In this episode, Christina Martini and Leslie Zane discuss:

• Leslie’s earlier career and how she learned to implement her own vision and philosophy of how brands should be marketing themselves. 
• How Leslie defines a brand and how a brand is its most effective. 
• The beginning and growth of Leslie’s company, Triggers. 
• Making your brand the dominant, instinctive choice to consumers. 

Key Takeaways:

• A brand is a collection of associations, both positive and negative, in our memories and our subconscious. 
• There is more to branding than what you see in research.
• There are powerful codes and queues that ignite our memory and draw a connection out of us. You can use these ideas that already exist to become a way to leverage your brand growth. 
• Everything is about brand and has the potential to be thought about as a brand. 

"Brands exist in the minds of consumers, and that is really how we need to be thinking of them." — Leslie Zane

Connect with Leslie Zane:

Website: lesliezane.com & triggers.com

LinkedIn: linkedin.com/in/lesliepicotzane

Twitter: twitter.com/Leslie_Zane

Facebook: facebook.com/leslie.zane.9

Connect with Christina Martini:

Twitter: @TinaMartini10

Website: www.paradigmshiftshow.com

LinkedIn: Christina Martini

Email: christinamartini.paradigmshift@gmail.com

Show notes by Podcastologist: Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.