

Philip Atkinson:

coming later that evening.

Philip Atkinson:

Look, as humans, we can't see, but the bees can sense the atmospheric

Philip Atkinson:

pressure change and the bees get, get stressed and they stop making

Philip Atkinson:

honey and they make propolis.

Philip Atkinson:

And propolis is a be a sticky, bee glue that secures the inside of the hive.

Philip Atkinson:

And before you, before you've taken the lid off and put your hand in the

Philip Atkinson:

hive, if you just pause and smell the hive, you can smell the propolis

Philip Atkinson:

and you know they're stressed.

Philip Atkinson:

So don't take the lid off.

Philip Atkinson:

Now at work.

Philip Atkinson:

I'm not saying smell your colleagues, but just pause and notice.

Philip Atkinson:

And then, and then there's another thing you can actually hear if

Philip Atkinson:

they are stressed, if they're happy, they make a lovely note.

Philip Atkinson:

It's like a B flat.

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If they're stressed, it goes up almost an octave.

Philip Atkinson:

And you can immediately just hear they're stressed and, and

Philip Atkinson:

you can see they're agitated.

Philip Atkinson:

If they move at the front door, you can see they're agitated.

Philip Atkinson:

, And the lesson is, let's use all of our sensors and just take a little bit

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of time to notice what is happening.

Philip Atkinson:

And then I play with this, if your boss is stressed, that's not the

Philip Atkinson:

right time to ask him for a pay rise.

Philip Atkinson:

Yeah.

Philip Atkinson:

You know, just, or if you know, if, if, if you're working in organizations

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or if, if you're working as a group of volunteers, just notice what the mood

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is because accordingly, that gives you a clue of how to behave and how to interact

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and how to make a positive change.

Philip Atkinson:

So just stop and pause and think.

Philip Atkinson:

Before the lid off the hive and putting your hands in.

Philip Atkinson:

That's, that's a fun chapter.

Catherine:

I wrote this quote down, but I didn't write which chapter it came

Catherine:

from, it's more of a risk not to evolve.

Philip Atkinson:

Well, first of all, I mean, the whole model of evolution

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is that the external environment changes and we need to adapt to, to

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match ourselves to the environment.

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And that's the stimulus for evolution.

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And look at the world today, you know, with technology, with AI,

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with the internet, with everything else, with politics, the world,

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the world is changing fast and actually many good things as well.

Philip Atkinson:

You know, in terms of, , elements of diversity and equality and, and,

Philip Atkinson:

and what free, , what is happening.

Philip Atkinson:

And therefore, as not just as leaders, but as parents, as volunteers, as community

Philip Atkinson:

members, as as role models, we actually need to keep involving ourselves.

Philip Atkinson:

And that means gaining more skills, or it means letting go of some of our old

Philip Atkinson:

patterns of behavior and our old beliefs.

Philip Atkinson:

, I've got four kids and they keep me young, and their view of the

Philip Atkinson:

world is very different to my view of the world when I was growing up.

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And it's for, it's for me to adapt to understand their perspective and under

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understand their fears and concerns and their hopes and their excitement.

Philip Atkinson:

It's different to my own experience of being a teenager.

Philip Atkinson:

You know, I need to, I need to evolve.

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, It's my responsibility to evolve just 'cause I'm the parent does

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not, absolutely not mean I'm right.

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I need to evolve the system today.

Philip Atkinson:

And that's, that's the exciting work and that's the important work and that's

Philip Atkinson:

part of the positive imprint that I wanna help encourage in the world.

Catherine:

Join me next time for part two with Philip Atkinson.

Catherine:

To learn more about Philip Atkinson, go to Hive-logic.com and

Catherine:

his project at, beewisebook.com.

Catherine:

That's B-E-E-W-I-S-E-B-O-O k.com.

Catherine:

Again, all proceeds go to the Charity Bees for development.

Catherine:

You can , check out beesfordevelopment.org.

Catherine:

Bees for Development works to promote sustainable beekeeping,

Catherine:

to combat poverty, build resilient livelihoods, and benefit biodiversity.

Catherine:

Your Positive Imprint is a free podcast.

Catherine:

If you'd like to buy me a coffee to help fund the production

Catherine:

of this podcast, here's how.

Catherine:

Go to buymeacoffee.com/Yourpositiveimprint and any support you offer

Catherine:

will be greatly valued.

Catherine:

Thank you so much for your support and for listening to your positive imprint.

Catherine:

So try to change your perspective in order to understand the reality of others.

Catherine:

And until next time, enjoy listening to over 200 episodes of your positive

Catherine:

imprint, your positive imprint.

Catherine:

What's your P.I.?

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