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356 : Suzanne Wouk – Working hard to solve the Urban Pickers problems on all channels with Sellhound
15th November 2018 • eCommerce Momentum Podcast • eCommerce Momentum Podcast
00:00:00 01:11:20

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Suzanne knows her stuff, see she still sells. Her team still sells. Their passion shows in the utility they designed with Sellhound. Utility to help grow your business and get your listings up so they are ready to sell. Get value today with their search engine, get signed up on their beta list program. Add to your team to help grown your business.

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Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Suzanne: [00:00:00] Um, fashion is about 50 percent of all secondhand traded his in fashion, so that’s the reason why we chose fashion and there are multiple marketplaces that sell fashion. So we’re hope we have a whole bunch of second and third marketplaces that we’re right now talking to that we want to, we will list for you on those marketplaces as well.

Cool voice Guy: [00:00:24] They focus on the people, the products, and the process of selling today. Stephen feeders in.

Stephen: [00:00:37] He wanted to talk a few moments about some sponsors scope from seller labs. Um, when’s the last time you created a listing? Right? And when you create that listing, you’ve got to come up with the keywords, right? It’s all key word dependent. I don’t care if it’s a private label or wholesale. You’ve got to get it right. Well, what’s the best way to get Ryan? If you’re selling a similar product that’s really successful, you go and you take and use their keywords and that’s what scope does for you. So phenomenal tool brought to you again by seller labs. The leaders in technology, when it comes to Amazon right now, they are just crushing it with all their products, but scope allows you to get that listing right, get ranked for those key words as fast as possible. Therefore you get the sales. So go to seller labs.com, forward slash scope.

Stephen: [00:01:26] Use the code word momentum, save a little bit of money, get some free key words to test, try it out and see if you see an improvement. If you don’t adjust, what’s cool about what I love about a seller labs is that you then message and say, Hey, I didn’t get this right tyler. Hey Jeff, this isn’t working right. What am I doing wrong? And Boom, you’re going to get the help you need and that’s what you’re going to get from solar lamps. And, and it’s a very special group. Had been very. I’ve been very fortunate to be connected with them. And again, I look over time they’ve delivered every single time. You know, same thing I can say for Karen from solutions for ECOMMERCE. I mean, she’s been carrying my account for a couple years now. Um, and our account, my wife and I, and she really does handle things for us.

Stephen: [00:02:07] Um, I mentioned, uh, just last week we created a new listing with, I forget how many variations, but again, all the flat files uploaded done as I needed. I pop in, so she’ll send me a template, I pop in some information and then boom, it’s handled, await. These pictures weren’t done right, blah, blah blah. This UPC, Nita poom modified adjusted. And again, the communication’s been phenomenal too. I get an email back saying, hey, this was done or this, you’re missing this Steve. Hey, you got to do this. So, you know, we have those challenges too. And that’s why I like working with somebody who’s been doing it. I’ve been doing it for a long time to do, you know Karen also does listings for Ebay. Yep. Lots of them. So if you want to build out that channel, which of course you should, it’s q four. You should be selling everywhere.

Stephen: [00:02:51] You can. Karen can help you with that too. So you gotTa tell her I’ve sent you. So you’re going to go to solutions four ecommerce forward slash momentum. You’re going to save 50 bucks every single month. You’ve got to save that $50. But more importantly, you’re going to get an inventory health report. Um, did you just get hit with monthly longterm storage fees? Well, guess what? If you haven’t, they’re coming. You want them to get that inventory right and she can help you with that. You got to tell her I sent you again, solutions. The number for ecommerce forward slash momentum will get you into that. Saved the 50 bucks. Get that inventory health report though. That’s really, really important. Get that going right away and I don’t want to miss my coach when it comes to retail arb or online or when I have a question and I do.

Stephen: [00:03:31] Not that we don’t, we don’t really do much of it anymore, but when I do have a question, I go to Gaye Lisby because why? Because she’s really. She is a coach. I mean, she’s really phenomenal, but you also puts out a daily list and you’re going to get that list five days a week. You’re going to get tons of leads, the number of, uh, agreed to amount that you’re supposed to get. She at least she usually gets to those in the four days. And then the fifth day seems to be a bonus most of the time. Phenomenal Group, small amount of buyers where this list is going to end, the best thing is the nuggets that you learn. Hey, why is the red one better than the blue? One? Gaye can help you with those questions. I saw. Hey, I got a, I got to the dreaded letter about a brand.

Stephen: [00:04:10] Here’s the, here’s the way you approach it. Hey, receipts. Um, how do you, what’s the best practice? I saw her leading instructions, teaching me the accountant how to do a better job with it. And it’s phenomenal. So it’s Gaye Lisby. He’s made a million dollars selling. Um, I’ll have the link in here. You’ve got to use the link and it does help me. I don’t want to say it that way, but it’s part of amazing freedom with Andy, slam inslee, Ron Hirsch, corn, and nate’s lemons. So, you know, you can trust. Okay, so come back to the website, take a look at it, and you will get a savings and you can get two weeks free right now only through my link. You get two weeks free. Try it. You don’t like it? I get it back off, but right now is the time to make money. Get cashflow going right now and so join you. Get two weeks free. The only way you’re going to get the two weeks freeze. If you use my link, it’s on this episode. Come on out and give it a try. You will not be disappointed again. You’re going to see me in there. So reach out if I can help you too. Let’s get into the podcast.

Stephen: [00:05:11] Welcome back to the ECOMMERCE momentum podcast. This is episode 356. Suzanne woke, Suzanne woke is the founder, a cofounder of Cell Hound and sell hound is a very, very, very cool company where they are letting us get access to the data that we’ve been dying to get a hold of. They have figured out ways to bring together, um, first off, they have a couple different models that they’re working on, but once right now you’ve got to go sign up for it right now and it’s free, actually go to Soho and.com and go check fetch where you can put in the products that you’re selling, they products you’re selling and you can immediately see the price that it’s selling for on Ebay, on Amazon, on Macquarie, on, on goat. Never heard of goat, right on up to 140 marketplaces. It’s crazy. And they’re going to show you the fees and they’re going to show you a what it’s listed, how many, how many are for sale.

Stephen: [00:06:09] Then they’re going to show you what they actually sold for. Its phenomenal again, so if you’re having a list, if you have people helping your list, this is a powerful tool because you don’t have to go and do all the research for them. You don’t have to train them that much. They can basically use this as a guideline. The other cool thing is it says, Hey, Steve, you’re selling a pair of Jordans. Um, you might get 20 bucks for them on Ebay, however, if you sell them on goat, you can get $79. What? So it helps you figure out where to sell them. Right? And I think that’s another powerful tool. Take it a step further, sign up for their list. They were in Beta, but it’s, it’s working and so they’re in Beta and rolling it out next year. But how about them doing some listings for you?

Stephen: [00:06:47] Have you ever thought about one of the limits on Ebay is you come home with 100 items and you can list 25 a day and you’re killing it. Well, that’s four days of your week that you just killed listing 100 items. That gives you one day to do the shipping for all the stuff that you sold. Oh, and by the way, you’ve got to get supplies and you’ve got to do this and you’ve got to do that. Well guess what? Your whole day is shot. Your whole week is shot and you barely get through it. What if you can offload a whole bunch of those listings to a third party company? And you knew how much it cost, there was no hidden percentages or whatever. Here’s how much it costs to get that listing created and boom, you can build that into your math model. That’s a very, very exciting.

Stephen: [00:07:24] And you know, we ended the call with this, but this is really the truth. If you don’t do it, your competitors will. You must scale your Ebay business and now you have access to the data. You have the ability to. So very, very cool conversation. I’m sorry for the long intro to it, but I think you’ve really got to pay attention because this is an opportunity like Amazon was, were, you know, getting in early on the data will allow you to take advantage of it. Phenomenal opportunity. Let’s get into the podcast. Welcome back to the ECOMMERCE momentum podcast. We’re excited about today’s guest because today’s guest is a fellow seller. I like when I have someone who’s developed a pain, a pain killer. I don’t only want to say it’s going to fix problems that we have these pain killers and the reason they do it is because they’ve had these problems because they sell. Again, they can relate and that’s just so important in the ecommerce world is rather than just somebody saying, well, this is the way you should do it now. This is the way the real world does it and I can fix that pain point. Really fix it. And I’m very excited about today’s guest. Suzanne woke from Cell Hound. Welcome Suzanne.

Stephen: [00:08:32] We’ve had about four very, very in depth conversations over the last, I guess it’s been about a month since we were together. And then, you know, just the conversation continues and it’s funny. It feels like the conversation just picks up right from where we left off because we both know Ebay because this is really specific to Ebay. Uh, my part, um, so, well because we’ve been selling on it for so long in a cool. How you can find other people that have also felt the same pain.

Suzanne: [00:09:05] Oh yeah. I mean, I’ve been selling on Ebay since it was called the auction web.

Stephen: [00:09:10] I’m not calling you old, I’m not going to be that guy.

Suzanne: [00:09:13] So yeah. Um, for over 20 years. So, uh, and um, I’ve been, I like to say that I’ve been in the junk business my whole life, although I’ve done many other things. I’ve been an entrepreneur, I’ve had many businesses. I’ve worked as an actress in the screenwriter in Hollywood as well. Uh, but really the thread that follows me when I think about it, my passion since I was a little kid was buying second hand items and reselling them. And in fact, you know, about 20 years ago somebody told me about a little website called the auction web that is like a global garage sale. And I was going, oh my God, what a great idea. And then a few months later they changed their name to Ebay.

Stephen: [00:10:02] Was that a, was that a smart move or a, uh, uh, you know, looking back, what do you think?

Suzanne: [00:10:07] You mean the name change? Actually very smart and I’ve been asking around about why because when they changed their name to Ebay, I was going, what is East Bay? What does that mean? It doesn’t mean anything. Auction web sounded like a perfectly good name. It describe, describe what they’re doing. Um, and, but I’ve learned since that the reason why they changed their name is they were pre ipo and somebody smart said, wait a minute, what if we don’t do auctions anymore? What if we change our business model? We don’t want to have, we don’t want to be locked into auction. And then there’s a story of how pier the original founder came up with Ebay and I just actually got this story from Griff, from Edd who confirmed that a peer had another business I think called um, uh, electronic bay and I think it was an idea for another business that he had. It was a.com he had for it, but that wasn’t going well and they needed a name really quickly and he had to. He happened to have Eastbay.com already registered in those days. It’s hard to, you know, took time to register a domain name, so they just grabbed that. That was the story.

Stephen:

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