In this episode of Collaborators Unite, host Chuck Anderson dives into the world of brand storytelling with special guest Chase Friedman. Chase, a brand strategist and expert in brand storytelling, shares valuable insights on the importance of purpose-driven brands, the role of storytelling in effective marketing, and the power of collaboration. Join them as they discuss how to create a compelling brand blueprint, differentiate yourself in a stakeholder-driven economy, and build a strong network of like-minded collaborators.

Guest Bio:

Chase Friedman is a brand strategist, filmmaker, writer, and director. Starting his career as an independent filmmaker, Chase transitioned into creating branded content and brand storytelling for purpose-driven organizations. With his deep passion for storytelling, he helps businesses and nonprofits develop authentic brand strategies that connect with customers on a deeper level. Chase believes in the power of collaboration and building strong relationships in business.

Key Points Discussed:

- 04:28 - The importance of conducting a deep brand discovery process

- 10:13 - The three core phases of a brand blueprint: brand core, brand positioning, and brand personality

- 16:45 - The shift to a stakeholder-driven economy and the demand for purpose-driven brands

- 25:07 - The role of storytelling in effective brand strategy and marketing

- 32:55 - The value of collaboration and building a strong network

Guest's Must-Read Book Recommendation:

Chase recommends "Building a Story Brand" by Donald Miller. This book provides valuable insights on how to create a compelling brand story that resonates with customers and helps businesses grow.

Links:

- Brand Blueprint eBook: https://vanquishmediagroup.com/tag/ebooks/

- Discovery Call with Chase Friedman: https://vanquishmediagroup.com/discoverycall/

Join Chuck Anderson and Chase Friedman in this episode of Collaborators Unite as they unlock the power of brand storytelling and explore the art of creative collaboration. Don't miss out on valuable strategies and insights that can help take your business to new heights.

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Until next time, keep moving forward!

Chuck Anderson,

Affiliate Management Expert + Investor + Mentor

http://AffiliateManagementExpert.com/

Hello, everybody, and welcome back to the show. This is the

creative collaboration show with Chuck Anderson, and

this is the show where we help, business owners, at

various stages in their business growth to,

find missing pieces of the puzzle that they're

looking for in terms of their, in terms of their

messaging, their lead generation, their sales, their branding,

all of that. And, and one of our purposes of the show is

to, not only get you some great information of which we

have some great information here for you today, but also to connect you

with people who I think are just great collaborators, great people to

reach out to and learn something more for or even get their

help, you know, if if if this is the kind of help you get need

to have in your business. And I'm you're you're probably on a big mission

to, to make sales. And how do we make sales? We gotta get leads.

And where how do we get leads? Well, we gotta we need eyeballs. How do

we do all of that? And there's so many strategies and so many things that

we can do. Today's expert is an expert

at brand storytelling. He's a

fractional CMO and the founder of Vanquish Media

Group. I'm honored to have Chase Friedman here with me

today. Chase, welcome to the show. Thank you. Feeling this

mutual. Honored to be here. Awesome. Well, I'm I'm

really grateful that you said yes and that you would, that you're gonna be on

the show. And, you know, in the brief chat that we had earlier. Obviously,

you have a lot of really great things going on. And, look, I did,

I did the light introduction here, but I think, you know, a great place

to start, Chase, is, tell the folks a little bit more about you and what

you do, and we'll go from there. Yeah. Well,

look. To start, I I I gotta walk walk the talk,

and, I'm sharing what I believe my mantra,

goes first. So I I believe that every person, every business owner, every

organization has the capacity to do good and do well in the

world. Right. The path to get there

is through a clear and definable brand identity and

message and purpose. Right. So as you mentioned, I

serve as a fractional CMO and the founder of English Media Group. We

empower entrepreneurs and business owners to achieve that balance of of

profitability through championing their unique purpose.

We guide them to develop that identity messaging, develop the

actionable strategy for show and then help execute the marketing

campaigns that result in measurable results and impact.

Awesome. And what what do you, what are you noticing in terms of

people coming to you? Like, what are they saying that they they need the help

with or or maybe even the struggles that they're having

prior to reaching out to you. Yeah. It's almost it's almost in

what they're not saying. Right? So one of the first questions I like to ask

a potential client or someone I'm working with is, tell me what you do. Tell

me about your business. And you usually get some long winded sort of

rambling explanation of it. And right then and there is kind of

the first kind of signal of if they are not clear

with who they are, what they do, and how they serve, how can their

customers expect To connect with them and understand.

You know, so, basically, the pain points, hey. I'm feeling

Overwhelmed, stuck, stagnant. I'm lacking

clarity of where I'm going and how I'm gonna get there.

And the initial symptoms tend to be, I need more leads. I need

more business. I need more revenue. To which point I say, let's pump the

brakes. Before we start diving in to doing all of these digital marketing

tactics, which we do, we gotta start at the beginning. We gotta start measure twice,

cut once. And that starts for us in brand discovery.

Getting a really clear understanding and audit,

of what your brand is, what you stand for what sets you apart in the

marketplace and what the true value is that you serve and provide for

your customers. Once you've got that in place, Then, yes, we can

start to put the bones together of that visual presence and

storytelling and the campaign for growth. But a lot of people

wanna, you know, Skip a few steps and get to these

marketing tactics, which I'm sure you've seen as well have just

diminishing returns if you are not Crystal

clear in your message. Yeah. Absolutely. I mean,

we're bombarded with emails and webinars

and social media posts and podcasts

all the time. And everyone is sharing this tactic or

that tactic, and sh and, you you we'd even

get influenced by really slick copy and go, oh, yeah. I need to be

doing that in my business. And I think also the desperation of,

I need clients like yesterday. Like, we're emerging here.

Like, how how can you help me get businesses today

our business today? And sh I I love what you just said. It's like, let's

pump the brakes a little bit. Let's let's solve the problem here. Otherwise, we're just,

you know, we're we're just gonna make it worse. But what what what's the reaction

that you get when you when you when you say that because I think it's

really smart to do, and I say that often as well. And,

because you do have to take a step back if you're really gonna solve problem

and not just need customers, need customers, need customers.

What what what are you noticing there? Yeah. Look. You can't

solve long term with short term fixes.

Okay? So I've seen this happen time and time again. Look. I've been there as

well. I've I've I've Spun my wheels on this, you know, building and growing a

business. Looking for those quick fixes, those growth

hacks, those ten x your revenue overnight, you know, those empty

promises. And that stuff, most

of the time, if not all the time, gonna work. And it's certainly not gonna

work sustainably to grow the business.

So, you know, one of the biggest things that we

look at is like you said, we're bombarded by

thousands of communications marketing messages per day. Sh Our brains are

wired to filter out the crap and only

let in the things that resonate and connect with us on a deeper level.

Right. So if you are able to develop a deeper kind of

connection and bond and really kind of invite your customer into a story with

aligned value and purpose, Then you're getting somewhere.

But, you know, back to what a lot of these organizations are doing, they're

in this reaction mode, and you're gonna end up

spending countless amounts of money and time

on these quick fix tactics that can never work

as well as they potentially could without a really clear

singular, you know, story and message. It sounds like this is really

the foundation of what everyone should have. So, I

mean, well, let's let's unpack that a little bit. First

of all, how did you how did you find yourself

specializing in this particular type of

marketing or marketing strategy. I mean, everyone's got their

thing. Yours is brand storytelling, and you're also

CMO. You know, how did you find yourself

specializing in this? So good question. I

Little not not too little secret. My background is not in

marketing, and it is not in branding. It's actually in storytelling. So I started my

career as sh An independent filmmaker, a writer, director,

producer telling stories because I love the way it impact and

inspired people. You know, going through kind of the starving artist phase, you know, led

me to say, okay. Well, how can I position this for businesses and brands? And

began to be commissioned by Some pretty large organizations

that this was the dawn of branded content and brand storytelling.

What do we create? What do we say? How do we say it? How do

we reach people? So storytelling is in my DNA, and I do believe that that

is the core, you know, x factor in any

good brand strategy or or marketing. And I do believe that

show. Branding has to come first, as the lens in which you

see the world, and then marketing is the how and how you deploy that.

Right? So storytelling is kind of key. I'm a

big I'm a big supporter of, you know, the story brand framework, which

really allows you to simply and clearly put, You know,

the core elements of your brand story into a coherent framework. I get

it all the time from clients that say, well, I'm not a storyteller. I don't

know how to tell stories. I I don't have an interesting story to tell,

and I say that's BS. You do. You just haven't

you know, we haven't gotten there yet. And so that's kinda one of the fun

parts of getting there with a client. But, yeah, I definitely do not have a

traditional route or background,

Working for an agency or major brands. I've kinda gone about

it in a little bit of, an alternative route. Yeah.

Well, I I love I love that, actually, because

you're you're bringing that skill of being a storyteller

to marketing rather than bringing story tell you know,

rather than being a marketer and then trying to become a good storyteller.

And, you know, and so sh and not everybody

does feel like they're a good brand, not brand storyteller, but

storyteller in general. And you see so much copy, and I and I and I

attend a lot of working events, I mean, a lot. And you

can tell the ones that really have figured out, you know,

how to explain what they do in a way that draws

people in. Yeah. And then others that are

explaining what they do, and you're like, what are you talking

about? Yeah. You you you've lost me somewhere.

Yeah. Exactly. And and and, you know, a lot of that tends to be,

like, the the name of their package or the name you know,

the some made up title that they've given given themselves

or, features of their of their product

or service. And and and so it's, you

know and and also clever names that they give

their their programs and their processes and stuff. I mean, I just don't

get it. So what what are you noticing out there, and, you know, what, you

you know, how do we move away from that and more into telling a

story that draws people in? Yeah. I mean,

You know, my my belief is working with and for what I consider to be

purpose driven organizations. To me, brand purpose

is really this is really kind of the defining element of what I

believe are are are the most successful businesses and brands

today. We're going through this shift where we've been through it. I

mean, we've we've shifted from the old model of really shape

shareholder driven capitalism to a more stakeholder

driven economy in capitalism or conscious capitalism. And what that means

is the stakeholders, your employees, your customers,

Have more say in seat at the table, and they are demanding

to you know, they they are they are demanding of of

brands In sharing authentically what they stand for, what they

believe in, how they're how they are making a greater good beyond

the bottom line. Sh Right. And the the data and the

research is is endless. Okay? You know, people are are

willing to pay more, sh or,

will willing to pay more. They wanna work for and they wanna

invest in these purpose driven organizations. Sh Right. So it it it

checks multiple boxes. You know, just a quick

statistic. You know, 82 per 82% of customers, They'll

make purchase decisions with purpose in mind,

and yet brands are still struggling to kinda get that in the forefront of their

messaging. Their consumers are are 4 to 6 times more likely to

purchase from, protect, and champion purpose driven brands. So I'm

not talking about the businesses and products that are just Operating on, you know, a

race to the bottom lowest price. Right? There can only be 1 winner and lowest

price. But how else are you gonna differentiate in your marketplace? And what

what do you stand for? That to me is this,

you know, this this movement, this new generation,

millennials, gen z, it's even getting more compelling, and people

wanted to buy from, work for, and invest in these value aligned

companies. Mhmm. Well, let's speak about, more about

value aligned companies and just even the the types of companies that you work with

in general. I mean, who who are you finding coming into your world

and that you're really, serving. I mean, is there a certain

type of business that is kind of

drawn to what you do or that you specialize in?

Yeah. It's a good question. So there's what I would consider to be evident,

purpose driven organizations, nonprofits foundation that are really

rooted in a cause or a purpose and a passion, but they're

often lacking the clarity. Right? You see, there's a lot of

nonprofit organizations. The structure, the clarity, the marketing prowess,

and even the branding to communicate their message. So that's really where we help them,

Reach More People, Impact More Lives. On the b two b front,

right, these organizations a lot of times that, You know, whether

you're a start up or you've been around for some time,

there's this feeling uninspired or stuck or

stagnant with where you are. Maybe you've gotten some modicum of success,

but it hasn't put you over the edge, or you're struggling to differentiate yourself

in a crowded marketplace. And

those leaders and founders, you know, most of the time,

they wanna do more than just turn profit. They wanna leave a lasting legacy.

They wanna leave a lasting impact, whether that's for the the culture,

and welfare of their employees or their community or, you

know, the world at large. So it's a

belief in around doing some you know, what do you believe beyond the bottom

line? If you can even entertain that question, let

alone ask yourself that question. That's an ideal

client. Oh, I love that. And, you know, I

mean, that tends to be a lot of the type people that we meet in

the work that we do are people that are obviously

selling something and would like to do that profitably.

Right. Massive amounts of profit is not

their primary goal. It's really how do I serve? How do I

improve humanity. How do I improve even just the lives of my

clients? Some filter out into, you know, community

world, all that kind of stuff. But, but beyond

beyond just here's what I do in my business, and I I'm

serving my shareholders and and making as much profit

as humanly possible. I so I love all of that. And

how do you think, the mindset of that type of

entrepreneur difference from maybe other other types of business

owners in term you know, just from your experience. Yeah. Again, I think

it resides in in the reality that we're living in a stakeholder driven economy right

now. I think it's a little more enlightened entrepreneur

that not just, sh You know, look. If if you have a burning desire to

make an impact and change in the world, that's amazing. You

know, not everyone comes to to the table with that. But

tactically, strategically, right, as I've shared with

you, it benefits your ability to grow and

and and make a profitable business by differentiating yourself in the

market. And the best way to do that is through that kind of

clear message and purpose. People buy on a you know,

they filter through emotion first and logic second. Right?

The way that you build Lifelong

deep relationships with your customers, like the apples or the

Patagonias of the world, right, is through an identity

that people are willing to pay more for and

and stand in, you know, hour long lines down the block,

to get to get what you're serving. So it's

it's yeah. It's it's a again, do good in the world, sh

but do well. It's the strategic it's becoming a strategic advantage with

a more conscious consumer,

that Really is looking for those brands that align with their values.

Mhmm. We still have lots more to cover here,

but I I sh everything you're saying resonates a

100% with with me and and a lot of the people

that we connect with just through the the networking that we

do in our community. And, if

anyone listening in to this episode right now. If you're resonating

with what you're hearing, we have all of Chase's

contact information stuff beneath the video and in the podcast

notes. And we'll talk a little bit more later about how to connect with

him. And, I think he has a free gift for us as well, but we're

gonna hold on. We'll listen to the rest of the episode. But just I just

wanted to, point that out because and, Chase, the

reason I do that is, sh you know, it some

people are going well, like, yes. This is exactly the type

of help that I've been looking for. Sh and,

and and so they don't have to wait through 30 minutes of I

love it. Of podcast episodes. So we wanna just help to connect the dots

there. So, so let's talk a little bit of, you

know, we we've talked about the problems that, you know, the

your, the types of businesses that you serve are are facing.

We've talked a little bit about, the type you know, who they are

and what some of their values are. Sh you know, anyone who's,

listening in right now and going, okay. Great. I

resonate with this. What do I do? Right? So what do you think some

of and like you said earlier, pump the brakes. Right? Because it's

like yeah. We're just we keep layering more tactics

on top of other tactics and on top of other tactics, and

we're trying to get today clients and solve the cash flow issues of

today, but we're really sacrificing, you know, the

stability and the sustainability of the future as well. So, you

know, what are your thoughts on that? And then, you know, what what what do

you think are the next steps that people should take shoe, to

deal with that. Yeah. So the 1st step that we take is

really in in doing a deep brand discovery. Sh And we put together

really a comprehensive, plan strategy

guide that we call a brand blueprint. And a and a brand

blueprint is really a combination of, you

know, 3 core phases. Right? Sh What is your

brand core? Your purpose, your vision, your values, you know,

that internal things that are kinda your guiding north star as a business and a

brand. Brand positioning. Right? So how do

you stack that up and align that within the minds of your customers and

personas within your competitors in the marketplace and kind of defining

your unique advantage, your value prop, your onlyness, whatever you wanna call

it. And then finally, is that brand personality. How do you bring

that all to life, in a way that is authentic and clear and

compelling, the voice, the tone, the messaging? Sh How do you how do you,

you know, not just be a clinical brand that talks about features and benefits,

but speaks 1 to 1 humanly to to the people you're trying to serve.

So that blueprint really provides a great framework to help

guide everything that you do in your business sh

From internal collateral to website to social media campaigns to

marketing and outbound, you gotta have that core foundation

in place. And that's slide. You know, again, talking about a

blueprint, give the analogy of, a playbook in football.

Right? Unless the entire team knows that

play, inside and out. You know, one missing

piece of that can can can create a disaster. You've all gotta be

operating off the same playbook so that you can have success, execute

plays, grow your business, what have you.

Yeah. So, yeah, so so smart. And, you

know, I think in some of the conversations I have,

It's very clear that some are not operating from a playbook,

but they're operating very day to day, sometimes even hour

to hour, minute to minute. I mean, they're so reactionary to the things that are

happening. But what you're saying

is, you know, by having a playbook, you're being proactive. You have a

plan and you're and and you kind of, you you

know what you're trying to achieve and you know how you plan to achieve.

Is that what you're talking about there with the playbook? The 2 key the the

the 2 things about that is getting the clarity, Right? Over

who you are, what your message is, why, how, and what of your

business, but also the consistency. And that's the other thing. You

see these businesses Going day to day constantly

pivoting their message and their approach, which is confusing

to them as well as their customers.

So it's getting the clarity first, but having that that framework,

that blueprint for consistency so that it really touches

all consumer touch points, of your

business. Love it. So let's talk

about stage of business a little bit because I I I hear it all the

time. Okay? I yeah. That that's good for this kind of business or

that, and we get we've got the whole range here in our audience. We have

people who identify as solopreneurs. They're really doing

everything themselves. We're trying to encourage them to do a lot less themselves.

Some of them are moving towards that by having some VAs or

maybe a small team all the way up to companies that, you know, they

have teams, they have some systems, but they're

they're to make them better. And, and so

what are you, what what do you recommend? Like, at what stage

in business. Do you think somebody should be thinking about

this? Is it is it something you do from day 1, or do you have

to hit a certain point where it's like, oh, okay. Now I'm ready for

this. No. Yeah. I I look. I think I think

brand strategy and identity is core that's foundational to

every business. You've gotta start there. I don't care whether you've been, you know,

1st day of business as a solopreneur show. Or you've been around for 10,

20 years, and you just haven't really quite nailed it yet, because we've worked with

both. This is to me, is the starting

the starting point Because it really does impact and

guide everything else that that comes after

that. Right? You know, there's there's a great quote

by Napoleon Hill, you know, who wrote the

17 principles of success. You know, a man without a definite major per or

definite major purpose is a is as helpless as a ship without a compass.

Right? Take that approach whether you're an individual solopreneur

sh business. If you do not have that clarity and that purpose and that

strategy to guide your ship,

Steve, good luck good luck navigating the stormy seas

because there will be storms. So I think it's it's paramount,

the first and core thing that that they do and invest in.

Yeah. Absolutely. Well, it's along those lines,

I mean, sh one of the reasons why we in invite people

to our show and why we invited you is that, not only do you have

a great message and great work that you do, sh, but we

also see you as someone who's great, a great collaborator

and someone who, should be brought in if the

if this is the missing piece of the puzzle in

in your business. I mean, we see you as someone who would

be ideal to reach out to and potentially bring bring in to

solve this problem. And, it kinda ties into the theme of this

show. We call it creative collaboration show for a reason is that

is let's not try to figure out everything ourselves, but there's

other people out there who are experts and brilliant and genius at what

they do. Sh and let's find ways to bring them

in, whether it be just to hire them or collaborate with them or

partner with them or whatever. And we wanna inspire our

audience to to to think more like that instead

of, oh, I'm gonna Google something. I'm like, oh, okay. Well, there's the tactic of

the day, and that's what I'm gonna do there. So, so I've got a couple

of questions along those lines. Sure. First of all,

what's your approach to collaborations, partnerships,

working with others? Is it something you actively do, and, you know,

how has that made a difference in your business? Yeah. That's that's

honestly what fuels and drives me. Right? You know, we we we kind of

have a small but mighty team. And so we are

we cert we aren't staffed or we don't, position

ourselves to be the know all, you know, the be all elixir, you

know, silver bullet solution. Myself, you know, I

believe in surrounding my myself with people that are stronger than

me in in areas that I'm not as efficient in.

I think it just makes for a greater sort of impact. And

so I love like, that's probably one of my greatest joys

is is connecting like people like like minded people

that could be complimentary. I do with my clients quite a bit.

You know, it's just hey. We serve this client who's a

nonprofit, and they have an aligned mission with your business. You 2 should get together

and do a campaign together, Whether it involves us or not.

So I always believe in bringing in people that are, you know, the

smartest people in the room whenever possible, sh because that's when

real when real magic happens. If you're sitting in kind of a vortex in a

bubble with group think, you know,

you you're not gonna really kinda solve the bigger picture challenges.

Brilliant. So I obviously, she do have that mindset,

and it's it's it's something that you're, open to. What what would

you say is, your go to method when

you when you identify maybe a piece of the puzzle in your business you're trying

to have fill or or maybe you're working on a project and and

and you're looking for someone with a particular skill set or someone to collaborate

with, where do you where do you go looking? I mean, that's the question I

get from a lot of people is, like, sh where do I find people? And

so what's your go to method? Yeah. Yeah. I mean, I just trying to build

a robust network. Right? I try and reach out to a lot of people and

and and do kind of brief little 15 minute, you know, virtual

coffee introductions with people that I find interesting. They might have

zero relationship, or correlation to what I

do, but they're doing interesting things in the world. And so

that to me is just trying to build Good connections, good

relationships without really an agenda at the onset. You know, I

believe if you've you know, a good relationship will manifest into

something at the right time and place. You never know when that's gonna come

up. And so I think just diversifying the way I meet

people. You know, networking events, Yes. Absolutely. I should probably be doing more of

that. I gotta talk to you about that. But, you know,

podcasting, getting to meet you and understand, you know, what you do,

LinkedIn is a great way to do it. I always opt for

unknown relationship versus someone blind and cold. You have to go out and

vet. So I'll also ask Trusted people within my

network. Hey. Who have you worked with? Who do you really love that does,

you know, x, y, or z? That is a paid media specialist

or, you know, a graphic design ace wizard in this

industry. And then and then the

key is paying it forward. You know, anytime I can

see a blind spot in a client or just someone that I work with,

it's, you know what? Hey. I know someone that be of value to you. If

you're interested, give this person a call.

Yeah. Yeah. I love that. Well, those kinds of connections are

very, very powerful. I I love whenever

we receive personal introductions. We we give

them out all the time. We like to be connectors. Connecting the

dots really, really, really does help. We're big on networking.

Podcasting is a great way to get to know somebody. Hosting a show. I think

everybody should host a show. And and so sh and

it's not why I started it, really. It's you know, actually, I just

started it because I thought it'd be really cool to be a pod to have

a podcast. And then I realized, well, wait a minute. I'm getting to know

people that I've never met before or who I'd like to know

more. Sh I'm getting a chance to know more about them, and so

it's been great for that as well. And then just the relationships. You

don't have to do business with everybody you meet, but just getting yourself

known, I think. And and or do you know

anybody who who's good at this or that? And and and

so developing that network for sure. Networking meetings

are great, but they can be very time consuming and,

hit or miss in terms of getting to the right people. Overwhelming. Yeah.

It's not as intimate or personal. There's there's, I I

truly prefer a more intimate setting. Show. There's different kind of workshops

or masterminds that I'm part of where it's a pretty

niche group of, Let's say people in the branding or

marketing space or, you know, I'm a I'm a member of

1% for the planet. So we donate, you know,

1% of our total annual revenue to, nonprofits

that are are fighting, you know, climate change and solving kind of, you know,

that issue. That's a really cool group of

sort of mission value aligned people organizations

that you can just have a great conversation with. What is kind

of that common thread? So, finding the more targeted groups versus

just, You know, en masse at a multi, you know, 100 or 1000

person networking event is is more my preference and

speed. Yeah. I'm I'm with you on that one for sure. Well,

Chase, thank you for weighing in on that. And and just for everything you've

shared with us today. It's been amazing. And,

you know, before we kinda let you go, I just wanna, get from you a

couple things. Number 1, I know you have a free gift to get

you to talk a little bit about that. But, also, anyone listening in to this

right now and still listening, probably

a great next step would be to reach out to Chase and just see how

he can help you. He and his team are standing by to to

help or at least start with the conversation. Explore

how they might be able to help. And, I I believe there's a reason

why you're still listening right now, so so do that. I have,

all your contact information beneath this video and in the podcast show

notes so, they can connect with you there. But tell us a little bit about

the gift you have for us, and, and and we'll put the links

to that there as well. Yeah. So, you know, really,

it's it's kind of a our playbook, our framework for our brand

blueprint. It's an ebook that we offer, on our

website as as as well as a few other resources. But, really, it's the primer.

It's that first step to really start to get you thinking around

What is my brand identity and positioning and strategy? So I talked about

brand blueprint a little bit earlier. This is a really

great free, Easy to use kind of resource to kinda get

the juices flowing. And, of course, you know, always happy to have a

conversation, you know, do a discovery call with you. Really just to understand, you

You know, where you're at, what's holding your back, what are some of the challenges

and pain points, and then exploring some of the solutions that can

help you break free from that cycle. So start with that

that that brand blueprint. Give it a try. If you get stuck, give me a

call and go from there. Fantastic. Well, you can get that brand

blueprint by. Again, clicking the link just beneath this video, it's also there

in the podcast show notes. Chase's contact information

is there as well. Show. So, Chase, thank you so much for being on

the show. This has been, time well spent. I've really enjoyed getting to know a

little bit more about you and your and your business, and and and I

think your approach, I mean, from 1, you know,

socially conscious entrepreneur to another, I really

appreciate, where you're coming from, on all of this.

So, now before I let you go, I just wanna ask 1 question. This has

become a little bit of a social experiment and just something that I

started asking. But, everyone has had a different answer to it, and it's

not what I thought was gonna happen. But, sh so much of growing in business

and growing ourselves is is about learning. I've learned a tremendous

amount of stuff from books. Sh everyone's got their

favorite. And so I just wanted to ask you if you if you could leave

everyone with 1 must read book recommendation

that's been, you know, you know,

something that's inspired you or that, is one of your

favorites. Which one would you recommend? Yeah. Good. Great

question. So one book I

really love, which is kind of a a tome and a testament to this movement

around purpose, show called Good is the New Cool.

And I've got 2 books. I think 1 is kind of really around,

brand and then the other is kind of about marketing. But good is the new

cool. Really kind of it's inherent in the title. It's it's saying

that, You're doing good in the world has become the en vogue and the kind

of more profitable model for business. It's Aftel and Bobby Jones wrote it,

and they've got an amazing Organization called conspiracy of

love that you can, I think, sign up for free for newsletters,

but check that out? If you're interested in, you know, that whole

paradigm of do good and do well, this is a great read.

That's a fantastic I've never heard of that one before. I'm gonna go check that

out. That's perfect. Yeah. So thank you

so much, Chase, for, recommending that, and I I think that's a

that's a nice capper to, what I think has been a a great

episode. And, I just can wanna remind our

audience stat. You know, there's a reason why you're here and listening to us right

now. So if you haven't already, reach out to Chase, go grab the

branding blueprint, and, make this time well spent for

you. And, and, also, if you were inspired

by anything that we said today and sh and maybe this is breathe new

life into some of the plans that you have and some of the goals that

you have and or or maybe, leading you towards a solution to an

obstacle you're trying to overcome in your business. I would like you to think

of 1 action you could take today and then do

that one thing today. And maybe it is just reaching out to Chase. That's a

great action to take. I mean and he's you can see he's very easy to

talk to. Love it. We we've just spent 32 minutes, talking

here, and didn't hurt at all. So there you go. Hopefully, game

list. Yeah. So, thank

you to our audience. Thank you to Chase. Now, Chase, before we, you

know, to just kinda, bring this episode in for a landing, if you

were to leave our audience here with just 1 final piece of advice or

words of wisdom. What would you leave them here with today?

Yeah. Simple. It's it's you have the

ability to do good and do well in the world. You know? It does not

have to be all about Profitability and bottom line, and it doesn't have

to be all about just kind of bleeding heart, saving the world. You can have

both. You can find that balance. And what better mix? Right? Doing

well in business. You're making a living for yourself and your family, and you

feel good about the lasting impact you have in the world. So, you know,

Find that pursuit and that balance of do good and do well.

Do good and do well. Great words to end this episode by. Chase.

Thank you. And to our audience, thank you. This has been another

episode of the Creative Collaboration Show with Chuck Anderson. My

guest has been Chase Friedman, show. And