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[SGC-1] How To Leverage Everything Especially When It Comes To Content Marketing, With Nicole Dean
Episode 129th September 2022 • She's Got Content • Melissa Brown, MD
00:00:00 00:32:30

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Nicole Dean Bio:

Author, Business Consultant / Mentor, and All Around Awesome Human, Nicole Dean educates and empowers entrepreneurs to create kick-ass businesses so they can live life with no regrets. And maybe even make the world a better place in the process.

Nicole helps online business owners like you LEVERAGE your business. LEVERAGE your life. And change the world. 

Nicole believes . . .

"Leverage is everything!

Leverage your business for greater profits (with more freedom).

Leverage shortcuts that others have figured out for you.

Leverage your time. It's our most valuable resource.

Leverage your energy so you can have adventures and live your dream.

Leverage travel so you can see the world now, and not someday.

Leverage so you can do those things on your bucket list now and also when you’re older.

Life Is So Precious and Full of Miracles. Don’t Wait To Live It Like You Really Want To."

Notes from the show:

Definition of Leveraging: to use something to maximum advantage. 

Spelunker—someone who loves exploring caves, especially as a hobby

Blog Takeover (sometimes called a blog tour): A blog takeover is a form of influencer marketing. A blog owner or brand lets someone temporarily "take over" and post content on the brand's blog. This person can be an influencer, a fellow team member, or an industry expert. They “take over” the account and post content they've created.—The non-profit organization helping orphaned and impoverished children in Nepal. 

Nicole's Gift on her Coach Glue site--Done-for-you content for coaches.

If you're a coach, you can also get this FREE Coaches New Client Kit from Coach Glue.

Nicole's other websites: Nicole's blog and coaching site. Nicole's done-for-you content site for personal growth and development content.

My key takeaways from Nicole’s talk:

Work smarter, not harder. 

Leverage your time—get more done at the same time. Do like tasks together.

Batching is a great way to leverage your time when you create content.

You can leverage your relationships to benefit everyone. 

Know your peak creative times and energetic times of the day/month/year and adjust your expectations for those peak and trough times. 

Leverage your skills—what are you best at?

Writing? Create a blog.

Speaking? Maybe a podcast is for you.

And if you’re great in front of the camera, create a video channel or do live streaming.

Leverage what you love.

There are a million ways to drive traffic. Do the thing you’re going to do. Not the thing someone tells you you have to do. 

You don’t have to be an expert in everything. 

An affiliate program may be a genius way to leverage your affiliates’ expert skills at a social media platform that you don’t have a desire to master.

You don’t get momentum by trying to be all over the place. Remember the car analogy—you can’t push 5 cars at once but you might be able to get one car to move with the same effort.

If you’ve got something that’s working, grow that first. Maybe add different or more strategies later.

Leverage a team to help you get unstuck and/or move you forward.

If you have a roadblock standing between you and cash, outsource it. If you’ve spent more than 3 minutes trying to Google how to do something, outsource it. We outsource every day in our personal life—why does it seem so different in our business life?

Nicole’s book recommendation: Atomic Habits by James Clear. 

PLR=Private Label Right: Generic content that is bought with a set of rights spelling out what you can do with the content to claim authorship. You can usually edit and customize this content and claim it as your own.

Be sure to pick up your free report and workbook from me so you Never Run out of Content Ideas

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