As Amazon becomes more competitive, advertising becomes more critical for new product launches. One of the common questions we get is, "What are the specifics actions one should take when advertising for a new product?" In this episode, we share our reasoning behind running ads for your new products, how advertising can help you become retail-ready, and the things you need for your launch campaigns.
Sponsored Products Auto Campaigns
Set up auto campaigns to help with developing your long-term strategy and discovering new search terms. While your auto campaigns won't be your main focus for launch campaigns, they help find new search terms to help build out your overall campaign funnel structure.
Sponsored Products Manual Campaigns
These campaigns will be your focus to help improve your overall ranking and drive initial sales. Here are the key things we recommend when setting up manual campaigns:
Another Ad type that can be useful for product launches would be Sponsored Brands Video Ads. While there won't be as many placements due to bids being more competitive, with these ads having a conversion rate of 14%-15%, just a few impressions can really make a difference. Videos are helpful with differentiating your product and highlighting your product's unique attributes. Showcasing your new product with this ad can lead to substantial initial sales which will build up reviews, and social proof, which goes a long way.
How to utilize Amazon PPC when launching new products [01:52]
Should you advertise with zero reviews? [02:47]
What to consider before advertising your new product on Amazon [05:26]
Alternatives to advertising new products on Amazon [07:46]
Key things to focus on for launch campaigns [11:09]
Sponsored Brands for new product launch [17:05]
Should you utilize auto campaigns when launching new products? [19:41]