Email Marketing -vs- Weekly Newsletters: What’s the Difference?
Are you looking to build and grow an email list to support your website, podcast, or consulting? If so you might have heard words such as Email Newsletters and Email Marketing and wondered what the differences are. Am I right?
In this episode of the Jeff Bradbury Show, we will take a look at the concepts of Email Marketing and Newsletters and showcase why you might want to create a dynamic strategy that involves not only weekly updates to your subscribers but a sequential series of premade emails that have a singular focus.
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The TeacherCast 90-Day Email Marketing Challenge
At this moment, I'm guessing you might fit into one of these categories:
You have a great idea that you would like to get noticed by the educational community
You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level
Don’t be spammy with your audience or they will unsubscribe
Be personal … not corporate
Provide value to your users
Differentiate your opt-ins
Segment, Segment, Segment
Automate, Automate, Automate
Don’t get discouraged
Stop looking your numbers!
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