In this episode of Print to Pixel, Dennis Kelly sits down with Brian Greenwald and Tracy Kronzak of Benevolent Tech to explore how technology is reshaping the nonprofit sector. They share the origin story of Benevolent Tech and their mission to build businesses that prioritize human needs while navigating complex social and economic challenges.

The conversation dives into the role of innovation, data strategy, and human-centered design in helping nonprofits adapt to a changing world. Brian and Tracy emphasize the importance of collaboration, trust, and relationship-building as core pillars for creating sustainable impact.

They also preview HubSpot Day at Nonprofit Tech—a unique opportunity for nonprofit leaders to connect, share knowledge, and build community. This episode is a must-listen for anyone passionate about using technology as a force for good.

Chapters:

• 00:00 - Intro
• The Origin Story of Benevolent Tech – 03:00
• How the Nonprofit Tech Landscape Is Evolving – 12:45
• What It Means to Be a Benevolent Business – 29:11
• Who Benevolent Tech Serves and Their Ideal Clients – 29:17
• The Power of Human-Centered Design – 33:08
• Why Postalytics Matters to the Nonprofit Sector – 35:48
• Looking Ahead: Innovation from 2025 to 2030 – 38:06
• HubSpot Day at NTC and the Vision Behind It – 46:43
• Get in Touch with Benevolent Tech – 57:32

Get in Touch with Benevolent Tech:

Tracy Kronzak's LinkedIn

Brian Greenwald

Benevolent Tech

HubSpot Day @NTC25

Mentions:

Maurizio Zollo

Ted Cruz

HubSpot

Candid

NTEN (Nonprofit Technology Network)

Imperial College London – Leonardo Centre