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Maintaining Your Momentum
Episode 745th July 2022 • The Business Animal • Kimberly Beer & Cara Taylor Swift
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Ahhh summer, summer, summer — and things seem to just slow down and so does our momentum around our goals and objectives. (Yeah, remember all those goals you set the first of the year!) In this episode, Kim and Cara give you tips and tricks to help you maintain your momentum through this slowdown so you stay on track.

Transcripts

Kimberly Beer:

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Kimberly Beer:

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Kimberly Beer:

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head over to the business animal.com for the best deals on

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these two amazing products

Jaz:

Welcome to The Business Animal podcast. Saddle up for a

Jaz:

gallop to the top of the animal industry, where you'll learn how

Jaz:

to tame your wild business beast with tips, techniques, and tools

Jaz:

that will take overwhelm to obedience school, and have you

Jaz:

wagging your tail with joy. And now your hosts Kim Beer and Cara

Jaz:

Taylor Swift.

Kimberly Beer:

Hey there business animals. It's Kim with

Kimberly Beer:

Be More Business

Cara Taylor Swift:

and Cara with Fast Horse Photography. Hi, Kim.

Cara Taylor Swift:

Good morning. Happy Friday. It's Friday here in our world. And

Cara Taylor Swift:

it's so hot. Oh my gosh, I'm just sweating nonstop right now.

Cara Taylor Swift:

I walked outside yesterday, and I thought my skin was gonna melt

Cara Taylor Swift:

off from the hot breeze or you guys are having that kind of

Cara Taylor Swift:

weather over in Missouri right now.

Kimberly Beer:

We had really hot weather this last week. And then

Kimberly Beer:

Tuesday, we had a little rain storm and it cooled off to the

Kimberly Beer:

90s. And it's within the 80s even one day so we were really

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happy with that and our humidity dropped down quite a bit. It was

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really pleasant. When I was out here just a few minutes ago, I

Kimberly Beer:

went out because we were having a motorcycle race this weekend

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on the ranch and the guys are here to work on the trails and

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stuff. And so I was out telling the guy that was doing it to

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make sure he watched his dog so it didn't hurt our baby goat

Kimberly Beer:

that's out there. So anyway, it was really really pleasant

Kimberly Beer:

outside very pleasant. Yeah, my goats are quite the characters.

Kimberly Beer:

So

Cara Taylor Swift:

I'm not jealous at all. We're over here

Cara Taylor Swift:

in Florida, we're basically sweating through our bras when

Cara Taylor Swift:

we have to go out and be courses. So it's like melt your

Cara Taylor Swift:

skin off hot. That's the only way to describe it. Which is why

Cara Taylor Swift:

I think today's episode is so perfect because it's summertime

Cara Taylor Swift:

right and I am 100% Feeling the summertime slump. Right now I

Cara Taylor Swift:

want to be on vacation or just at a staycation I want to go to

Cara Taylor Swift:

the beach, I want to go the barn, I want to do anything

Cara Taylor Swift:

besides work. So I love our topic today, maintaining your

Cara Taylor Swift:

moment, I

Kimberly Beer:

totally get that because I feel you I'm right

Kimberly Beer:

there with you. I've had such a stressful spring with health

Kimberly Beer:

issues and trying to maintain my business. And I've decided to

Kimberly Beer:

eradicate a lot of the stress out of my life. And I have to

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tell you, I'm thoroughly enjoying not living at a

Kimberly Beer:

stressed out level. And I don't want to go back to that again.

Kimberly Beer:

But I also want to maintain or actually restart some of my

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momentum. I had a lot of big plans at the first of the year.

Kimberly Beer:

And some things got derailed for higher priority incidents. And

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now those things are put away and I need to move on and get to

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the next step. So I do think this is a very timely topic for

Kimberly Beer:

people. And it's something where I think we get into different

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times here both the summer and for me also the dead of winter

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tends to be a little bit on the slumpy side, I just don't want

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to work, the holidays roll around and you want to spend

Kimberly Beer:

time with friends and family or you're here in the summertime.

Kimberly Beer:

And you get that moment where you're just like, Ah, I'm tired,

Kimberly Beer:

I just want to go take a nap and drink lemonade under the tree.

Kimberly Beer:

It's so true or in the air conditioning if you're in

Kimberly Beer:

Florida. So we have three things for you guys today that Karen

Kimberly Beer:

and I are both doing and that we think sharing with you might

Kimberly Beer:

help you also through those times in your business when you

Kimberly Beer:

feel like you've made a lot of progress. But you want to make

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sure that progress keeps going and you're able to maintain it

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over time. So I'm going to run down the big three and then

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we'll jump in the first one is to review and assess where you

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are with your goals and adjust accordingly. And then number two

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is to seize the slowdown, there is a lot of positivity that you

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can have around to this person my favorite part of the process,

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it's it's part of that circular process of our lives. And then

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finally play like you've reached your goals and celebrate your

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success for number three, going back and reviewing and assessing

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where you've kind of set your goals to be and adjusting them.

Kimberly Beer:

I think that people sometimes feel like and I know I do, too.

Kimberly Beer:

I set a goal. And then I feel like if that's the goal I have

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to reach and if I don't reach that specific goal, I either

Kimberly Beer:

haven't been successful or a conversely, another problem I

Kimberly Beer:

have is I reach that goal right away. And then I'm like okay,

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check mark, no reason to do anything more after that. So

Kimberly Beer:

there's two sides to that coin, where I think that we need to go

Kimberly Beer:

back take a look at the goals that we've set for ourselves in

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our business and decide if we want to adjust those. If you've

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reached the goal and you're early. Do you want to up that

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goal and make it bigger. Or if you haven't reached the goal,

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were you unrealistic when you started out? And can you set

Kimberly Beer:

that goal a little bit better.

Cara Taylor Swift:

That's so true. I'm doing I'm actually

Cara Taylor Swift:

doing this right now in my business with I have a couple

Cara Taylor Swift:

photography pals, Betsy from ride the sky photography and

Cara Taylor Swift:

Tracy from pennywhistle photography we meet regularly

Cara Taylor Swift:

and one of the next topic we're meeting on is assessing our

Cara Taylor Swift:

goals to see where we are. And in anticipation for that

Cara Taylor Swift:

meeting, I pulled up my goals and was looking at like what I

Cara Taylor Swift:

said at the beginning of the year, okay, these are the things

Cara Taylor Swift:

we're going to focus on this year. And some of the things I

Cara Taylor Swift:

feel like I've done a great job on and on other things, it's

Cara Taylor Swift:

definitely going to take some refocusing, or maybe doing some

Cara Taylor Swift:

course correction around what I thought I was going to be doing

Cara Taylor Swift:

this year, and then life kind of kicks you in the butt and you

Cara Taylor Swift:

get kicked down the road to another direction. So anyway,

Cara Taylor Swift:

just if this is such a good point in the year for that, to

Cara Taylor Swift:

really figure out where you stand with those goals you set

Cara Taylor Swift:

for yourself at the beginning of the year, you know, and ask

Cara Taylor Swift:

yourself, What am I focusing on? And why and what am I not

Cara Taylor Swift:

focusing on? And why like, there's reasons for those

Cara Taylor Swift:

things, is it because it's fun or not fun? Is it because it's

Cara Taylor Swift:

not a priority right now, or your business has worked itself

Cara Taylor Swift:

in another direction, and you've had other priorities, and that's

Cara Taylor Swift:

okay, that is totally okay to have those thoughts and to make

Cara Taylor Swift:

decisions around that. And it's okay at this point to weed out,

Cara Taylor Swift:

I think what you don't need at this point and start kind of

Cara Taylor Swift:

making some cuts, it doesn't mean you're cutting your goals,

Cara Taylor Swift:

but you're reevaluating the priorities and making some

Cara Taylor Swift:

changes around the goals that are no longer a priority for

Cara Taylor Swift:

your business. And I think it's a it's a great time to use it to

Cara Taylor Swift:

reinvigorate and re motivate by looking at those goals again,

Cara Taylor Swift:

and refining them doing a little course correction and get you re

Cara Taylor Swift:

motivated just because okay, I now have new priorities. And I

Cara Taylor Swift:

understand where I'm going with those goals. And there's still a

Cara Taylor Swift:

lot of time. Yeah, we

Kimberly Beer:

still have six months of the year left as we're

Kimberly Beer:

recording this. But the truth is, even if there's only three

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weeks left in the year, you have time to reevaluate your goals

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and adjust your objectives. And I think here is a really good

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point to reiterate what goals and objectives are, because I

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think we talk about this and then we don't get really

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concrete about it, or we forget how to be concrete about it

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goals are overarching things that you want to add to your

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business or that you want to take away like you want to

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remove stress is one of my now goals. It wasn't my goal at the

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first of the year. But now it definitely is because I've seen

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the toll that stress can take on my life. So another one would be

Kimberly Beer:

to make more revenue to have more customers. I mean, goals

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are these overarching things that you want to do for the

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year. And then your objectives are the things that you do step

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by step in order to reach those goals. And sometimes it may not

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be the goal that you need to adjust, maybe you want to leave

Kimberly Beer:

that goal, but the objectives that you have defined to reach

Kimberly Beer:

that goal maybe are what need adjusted. So for example, if you

Kimberly Beer:

wanted to add more customers to your business, and you decided

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at the first of the year, one of the objectives that you were

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going to follow was to get 300 more Instagram followers, and

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now you've gotten close to that or you've tried it, it didn't

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work, you haven't seen that improve your bottom line, then

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it's time to readjust and say okay, what can I do differently

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to get that momentum back on track? Or if it started a little

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bit and just kind of fizzled out kind of short of what you wanted

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to do, then how can you up your game a little bit so that you're

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able to actually reach that particular goal. So I think that

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that's a quick little reminder and what goals and objectives

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really do mean to us. And to know that maybe you don't need

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to change the overarching broad goal, but you need to change the

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steps that you're taking to get there. If they're not working,

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or if they worked really well, then expanding the objective

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quantification to actually be able to expand it even further.

Kimberly Beer:

I love the adage of ride the pony until it's done. So keep

Kimberly Beer:

going on that if you find something that works keep going

Kimberly Beer:

until the horse underneath you says hey, I'm done and I don't

Kimberly Beer:

want to go anymore and then go get a fresh horse. And it's been

Kimberly Beer:

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Cara Taylor Swift:

I would just add with that to like your goals

Cara Taylor Swift:

that you're setting for your business and for yourself that

Cara Taylor Swift:

they don't all have to be like work, you know, like it's okay

Cara Taylor Swift:

to have an add in at this point of the year when you're feeling

Cara Taylor Swift:

your momentum is slumping, add something fun, you know, have a

Cara Taylor Swift:

fun goal that you could spend a little time working on to that's

Cara Taylor Swift:

going to have something awesome at the end of it that's outside

Cara Taylor Swift:

of your work, I think that sometimes we get so caught up

Cara Taylor Swift:

and all of our goals are around moving the business forward or

Cara Taylor Swift:

making our lives better or our family's lives better. And

Cara Taylor Swift:

sometimes we need to just have the goal. You know, like Kim

Cara Taylor Swift:

said, removing stress from the life we need to have the goal to

Cara Taylor Swift:

get outside more or be horseback more, or take the dogs for an

Cara Taylor Swift:

extra walk or get to the beach more often. You know, I mean, I

Cara Taylor Swift:

live a couple of miles from the beach, and I'm never there. So

Cara Taylor Swift:

you know, thinking about things like that can get us excited

Cara Taylor Swift:

about okay, you know, we can talk about that when we get to

Cara Taylor Swift:

number three. But I just think that that can help get me

Cara Taylor Swift:

motivated when my goals are not all work related all the time.

Kimberly Beer:

Absolutely. And I think one of my biggest lessons

Kimberly Beer:

from this year thus far has been that I've been doing this

Kimberly Beer:

entrepreneurship thing for a lot of decades. Now. It's decades,

Kimberly Beer:

not years, it's a decade Hot Minute. And I've had a

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refocusing, like you said reprioritizing, what is

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important and what isn't. And many times I set my goals up

Kimberly Beer:

until this year up until this spring, I set my goals based on

Kimberly Beer:

what I thought was best for the business. And the truth is, is

Kimberly Beer:

now I'm readjusting that view to say what is the best for Kim?

Kimberly Beer:

What is the best for me moving forward? And where can I have

Kimberly Beer:

the most impact while also having the most joy and ease and

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passion fulfillment in my life, rather than what is the best

Kimberly Beer:

thing for the bottom line of my business? That's a new step for

Kimberly Beer:

me as an entrepreneur to really look at that in that light and

Kimberly Beer:

sort of take my own medicine is I tell people that a lot. And

Kimberly Beer:

I've started to chip away at it over the years, but having a

Kimberly Beer:

health crisis where you look at your life and go, Okay, it's

Kimberly Beer:

time to figure out what really makes me happy and what doesn't,

Kimberly Beer:

and understanding the impact of the stress that it can be as an

Kimberly Beer:

entrepreneur that can impact your life and going okay, what

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stresses me out, I want that out of my business. What brings me

Kimberly Beer:

peace and joy I want more of so I do think reprioritizing is

Kimberly Beer:

really important. And I think it's a nice time of year to sit

Kimberly Beer:

and look back and say am I really in the right track.

Kimberly Beer:

Because honestly, at the first of the year, we're all so

Kimberly Beer:

wrapped up in goal setting. And I mean, it's it's like peer

Kimberly Beer:

pressure, right? Everybody's on it. And this time of year, it's

Kimberly Beer:

not as prominent, we're not having that discussion every

Kimberly Beer:

single day. So you can take a little bit more time to relax

Kimberly Beer:

and ease into how you want to do the rest of your year playing

Kimberly Beer:

out. So I think it's time to move on to number two, because I

Kimberly Beer:

know you have some great ideas around how to seize the moment

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of the slowdown, how to actually feel into this and let the

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momentum be flexible and mutable and allow it to kind of find its

Kimberly Beer:

own path. So I'm turning it over to you. And I'm going to tell

Kimberly Beer:

you right now, number one on your list I really am wanting to

Kimberly Beer:

embrace.

Cara Taylor Swift:

Well, it's time to seize the slowdown. And

Cara Taylor Swift:

it is a time when a lot of businesses either slow down or

Cara Taylor Swift:

they pick up and if you're one of those businesses like mine

Cara Taylor Swift:

where we're slowing down right now it's hot out and it is a

Cara Taylor Swift:

time when you can kind of reevaluate I say take a break,

Cara Taylor Swift:

take the break, plan a trip, enjoy a little staycation if you

Cara Taylor Swift:

can take a vacation take it this is the time and it's okay to set

Cara Taylor Swift:

the auto responder the out of office responder on your email

Cara Taylor Swift:

and enjoy a little time off you are you know it Kevin may had

Cara Taylor Swift:

this conversation this morning. If you need a day your business

Cara Taylor Swift:

isn't going anywhere he just need a day you know to relax and

Cara Taylor Swift:

to catch up. I also think it's a great time to do a little spring

Cara Taylor Swift:

cleaning. There's a reason that spring cleaning term is around.

Cara Taylor Swift:

It's an awesome time to reset your workspace for me when my I

Cara Taylor Swift:

think I've said this on here before when my space starts to

Cara Taylor Swift:

get messy and cluttered from being busy. My inspiration and

Cara Taylor Swift:

my excitement about being in the office is a downward trajectory

Cara Taylor Swift:

the messier it gets the less I feel like being in the space so

Cara Taylor Swift:

it's a nice time to reset your workspace. I recently had sugar

Cara Taylor Swift:

ants in my car which is extremely awkward to talk about

Cara Taylor Swift:

I guess on a podcast but I had a really bad sugar at issue in my

Cara Taylor Swift:

car. It's part of having a child that eats junk food in the

Cara Taylor Swift:

backseat I guess constantly and little crumbs are building up so

Cara Taylor Swift:

part of my spring cleaning was attacking the sugar and

Cara Taylor Swift:

situation I'd like to announce to the world that it's

Cara Taylor Swift:

officially under control. But I was like my truck is everything.

Cara Taylor Swift:

I take my truck everywhere. It's got all my work gear In it

Cara Taylor Swift:

everything and it was like I couldn't get in without being

Cara Taylor Swift:

covered in sugar in it. So everybody's totally creeped out

Cara Taylor Swift:

now. You're laughing but it's like a real issue. Okay. And I

Cara Taylor Swift:

Googled it. And apparently this is a very common thing.

Kimberly Beer:

I am only laughing because I commiserate

Kimberly Beer:

because we have had a sugar an invasion of our own. So somehow

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outside, I don't know how it happened. But outside the front

Kimberly Beer:

door that we never used, there's gotten to be a conglomeration. I

Kimberly Beer:

don't know if they're sugar ants, they're freaking ants, I

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their little tiny ants, little itsy bitsy once. And they have

Kimberly Beer:

they have like, invaded our home. And like they've, they've

Kimberly Beer:

started crawling up into our sink. And I there was one on my

Kimberly Beer:

desk this morning when I came in here, and we keep spraying for

Kimberly Beer:

them. So I totally commiserate with your ant problem. And

Kimberly Beer:

you're gonna have to share your secrets and how you rid your

Kimberly Beer:

life of these ants, because we are battling the ants right now.

Kimberly Beer:

And the little shits are winning.

Cara Taylor Swift:

All right, well, I, I believe that we are

Cara Taylor Swift:

probably not the only two people on the planet that have this

Cara Taylor Swift:

problem. So if you too are suffering from sugar hands,

Cara Taylor Swift:

please send us a DM and let us know how you handle this

Cara Taylor Swift:

situation. I also think that this year is a good time, this

Cara Taylor Swift:

time of year is such a great time to try to complete one of

Cara Taylor Swift:

those. I'm putting this in air quotes. But you guys can't see

Cara Taylor Swift:

that. But Kim can if I only had the time activities, try to

Cara Taylor Swift:

complete one of those if I only had the time activities, how

Cara Taylor Swift:

many times have you found yourself saying gosh, if I if I

Cara Taylor Swift:

just had the time, I would sit down and write this book or I

Cara Taylor Swift:

would you know, record this song or I would do you know a total

Cara Taylor Swift:

rework of my marketing materials like this is a great time to do

Cara Taylor Swift:

that, like set that as a goal and set it as a priority and

Cara Taylor Swift:

feel really good when you knock it out. And then the last thing

Cara Taylor Swift:

I want to add to sees the slowdown is this is such an

Cara Taylor Swift:

awesome time of year to really assess where updates are needed

Cara Taylor Swift:

in your business. Is it time to update your website, your

Cara Taylor Swift:

marketing materials, maybe you've been holding off doing

Cara Taylor Swift:

that software update forever, because it takes forever and

Cara Taylor Swift:

you're worried it's going to crash your computer, now's a

Cara Taylor Swift:

good time to manage that situation, right? Update your

Cara Taylor Swift:

client resources, if they're needed, maybe your social media

Cara Taylor Swift:

descriptions need to be updated. And y'all it's probably time to

Cara Taylor Swift:

update your bio. If you haven't, this is a beautiful time to do

Cara Taylor Swift:

that I'm in the process. So this is that's what I want to add to

Cara Taylor Swift:

seize the slowdown. Kim, do you have anything you want to add to

Cara Taylor Swift:

that?

Kimberly Beer:

I do? I? Of course I do. How could I not. So

Kimberly Beer:

the title of this episode is maintaining your momentum. And

Kimberly Beer:

I'm gonna tell you from my perspective, there's also

Kimberly Beer:

another thing that I would like to add here and that it's okay

Kimberly Beer:

to coast. So, you know, as an entrepreneur, it's sometimes it

Kimberly Beer:

feels like when you're building your business up, it's like

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climbing a big giant hill, you are going up and up and up and

Kimberly Beer:

up. And you have to take moments and breathe and then you get to

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the top of the hill. And, yes, now is the time to look at the

Kimberly Beer:

next hill. But it also might be the time to just sit down, take

Kimberly Beer:

a Zen moment, breathe and let yourself coast on the progress

Kimberly Beer:

that you've made. That's one of the things that I have enjoyed

Kimberly Beer:

for the last couple of months is that I did make some big changes

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in my business a few years ago. And I did change a lot of the

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things that I was doing that weren't making me happy and to

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things that were and I shifted my business model quite a bit.

Kimberly Beer:

And I was able to actually sit back and really take care of

Kimberly Beer:

myself this spring and coast a little bit on the business karma

Kimberly Beer:

or the progress that I had made prior to that. And I appreciate

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every one of my clients who's been super patient with me

Kimberly Beer:

through this, I promise you I am I'm back in the office and on

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the on the track for getting things done again, but the fact

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that I did all of that work ahead of time made it so nice.

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And you know what I just want to give everyone who's at that

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point where they're at kind of at the top of the hill, just,

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you know, go ahead, take a minute, take a deep breath,

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enjoy the view coast for just a few minutes and enjoy it and

Kimberly Beer:

really, really be present with yourself and with your success.

Kimberly Beer:

It's completely okay that things are going to slow down.

Cara Taylor Swift:

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Cara Taylor Swift:

We never feel like as business owners that that's okay. I mean,

Cara Taylor Swift:

we're on social media, we're hearing from our other business

Cara Taylor Swift:

owner friends, you know, in our groups and stuff, and it feels

Cara Taylor Swift:

like in order to keep your business going, you have to keep

Cara Taylor Swift:

going and doing all the time. And it's part of that is because

Cara Taylor Swift:

a lot of us are solopreneurs. And we're the only person and if

Cara Taylor Swift:

we're not working it, nothing's happening. But the other piece

Cara Taylor Swift:

of that is we're always feeling like we're in competition. And

Cara Taylor Swift:

if I decide to take a vacation and take some time off, and I

Cara Taylor Swift:

don't, for example, if I take a social media break, I feel like

Cara Taylor Swift:

what does that mean? Like what's happening with my competition?

Cara Taylor Swift:

Or does that mean that my business isn't being successful

Cara Taylor Swift:

this week? And I think that we have to give ourselves that,

Cara Taylor Swift:

okay, and say, it's totally fine. We're not going anywhere.

Cara Taylor Swift:

Our friend Marcy Joe photography, said to me the

Cara Taylor Swift:

other day, I said, Oh, I haven't posted in three days. And she

Cara Taylor Swift:

said, No one is noticing that you're not there. It's when you

Cara Taylor Swift:

are there that they see you. But they don't say to themselves, I

Cara Taylor Swift:

haven't seen a post from you know who in a while. It's when

Cara Taylor Swift:

you're when you do post that they see you. And I think that's

Cara Taylor Swift:

the truth. I mean, you know what I mean? Like, no one's sitting

Cara Taylor Swift:

around going, Oh, I haven't seen anything from Fast Horse

Cara Taylor Swift:

photography this week. I mean, come on, they're following

Cara Taylor Swift:

10,000 people online, they could care less. So it's totally fine.

Cara Taylor Swift:

Like you're not hurting anyone's feelings by not being out there

Cara Taylor Swift:

doing something all the time you're not. And with that being

Cara Taylor Swift:

said, this is an awesome time to take a social media cleanse, I

Cara Taylor Swift:

mean, I will tell you, the only downside to doing it is when you

Cara Taylor Swift:

start, it's really hard to get back into it. I just took a week

Cara Taylor Swift:

off from social media. And it was really hard. And it almost

Cara Taylor Swift:

felt sickening to have to like get back on all the platforms

Cara Taylor Swift:

again and get back to work there, I was really enjoying the

Cara Taylor Swift:

break, I really want to take a little break, and just enjoy not

Cara Taylor Swift:

being social for a while.

Kimberly Beer:

Absolutely coast, just enjoy the coast and the

Kimberly Beer:

progress that you've made, and appreciate it and be thankful

Kimberly Beer:

for where you are gratitude wise, as you're standing at the

Kimberly Beer:

top of that hill. Or if you're halfway up it, it's okay to take

Kimberly Beer:

a break too. I mean, I totally agree with all of that. I think

Kimberly Beer:

that our culture just tells us push push, push, push, push, and

Kimberly Beer:

you're not being successful if you aren't pushing, and I'm

Kimberly Beer:

sorry, but the reason we push is so that we can take a break. And

Kimberly Beer:

so push, push, push, take a minute, breathe, and enjoy the

Kimberly Beer:

view. So the third part of what we want to impart today is to

Kimberly Beer:

maintain your momentum to play like you've reached your goals,

Kimberly Beer:

and then celebrate your successes. And I think we've

Kimberly Beer:

talked a little bit about that in this series, The slowdown

Kimberly Beer:

just now. But one of the things that I've noticed in a lot of my

Kimberly Beer:

clients, businesses, as well as my own, not so much now, but in

Kimberly Beer:

the past in particular is I'll set a goal, I'm I'll just throw

Kimberly Beer:

myself under the bus here, but I'll set a goal, then I don't

Kimberly Beer:

feel like I've reached that goal, right. It's a new goal,

Kimberly Beer:

maybe for me, and I haven't, I haven't made as many inroads

Kimberly Beer:

into being able to achieve that goal as I would like. And so I

Kimberly Beer:

don't, I don't fully step into it with confidence, right? I

Kimberly Beer:

don't have a lot of confidence around it. And then I find

Kimberly Beer:

myself when I do that, that at the end of the day, I fall short

Kimberly Beer:

of that goal. And what I want to encourage people to do,

Kimberly Beer:

especially to help maintain momentum in their businesses is

Kimberly Beer:

play like you've already reached the goal. Like if you want to

Kimberly Beer:

add 10 more customers to your business, play like you already

Kimberly Beer:

have those 10 Customers added I work with a lot of people who

Kimberly Beer:

are starting coaching businesses. So I have a great

Kimberly Beer:

many of clientele that are starting into coaching

Kimberly Beer:

businesses, and at the beginning of a coaching business, they

Kimberly Beer:

don't have a full client book. But when they come to me and we

Kimberly Beer:

sit down and we talk about their coaching business, what I

Kimberly Beer:

recommend is that they take a look at their schedule, and I'm

Kimberly Beer:

a big proponent for how do you want to spend your day How do

Kimberly Beer:

you want to spend your week how do you want to spend your year

Kimberly Beer:

and when we look at the day or the week, I'm like, how do you

Kimberly Beer:

want to spend that if it's in a perfect world and everything is

Kimberly Beer:

the way that you want it to be? How many clients do you want to

Kimberly Beer:

see in that week? Well, I want to see six clients every single

Kimberly Beer:

week. Okay, mark out those six client time periods, whether

Kimberly Beer:

they're 30 minutes or an hour or whatever it is, and show up.

Kimberly Beer:

Even if you don't have a client show up, like you're gonna have

Kimberly Beer:

a client be at your desk, be in the barn be wherever it is that

Kimberly Beer:

you see your clients, and spend that time in that space. Like

Kimberly Beer:

you already have those clients. Now on the backside of that you

Kimberly Beer:

got to go after the clients, you can't just just let that drop

Kimberly Beer:

and just hope that they appear in those time periods. The world

Kimberly Beer:

isn't that magical. But what happens in that is because you

Kimberly Beer:

play like you have those clients, like you have a full

Kimberly Beer:

client book, when you have a person approach you and say,

Kimberly Beer:

hey, I want to work with you don't tell them Well, I have all

Kimberly Beer:

of these six slots open, say, Well, I have a coaching slot

Kimberly Beer:

that I think will work for you. And then shuffle around and see

Kimberly Beer:

what would work for them and add them to it. But play like you

Kimberly Beer:

already have that book mostly done like you have filled your

Kimberly Beer:

coaching slots up for the week, and you just have one left to

Kimberly Beer:

fill up. And you'll notice that it really does work in that you

Kimberly Beer:

get in the mindset of you're going to be there at those times

Kimberly Beer:

when you said you were going to coach and you're showing up for

Kimberly Beer:

yourself you're showing up and proving and I know Cara's gonna

Kimberly Beer:

go You're being too woowoo here to the universe, that that that

Kimberly Beer:

that time is perfect for what you've designated it for. So

Kimberly Beer:

don't just say, Oh, I don't have a client this afternoon. So I'm

Kimberly Beer:

going to sit down and watch all my children or something. I

Kimberly Beer:

think all my children is off the air at this point. But I used to

Kimberly Beer:

be addicted to that show. By the way. I've wasted a lot of my my

Kimberly Beer:

early entrepreneurial years watching all my children versus

Kimberly Beer:

seeing clients. I miss all my children. But anyway, so just

Kimberly Beer:

make sure you're focusing on that Kara's laughing Did you

Kimberly Beer:

ever watch any soap operas

Cara Taylor Swift:

days of our lives? I started with my mother.

Kimberly Beer:

You watched the one after the one I watched a

Cara Taylor Swift:

nude into college. I was Yeah, I can't use

Cara Taylor Swift:

came on.

Kimberly Beer:

I was I was definitely all my children was

Kimberly Beer:

always my favorite. I just I loved that show so much.

Cara Taylor Swift:

Well as a 10 year old I think more than two

Cara Taylor Swift:

hours of soap operas was probably plenty and my mother

Cara Taylor Swift:

was probably like, Okay, you need to get outside and play

Cara Taylor Swift:

now. You've seen Days of Our Lives as the days of our lives.

Kimberly Beer:

She's the things that we did. I don't think

Kimberly Beer:

anybody watches soap operas anymore.

Cara Taylor Swift:

We have reality TV. Yeah, I

Kimberly Beer:

guess we're watching Real Life soap operas.

Kimberly Beer:

So who cares about the made up

Cara Taylor Swift:

when it's right, it's way more exciting.

Kimberly Beer:

I don't know. I still love the fact that anybody

Kimberly Beer:

could die on all my children and they could come back. They were

Kimberly Beer:

their evil twin or they're identical. At any point,

Cara Taylor Swift:

it was the same thing. We're like, Yep,

Cara Taylor Swift:

we've really gone down a rabbit hole here. With that being said

Cara Taylor Swift:

it spent a little more time enjoying your soap operas. So if

Kimberly Beer:

the way you want to celebrate your success at

Kimberly Beer:

reaching your goal is to watch your soap opera in the afternoon

Kimberly Beer:

and give yourself that hour. By all means do so. But definitely

Kimberly Beer:

play like you've reached your goals. And when you do reach the

Kimberly Beer:

goal or get close to it, celebrate your progress, for

Kimberly Beer:

God's sakes, take yourself out to whatever makes you happy. And

Kimberly Beer:

it doesn't have to be work related. You know, take the

Kimberly Beer:

staycation take a weekend off and say, you know, I've worked

Kimberly Beer:

really hard, I'm going to take the weekend off. And I'm not

Kimberly Beer:

going to think anything about my business for three whole days.

Kimberly Beer:

I'm gonna just concentrate on self care and my family and my

Kimberly Beer:

animals and just enjoy my life.

Cara Taylor Swift:

All right. Well, I think that wraps us up

Cara Taylor Swift:

for today. Ken, what do you think?

Kimberly Beer:

I do? I do. And I think that I hope that well, I

Kimberly Beer:

hope that people have gotten a lot of good out of this because

Kimberly Beer:

I know I have. It's made me feel a whole lot better about where I

Kimberly Beer:

am just talking it out like this and understanding it from the

Kimberly Beer:

perspective of being able to take that break and to

Kimberly Beer:

understand that that momentum will continue.

Cara Taylor Swift:

Absolutely. Well, you know what, we hope

Cara Taylor Swift:

that this episode helps you guys get through your summertime

Cara Taylor Swift:

slump and helps you maintain your momentum with your animal

Cara Taylor Swift:

based business, y'all It is time we are in need of a couple of

Cara Taylor Swift:

reviews for The Business Animal podcasts. So if you enjoyed this

Cara Taylor Swift:

episode, and maybe you enjoyed some of our previous episodes,

Cara Taylor Swift:

we would love for you guys to hop on and give us a rate and

Cara Taylor Swift:

review. If you haven't already clicked the little Follow button

Cara Taylor Swift:

as well on your listening app of choice. We would love it if you

Cara Taylor Swift:

would do that too. This really helps out our podcast get heard

Cara Taylor Swift:

by other folks that are out there looking for shows like

Cara Taylor Swift:

ours. My hope you guys are having a good summer and we'll

Cara Taylor Swift:

see you next week.

Jaz:

Thanks for listening to this episode of The Business

Jaz:

Animal. Be sure to subscribe so you never miss an episode. And

Jaz:

if you learned something today, leave us a review. To learn

Jaz:

more. Find us at the business animal.com We'd love to hear

Jaz:

from you. Until next time Keep your business well trained with

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