Even though social media has become a vital part of every business' marketing strategy, many big brands still struggle with really using it to connect with their fans. What most brands end up doing is using it as a communication platform instead of a chance to actually have a conversation with their customers.
This is where our guest for today comes in, as keynote speaker and founder of iSocialFanz.com, Brian Fanzo shares with us his "Think Like a Fan" mentality, how he helps brands share their stories and how he has managed to build his brand around it.
Brian and I get into a great discussion about how his popularity sky-rocketed within the live video space and his tips on engaging with your audience. We also touch on the concept of not quitting and the difference between businesses that achieve success and the ones that don't.
I had a great time chatting with Brian on so many different issues in this chat, which I know you'll enjoy, so get ready and tune into today’s episode!
Essential Learning Points From This Episode:
Brian talks about the message behind his "Think Like a Fan" philosophy.
How to get on industry influencer's radars by showing that you care.
Why Brian is so quick to proclaim he doesn't know something.
The difference between being yourself and allowing your vulnerabilities to become your strong suit.
What Brian means by limitations inspiring creativity.
There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please shareit by using the social media buttons you see at the top and bottom of this page.