Shownotes
BUSINESS BUILDING INSIGHTS
- Don't chase someone else's success. Your business is your own and your path to success will be unique to you.
- Pinterest is a great tool to drive traffic to your website. Remember that it's a visual search engine, not a social network.
- People go to Pinterest to find an idea and then take action on it.
- A big reason to use Pinterest is that when you share your products or creation, it will live there for a really long time. Unlike other platforms where posts are gone in just a few minutes.
- Pinterest provides a great return on your investment of time and effort.
- Make sure you listen to the full episode to get all Kate's insights about Pinterest!
How to Use Pinterest For Your Product-Based Business
- Visitors to your Pinterest profile should be able to understand who you are, what you talk about, and what you sell simply by looking at your profile and boards.
- Use the name you are most known by (your name or your business name) for your Pinterest profile name. That’s what people will search for.
- Start with a minimum of 10 boards with product specific names. Name each board using keywords your customers would use. Hot Tip: The name of the board carries a lot of weight when people are searching!
- Create a description for each board - just 2-3 natural sentences that include the keywords people use for search.
- Think of a Pin as a billboard. It's what you create that leads back to your product or content and should tell a quick story about it, just enough to get people interested. Add a little text on top of the image to help tell the story (i.e., gluten-free or vegan, etc.)
- Write short descriptions for each pin that include keywords. Viewers rarely read them - it's mostly for the algorithm to know what your pin is about. <<-- Insider tip!!
- If you want to use a scheduler, choose one that is an official Pinterest marketing partner.
- Kate shares a TON of tips & information - tune in to the whole conversation to get it all!
Resources Mentioned
Kate's Contact Links
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Transcripts
Gift biz unwrapped episode 281.
Speaker:Pinterest is really where people go to find the idea and
Speaker:then take action to click on the pen,
Speaker:to go to the website,
Speaker:to buy the product,
Speaker:to do the task or to take action on the idea.
Speaker:Attention gifters bakers,
Speaker:crafters, and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one.
Speaker:Now you are in the right place.
Speaker:This is gift to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode,
Speaker:packed full of invaluable guidance,
Speaker:resources, and the support you need to grow.
Speaker:Your gift biz.
Speaker:Here is your host gift biz gal Sue moon Heights.
Speaker:Hi, dear Sue here And welcome to another episode.
Speaker:And this is a goodie.
Speaker:We're talking everything Pinterest.
Speaker:We've never talked about Pinterest on the show before major mistake
Speaker:being totally honest here.
Speaker:I haven't focused on this platform at all for years,
Speaker:that will become apparent with the type of questions I ask.
Speaker:But I think it's a good thing because a lot of
Speaker:beginner questions come out that reveal some things you might not
Speaker:know, even if you've been active on Pinterest for a while,
Speaker:a lot has changed over the years.
Speaker:You'll hear what those changes are,
Speaker:but most importantly,
Speaker:you'll learn why Pinterest is a valuable place to be these
Speaker:days. And also why it's worth your time and energy.
Speaker:If you're a newbie,
Speaker:like I feel I am.
Speaker:Everything you need to know is covered,
Speaker:including picking up with a past dormant account or starting fresh.
Speaker:We review the account name,
Speaker:boards, pins,
Speaker:and their sizes and descriptions and so much more.
Speaker:You'll also hear a few mistakes Kate cautions us about,
Speaker:and you'll find out the only industry that should not add
Speaker:text to their images.
Speaker:Is it yours?
Speaker:Let's get into all about Pinterest right now today.
Speaker:It is my pleasure to introduce you to Kate.
Speaker:All Kate is the owner of simple pin media,
Speaker:a Pinterest management and marketing agency that helps clients find and
Speaker:convert their customer on Pinterest.
Speaker:She has a passion for helping over 600 small business owners
Speaker:grow on this platform.
Speaker:When she teaches Pinterest marketing,
Speaker:she aims for it to consist of actionable,
Speaker:simple steps that help owners move forward and see results without
Speaker:being overwhelmed.
Speaker:Kate also hosts the weekly simple pin podcast.
Speaker:Of course,
Speaker:all about Pinterest marketing,
Speaker:Kate, welcome to the gift biz unrepped podcast.
Speaker:Yeah. Thanks so much for having me.
Speaker:I'm excited to chat with you.
Speaker:I am excited too.
Speaker:And like I really seriously can't believe we've never talked about
Speaker:Pinterest on the show before.
Speaker:I know I can't believe it either with so many of
Speaker:the types of creative types that you have within your community.
Speaker:I'm sure so many people already use it.
Speaker:Yeah, I'm sure too.
Speaker:And I know it's changed over the years too,
Speaker:so we're going to get into all of that.
Speaker:But before we do,
Speaker:I want you to ask you a question,
Speaker:that's become tradition on the show,
Speaker:and that is to have you describe yourself in a creative
Speaker:way through a motivational candle.
Speaker:So if you were to tell us all about Kate in
Speaker:terms of what color and quote would be on a candle
Speaker:that resonates with you,
Speaker:what would it look like?
Speaker:This was such a unique and great question.
Speaker:I loved it.
Speaker:So it would be a great candle,
Speaker:which my daughter jokes and some friends joke.
Speaker:That is my favorite color,
Speaker:but they don't believe it should be a color,
Speaker:but I do.
Speaker:I love gray and on it would be don't chase someone
Speaker:else's success.
Speaker:And that has been really important for me to stay focused
Speaker:on where I'm going,
Speaker:who I am and how I'm wired,
Speaker:because someone else's success is built differently based on who they
Speaker:are. And so this candle would remind me that gray while
Speaker:not necessarily bright or colorful really is who I am.
Speaker:I'm right in the middle.
Speaker:I match with everything and gray matches with everything.
Speaker:And that quote just reminds me that I have my own
Speaker:business and to really chase that success instead of someone else's,
Speaker:There you go.
Speaker:I've known you for a while now.
Speaker:I mean,
Speaker:you've spoken at social media marketing world.
Speaker:You are recognized as a Pinterest guru.
Speaker:Let's just say,
Speaker:but isn't it interesting how even when you reach a certain
Speaker:level of success,
Speaker:you still second guess yourself.
Speaker:Absolutely. I have no idea why we do that to ourselves,
Speaker:but we do.
Speaker:We do.
Speaker:And yeah,
Speaker:you're right.
Speaker:It hits at weird times too.
Speaker:It's not like you're always doing it,
Speaker:but you hit these points where you start to do it
Speaker:and you have to catch yourself.
Speaker:And the quicker you catch yourself,
Speaker:the quicker you go back to normal,
Speaker:but in the beginning you kind of don't realize it's happening.
Speaker:And then you start to pick up on,
Speaker:Oh, now I see where I'm going.
Speaker:You have to catch yourself.
Speaker:You're exactly right.
Speaker:I've seen that within this community too,
Speaker:because people will,
Speaker:let's say they are a Potter.
Speaker:Okay. And they think,
Speaker:well, you know,
Speaker:why would anybody buy my stuff?
Speaker:There are a lot of people out there making pottery.
Speaker:So there's that?
Speaker:Why should I even start?
Speaker:Because it's going to be similar to what other people are
Speaker:already doing when really we get through that conversation and all,
Speaker:but it hits all of us,
Speaker:I guess is the whole point.
Speaker:That's for sure.
Speaker:Love your quote.
Speaker:Perfect. Talk to me a little bit about Pinterest and out
Speaker:of all the different platforms,
Speaker:I'm not even sure I want to call Pinterest a platform
Speaker:anymore. We'll get into that later,
Speaker:but of all the different types of things online,
Speaker:how did you gravitate to Pinterest?
Speaker:I think I gravitated there mostly because I realized the power,
Speaker:it had to drive traffic and at the time Facebook was
Speaker:driving traffic,
Speaker:but they had changed their business page algorithm for the very
Speaker:first time that was back in 2013.
Speaker:And I think it shook up the industry to look for
Speaker:a place that had the ecosystem that was always driving traffic
Speaker:to somebody's website or to their product page or whatever it
Speaker:was. And I also liked that Pinterest didn't have the noise
Speaker:that the other social media platforms did.
Speaker:And as a result to your point,
Speaker:I think of Pinterest as a search and discovery platform or
Speaker:engine very similar to Google or YouTube.
Speaker:It's where people go to find answers,
Speaker:to dream into things and to really create the life that
Speaker:they want without the input of other people,
Speaker:you really get into be in your own world.
Speaker:A lot of people joke that it's the introvert's platform.
Speaker:And I think there's a lot of truth to that because
Speaker:when you go to Facebook,
Speaker:you're just trying to drown out the noise.
Speaker:And even when you go to Instagram,
Speaker:it's driven by likes and engagement.
Speaker:And Pinterest is really where people go to find the idea
Speaker:and then take action to click on the pin,
Speaker:to go to the website,
Speaker:to buy the product,
Speaker:to do the task or to take action on the idea.
Speaker:And I just love that uniqueness of the platform.
Speaker:They've toyed around with how to keep people on the platform
Speaker:more because that's what you need to do to get people,
Speaker:to see more ads,
Speaker:but you still have the same ecosystem that they've had from
Speaker:the beginning,
Speaker:give people the ideas and then they can save them for
Speaker:later or go take action right away.
Speaker:You've already bracketed what I was thinking because when I think
Speaker:of like a social media platform and I wouldn't even call
Speaker:it that I agree with you.
Speaker:What's not a Facebook or an Instagram,
Speaker:but in the beginning,
Speaker:when did Pinterest start 2010,
Speaker:2010. So I think we lumped them all together because they
Speaker:were these new spaces online where we could show product.
Speaker:And so I think that's where the confusion came in,
Speaker:but I totally agree with you.
Speaker:And I love the thinking that now it is a search
Speaker:engine and in the beginning,
Speaker:and I don't know if it's like this now I'm not
Speaker:going to profess that.
Speaker:I really know Pinterest at all.
Speaker:So I'm asking you questions from someone who is kind of
Speaker:starting from the ground floor.
Speaker:We might get into that at some point here,
Speaker:but it used to be,
Speaker:I think it was like 90% of all content was repins
yeah, that's still the case.
Speaker:Pinterest is really trying to change that to where they tell
Speaker:the creator,
Speaker:which is the business owner.
Speaker:We want more of your fresh content.
Speaker:So give us all the stuff you have.
Speaker:We'll take it because what does happen is when a pinner
Speaker:starts to use Pinterest,
Speaker:they kind of go down like the black hole and they
Speaker:just keep saving things.
Speaker:And that's when they mean 90% are repins cause they're re
Speaker:saving things to their boards because others have shared great ideas.
Speaker:So the business owner it's really up to us to put
Speaker:our new products or our new content out there so that,
Speaker:that can get circulating as a new idea for the pinners
Speaker:to save for later.
Speaker:Got it.
Speaker:Okay. And I think that that all makes sense in terms
Speaker:of the evolution of Pinterest as well,
Speaker:because we were going there because there was a wedding and
Speaker:we wanted to see all the wedding pictures and capture all
Speaker:ideas or whatever the different thing was.
Speaker:And so we were making our own boards and we were
Speaker:bringing in ideas that we would look at later,
Speaker:maybe we were decorating for a bedroom,
Speaker:whatever it was.
Speaker:So that makes sense.
Speaker:Let's talk though about someone who is there for business and
Speaker:we're on the platform because we want to share what we
Speaker:make because we're all makers here.
Speaker:What would be the reason to choose Pinterest over anything else
Speaker:online? One of the biggest reasons you would choose it is
Speaker:because whenever you do share what you're creating or making that
Speaker:can live on the platform for a really long time,
Speaker:whereas something like Instagram,
Speaker:the life of that post is maybe 15 minutes.
Speaker:So let's say you bake something that's really unique.
Speaker:It's really amazing.
Speaker:Let's say it's a beautiful cake.
Speaker:What happens is that because people find it so valuable and
Speaker:inspirational, they keep sharing and keep sharing and keep sharing.
Speaker:And when they click on that post,
Speaker:it brings traffic to your website.
Speaker:So what I love about that is that it's not a
Speaker:one and done,
Speaker:but that you get this long term marketing,
Speaker:this longterm response to something that you may be created a
Speaker:couple of years ago.
Speaker:And that is such a good payback for something you spent
Speaker:so much time creating instead of a quick 15 minute Instagram
Speaker:post or something on Facebook,
Speaker:that's seen by half the people who follow you,
Speaker:if that right.
Speaker:And then you just don't get a lot of play out
Speaker:of it.
Speaker:So we love Pinterest because of that reason.
Speaker:But number two is really the people who want to consume
Speaker:our products or consumer content or see what we've created.
Speaker:They're already there and they're ready to be inspired by you.
Speaker:So I think that's one of the biggest reasons we would
Speaker:put our content there or products there because you just get,
Speaker:I guess,
Speaker:more kickback from it is a good way to put it.
Speaker:You just get more engagement from it.
Speaker:So I just felt like it's such a good investment for
Speaker:the time you put into creating or building what you did.
Speaker:We worked so hard on getting the photos just right or
Speaker:the description,
Speaker:right. Or whatever the post is going to be.
Speaker:We'll get into maybe hashtags later.
Speaker:I don't even know about hashtags on Pinterest.
Speaker:You're going to educate me on that.
Speaker:I'm making this a note for myself,
Speaker:but to think that it only lasts 15 minutes,
Speaker:as you're saying for Instagram,
Speaker:or gets lost in the Facebook feed or wherever you're putting
Speaker:it versus doing all that work and then having it live
Speaker:on, as you're saying makes so much sense.
Speaker:So then I'm thinking that your pins then continue to build
Speaker:on each other,
Speaker:like the depth and the richness of your Pinterest account then
Speaker:would just keep growing when you're adding more of your own
Speaker:original content.
Speaker:Yeah, exactly.
Speaker:And one of the really cool things is that everybody has
Speaker:a brand style,
Speaker:right? And they take pictures a certain way or they style
Speaker:things a certain way and have their logo.
Speaker:What Pinterest does is they can read the image and they
Speaker:start to match up your images together in what's called like
Speaker:a more like this section underneath a pin.
Speaker:So let's say we have a Baker.
Speaker:Who's created this beautiful cake and they have other cakes.
Speaker:And a lot of the styles of the photos are the
Speaker:same. And then they have the same logo underneath them.
Speaker:More like this.
Speaker:The pinner is really,
Speaker:they like to go into again,
Speaker:this black hole and your other pins will start to show
Speaker:there too.
Speaker:So the chance of engagement with your other types of content
Speaker:increases because of how much great content you already have on
Speaker:the platform that looks similar or has a similar type to
Speaker:it. If you only do cakes,
Speaker:your cakes might show up there too.
Speaker:And they might go,
Speaker:Oh, I like this cake in this cake.
Speaker:And they really all lead back to your website.
Speaker:Alright. I want to start as if we have listeners who
Speaker:are thinking,
Speaker:Oh, that sounds interesting.
Speaker:I'm going to start a Pinterest account.
Speaker:Okay. But the first question is maybe they're already on Pinterest
Speaker:for personal use because they've done what we were talking about
Speaker:before a wedding or they're doing decorating their house or something.
Speaker:What do they do with that personal account?
Speaker:Just leave it and start another one for business,
Speaker:or what's your suggestion there?
Speaker:So it really depends on,
Speaker:let's say you have a personal account.
Speaker:It has a ton of boards.
Speaker:They're all over the map.
Speaker:It doesn't really feel like you can organize the messy closet
Speaker:if you will.
Speaker:And so that's when we tell people to start from scratch
Speaker:and create a new account,
Speaker:that's very branded to what you talk about.
Speaker:However, if you have a personal profile that you've kind of
Speaker:used for business,
Speaker:you only have a few boards and it's really easy to
Speaker:rebrand by changing up the names,
Speaker:moving some of the photos and making it look like it's
Speaker:a business account,
Speaker:which you could easily convert that to a business account.
Speaker:It's simply by going to business.pinterest.com
Speaker:when you're logged in and it'll walk you through the prompts.
Speaker:If that's the case,
Speaker:we tell people simply convert your personal into a business and
Speaker:you don't have to start one new.
Speaker:I have a business account,
Speaker:but I also have a lot of secret boards that I
Speaker:use personally.
Speaker:So that's a way that you could potentially use your business
Speaker:account also personal instead of having to,
Speaker:but really to answer that question,
Speaker:if you should start over,
Speaker:it depends on what you're starting with.
Speaker:If you just feel like it's a hot mess and you
Speaker:don't want to update it,
Speaker:start a brand new Pinterest profile for your baby.
Speaker:Thinking that some people already have Pinterest accounts in their name.
Speaker:So it's just their name.
Speaker:It's not a business name.
Speaker:Should they change the account then to a business or leave
Speaker:it as personal?
Speaker:Or can you change it even?
Speaker:Yeah. If you have it in your name and your business
Speaker:is your name,
Speaker:you could definitely change it to business.
Speaker:It's really easy to convert,
Speaker:but if you don't want it in your name and you
Speaker:want it in your business name,
Speaker:that's what we tell people.
Speaker:You could change it.
Speaker:It just depends on how much work you want to put
Speaker:into it.
Speaker:The Pinterest profiles are really easy to change to business with
Speaker:just a click of a button.
Speaker:It just depends on how much work you want to do
Speaker:to update the boards,
Speaker:to reflect what you talk about or to share your content,
Speaker:Right? Cause you don't want to change it business.
Speaker:Let's say you were a personal account.
Speaker:You changed it over to business.
Speaker:Could you change the name?
Speaker:Are you allowed to change the account names?
Speaker:Okay. So you changed the account name over to business,
Speaker:but then you have somebody come over and want to see
Speaker:your whole board because somehow they had seen something and then
Speaker:they see all these personal boards there.
Speaker:That would be a disconnect,
Speaker:right? Exactly.
Speaker:That's a disconnect.
Speaker:I love the way you put that.
Speaker:Cause I think that's a really good question that we tell
Speaker:people to ask that if somebody came over to your Pinterest
Speaker:profile, would they understand who you are,
Speaker:what you talk about or what you sell simply by looking
Speaker:at your profile and the boards that you have.
Speaker:Okay, perfect.
Speaker:I had someone asked me this morning in my coaching group.
Speaker:Cause I had mentioned that you were coming and now he's
Speaker:going to be interviewing you this afternoon.
Speaker:And she specifically said,
Speaker:I think I have like three or four Pinterest accounts,
Speaker:but I don't even know.
Speaker:Is there a way for her to figure that out?
Speaker:You know,
Speaker:it is really tough.
Speaker:Some people do have them and we have noticed a glitch
Speaker:over time that if you happen to use a similar name,
Speaker:it's hard to log into one over the other.
Speaker:So if Pinterest does tell you,
Speaker:you need a different email for each and everyone.
Speaker:So the chances are,
Speaker:she probably use different emails.
Speaker:And what I would do,
Speaker:especially if she doesn't know what email she used or what
Speaker:she did is I would search her name on Pinterest or
Speaker:her business name and see what boards pop up or what
Speaker:profiles pop up because you can select to search by profile.
Speaker:So that's probably an easy way for her to find which
Speaker:ones are out there.
Speaker:All right.
Speaker:Good. And I'm sure she's not alone,
Speaker:which is why I felt that it was a good question
Speaker:to ask.
Speaker:Yeah. Okay.
Speaker:So I have to tell you,
Speaker:I'm really excited.
Speaker:I know I've been doing Pinterest all wrong and I've put
Speaker:a gift biz on wrapped board in my other business Pinterest
Speaker:account. And now I have someone new who knows Pinterest working
Speaker:with me.
Speaker:And so she's going to help me get my Pinterest account
Speaker:up and running,
Speaker:doing what it's supposed to do,
Speaker:et cetera.
Speaker:So I am with a lot of our listeners here who
Speaker:might be thinking,
Speaker:okay, I'm going to get started.
Speaker:So let's walk through how you would start an account.
Speaker:Like obviously you just opened an account,
Speaker:choose a name.
Speaker:Do you want your name to be your business?
Speaker:That's a great question.
Speaker:I would say it's how people know you.
Speaker:So for me,
Speaker:I do not have an as Kate all,
Speaker:I have it as simple pin media because I want the
Speaker:business to be separate than my personal name.
Speaker:However, there's some people who they are known by their name.
Speaker:So I would go with what you are best known by
Speaker:and go with that because that's what people will search.
Speaker:Okay. And if you already have a personal account that you're
Speaker:keeping, then you have to do some version of the name,
Speaker:like Nancy,
Speaker:something designer or Nancy,
Speaker:something artist or something like that.
Speaker:Correct? Yeah.
Speaker:If I had the Cate all account,
Speaker:what I would do is just convert everything to simple pin
Speaker:media. Or if I had Kate all,
Speaker:maybe it was talking about like leadership or business.
Speaker:I say my name and then leadership and business strategies or
Speaker:something like that.
Speaker:Yeah. So you can clearly differentiate between the two,
Speaker:but you still have the names.
Speaker:So someone could search you that way.
Speaker:So that's really good because there are a lot of people
Speaker:who are artists who use their name.
Speaker:For sure.
Speaker:Yeah, exactly.
Speaker:Okay. So still talking about with this clean account,
Speaker:there are no boards,
Speaker:there's nothing up yet.
Speaker:How do you decide on how many boards,
Speaker:what the topics of the boards should be?
Speaker:That kind of thing.
Speaker:Great question.
Speaker:So one of the things we do,
Speaker:we do builds for people and we take what it is
Speaker:they talk about based on the categories on their website.
Speaker:So if they primarily focus on baking,
Speaker:but that can also expand to pies,
Speaker:cakes, cookies,
Speaker:we begin to create a minimum of 10 boards and we
Speaker:look at those 10 boards and it doesn't have to be
Speaker:10, but we like 10 because it kind of makes it
Speaker:look filled up.
Speaker:It makes it look like it's tended to,
Speaker:and we begin to name each board based on what we
Speaker:think people would be searching on Pinterest.
Speaker:So if they are specializing in gluten-free,
Speaker:we would write gluten free cookies or gluten-free cakes would also
Speaker:be a board because you are not appealing to the person
Speaker:who can eat a regular cake because they either have a
Speaker:gluten allergy or they are gluten intolerant.
Speaker:So you want to think about broad first and then go
Speaker:even more specific to what it is you talk about.
Speaker:So we tell people if you have 10 or so categories
Speaker:on your website for your products or your content,
Speaker:that's where you should start.
Speaker:And if you're ever wondering what terms to use,
Speaker:Pinterest makes it so easy.
Speaker:They have a search bar right inside Pinterest.
Speaker:And when you search,
Speaker:they give search prediction terms and that shows you what terms
Speaker:are most popular on Pinterest or that people are already searching.
Speaker:And you simply choose from those terms to name your boards.
Speaker:That sounds so easy.
Speaker:It's kind of fun actually.
Speaker:And here's the tip before you go into Pinterest,
Speaker:get out pen and paper old,
Speaker:traditional and write out the names of the boards first while
Speaker:you're searching on Pinterest,
Speaker:because it's very frustrating to try to do both board creation
Speaker:and searching at the same time.
Speaker:So we take some time and just pen and paper,
Speaker:write down your top 10 that you want to create and
Speaker:then create them.
Speaker:So smart.
Speaker:Yeah, because you just get overwhelmed.
Speaker:Once you get into the platform,
Speaker:you lose all sense of what you're supposed to be doing.
Speaker:Probably Exactly.
Speaker:And so just do that with a pen and paper,
Speaker:create your boards.
Speaker:And what you'll want to do too,
Speaker:is make sure you have a description for each board.
Speaker:And Pinterest has fields for that,
Speaker:for where you can enter.
Speaker:And we tell people in that description,
Speaker:just one to two sentences,
Speaker:describe what the board is about and use similar keywords.
Speaker:Like if it's about gluten free cakes,
Speaker:use the word gluten-free cakes in the board description and then
Speaker:choose a category which would be food.
Speaker:And once you open the board,
Speaker:you're ready to add pins to.
Speaker:Okay. So Just a final question about the board.
Speaker:So when someone is entering in a search word in Pinterest,
Speaker:overall, what is going to come back to them are boards
Speaker:that are associated with the term either because they've been named
Speaker:that word or the word is in the description More,
Speaker:the name of the board we find holds the most keyword
Speaker:weight. The name of the board is the first.
Speaker:Yes. Correct.
Speaker:Oh, that's good information.
Speaker:It's kind of like the SEO and Google,
Speaker:right? Because we're saying Pinterest is a search platform.
Speaker:Yep. A hundred percent.
Speaker:Okay. So we've talked about the fact that board topics for
Speaker:everyone who's listening here would be very product specific.
Speaker:What about benefits specific or experience or something like that?
Speaker:Would it make sense to add in those type of boards,
Speaker:Only if you create a content or a product that goes
Speaker:along with that,
Speaker:some people used to do experience or lifestyle cause they thought,
Speaker:well, if I'm really targeting a mom who is cooking at
Speaker:home, maybe I'll talk about kitchen remodels,
Speaker:but that's not really the way we do it anymore.
Speaker:Because if they go to kitchen remodels and they go to
Speaker:that board of yours,
Speaker:you don't talk about kitchen remodels and they really won't see
Speaker:a good way to reengage with your content like they used
Speaker:to. So that's why we say,
Speaker:don't get too far out.
Speaker:You want to be pretty specific to where you can put
Speaker:your content or a piece of product in a board.
Speaker:You have to be able to talk about it.
Speaker:It would be like me talking about fashion thinking,
Speaker:well, maybe I'll get somebody looking at my boards and then
Speaker:they'll want to know about Pinterest.
Speaker:That's just not how it works.
Speaker:The searcher is very intent on what they want.
Speaker:Okay. Two questions following through the same thinking here,
Speaker:if I'm a soap maker and I talk often about the
Speaker:value of the healthy ingredients that I put in my soaps.
Speaker:Would that make sense then to be a board?
Speaker:Yeah, it could be,
Speaker:especially because if you talk about it as a blog post,
Speaker:so if it was something like natural soaps or I'm not
Speaker:coming up with good names right now,
Speaker:but something along the lines of organic soap or how the
Speaker:best ingredients for organic,
Speaker:or you could say organic soap ingredients,
Speaker:something along those lines,
Speaker:for sure.
Speaker:Especially if you could put your content in there.
Speaker:Okay. And then what about if you,
Speaker:during normal times are out at craft shows,
Speaker:where do you put a board that is just showing craft
Speaker:shows that might be pictures of you at a craft show
Speaker:and things like that or no?
Speaker:No, because the pinner really isn't interested in the experience they're
Speaker:interested in result and how it serves them.
Speaker:So the craft show doesn't really serve them.
Speaker:It shows your credibility,
Speaker:which I would put on your website,
Speaker:but I wouldn't necessarily pin it.
Speaker:Okay. That's great information.
Speaker:Cause our minds would naturally go there cause you're still thinking
Speaker:about social media posts kind of exactly something perfect for Instagram,
Speaker:but not for Pinterest excellent direction.
Speaker:Okay. So now let's get to the pins.
Speaker:So we've got your brand new profile.
Speaker:We've made 10 boards that are product specific or experienced enough
Speaker:that isn't far from really what our product is.
Speaker:So we've got those 10 now,
Speaker:what do we put in these boards and keeping you in
Speaker:suspense for just a second?
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Speaker:First thing we want to think about is the pin and
Speaker:the pin is what you create that leads back to your
Speaker:product or your content.
Speaker:And this pen has to be vertical,
Speaker:which means there's a two to three ratio.
Speaker:It looks different than every single other platform out there.
Speaker:So it's a tall image.
Speaker:And if you use something like Canva or PicMonkey,
Speaker:they have preset dimensions for you.
Speaker:So you don't have to think about the dimensions there.
Speaker:And what you're doing is this is what we refer to
Speaker:as the billboard advertising of Pinterest.
Speaker:It's the very first thing that the pinner looks at.
Speaker:So it should display your product or tell a quick little
Speaker:story about your content,
Speaker:just enough to get them interested.
Speaker:Very similar to what you would see on a billboard,
Speaker:somebody driving by.
Speaker:They can only read a couple of words.
Speaker:So that's the same thing you want to put on your
Speaker:image. So let's take an example of the cake.
Speaker:So if you have this beautiful cake,
Speaker:eyelid can look at it.
Speaker:If I just see the image and think that's gorgeous,
Speaker:but I have no idea that it's gluten free or maybe
Speaker:it's vegan or something other that can distinguish it from the
Speaker:other sea of cakes I'm seeing,
Speaker:which is why we add just a little bit of text
Speaker:to it,
Speaker:to give it more intrigue.
Speaker:So a gluten three vanilla cake or vegan gluten free.
Speaker:The point is you want to add something to your image
Speaker:with the text that tells people more of the story and
Speaker:gets them just intrigued enough to want to click to your
Speaker:website. Do you put the text on the image?
Speaker:Do you do the only time we've where text is not
Speaker:beneficial? Is those people who are in the home decor space
Speaker:and that's not DIY home decor because that definitely should tell
Speaker:the people that they're about to approach a tutorial.
Speaker:But when it comes to looking at interior or kitchen design
Speaker:or living room design texts can often get in the way.
Speaker:And a lot of pinners want to see the whole room.
Speaker:And so that is the only niche right now that we
Speaker:see where you should not put text on because then it
Speaker:can distract,
Speaker:but everybody else should add a little bit of text to
Speaker:their image.
Speaker:Okay. So are we talking right now about the cover image
Speaker:of each board?
Speaker:No, we're talking about the actual pin.
Speaker:Let me back up a little bit.
Speaker:Cause I was getting myself confused.
Speaker:What about that first image that is on the cover of
Speaker:the board?
Speaker:So the cover of the board is auto populated with the
Speaker:pins that are in the board.
Speaker:So we don't put a lot of emphasis on this cover.
Speaker:Oftentimes what I'll do is take a pin that I already
Speaker:have inside the board that I really like part of the
Speaker:picture and I'll just drag it.
Speaker:Pinterest gives you an option inside the edit function of the
Speaker:board to move the image where you want.
Speaker:That's where I put it.
Speaker:I don't put any effort into board covers besides that.
Speaker:So you just pick the best one from within the board.
Speaker:It allows you to select which one should be the cover
Speaker:for the first one.
Speaker:Yep. Okay.
Speaker:Now I get it.
Speaker:Okay. So when we're talking about the pins in this,
Speaker:so this is kind of a standard rule,
Speaker:then it's the image and some type of wording.
Speaker:Yep. Correct.
Speaker:And is that also for search?
Speaker:Yeah, that is also for search because Pinterest has a very
Speaker:powerful visual recognition tool.
Speaker:That's called lens.
Speaker:It also has a visual search.
Speaker:So let's say one of the biggest frustrations for a pinner
Speaker:is that they click on a pin and it goes nowhere,
Speaker:but they really want to purchase maybe that pair of boots
Speaker:or these earrings.
Speaker:And they just can't find them.
Speaker:The visual search allows them to hover over the actual product
Speaker:they want and see more results,
Speaker:which increases their chances of finding another pin on the platform
Speaker:that actually does have a link so they can buy the
Speaker:product. So visual is very important on Pinterest And all your
Speaker:pins should have a link,
Speaker:All your pins.
Speaker:Absolutely. So there's two ways you can add pins to the
Speaker:platform. Number one is,
Speaker:let's say you have a blog post talking about your cake.
Speaker:You can put that Pinterest image in the blog post,
Speaker:and then I can simply hit the pin Pinot button on
Speaker:your bookmark,
Speaker:on your computer.
Speaker:And I can choose the board.
Speaker:I want it to go to,
Speaker:and then it saves to Pinterest or you can directly upload
Speaker:an image,
Speaker:choose the board.
Speaker:And then it goes onto Pinterest that way by a direct
Speaker:upload. But you've got to make sure you put the link
Speaker:right in that little box for where you want it to
Speaker:go. The first way the link automatically goes the second way
Speaker:you have to manually add it in.
Speaker:Correct. Okay.
Speaker:Got it.
Speaker:What about infographics?
Speaker:Are they still good on Pinterest?
Speaker:I remember years back hearing them About that.
Speaker:Yeah, they're not.
Speaker:So what they do is they can get a lot of
Speaker:good engagement as far as saves because all the information is
Speaker:on the pin,
Speaker:but they don't really get people to take action to come
Speaker:to your website.
Speaker:And so what you're really looking for is how to drive
Speaker:a click because that's where you can make a sale or
Speaker:get an email subscriber.
Speaker:Whereas if somebody has an infographic and everything's on there,
Speaker:there's two hurdles,
Speaker:one, it makes it really hard to read.
Speaker:And number two,
Speaker:Pinterest has said they don't want images being really long.
Speaker:And a lot of times those infographics can get really long.
Speaker:Cause they're trying to pack in all the info.
Speaker:So we just tell people just to avoid infographics for now
Speaker:on Pinterest,
Speaker:because they don't really have a longterm benefit besides being saved.
Speaker:Good. I'm glad we got to that because they have to
Speaker:change then over.
Speaker:Yeah, definitely.
Speaker:Yeah. No.
Speaker:Okay. See,
Speaker:it's kind of good that I haven't kept up.
Speaker:Cause then I remembered to ask these questions and you can
Speaker:be like,
Speaker:no Sue.
Speaker:Nice. Okay.
Speaker:And so let's talk about the description of the photo.
Speaker:Do you have any tips for us there?
Speaker:Yeah, it should be.
Speaker:I would recommend two to three sentences that are very natural
Speaker:sounding. You want to appeal to it like you would for
Speaker:Google talking about this gluten free cake.
Speaker:You could say,
Speaker:in fact,
Speaker:someone gave me this great tip.
Speaker:It's like writing out a text to a friend.
Speaker:You should try this gluten free cake.
Speaker:It's so easy to make as five ingredients.
Speaker:It would be the best for your next birthday party.
Speaker:That's a really great description because it has keywords like birthday
Speaker:party, gluten free cake,
Speaker:five ingredients.
Speaker:It really tells Pinterest what it is this specific pin is
Speaker:about. So then when somebody searches those specific things,
Speaker:Pinterest goes,
Speaker:ha I have something here with five ingredients.
Speaker:Let me show you.
Speaker:And so you want to be very specific with that.
Speaker:You asked a question about hashtags.
Speaker:This is where you would put hashtags,
Speaker:but I will caution you to say Pinterest,
Speaker:release them for use in 2018,
Speaker:they pulled back on them.
Speaker:They've released them again and now they really don't talk about
Speaker:them anymore.
Speaker:So what we tell people is that hashtags are really good
Speaker:for Instagram.
Speaker:They're not the best for Pinterest because the only reason Pinterest
Speaker:added them was that it could be another layer of search,
Speaker:but the pinner never really adopted them.
Speaker:They never really got used to hashtags being on Pinterest.
Speaker:So we just tell people for the description two to three
Speaker:sentences, if you're going to choose a hashtag,
Speaker:it has to be very closely aligned with a keyword that
Speaker:you've used in the sentence.
Speaker:So that could be hashtag gluten free cake or hashtag birthday
Speaker:party. If you try to say something like,
Speaker:I guess what would be the total opposite hashtag cookie Pinterest
Speaker:is like,
Speaker:no, no,
Speaker:no, no,
Speaker:no. You're trying to get into another category.
Speaker:We need you to stay in your own category.
Speaker:They have the photo recognition as well.
Speaker:Just like you hear over on Facebook and Instagram,
Speaker:all that.
Speaker:Yeah. Okay.
Speaker:I actually that there aren't hashtags there.
Speaker:Me too.
Speaker:I mean,
Speaker:I feel like it's kind of junky.
Speaker:It gets also,
Speaker:nobody uses them like pinners,
Speaker:don't search by putting in hashtag a term.
Speaker:They just put in search terms.
Speaker:Alright. And so then to your point,
Speaker:then everything that you just said about the cake and then
Speaker:the link directs them back.
Speaker:Since we're a business,
Speaker:the link then directs them back to information of how they
Speaker:could purchase that product from Cracks.
Speaker:And then they either save it for later or they click
Speaker:on it.
Speaker:And that's how you get this continued engagement based on your
Speaker:images on Pinterest.
Speaker:Okay. What about calls to action?
Speaker:The call to action could be subtle in your description.
Speaker:Similar to what I said about you can make this for
Speaker:your next birthday party or this is a perfect gift for
Speaker:graduation or something similar like that.
Speaker:If you don't add one,
Speaker:it's not a deal breaker,
Speaker:but really think about being specific with using a key word
Speaker:in it.
Speaker:The thing about a habit of a pinner is they don't
Speaker:read. So your description really is just serving the search algorithm.
Speaker:Not so much the actual pinner,
Speaker:the only thing they're reading is your text on the image,
Speaker:Text on the image and they know to click already,
Speaker:correct. That's natural to the platform.
Speaker:So I'm liking this.
Speaker:It feels right Easier.
Speaker:Yeah, it is super easy.
Speaker:And I love Pinterest because of that.
Speaker:It's going to be dangerous though,
Speaker:because as I get more integrated and started,
Speaker:I'm going to have to put a timer up.
Speaker:Yes, absolutely.
Speaker:So What do you say if you have a business account,
Speaker:do you go out and pin other people's content to your,
Speaker:You know,
Speaker:I don't very often unless I'm very new to Pinterest.
Speaker:So when I was just getting my Pinterest boards really built
Speaker:up, I would pin other people's content and thinking of my
Speaker:boards, very similar to like a library and a resource library
Speaker:or inspiration,
Speaker:but it was very clear not to make it competing.
Speaker:So if I was selling a candle and someone else was
Speaker:selling a candle,
Speaker:I'm not pinning their candle.
Speaker:But if they were maybe talking about ways to relax,
Speaker:I might pin that.
Speaker:You just need to be very clear about why you're pinning
Speaker:somebody else's content and it's not to trick the algorithm into
Speaker:anything it's really just,
Speaker:you want to be helpful or you want to build up
Speaker:your boards with some content.
Speaker:Do you ever use Boards for like a resource?
Speaker:I mean,
Speaker:my other account for my other business and I started this
Speaker:seven years ago and I haven't even really looked at it
Speaker:very much since,
Speaker:but I was thinking I was going to use the boards
Speaker:as a resource for clients so that I could say,
Speaker:Oh, if you want other ideas of how to use these
Speaker:products, go to Pinterest on this board and take a look
Speaker:at all these ideas that I've brought together on the board.
Speaker:Yeah. This is actually a really great tool for people who
Speaker:are service-based.
Speaker:So if they are a photographer or a wedding coordinator or
Speaker:a branding expert or anybody that needs to coordinate with a
Speaker:client to get the right vision,
Speaker:even somebody who's a Pinterest boards are the way to go
Speaker:because you get into your client's head.
Speaker:So you can use that as a resource there,
Speaker:or you could pull together all of your posts into one
Speaker:place and you can link to that at any time in
Speaker:an email or maybe on Facebook or Instagram to say,
Speaker:if you want all my content on Pinterest,
Speaker:here you go.
Speaker:It's right here in this great Pinterest board about X,
Speaker:All right.
Speaker:Super self serving.
Speaker:What do I do about the podcast?
Speaker:Okay. So this is,
Speaker:well, I have a podcast,
Speaker:so I do this.
Speaker:So we actually create the image that leads back to the
Speaker:blog post on our site that connects to the podcast.
Speaker:We have found linking directly to an Apple podcast is okay,
Speaker:but you want to make sure you have a really good
Speaker:image and some texts that tells them that it's Apple podcasts
Speaker:so that they know where they're going,
Speaker:because they don't want to be surprised.
Speaker:So a podcast is great.
Speaker:As long as you take something catchy like a title.
Speaker:And then for us,
Speaker:we actually write simple pin podcast on our image.
Speaker:It's kind of looks like our logo so that they know
Speaker:they're going to be engaging with a podcast.
Speaker:And then all of those sit in one board.
Speaker:Yup. Alright.
Speaker:I just had to ask you since I had you on
Speaker:and no,
Speaker:that's a great question.
Speaker:Okay. Another thing I've heard and we have been talking a
Speaker:lot about,
Speaker:even though we're makers and product creators,
Speaker:we have been talking about the value of adding a blog
Speaker:to your content,
Speaker:to set you off as a specialist and expert in your
Speaker:industry. It's great for the Google juice,
Speaker:all of that.
Speaker:So a lot of people now,
Speaker:hopefully fingers crossed are thinking about or considering are starting to
Speaker:do blog articles.
Speaker:So pins can go back to that article.
Speaker:We've talked about that a little bit.
Speaker:I've also heard that you can send multiple images back to
Speaker:the same article.
Speaker:Yes, that's correct.
Speaker:Okay. What's the strategy behind that?
Speaker:That's a way to stretch your content.
Speaker:So we call it content stretching.
Speaker:So if you have one blog post,
Speaker:but you could create five to 10 different images that either
Speaker:they need to look not super different,
Speaker:but they need to look unique either they have the placement
Speaker:of the text in a different area or a different angle.
Speaker:You can create those all in Canva or PicMonkey and you
Speaker:can upload them to Pinterest.
Speaker:We suggest at least probably like a week apart or so,
Speaker:so that you're not uploading them all at once and linking
Speaker:them to the blog post.
Speaker:But that is a great way to try to engage with
Speaker:a different type of consumer based on the view of the
Speaker:product or the topic or the catchy slogan that you put
Speaker:on the pin.
Speaker:Okay. Yeah.
Speaker:So creating one piece of content and then using it multiple
Speaker:ways in multiple places by the photo.
Speaker:Yeah. Correct.
Speaker:Also love that all of this is feeling so good to
Speaker:me. It's such a good and easy way to stretch something
Speaker:out without writing like a thousand word blog posts.
Speaker:Yeah. And I'm also feeling even with products,
Speaker:like you could have the straight on single your product against
Speaker:a back background or a flat lay,
Speaker:you know,
Speaker:whatever makes sense for a product.
Speaker:Then you could also have that same product in more of
Speaker:a lifestyle photo.
Speaker:Like there could be three or four different photos also for
Speaker:each product.
Speaker:Yep. Correct.
Speaker:And would you change then the wording of the,
Speaker:do you even call it a post?
Speaker:What do you call it?
Speaker:A wording of the pin.
Speaker:Yeah. Like the text overlay.
Speaker:Yeah. I would,
Speaker:I would play around with it a little bit and see,
Speaker:maybe get into the mind of the person who's buying your
Speaker:product and maybe what their pain point is,
Speaker:or even use a question.
Speaker:Ooh. Yeah.
Speaker:So that's the text overlay.
Speaker:What about The description part?
Speaker:The description can be the same.
Speaker:Pinterest is really what they call fresh images is really just
Speaker:a new image that you don't need to change up the
Speaker:description if you don't want to.
Speaker:Oh, even better.
Speaker:Yeah. Love,
Speaker:love, love that.
Speaker:Are there any tools that you would suggest we use to
Speaker:make this whole process easier?
Speaker:Yeah, we really like Canva.
Speaker:It's an easy way to create,
Speaker:especially if you are not really good at creating Pinterest images.
Speaker:We also do sell templates on our site too,
Speaker:that people can purchase and just put their images in.
Speaker:And there's lots of templates for sale around the interwebs that
Speaker:you can definitely purchase as well.
Speaker:So that's number one.
Speaker:Number two is we do like to schedule our contents.
Speaker:We use a tool called tailwind and that allows us to
Speaker:not have to be a slave to pin every single day,
Speaker:but we can definitely schedule them out over the weeks and
Speaker:they have great analytics too.
Speaker:So you can see how much engagement you got on your
Speaker:pin or how many people actually clicked on it.
Speaker:So those are our top two that we use.
Speaker:Okay. So can we talk about tailwind a little bit more?
Speaker:Yeah. I'm trying to wrap my head around the fact that
Speaker:it's not as much social media.
Speaker:I hear a lot over on that side that some of
Speaker:the scheduling apps reduce the reach of your posts.
Speaker:Yeah. Like you're demoted.
Speaker:Yes. You're demoted.
Speaker:Yeah. That has been a conversation that's actually been circulating for
Speaker:the last five or so years.
Speaker:And it really started with this idea that Facebook didn't like
Speaker:third party schedulers.
Speaker:And they were very clear on that.
Speaker:Well, Pinterest actually created a program specifically for third parties called
Speaker:their marketing partner program.
Speaker:And tailwind is a part of that.
Speaker:So you want to be very clear to choose a scheduler
Speaker:that has the API from Pinterest and is a marketing partner
Speaker:that ensures that your content will be seen and it's not
Speaker:demoted due to using something that's not approved.
Speaker:Okay. So entail wind is that,
Speaker:so that will be perfect.
Speaker:And given the fact again that this is different than social
Speaker:media, you know how in social media,
Speaker:even though we're not having to post 50 million times a
Speaker:day, like was the strategy way back when you still post
Speaker:regularly over on your social media platforms,
Speaker:given the here that our content stays longer,
Speaker:it sits there to be searched and found.
Speaker:How often should you be adding new content to boards?
Speaker:We tell people a minimum of five times per day and
Speaker:a maximum up to 30 per day per day.
Speaker:Now that sounds overwhelming,
Speaker:but here's an example.
Speaker:Somebody who has been maybe a content creator for 10 years,
Speaker:and they've been creating new blog posts five days a week
Speaker:for like 10 years,
Speaker:they can sustain penning,
Speaker:some new and some old,
Speaker:which is why we tell them,
Speaker:okay, no more than 30.
Speaker:So for them,
Speaker:we're kind of putting this cap on it.
Speaker:But for those who are like me,
Speaker:who maybe have only 200 or so posts,
Speaker:we're doing a little bit between five to seven and that's
Speaker:a mix of old and new new images.
Speaker:And it's just really keeping the drip going.
Speaker:That's pretty much it.
Speaker:So this is why you'd want tailwind.
Speaker:Correct. Because I'm thinking,
Speaker:okay, so let's say I have a new product taking the
Speaker:pictures, different angles,
Speaker:maybe different overlays,
Speaker:maybe different colors of that same product.
Speaker:So all of that,
Speaker:I'm thinking this through and tell me if I've got this
Speaker:right. So I have all these images.
Speaker:I can put them into Canva with different overlays.
Speaker:I don't have to make new descriptions because you said those
Speaker:can be the same.
Speaker:I've got my 10 boards.
Speaker:Maybe I'm going to have more boards who knows so that
Speaker:I could take that one project and schedule it into tailwind
Speaker:for, I think you said going back to the same content
Speaker:no more than once a week.
Speaker:So then I could go and schedule all of that for
Speaker:however many images.
Speaker:I have five,
Speaker:six weeks out.
Speaker:So that would be one,
Speaker:but it's really Six.
Speaker:Yeah. Correct.
Speaker:And it's going to different boards.
Speaker:So you're really getting a stretch of six weeks or so
Speaker:out of your content where it's just kind of dripping out
Speaker:to Pinterest.
Speaker:So that's why we love tailwind because it's dripping it out
Speaker:for you.
Speaker:Right. So then you just continue layering it down.
Speaker:Yes, exactly.
Speaker:If you do it all at once versus,
Speaker:Oh my gosh,
Speaker:today I have to do five or six 30.
Speaker:Yeah. That's why tailwinds so valuable.
Speaker:Correct. Okay.
Speaker:I'm getting that.
Speaker:I love it.
Speaker:I've heard something About tribes and I have no idea what
Speaker:that means.
Speaker:So I would say for beginners,
Speaker:don't worry about tribes,
Speaker:but for those who may be our advanced tribes is a
Speaker:benefit of groups that know each other.
Speaker:Well, it's a reciprocity piece.
Speaker:So I share yours.
Speaker:You share mine,
Speaker:we're going to try to get a boost from each other's
Speaker:content. It really only works well.
Speaker:If you have a small group of people who are already
Speaker:committed to that because they support one another and their niches
Speaker:closely match.
Speaker:So if I was in a group with other Pinterest marketers
Speaker:and we wanted to support each other,
Speaker:we would each put in a few pins into the tribes
Speaker:and then we could easily schedule them out to Pinterest onto
Speaker:our boards,
Speaker:therefore supporting my colleague and my colleagues supporting me.
Speaker:But if you do not have that community,
Speaker:we don't suggest it right off the bat,
Speaker:just because sometimes people don't share your stuff or maybe you
Speaker:don't want to share other people's stuff.
Speaker:So only enter.
Speaker:And if you're really ready to share.
Speaker:Okay. And you would want to share things that you're Would
Speaker:also like,
Speaker:right? Correct.
Speaker:Yeah. A lot of times people will enter into those and
Speaker:they'll be in a group of cake decorators,
Speaker:but they only talk about cookies.
Speaker:So it's not really a good fit because they only are
Speaker:their cake decorator and they don't really talk about cookies.
Speaker:So yeah,
Speaker:I'd be pretty clear about what you talk about.
Speaker:That Makes sense.
Speaker:All right.
Speaker:We know a little bit about what it is and as
Speaker:we get more educated on this,
Speaker:we can dive deeper into that.
Speaker:Would you have a few mistakes cautionary tales that you can
Speaker:just warn us about as we finish up here?
Speaker:Yeah. I would say one of the things is your images.
Speaker:Like we see a lot of people who either they're not
Speaker:really good at it,
Speaker:or they don't like it and they're just kind of slapping
Speaker:some up there.
Speaker:We just don't encourage you to really get smart and very
Speaker:strategic with your marketing and your images because that is your
Speaker:front door on Pinterest.
Speaker:And so we see a lot of people putting content creation
Speaker:or product creation before that.
Speaker:And there,
Speaker:by the time they get to the Pinterest image,
Speaker:they're like,
Speaker:whatever, fine,
Speaker:just put it up.
Speaker:But you're really missing an opportunity there to really engage with
Speaker:the pinner and get them to click on your content.
Speaker:Some make that probably the very first important thing in your
Speaker:Pinterest marketing.
Speaker:The other mistake we see people making is the not linking.
Speaker:So they get really quick and busy and they'll just upload
Speaker:pins to Pinterest.
Speaker:And then all of a sudden,
Speaker:nothing is linked and it's like,
Speaker:well, that's a missed opportunity too.
Speaker:Right. Because it's not like people will just go back to
Speaker:your account necessarily and find a website there or something they're
Speaker:just going to move on.
Speaker:Right. Exactly.
Speaker:And I imagine,
Speaker:and we talked about this briefly,
Speaker:The earlier that you want Your tire account to be cohesive
Speaker:so that you can get into those pictures like that Happening,
Speaker:right? Yep.
Speaker:Correct. So You want to make sure that everything is in
Speaker:alignment, your logos look similar where your customer would see you,
Speaker:other places.
Speaker:So everything cohesive across all your different platforms,
Speaker:social media Included.
Speaker:Yes. Wonderful.
Speaker:Another motivational statement from you on someone who's thinking about this,
Speaker:you know how it is Kate?
Speaker:Like we listen to a podcast it's like,
Speaker:okay, that sounds like a really good idea.
Speaker:And then we're done and we go back to our regular
Speaker:work schedule and then it doesn't happen.
Speaker:Right? Yeah.
Speaker:So what's the big value.
Speaker:What would be the motivational ending statement about Pinterest?
Speaker:I would say to just remind yourself that it is a
Speaker:longterm marketing strategy and that it is not going to give
Speaker:you a quick win.
Speaker:You're going to have to invest for a little while,
Speaker:but your investment will have big payoffs in the future.
Speaker:And so don't try to wrap your brain around everything.
Speaker:Just take it one piece at a time,
Speaker:start with your Pinterest image,
Speaker:or actually start with your profile to make sure it looks
Speaker:branded, take an hour and do it,
Speaker:and then really get into your Pinterest images and take one
Speaker:piece at a time.
Speaker:And don't worry about crazy strategies or tactics really keep your
Speaker:eyes on the prize,
Speaker:which is really just mastering what it looks like for you
Speaker:to do Pinterest marketing for your business.
Speaker:And then to know why you do it.
Speaker:Do you do it to grow your email list,
Speaker:to sell your products,
Speaker:and then really getting into the mind of the customer.
Speaker:Who's going to take that action.
Speaker:And we find that when people really double down on that
Speaker:tunnel vision,
Speaker:that's where they grow and they know,
Speaker:Oh, this is an investment.
Speaker:This is going to take time.
Speaker:There is not a quick win and have a like,
Speaker:or some type of other engagement metric,
Speaker:but you've really got to stay the course for a while
Speaker:and invest in it.
Speaker:Perfect. I intentionally stayed away from ads because I'm feeling like
Speaker:people who are just starting out,
Speaker:like let's get the platform,
Speaker:let's get stable,
Speaker:knowing what you're doing,
Speaker:content itself A hundred percent.
Speaker:Yes, exactly.
Speaker:Who knows.
Speaker:I might be requesting you back to talk about ad someday.
Speaker:You bet I'll be the SAC about it.
Speaker:We're Are you looking at going yourself with simple pin media?
Speaker:What's your vision for the future?
Speaker:We're really looking to serve more people in the way of
Speaker:both education and then clients who hire us.
Speaker:But also I think there's an element of business and leadership
Speaker:that I am really eager to talk about and share with
Speaker:people. All I've learned over these past six and a half
Speaker:years of growing my business.
Speaker:And so I think the future is both straddling Pinterest marketing
Speaker:agency and then leadership business,
Speaker:helping people grow their own.
Speaker:And where can people go to find more about you?
Speaker:Simple pin media.com.
Speaker:We have lots of resources there for you.
Speaker:I love when it's as easy as that.
Speaker:Yeah. Everything's the same,
Speaker:right? It's so perfect.
Speaker:Exactly. Kate,
Speaker:thank you.
Speaker:This has been so helpful.
Speaker:I personally am so super excited to go and get that
Speaker:new account started and I'm sure a lot of our other
Speaker:listeners will be too and give biz listeners,
Speaker:if you do start an account,
Speaker:will you please let us know even,
Speaker:I don't know how you do that.
Speaker:You don't tag people on Pinterest,
Speaker:right? You just share your Pinterest URL with them,
Speaker:But you could let me know any way that you've started
Speaker:your account.
Speaker:So I want to know I want to come see it.
Speaker:And when mine is up,
Speaker:I'll definitely let you know about mine too.
Speaker:Kate, thank you so much.
Speaker:I appreciate your time.
Speaker:All of your information and let's all.
Speaker:Go start our Pinterest accounts.
Speaker:You bet.
Speaker:Thanks so much for having me.
Speaker:Could you hear how I was getting more and more excited
Speaker:about Pinterest as our talk went on,
Speaker:we're starting a new account for gift biz unwrapped,
Speaker:and I can't wait to share it with you.
Speaker:And I was serious.
Speaker:If you start or reactivate a Pinterest account,
Speaker:I want to know about it.
Speaker:A great place to do that is over in my private
Speaker:Facebook group,
Speaker:gift biz breeze.
Speaker:This is also where I do weekly Q and a sessions
Speaker:every Tuesday and Thursday at 1130 central standard time.
Speaker:I'm answering your questions on starting and growing your business around
Speaker:your handmade products.
Speaker:You'll hear more about this group in the closing of the
Speaker:show, but now it's time for me to pique your interest
Speaker:about next week,
Speaker:seriously off the rails.
Speaker:I intended to talk about one thing in this show and
Speaker:it ended up being a conversation covering so many good business
Speaker:topics. I just kept it going the way it was.
Speaker:Grab some coffee,
Speaker:pull up a chair and hang out with us.
Speaker:As we have some honest woman talk about business.
Speaker:It's a good one.
Speaker:That's a wrap for this week.
Speaker:Thank you as always for being here.
Speaker:If you'd like to show support for the podcast,
Speaker:please go leave a rating and review.
Speaker:That means so much and helps to get the show seen
Speaker:by more makers to great way to pay it forward and
Speaker:now be safe and well.
Speaker:And I'll see you again next week on the gift biz
Speaker:on rap Podcast.
Speaker:I want to make sure you're familiar with my free Facebook
Speaker:group called gift is breeze.
Speaker:It's a place where we all gather and our community to
Speaker:support each other.
Speaker:Got a really fun post in there.
Speaker:That's my favorite of the week.
Speaker:I have to say where I invite all of you to
Speaker:share what you're doing to show pictures of your product,
Speaker:to show what you're working on for the week to get
Speaker:reaction from other people and just for fun,
Speaker:because we all get to see the wonderful products that everybody
Speaker:in the community is making my favorite post every single week,
Speaker:without doubt.
Speaker:Wait, what,
Speaker:aren't you part of the group already,
Speaker:if not make sure to jump over to Facebook and search
Speaker:for the group gift biz breeze don't delay.
