Artwork for podcast Paradigm Shift with Christina Martini
098 Leslie Zane: Brands and the Subconscious Advantage Part 1 of a Two-Part Interview
Episode 9813th April 2021 • Paradigm Shift with Christina Martini • Christina Martini
00:00:00 00:27:57

Share Episode


In this episode, Christina Martini and Leslie Zane discuss:

  • Leslie’s earlier career and how she learned to implement her own vision and philosophy of how brands should be marketing themselves. 
  • How Leslie defines a brand and how a brand is its most effective. 
  • The beginning and growth of Leslie’s company, Triggers. 
  • Making your brand the dominant, instinctive choice to consumers. 


Key Takeaways:

  • A brand is a collection of associations, both positive and negative, in our memories and our subconscious. 
  • There is more to branding than what you see in research.
  • There are powerful codes and queues that ignite our memory and draw a connection out of us. You can use these ideas that already exist to become a way to leverage your brand growth. 
  • Everything is about brand and has the potential to be thought about as a brand. 


"Brands exist in the minds of consumers, and that is really how we need to be thinking of them." — Leslie Zane


Connect with Leslie Zane:

Website: &





Connect with Christina Martini:

Twitter: @TinaMartini10


LinkedIn: Christina Martini




Show notes by Podcastologist: Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.