This episode is all about clearing out the BS that can so often surround story marketing. My guest is is a marketing consultant and educator who helps people keep their marketing simple in a world where business BS and complexity threaten to stifle success. He is Roger Edwards, from rogeredwards.co.uk.
He now uses corporate experience to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster, and a speaker. He’s also the host of the popular Marketing and Finance Podcast.
In this episode:
How Roger’s background in marketing and finance led him to becoming a keen content marketer
Some examples of stories used to engage customers
The importance of developing a strategy for your marketing communications and storytelling
The steps of development your strategy
How to deflect storytelling as a buzzword and get rid of the BS and marketing speak
How to work out what stories to tell in your business.