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Implementer and Connector for EOFire – Kate Erickson!
3rd March 2020 • iCreateDaily Podcast • iCreateDaily Podcast
00:00:00 00:33:24

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Definition of Implementor:

One who: carries out; puts into action; takes action; performs; implements a plan;

Implement: to complete, satisfy, or fulfill

Kate Erickson, took the leap into entrepreneurial life in 2013, when she finally left her corporate job in an advertising marketing firm to join her significant other, John Lee Dumas, in his new podcasting endeavor.

Today, Kate is the content creator and implementer extraordinaire at EOFire, the first ever daily podcast.

EOFire is an entrepreneurial empire with books, courses, and loads of fantastic free content, and it’s safe to say that Kate is the linchpin there. We loved visiting with Kate, and trust you will too.

Kate Erickson is all heart!

In this episode you will learn about Kate’s:

  • Creator’s origin story:
  • what she was doing
  • the catalyst to trade her full-time job to go for entrepreneurship and what she’s doing now
  • Primary role at EOFire
  • Learning while doing / iterations
  • Daily tweaks to improve
  • One daily thing that makes the biggest difference
  • The backbone of the EOFire community
  • Kate’s why… what stirs her soul
  • How Kate and John met
  • How Kate and John sorted out their roles
  • Location independence
  • What keeps Kate on track and producing daily, even while traveling and have her home go through a devastating hurricane
  • Who Kate admires most and other sources of inspirations
  • The “why” for Kate and EOFire
  • Kate’s routine when traveling
  • Kate’s advice for solopreneurs or if you’re just getting started

Links from Interview:


Full Interview Transcription:

Devani Alderson: Welcome to the iCreateDaily podcast. I’m Devani Alderson, and this podcast is a movement for creators serious about creating their art.

LeAura Alderson: I’m LeAura, and our guest today, the lovely Kate Erickson, took the leap into entrepreneurial life in 2013, when she finally left her corporate job in an advertising marketing firm to join her significant other in his new podcasting endeavor. Today, Kate is the content creator and implementer extraordinaire at EOFire, the first ever daily podcast.

EOFire is an entrepreneurial empire with books, courses, and loads of fantastic free content, and it’s safe to say that Kate is the linchpin there. Welcome, Kate.

Kate Erickson: Thank you so much, what an amazing introduction. I’m so honored to be here. I really appreciate you both inviting me.

LeAura Alderson: It’s fantastic to have you. Considering you guys have just come through Hurricane Maria, and you’re also planning getting ready to embark on a 40 day voyage around the road, practically, right? I can’t even imagine what it’s like for you right now.

Kate Erickson: Kind of like a lot of craziness, but again, we were just saying right before this, you got to be able to keep on your toes, right? That’s what entrepreneurship is about.

LeAura Alderson: Absolutely, you and John are incredibly … John Lee Dumas of the Entrepreneur on Fire, are both incredibly disciplined, and organized people. That’s like a winning team, and you guys are just so in sync with each other in that way, and compliment each other so well. We could talk to you for days, as I said before you came on, but we know that you’ve got so much going on.

So, in honor of your time, and for us the challenge is always about all the things we want to know about you and converse with you about versus what will best serve our audience. For that, that’s the primary reason we’re here. We’ll embark on that, but first if you could share just a little bit about how and why you took the plunge into entrepreneurial life back in 2013.

Kate Erickson: Sure, as you mentioned very briefly, I was at a marketing and advertising agency, and that was my dream job. For years and years, I had dreamed about being an account executive at an advertising agency. I started at an advertising agency back in 2008, and I was kind of like an assistant for a while, and then I kind of started becoming an account coordinator.

It was kind of like this success vision of moving up the ladder, and getting promotions and all that kind of stuff. I was really excited about this position. I had amazing mentors there as well. The company that I was working for was just incredible. I was learning so many new things about marketing and advertising every single day, it’s such an exciting industry because it’s always go, go, go.

LeAura Alderson: And changing so fast.

Kate Erickson: Absolutely. I mean, it’s crazy to think that back in 2013, which was not that long ago, I was working on print advertising, and now print advertising is so foreign to so many people. I loved my job, I loved the people that I worked with.

But, I had a really tough client. I was managing the company’s largest client and there was a lot of pressure, a lot of 3 a.m. mornings/nights, whatever you want to call them, and I was getting burnt out on it. It was starting to get old. It wasn’t that exciting, like, “Wow, this is really cool that I’m working until 3:00 a.m.,” anymore, it was kind of like, “I’m a little bit tired of doing this.”

It happened to be that timing when John had launched Entrepreneurs on Fire, and the business was kind of starting to pick up, he was starting to gain some momentum, so he had kind of put the bug in my ear, “What would you think about working together?” And I was really nervous about that at first. We were boyfriend and girlfriend living together, and I certainly didn’t want that to be affected. It took a few months for the leap to happen, but I took it and here we are today.

Devani Alderson: Awesome.

LeAura Alderson: Awesome. Your screen has locked up just a little bit on your side, so we’re going to pause this for a second and see if we can get it back.

Devani Alderson: Okay, so with iCreateDaily, we have a lot of creators in the community: writers, painters, musicians. The name is iCreateDaily, so we wanted to definitely focus on what are you doing daily with Entrepreneurial on Fire, and Kate’s Take, and the blog, and just the empire that you guys have. What are you doing daily? What is your role?

Kate Erickson: Oh my goodness. That’d be hard to wrap my arms around sometimes. You know, really I consider myself and I call myself the implementer in the business. Every day I’m trying to figure out new ways to make things better, and constantly improve what we’ve already created.

Recently, we were at an event and somebody asked me, “What’s next for you guys? What are you working on?” My answer was, “You know what? For the first time in five years …,” we just celebrated our five year anniversary, I feel like we’re at a place where we’re really looking to improve what’s already out there, because a lot of times as entrepreneurs, as creatives, we put something out there and we kind of see if it works or not and we see what the response is.

We’ve done that, we’ve iterated it on things many, many times, and I feel like we right now have a very solid foundation to where now we’re kind of taking a look back at what we’ve put out there, what’s really resonating with our audience, and I would say one thing I consistently do every single day is I connect with our community. I think that that’s a really huge lesson for people who are just getting started, or even for people who have been in business for a long time and are running successful businesses.

For us, that’s what our business is built on … is our community, because without them, we wouldn’t know what to create, we wouldn’t know what to improve.

LeAura Alderson: Right.

Kate Erickson: I would say consistently every single day, that’s absolutely something that I’m doing.

LeAura Alderson: Yeah.

Devani Alderson: That actually resonates a lot with creators, because many of us, whether we’re super organized, or super messy creatives, we’re always looking at, “How can I improve this? How can I get better at doing what I do? How can I produce …” maybe not produce more, but produce better.

That’s sort of a big thing because some people are like, “Well, I don’t constantly crank stuff out. I’m not that type of person, but I can take the slew of products or contents, books or creations that I have and just tweak it.” Also, the connecting with community, because you can’t sell your work if you don’t have people there. It’s so important.

Kate Erickson: Yeah, that’s exactly-

LeAura Alderson: I’m just going to go off script just for a minute on that because one of the things that you just spoke to seems to me that the community is your why.

Kate Erickson: Yeah.

LeAura Alderson: It’s sort of like the concept of artists … we’re about creating, we’re passionate about writing or painting, or speaking, or building, composing. Whatever kind of creative endeavor you’re doing, we’re passionate about that, but then if we press to the Simon Sinek kind of why, it’s like okay, but why are we doing that. There are a number of different reasons people may have for bringing beauty into the world, inspiring people.

It really tends to connect back to people. It seems like for you guys that’s a lot of your why is to … especially you with your background, and your original aspiration to teach, and you’re a great teacher and you love to help and share, so it’s like that really touches your soul, I would think.

Kate Erickson: Thank you, absolutely. That was such a big aha for me to kind of come full circle and say, “I might not be teaching in a way that I thought I was going to, but what a beautiful path and journey my life has taken me on to be in a place now where I do get to teach, just in a different way than I expected.”

Devani Alderson: And you get to do the marketing and the implementing, and you kind of have the perfect role there because you get to incorporate all the aspects of your dream job in one really cool empire.

Kate Erickson: Yes, that’s such an excellent point. I mentioned before that I was kind of nervous when John asked me to first come on board with Entrepreneurs on Fire because I didn’t really know how I fit in. I didn’t want to just be put into a role where I was basically doing the same thing that I did as an employee … like take orders, do what somebody else told me to do. That was a really important thing for me when we started working together.

For us to work together on what this was going to look like for both of us, and that’s been so helpful in keeping our relationship above water, is just understanding what each other’s strengths are and understanding where we can kind of pick up each other’s slack.

LeAura Alderson: Right, definitely.

Devani Alderson: That’s such a good point for creators who have somebody else with them, and how to just incorporate other people, whether it’s family, it’s a significant other, whoever … that is with you day in and day out. A lot of times we have these other people and they’re like, “Well, what’s my role in this? Is this just your thing? Am I just like your support system? What’s going on? Are we like two separate lives here?” It’s really important to kind of figure out where everybody fits in, and if they enjoy being fit there.

LeAura Alderson: And having that support system, so that takes us off script again to this interesting question. I’ve never in all the podcasts I’ve listened to, of Kate’s Take and EOFire, I may have missed one, but I’ve listened to so many of my … When I first found EOFire, I went on a binge, because I was catching up, on 1.5x speed, like multiple times a day.

I don’t remember hearing how you guys met. That seems important for our audience, because you mentioned relationships, and as you know, we’re the average of the five people we spend the most time around, according to famous Jim Rohn quote. An environment and support system is incredibly important.” You guys are just so symbiotic in that way. Could you take a moment and share how it is you guys met?

Kate Erickson: In 2010, I was making a move. I was living in San Diego, but I was moving out of the apartment that I was in … moving into a new place. I contacted the landlord, and she said, “Okay, I have a place that I can show you. It’s not going to be the unit that you’re going to move into, but it’s right next door to it. It’s like a mirror image of it … all these places are exactly the same, it’s just a little studio apartment.” I said, “Okay, that’s fine as it looks the same, I’m okay with doing that.”

She gave me the apartment number that I should go to. I showed up, and I knocked on the door. This guy opened the door, and it was John.

Devani Alderson: Wow. That’s amazing. That’s so funny.

Kate Erickson: He showed me his apartment, and then I ended up moving in next door to him. We shared a wall for about a year and a half, became great friends. That’s how our relationship started. We were neighbors, we were good friends, we started hanging out, sharing friend groups. After about a year or so, we kind of took that next step.

Devani Alderson: That’s awesome.

LeAura Alderson: That helps one believe in fate.

Devani Alderson: Totally.

Kate Erickson: Exactly.

LeAura Alderson: Fantastic. Okay, so go ahead.

Devani Alderson: What areas of business do you guys struggle with currently? I know you’ve “made it” in so many people’s minds, and maybe in your mind you’re like, you’re there. You’ve arrived. You’re running the dream business, you’re able to travel, but are there any areas that you guys struggle with?

Kate Erickson: Yeah. I think that has kind of been a struggle in and of itself, right there. Just learning how to have a location independent business. We say that all the time, and we do have that, but it’s not easy. A lot of location independent entrepreneurs like to make it seem like you just take your laptop and you go, but there’s so much to consider when you do that.

Take where I am, for example. I’m sitting in a bedroom at my parents’ house in San Diego, because this is happened to be where I ended up today. That’s kind of what it’s about, you’re not able to predict things the same way that you would be able to if you were just always at home in your office, or at a co-working space, or whatever it might be. That’s certainly been kind of new for us, is really taking that location independent thing to the next level, and figuring out what that means to get ahead.

Of course, John has the daily podcast, I have my podcast, we have a blog, we have email campaigns, we have free courses, we have webinars that we do … so, figuring out how we’re going to prepare to make sure all of those things still happen, no matter where we are, no matter what time of day it happens to be … that’s kind of something that we’re definitely still getting used to.

LeAura Alderson: I would imagine, for people who are really organized and disciplined as you guys are, sometimes taking yourself out of that structure can be the most challenging. It’s like a little bit discombobulating, and so I guess that you guys are trying … and yet, what you’ve taken is your schedule structure and your daily practices. It’s like now that you have your discipline and your daily habits, which again goes back to the iCreateDaily, you know that day in and day out this is how you’re going to start your day, and what you’re going to do.

I emailed you a few days ago to make sure that we were still on for today, because knowing that you had your home affected and damaged in the recent Hurricane Maria where you live … Puerto Rico, I should say-

Kate Erickson: Love it. [LeAura shows The Freedom Journal book by John Lee Dumas)

LeAura Alderson: And, that you’re getting ready to go on this voyage … this incredible journey, it’s like, “Are you sure that it’s still good,” but Kate’s like, “Yeah, I’m ready to go.” That’s pretty amazing. Is that (tools like The Freedom Journal and The Mastery Journal) pretty much what you attribute [your efficiency to]? We’re using The Freedom Journal in our current 100 Day Creator’s Challenge.

Kate Erickson: Oh, yay. Love that. Beautiful, oh, that’s awesome. [LeAura shows both The Freedom Journal and The Mastery Journal].

LeAura Alderson: It’s amazing, and we will link to your podcast where you really talk about helping people refine their use of the journal, but it really gets to the daily habits and the daily focus, doesn’t it?

Kate Erickson: Absolutely. I feel like that’s something that keeps up grounded amongst anything or everything that could be happening, and that is happening right now … this is by far the most discombobulated trip I’ve ever had. You know there are certain times when you are in a position to have those routines, and everything is easier and it flows.

When I’m at my parents’ house, I wake up, I get my workout in, I do my green smoothie … there’s a certain set of steps that I take every morning, my morning routine, that is pretty easy for me to replicate when I’m at my parents’ house.

Last week I was in Austin staying at a hotel, and I didn’t have access to a blender, and I was at a conference and the conference started really early, and I know how important sleep is, so I didn’t get to do my workout first thing in the morning like I usually do. There are always going to be some things that get tweaked a little bit, but I think that as long as you can keep those familiar things close to you when you’re in situations where you’re not doing it just like you would do at home, it’s still really helpful in keeping you kind of grounded in what your purpose is.

Devani Alderson: It’s definitely a good lesson … and even maybe possibly a strength for creators even though it can be discombobulating....