In this episode, I discuss some ideas for creating a better guest experience for your guests by offering the comforts of home, amazing hospitality, excellent guest communications, and personalized services.

When you know your Perfect Guest Avatar and create the Perfect Guest Experience, your guests will treat your property better, give you amazing reviews (even if something goes wrong), share your property with their friends and book again!

Once you have your guest experience dialed in, you can create a brand around this experience - your offer, your USP (differentiation), your social media and other marketing messages all become centered around the guest first experience you've created.

The first step in creating a better guest experience is having a deep understanding of who your guests are. Use the Perfect Guest Avatar Workbook to figure this out.

Download the workbook here: Perfect Guest Avatar Workbook