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Unlocking the Power of Brand Storytelling with Chase Friedman
Episode 8310th November 2023 • Creative Collaborations • Chuck Anderson
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In this episode of Collaborators Unite, host Chuck Anderson dives into the world of brand storytelling with special guest Chase Friedman. Chase, a brand strategist and expert in brand storytelling, shares valuable insights on the importance of purpose-driven brands, the role of storytelling in effective marketing, and the power of collaboration. Join them as they discuss how to create a compelling brand blueprint, differentiate yourself in a stakeholder-driven economy, and build a strong network of like-minded collaborators.

Guest Bio:

Chase Friedman is a brand strategist, filmmaker, writer, and director. Starting his career as an independent filmmaker, Chase transitioned into creating branded content and brand storytelling for purpose-driven organizations. With his deep passion for storytelling, he helps businesses and nonprofits develop authentic brand strategies that connect with customers on a deeper level. Chase believes in the power of collaboration and building strong relationships in business.

Key Points Discussed:

- 04:28 - The importance of conducting a deep brand discovery process

- 10:13 - The three core phases of a brand blueprint: brand core, brand positioning, and brand personality

- 16:45 - The shift to a stakeholder-driven economy and the demand for purpose-driven brands

- 25:07 - The role of storytelling in effective brand strategy and marketing

- 32:55 - The value of collaboration and building a strong network

Guest's Must-Read Book Recommendation:

Chase recommends "Building a Story Brand" by Donald Miller. This book provides valuable insights on how to create a compelling brand story that resonates with customers and helps businesses grow.

Links:

- Brand Blueprint eBook: https://vanquishmediagroup.com/tag/ebooks/

- Discovery Call with Chase Friedman: https://vanquishmediagroup.com/discoverycall/

Join Chuck Anderson and Chase Friedman in this episode of Collaborators Unite as they unlock the power of brand storytelling and explore the art of creative collaboration. Don't miss out on valuable strategies and insights that can help take your business to new heights.

Was this episode helpful?

Please leave us a review and subscribe to the show to be notified of future episodes.

Until next time, keep moving forward!

Chuck Anderson,

Affiliate Management Expert + Investor + Mentor

http://AffiliateManagementExpert.com/

Transcripts

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Hello, everybody, and welcome back to the show. This is the

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creative collaboration show with Chuck Anderson, and

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this is the show where we help, business owners, at

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various stages in their business growth to,

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find missing pieces of the puzzle that they're

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looking for in terms of their, in terms of their

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messaging, their lead generation, their sales, their branding,

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all of that. And, and one of our purposes of the show is

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to, not only get you some great information of which we

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have some great information here for you today, but also to connect you

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with people who I think are just great collaborators, great people to

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reach out to and learn something more for or even get their

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help, you know, if if if this is the kind of help you get need

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to have in your business. And I'm you're you're probably on a big mission

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to, to make sales. And how do we make sales? We gotta get leads.

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And where how do we get leads? Well, we gotta we need eyeballs. How do

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we do all of that? And there's so many strategies and so many things that

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we can do. Today's expert is an expert

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at brand storytelling. He's a

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fractional CMO and the founder of Vanquish Media

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Group. I'm honored to have Chase Friedman here with me

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today. Chase, welcome to the show. Thank you. Feeling this

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mutual. Honored to be here. Awesome. Well, I'm I'm

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really grateful that you said yes and that you would, that you're gonna be on

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the show. And, you know, in the brief chat that we had earlier. Obviously,

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you have a lot of really great things going on. And, look, I did,

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I did the light introduction here, but I think, you know, a great place

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to start, Chase, is, tell the folks a little bit more about you and what

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you do, and we'll go from there. Yeah. Well,

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look. To start, I I I gotta walk walk the talk,

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and, I'm sharing what I believe my mantra,

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goes first. So I I believe that every person, every business owner, every

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organization has the capacity to do good and do well in the

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world. Right. The path to get there

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is through a clear and definable brand identity and

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message and purpose. Right. So as you mentioned, I

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serve as a fractional CMO and the founder of English Media Group. We

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empower entrepreneurs and business owners to achieve that balance of of

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profitability through championing their unique purpose.

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We guide them to develop that identity messaging, develop the

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actionable strategy for show and then help execute the marketing

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campaigns that result in measurable results and impact.

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Awesome. And what what do you, what are you noticing in terms of

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people coming to you? Like, what are they saying that they they need the help

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with or or maybe even the struggles that they're having

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prior to reaching out to you. Yeah. It's almost it's almost in

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what they're not saying. Right? So one of the first questions I like to ask

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a potential client or someone I'm working with is, tell me what you do. Tell

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me about your business. And you usually get some long winded sort of

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rambling explanation of it. And right then and there is kind of

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the first kind of signal of if they are not clear

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with who they are, what they do, and how they serve, how can their

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customers expect To connect with them and understand.

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You know, so, basically, the pain points, hey. I'm feeling

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Overwhelmed, stuck, stagnant. I'm lacking

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clarity of where I'm going and how I'm gonna get there.

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And the initial symptoms tend to be, I need more leads. I need

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more business. I need more revenue. To which point I say, let's pump the

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brakes. Before we start diving in to doing all of these digital marketing

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tactics, which we do, we gotta start at the beginning. We gotta start measure twice,

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cut once. And that starts for us in brand discovery.

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Getting a really clear understanding and audit,

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of what your brand is, what you stand for what sets you apart in the

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marketplace and what the true value is that you serve and provide for

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your customers. Once you've got that in place, Then, yes, we can

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start to put the bones together of that visual presence and

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storytelling and the campaign for growth. But a lot of people

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wanna, you know, Skip a few steps and get to these

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marketing tactics, which I'm sure you've seen as well have just

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diminishing returns if you are not Crystal

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clear in your message. Yeah. Absolutely. I mean,

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we're bombarded with emails and webinars

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and social media posts and podcasts

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all the time. And everyone is sharing this tactic or

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that tactic, and sh and, you you we'd even

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get influenced by really slick copy and go, oh, yeah. I need to be

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doing that in my business. And I think also the desperation of,

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I need clients like yesterday. Like, we're emerging here.

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Like, how how can you help me get businesses today

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our business today? And sh I I love what you just said. It's like, let's

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pump the brakes a little bit. Let's let's solve the problem here. Otherwise, we're just,

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you know, we're we're just gonna make it worse. But what what what's the reaction

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that you get when you when you when you say that because I think it's

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really smart to do, and I say that often as well. And,

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because you do have to take a step back if you're really gonna solve problem

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and not just need customers, need customers, need customers.

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What what what are you noticing there? Yeah. Look. You can't

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solve long term with short term fixes.

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Okay? So I've seen this happen time and time again. Look. I've been there as

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well. I've I've I've Spun my wheels on this, you know, building and growing a

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business. Looking for those quick fixes, those growth

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hacks, those ten x your revenue overnight, you know, those empty

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promises. And that stuff, most

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of the time, if not all the time, gonna work. And it's certainly not gonna

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work sustainably to grow the business.

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So, you know, one of the biggest things that we

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look at is like you said, we're bombarded by

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thousands of communications marketing messages per day. Sh Our brains are

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wired to filter out the crap and only

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let in the things that resonate and connect with us on a deeper level.

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Right. So if you are able to develop a deeper kind of

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connection and bond and really kind of invite your customer into a story with

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aligned value and purpose, Then you're getting somewhere.

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But, you know, back to what a lot of these organizations are doing, they're

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in this reaction mode, and you're gonna end up

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spending countless amounts of money and time

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on these quick fix tactics that can never work

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as well as they potentially could without a really clear

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singular, you know, story and message. It sounds like this is really

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the foundation of what everyone should have. So, I

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mean, well, let's let's unpack that a little bit. First

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of all, how did you how did you find yourself

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specializing in this particular type of

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marketing or marketing strategy. I mean, everyone's got their

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thing. Yours is brand storytelling, and you're also

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CMO. You know, how did you find yourself

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specializing in this? So good question. I

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Little not not too little secret. My background is not in

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marketing, and it is not in branding. It's actually in storytelling. So I started my

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career as sh An independent filmmaker, a writer, director,

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producer telling stories because I love the way it impact and

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inspired people. You know, going through kind of the starving artist phase, you know, led

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me to say, okay. Well, how can I position this for businesses and brands? And

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began to be commissioned by Some pretty large organizations

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that this was the dawn of branded content and brand storytelling.

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What do we create? What do we say? How do we say it? How do

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we reach people? So storytelling is in my DNA, and I do believe that that

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is the core, you know, x factor in any

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good brand strategy or or marketing. And I do believe that

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show. Branding has to come first, as the lens in which you

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see the world, and then marketing is the how and how you deploy that.

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Right? So storytelling is kind of key. I'm a

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big I'm a big supporter of, you know, the story brand framework, which

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really allows you to simply and clearly put, You know,

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the core elements of your brand story into a coherent framework. I get

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it all the time from clients that say, well, I'm not a storyteller. I don't

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know how to tell stories. I I don't have an interesting story to tell,

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and I say that's BS. You do. You just haven't

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you know, we haven't gotten there yet. And so that's kinda one of the fun

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parts of getting there with a client. But, yeah, I definitely do not have a

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traditional route or background,

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Working for an agency or major brands. I've kinda gone about

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it in a little bit of, an alternative route. Yeah.

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Well, I I love I love that, actually, because

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you're you're bringing that skill of being a storyteller

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to marketing rather than bringing story tell you know,

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rather than being a marketer and then trying to become a good storyteller.

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And, you know, and so sh and not everybody

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does feel like they're a good brand, not brand storyteller, but

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storyteller in general. And you see so much copy, and I and I and I

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attend a lot of working events, I mean, a lot. And you

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can tell the ones that really have figured out, you know,

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how to explain what they do in a way that draws

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people in. Yeah. And then others that are

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explaining what they do, and you're like, what are you talking

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about? Yeah. You you you've lost me somewhere.

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Yeah. Exactly. And and and, you know, a lot of that tends to be,

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like, the the name of their package or the name you know,

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the some made up title that they've given given themselves

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or, features of their of their product

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or service. And and and so it's, you

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know and and also clever names that they give

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their their programs and their processes and stuff. I mean, I just don't

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get it. So what what are you noticing out there, and, you know, what, you

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you know, how do we move away from that and more into telling a

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story that draws people in? Yeah. I mean,

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You know, my my belief is working with and for what I consider to be

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purpose driven organizations. To me, brand purpose

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is really this is really kind of the defining element of what I

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believe are are are the most successful businesses and brands

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today. We're going through this shift where we've been through it. I

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mean, we've we've shifted from the old model of really shape

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shareholder driven capitalism to a more stakeholder

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driven economy in capitalism or conscious capitalism. And what that means

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is the stakeholders, your employees, your customers,

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Have more say in seat at the table, and they are demanding

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to you know, they they are they are demanding of of

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brands In sharing authentically what they stand for, what they

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believe in, how they're how they are making a greater good beyond

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the bottom line. Sh Right. And the the data and the

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research is is endless. Okay? You know, people are are

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willing to pay more, sh or,

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will willing to pay more. They wanna work for and they wanna

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invest in these purpose driven organizations. Sh Right. So it it it

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checks multiple boxes. You know, just a quick

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statistic. You know, 82 per 82% of customers, They'll

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make purchase decisions with purpose in mind,

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and yet brands are still struggling to kinda get that in the forefront of their

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messaging. Their consumers are are 4 to 6 times more likely to

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purchase from, protect, and champion purpose driven brands. So I'm

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not talking about the businesses and products that are just Operating on, you know, a

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race to the bottom lowest price. Right? There can only be 1 winner and lowest

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price. But how else are you gonna differentiate in your marketplace? And what

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what do you stand for? That to me is this,

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you know, this this movement, this new generation,

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millennials, gen z, it's even getting more compelling, and people

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wanted to buy from, work for, and invest in these value aligned

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companies. Mhmm. Well, let's speak about, more about

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value aligned companies and just even the the types of companies that you work with

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in general. I mean, who who are you finding coming into your world

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and that you're really, serving. I mean, is there a certain

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type of business that is kind of

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drawn to what you do or that you specialize in?

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Yeah. It's a good question. So there's what I would consider to be evident,

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purpose driven organizations, nonprofits foundation that are really

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rooted in a cause or a purpose and a passion, but they're

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often lacking the clarity. Right? You see, there's a lot of

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nonprofit organizations. The structure, the clarity, the marketing prowess,

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and even the branding to communicate their message. So that's really where we help them,

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Reach More People, Impact More Lives. On the b two b front,

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right, these organizations a lot of times that, You know, whether

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you're a start up or you've been around for some time,

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there's this feeling uninspired or stuck or

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stagnant with where you are. Maybe you've gotten some modicum of success,

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but it hasn't put you over the edge, or you're struggling to differentiate yourself

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in a crowded marketplace. And

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those leaders and founders, you know, most of the time,

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they wanna do more than just turn profit. They wanna leave a lasting legacy.

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They wanna leave a lasting impact, whether that's for the the culture,

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and welfare of their employees or their community or, you

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know, the world at large. So it's a

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belief in around doing some you know, what do you believe beyond the bottom

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line? If you can even entertain that question, let

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alone ask yourself that question. That's an ideal

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client. Oh, I love that. And, you know, I

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mean, that tends to be a lot of the type people that we meet in

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the work that we do are people that are obviously

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selling something and would like to do that profitably.

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Right. Massive amounts of profit is not

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their primary goal. It's really how do I serve? How do I

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improve humanity. How do I improve even just the lives of my

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clients? Some filter out into, you know, community

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world, all that kind of stuff. But, but beyond

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beyond just here's what I do in my business, and I I'm

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serving my shareholders and and making as much profit

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as humanly possible. I so I love all of that. And

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how do you think, the mindset of that type of

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entrepreneur difference from maybe other other types of business

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owners in term you know, just from your experience. Yeah. Again, I think

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it resides in in the reality that we're living in a stakeholder driven economy right

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now. I think it's a little more enlightened entrepreneur

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that not just, sh You know, look. If if you have a burning desire to

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make an impact and change in the world, that's amazing. You

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know, not everyone comes to to the table with that. But

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tactically, strategically, right, as I've shared with

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you, it benefits your ability to grow and

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and and make a profitable business by differentiating yourself in the

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market. And the best way to do that is through that kind of

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clear message and purpose. People buy on a you know,

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they filter through emotion first and logic second. Right?

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The way that you build Lifelong

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deep relationships with your customers, like the apples or the

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Patagonias of the world, right, is through an identity

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that people are willing to pay more for and

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and stand in, you know, hour long lines down the block,

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to get to get what you're serving. So it's

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it's yeah. It's it's a again, do good in the world, sh

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but do well. It's the strategic it's becoming a strategic advantage with

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a more conscious consumer,

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that Really is looking for those brands that align with their values.

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Mhmm. We still have lots more to cover here,

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but I I sh everything you're saying resonates a

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100% with with me and and a lot of the people

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that we connect with just through the the networking that we

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do in our community. And, if

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anyone listening in to this episode right now. If you're resonating

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with what you're hearing, we have all of Chase's

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contact information stuff beneath the video and in the podcast

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notes. And we'll talk a little bit more later about how to connect with

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him. And, I think he has a free gift for us as well, but we're

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gonna hold on. We'll listen to the rest of the episode. But just I just

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wanted to, point that out because and, Chase, the

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reason I do that is, sh you know, it some

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people are going well, like, yes. This is exactly the type

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of help that I've been looking for. Sh and,

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and and so they don't have to wait through 30 minutes of I

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love it. Of podcast episodes. So we wanna just help to connect the dots

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there. So, so let's talk a little bit of, you

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know, we we've talked about the problems that, you know, the

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your, the types of businesses that you serve are are facing.

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We've talked a little bit about, the type you know, who they are

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and what some of their values are. Sh you know, anyone who's,

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listening in right now and going, okay. Great. I

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resonate with this. What do I do? Right? So what do you think some

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of and like you said earlier, pump the brakes. Right? Because it's

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like yeah. We're just we keep layering more tactics

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on top of other tactics and on top of other tactics, and

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we're trying to get today clients and solve the cash flow issues of

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today, but we're really sacrificing, you know, the

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stability and the sustainability of the future as well. So, you

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know, what are your thoughts on that? And then, you know, what what what do

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you think are the next steps that people should take shoe, to

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deal with that. Yeah. So the 1st step that we take is

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really in in doing a deep brand discovery. Sh And we put together

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really a comprehensive, plan strategy

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guide that we call a brand blueprint. And a and a brand

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blueprint is really a combination of, you

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know, 3 core phases. Right? Sh What is your

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brand core? Your purpose, your vision, your values, you know,

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that internal things that are kinda your guiding north star as a business and a

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brand. Brand positioning. Right? So how do

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you stack that up and align that within the minds of your customers and

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personas within your competitors in the marketplace and kind of defining

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your unique advantage, your value prop, your onlyness, whatever you wanna call

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it. And then finally, is that brand personality. How do you bring

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that all to life, in a way that is authentic and clear and

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compelling, the voice, the tone, the messaging? Sh How do you how do you,

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you know, not just be a clinical brand that talks about features and benefits,

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but speaks 1 to 1 humanly to to the people you're trying to serve.

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So that blueprint really provides a great framework to help

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guide everything that you do in your business sh

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From internal collateral to website to social media campaigns to

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marketing and outbound, you gotta have that core foundation

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in place. And that's slide. You know, again, talking about a

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blueprint, give the analogy of, a playbook in football.

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Right? Unless the entire team knows that

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play, inside and out. You know, one missing

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piece of that can can can create a disaster. You've all gotta be

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operating off the same playbook so that you can have success, execute

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plays, grow your business, what have you.

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Yeah. So, yeah, so so smart. And, you

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know, I think in some of the conversations I have,

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It's very clear that some are not operating from a playbook,

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but they're operating very day to day, sometimes even hour

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to hour, minute to minute. I mean, they're so reactionary to the things that are

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happening. But what you're saying

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is, you know, by having a playbook, you're being proactive. You have a

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plan and you're and and you kind of, you you

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know what you're trying to achieve and you know how you plan to achieve.

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Is that what you're talking about there with the playbook? The 2 key the the

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the 2 things about that is getting the clarity, Right? Over

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who you are, what your message is, why, how, and what of your

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business, but also the consistency. And that's the other thing. You

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see these businesses Going day to day constantly

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pivoting their message and their approach, which is confusing

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to them as well as their customers.

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So it's getting the clarity first, but having that that framework,

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that blueprint for consistency so that it really touches

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all consumer touch points, of your

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business. Love it. So let's talk

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about stage of business a little bit because I I I hear it all the

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time. Okay? I yeah. That that's good for this kind of business or

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that, and we get we've got the whole range here in our audience. We have

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people who identify as solopreneurs. They're really doing

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everything themselves. We're trying to encourage them to do a lot less themselves.

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Some of them are moving towards that by having some VAs or

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maybe a small team all the way up to companies that, you know, they

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have teams, they have some systems, but they're

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they're to make them better. And, and so

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what are you, what what do you recommend? Like, at what stage

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in business. Do you think somebody should be thinking about

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this? Is it is it something you do from day 1, or do you have

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to hit a certain point where it's like, oh, okay. Now I'm ready for

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this. No. Yeah. I I look. I think I think

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brand strategy and identity is core that's foundational to

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every business. You've gotta start there. I don't care whether you've been, you know,

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1st day of business as a solopreneur show. Or you've been around for 10,

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20 years, and you just haven't really quite nailed it yet, because we've worked with

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both. This is to me, is the starting

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the starting point Because it really does impact and

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guide everything else that that comes after

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that. Right? You know, there's there's a great quote

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by Napoleon Hill, you know, who wrote the

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17 principles of success. You know, a man without a definite major per or

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definite major purpose is a is as helpless as a ship without a compass.

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Right? Take that approach whether you're an individual solopreneur

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sh business. If you do not have that clarity and that purpose and that

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strategy to guide your ship,

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Steve, good luck good luck navigating the stormy seas

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because there will be storms. So I think it's it's paramount,

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the first and core thing that that they do and invest in.

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Yeah. Absolutely. Well, it's along those lines,

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I mean, sh one of the reasons why we in invite people

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to our show and why we invited you is that, not only do you have

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a great message and great work that you do, sh, but we

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also see you as someone who's great, a great collaborator

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and someone who, should be brought in if the

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if this is the missing piece of the puzzle in

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in your business. I mean, we see you as someone who would

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be ideal to reach out to and potentially bring bring in to

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solve this problem. And, it kinda ties into the theme of this

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show. We call it creative collaboration show for a reason is that

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is let's not try to figure out everything ourselves, but there's

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other people out there who are experts and brilliant and genius at what

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they do. Sh and let's find ways to bring them

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in, whether it be just to hire them or collaborate with them or

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partner with them or whatever. And we wanna inspire our

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audience to to to think more like that instead

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of, oh, I'm gonna Google something. I'm like, oh, okay. Well, there's the tactic of

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the day, and that's what I'm gonna do there. So, so I've got a couple

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of questions along those lines. Sure. First of all,

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what's your approach to collaborations, partnerships,

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working with others? Is it something you actively do, and, you know,

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how has that made a difference in your business? Yeah. That's that's

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honestly what fuels and drives me. Right? You know, we we we kind of

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have a small but mighty team. And so we are

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we cert we aren't staffed or we don't, position

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ourselves to be the know all, you know, the be all elixir, you

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know, silver bullet solution. Myself, you know, I

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believe in surrounding my myself with people that are stronger than

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me in in areas that I'm not as efficient in.

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I think it just makes for a greater sort of impact. And

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so I love like, that's probably one of my greatest joys

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is is connecting like people like like minded people

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that could be complimentary. I do with my clients quite a bit.

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You know, it's just hey. We serve this client who's a

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nonprofit, and they have an aligned mission with your business. You 2 should get together

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and do a campaign together, Whether it involves us or not.

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So I always believe in bringing in people that are, you know, the

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smartest people in the room whenever possible, sh because that's when

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real when real magic happens. If you're sitting in kind of a vortex in a

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bubble with group think, you know,

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you you're not gonna really kinda solve the bigger picture challenges.

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Brilliant. So I obviously, she do have that mindset,

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and it's it's it's something that you're, open to. What what would

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you say is, your go to method when

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you when you identify maybe a piece of the puzzle in your business you're trying

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to have fill or or maybe you're working on a project and and

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and you're looking for someone with a particular skill set or someone to collaborate

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with, where do you where do you go looking? I mean, that's the question I

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get from a lot of people is, like, sh where do I find people? And

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so what's your go to method? Yeah. Yeah. I mean, I just trying to build

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a robust network. Right? I try and reach out to a lot of people and

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and and do kind of brief little 15 minute, you know, virtual

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coffee introductions with people that I find interesting. They might have

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zero relationship, or correlation to what I

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do, but they're doing interesting things in the world. And so

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that to me is just trying to build Good connections, good

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relationships without really an agenda at the onset. You know, I

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believe if you've you know, a good relationship will manifest into

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something at the right time and place. You never know when that's gonna come

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up. And so I think just diversifying the way I meet

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people. You know, networking events, Yes. Absolutely. I should probably be doing more of

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that. I gotta talk to you about that. But, you know,

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podcasting, getting to meet you and understand, you know, what you do,

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LinkedIn is a great way to do it. I always opt for

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unknown relationship versus someone blind and cold. You have to go out and

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vet. So I'll also ask Trusted people within my

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network. Hey. Who have you worked with? Who do you really love that does,

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you know, x, y, or z? That is a paid media specialist

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or, you know, a graphic design ace wizard in this

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industry. And then and then the

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key is paying it forward. You know, anytime I can

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see a blind spot in a client or just someone that I work with,

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it's, you know what? Hey. I know someone that be of value to you. If

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you're interested, give this person a call.

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Yeah. Yeah. I love that. Well, those kinds of connections are

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very, very powerful. I I love whenever

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we receive personal introductions. We we give

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them out all the time. We like to be connectors. Connecting the

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dots really, really, really does help. We're big on networking.

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Podcasting is a great way to get to know somebody. Hosting a show. I think

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everybody should host a show. And and so sh and

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it's not why I started it, really. It's you know, actually, I just

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started it because I thought it'd be really cool to be a pod to have

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a podcast. And then I realized, well, wait a minute. I'm getting to know

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people that I've never met before or who I'd like to know

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more. Sh I'm getting a chance to know more about them, and so

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it's been great for that as well. And then just the relationships. You

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don't have to do business with everybody you meet, but just getting yourself

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known, I think. And and or do you know

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anybody who who's good at this or that? And and and

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so developing that network for sure. Networking meetings

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are great, but they can be very time consuming and,

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hit or miss in terms of getting to the right people. Overwhelming. Yeah.

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It's not as intimate or personal. There's there's, I I

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truly prefer a more intimate setting. Show. There's different kind of workshops

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or masterminds that I'm part of where it's a pretty

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niche group of, Let's say people in the branding or

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marketing space or, you know, I'm a I'm a member of

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1% for the planet. So we donate, you know,

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1% of our total annual revenue to, nonprofits

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that are are fighting, you know, climate change and solving kind of, you know,

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that issue. That's a really cool group of

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sort of mission value aligned people organizations

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that you can just have a great conversation with. What is kind

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of that common thread? So, finding the more targeted groups versus

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just, You know, en masse at a multi, you know, 100 or 1000

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person networking event is is more my preference and

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speed. Yeah. I'm I'm with you on that one for sure. Well,

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Chase, thank you for weighing in on that. And and just for everything you've

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shared with us today. It's been amazing. And,

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you know, before we kinda let you go, I just wanna, get from you a

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couple things. Number 1, I know you have a free gift to get

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you to talk a little bit about that. But, also, anyone listening in to this

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right now and still listening, probably

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a great next step would be to reach out to Chase and just see how

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he can help you. He and his team are standing by to to

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help or at least start with the conversation. Explore

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how they might be able to help. And, I I believe there's a reason

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why you're still listening right now, so so do that. I have,

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all your contact information beneath this video and in the podcast show

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notes so, they can connect with you there. But tell us a little bit about

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the gift you have for us, and, and and we'll put the links

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to that there as well. Yeah. So, you know, really,

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it's it's kind of a our playbook, our framework for our brand

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blueprint. It's an ebook that we offer, on our

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website as as as well as a few other resources. But, really, it's the primer.

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It's that first step to really start to get you thinking around

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What is my brand identity and positioning and strategy? So I talked about

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brand blueprint a little bit earlier. This is a really

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great free, Easy to use kind of resource to kinda get

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the juices flowing. And, of course, you know, always happy to have a

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conversation, you know, do a discovery call with you. Really just to understand, you

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You know, where you're at, what's holding your back, what are some of the challenges

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and pain points, and then exploring some of the solutions that can

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help you break free from that cycle. So start with that

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that that brand blueprint. Give it a try. If you get stuck, give me a

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call and go from there. Fantastic. Well, you can get that brand

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blueprint by. Again, clicking the link just beneath this video, it's also there

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in the podcast show notes. Chase's contact information

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is there as well. Show. So, Chase, thank you so much for being on

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the show. This has been, time well spent. I've really enjoyed getting to know a

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little bit more about you and your and your business, and and and I

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think your approach, I mean, from 1, you know,

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socially conscious entrepreneur to another, I really

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appreciate, where you're coming from, on all of this.

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So, now before I let you go, I just wanna ask 1 question. This has

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become a little bit of a social experiment and just something that I

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started asking. But, everyone has had a different answer to it, and it's

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not what I thought was gonna happen. But, sh so much of growing in business

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and growing ourselves is is about learning. I've learned a tremendous

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amount of stuff from books. Sh everyone's got their

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favorite. And so I just wanted to ask you if you if you could leave

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everyone with 1 must read book recommendation

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that's been, you know, you know,

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something that's inspired you or that, is one of your

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favorites. Which one would you recommend? Yeah. Good. Great

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question. So one book I

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really love, which is kind of a a tome and a testament to this movement

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around purpose, show called Good is the New Cool.

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And I've got 2 books. I think 1 is kind of really around,

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brand and then the other is kind of about marketing. But good is the new

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cool. Really kind of it's inherent in the title. It's it's saying

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that, You're doing good in the world has become the en vogue and the kind

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of more profitable model for business. It's Aftel and Bobby Jones wrote it,

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and they've got an amazing Organization called conspiracy of

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love that you can, I think, sign up for free for newsletters,

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but check that out? If you're interested in, you know, that whole

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paradigm of do good and do well, this is a great read.

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That's a fantastic I've never heard of that one before. I'm gonna go check that

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out. That's perfect. Yeah. So thank you

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so much, Chase, for, recommending that, and I I think that's a

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that's a nice capper to, what I think has been a a great

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episode. And, I just can wanna remind our

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audience stat. You know, there's a reason why you're here and listening to us right

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now. So if you haven't already, reach out to Chase, go grab the

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branding blueprint, and, make this time well spent for

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you. And, and, also, if you were inspired

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by anything that we said today and sh and maybe this is breathe new

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life into some of the plans that you have and some of the goals that

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you have and or or maybe, leading you towards a solution to an

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obstacle you're trying to overcome in your business. I would like you to think

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of 1 action you could take today and then do

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that one thing today. And maybe it is just reaching out to Chase. That's a

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great action to take. I mean and he's you can see he's very easy to

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talk to. Love it. We we've just spent 32 minutes, talking

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here, and didn't hurt at all. So there you go. Hopefully, game

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list. Yeah. So, thank

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you to our audience. Thank you to Chase. Now, Chase, before we, you

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know, to just kinda, bring this episode in for a landing, if you

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were to leave our audience here with just 1 final piece of advice or

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words of wisdom. What would you leave them here with today?

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Yeah. Simple. It's it's you have the

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ability to do good and do well in the world. You know? It does not

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have to be all about Profitability and bottom line, and it doesn't have

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to be all about just kind of bleeding heart, saving the world. You can have

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both. You can find that balance. And what better mix? Right? Doing

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well in business. You're making a living for yourself and your family, and you

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feel good about the lasting impact you have in the world. So, you know,

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Find that pursuit and that balance of do good and do well.

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Do good and do well. Great words to end this episode by. Chase.

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Thank you. And to our audience, thank you. This has been another

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episode of the Creative Collaboration Show with Chuck Anderson. My

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guest has been Chase Friedman, show. And

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