Hey, Hey,
Speaker:bash number seven,
Speaker:gift biz on rapt episode 381 Attention gifters bakers,
Speaker:crafters, and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one.
Speaker:Now you are in the right place.
Speaker:This is gift to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode.
Speaker:Packed full of invaluable guidance,
Speaker:resources, and the support you need to grow.
Speaker:Your gift biz.
Speaker:Here is your host gift biz gal Sue moon Heights.
Speaker:Hi there.
Speaker:It's Sue and thanks for joining me today.
Speaker:You've landed on one of the new podcast formats.
Speaker:I started a couple of months ago.
Speaker:It's called a bash.
Speaker:What's it all about?
Speaker:Hold tight.
Speaker:You're going to get the full experience in just a minute,
Speaker:but first as a handmade product maker,
Speaker:you make the most beautiful,
Speaker:delicious, and life enhancing products.
Speaker:I'm honestly so impressed with your talent and you always put
Speaker:a smile on my face.
Speaker:When I see your newest creations,
Speaker:I'm always watching and I'm also always listening.
Speaker:Let me back up here for a second.
Speaker:In our Facebook group,
Speaker:gift biz breeze.
Speaker:I asked you a while back,
Speaker:what you need help with the most right now.
Speaker:And you totally surprised me.
Speaker:It wasn't email marketing strategy.
Speaker:It wasn't doing video or any number of topics that make
Speaker:up a solid growing business.
Speaker:Nope. What you are asking for help with is social media
Speaker:posting. What you've told me is you're putting in the time
Speaker:you're posting frequently,
Speaker:maybe even several times a day,
Speaker:and you're discouraged because you aren't seeing any of this move
Speaker:the needle for your sales.
Speaker:I hear your frustration.
Speaker:Some of you have even told me you're at the point
Speaker:of throwing in the towel on social media altogether,
Speaker:wait, please don't do that.
Speaker:Here's the thing.
Speaker:Some adjustments are needed.
Speaker:That's all you see putting in more time posting the same
Speaker:way isn't going to magically bring in sales.
Speaker:You need to change the way you're posting and what you're
Speaker:posting. You don't need to put in more work.
Speaker:You need to put in the right work.
Speaker:And that's when things will change.
Speaker:So based on all of your comments,
Speaker:I decided to create your solution.
Speaker:It's called content for makers and is specifically created for handmade
Speaker:product makers like you because when you get your posting strategy
Speaker:and topics,
Speaker:right, everything else falls into place.
Speaker:Content for makers will enlighten you as to why your current
Speaker:social activities aren't converting into sales.
Speaker:It will also show you how to put in less time
Speaker:and start seeing activity that will lead to increased sales.
Speaker:Just imagine a day when you know exactly what to post
Speaker:and get it done in five minutes or less,
Speaker:then you can interact with your potential clients,
Speaker:deepen relationships with those you already know.
Speaker:And all of this continues to build upon itself naturally.
Speaker:Yes, this really is possible.
Speaker:Content for makers includes a step-by-step strategy to formulate your unique
Speaker:plan based on your products and your business.
Speaker:Then you'll get 375 social media prompts.
Speaker:That's over a full year of ideas along with the 375
Speaker:prompts also com 375 image suggestions.
Speaker:So you're not left hanging on the creative.
Speaker:These prompts and image suggestions can be used for all platforms
Speaker:and all types of posting to images,
Speaker:live streaming reels,
Speaker:even email topics.
Speaker:There's more to content for makers to,
Speaker:to see all the details,
Speaker:jump over to gift biz,
Speaker:unwrapped.com forward slash content for makers.
Speaker:But honestly at only $27,
Speaker:it's a no brainer.
Speaker:Plus you only have to buy it once for use year
Speaker:after year.
Speaker:Why carry on posting as you've been doing all along expecting
Speaker:to see different results,
Speaker:sign up for content for makers now and see the transformation
Speaker:of your posting experience change right before your very eyes gift
Speaker:biz on.com
Speaker:forward slash content for makers ready and waiting for your immediate
Speaker:access right now.
Speaker:Now about this bash,
Speaker:it starts with a short training.
Speaker:The topic today is a review and tally on the pros
Speaker:and cons of having a store on Etsy versus creating your
Speaker:own website.
Speaker:Then we get into showcases from other handmade product makers,
Speaker:just like you they'll share some information about their business and
Speaker:you have the opportunity to see how others present themselves.
Speaker:And also you get to support others through the discounts they
Speaker:offer or collaborations that they're seeking.
Speaker:It's so fun to hear the results of these bashes,
Speaker:new wholesale connections,
Speaker:product partnerships being created and new business.
Speaker:For those who are showing up here for the recorded bashes.
Speaker:We'll talk about how you can join and be in a
Speaker:bash also,
Speaker:but first let's jump right into today's bash.
Speaker:Can you believe we are now on the seventh gift biz
Speaker:bash? That is absolutely crazy to me.
Speaker:It's here in the middle of the summer and there's a
Speaker:lot going on for us.
Speaker:And I appreciate those of you who have joined and are
Speaker:going to be part of the showcases as we get on
Speaker:with this bash.
Speaker:If you've never been part of the bash and after you
Speaker:experienced what we're doing today are interested.
Speaker:You can go to gift biz,
Speaker:unwrapped.com forward slash bash and grab a spot.
Speaker:You will see the different dates that I have available as
Speaker:we move forward.
Speaker:The first thing we're going to do is a conversation about
Speaker:Etsy versus having your own website.
Speaker:And I see when people start thinking about an e-commerce plan,
Speaker:this is usually the big question.
Speaker:If you're going to sell online,
Speaker:you've got to have a place where people can buy,
Speaker:right? And as handmade product creators,
Speaker:of course,
Speaker:coming on Etsy could be like an obvious solution.
Speaker:It's a great place to get started,
Speaker:but ultimately the best thing for you is to have your
Speaker:own website.
Speaker:If you've hung around me for any length of time,
Speaker:you know that I advocate that,
Speaker:but I completely understand,
Speaker:and don't disagree with having a nutsy site too.
Speaker:So for those of you who are in a position where
Speaker:you're just thinking of monetizing your craft,
Speaker:you're going to hear today.
Speaker:Now what my thoughts are on the strengths of Etsy and
Speaker:the strengths of having your own website through eight different characteristics
Speaker:of what is involved with a website.
Speaker:So that's what I'm going to dive into right now.
Speaker:And of course I wouldn't be me if I wouldn't give
Speaker:you a recommendation at the end of what you should do.
Speaker:Okay. So the eight categories,
Speaker:we're going to be talking about our setup,
Speaker:training, visibility,
Speaker:audience, makeup,
Speaker:competition, business growth,
Speaker:potential costs,
Speaker:and that's it.
Speaker:And then we'll tally it up and see who wins.
Speaker:Okay. So first of all,
Speaker:when you talk about set up with Etsy,
Speaker:that's I think what makes this platform so great is it
Speaker:doesn't take long to set up a website.
Speaker:In fact,
Speaker:if you have pictures already here,
Speaker:I mean,
Speaker:obviously you need a photo of your product,
Speaker:but you can set up your shop within an afternoon.
Speaker:No, it might not be set up totally perfect yet.
Speaker:But the fact is you could do that.
Speaker:Okay. All the functionality is in place like with a shopping
Speaker:cart, all of that.
Speaker:However, you are limited in terms of what you could build
Speaker:into that site.
Speaker:You have to stay within the platform that Etsy provides for
Speaker:you in terms of your own website.
Speaker:That takes a lot more time for sure.
Speaker:But the thing that's so great about a website is you
Speaker:are in control of everything you are in control of how
Speaker:the navigation looks,
Speaker:how a homepage looks,
Speaker:what you want to add in what you don't want to
Speaker:add in.
Speaker:You have to figure out how to do your shopping cart.
Speaker:So it makes it a lot more cumbersome get started,
Speaker:but obviously it's possible.
Speaker:Okay. But in terms of which one is better in terms
Speaker:of ease of setup,
Speaker:that one clearly goes to Etsy.
Speaker:Then when you get into training and by training,
Speaker:what I mean is how do you use that platform?
Speaker:Etsy comes with a lot of really solid information,
Speaker:videos and manuals and all of that on how to work
Speaker:within the platform,
Speaker:not only set up,
Speaker:but keywords that you should be using,
Speaker:how to attract as much as you can even advertising on
Speaker:the site.
Speaker:I mean,
Speaker:there's a wealth of information there.
Speaker:So while I was saying earlier,
Speaker:you can set up really easily.
Speaker:Then you probably will want to dive in and learn more
Speaker:and perfect so that you're going to get the visibility to
Speaker:your account.
Speaker:And then on the website side,
Speaker:I'll say that no matter what platform,
Speaker:you start off with your going to have access to information
Speaker:on how to set things up.
Speaker:You know,
Speaker:I'm a huge Shopify advocate.
Speaker:If you are looking for a website platform and you're ready
Speaker:to start your own,
Speaker:I absolutely recommend Shopify gift biz,
Speaker:unwrap.com forward slash Shopify is a great place to get you
Speaker:started for,
Speaker:I think it's like free for the first 30 days or
Speaker:a dollar or something like that.
Speaker:You could take a look at it if you're at that
Speaker:point. Okay.
Speaker:And whether it's Shopify,
Speaker:whether it's Squarespace,
Speaker:Wix, like any of those do have training materials.
Speaker:So not to belabor this point,
Speaker:I would actually put them on equal ranking for the types
Speaker:of training and directional materials that you could get through either
Speaker:Etsy or starting your own website,
Speaker:regardless of the platforms.
Speaker:The third point here is visibility.
Speaker:This is really different for each.
Speaker:The way to get visibility on Etsy is all by what
Speaker:I just referenced a minute ago,
Speaker:keywords and tagging.
Speaker:You're making sure that the name of your product is something
Speaker:that people will search for in the descriptions,
Speaker:et cetera,
Speaker:so that you can as much as possible come up when
Speaker:someone's querying or be suggested based on things that people are
Speaker:querying. So it's very much how you're setting up each of
Speaker:your products so that you will be seen.
Speaker:When you talking about your website,
Speaker:you have to direct people to your website.
Speaker:So it's not an automatic,
Speaker:oh, I'm going to Etsy,
Speaker:which I know is handmade.
Speaker:Now I'll find the product.
Speaker:I want people aren't even going to know that you're there
Speaker:until you direct people there.
Speaker:So in terms of visibility,
Speaker:because there are so very different,
Speaker:I'm going to put those on equal playing ground too,
Speaker:because you have to work to get visibility in both places.
Speaker:Then moving on to audience makeup.
Speaker:This is also very different for each one.
Speaker:Because when you go to Etsy,
Speaker:people who like handmade and want a handmade product automatically know
Speaker:they can go there and that's what they're going to get.
Speaker:And that could be a very different person who's searching or
Speaker:on the website knowing you because when you direct people to
Speaker:your website,
Speaker:which is what I was talking about with visibility,
Speaker:they already know you.
Speaker:Maybe they saw you at a show and they bought something
Speaker:from you there,
Speaker:and now they want more,
Speaker:or they want to see what other things you offer and
Speaker:they have your card.
Speaker:So they go to the website.
Speaker:Well, they're farther along,
Speaker:already in a sale because they already know you.
Speaker:So there's a lot of advantages to that versus someone going
Speaker:on Etsy for the first time cold and just deciding that
Speaker:they would want to purchase from you versus the other options
Speaker:that are available.
Speaker:So I'm going to put this in terms of audience makeup,
Speaker:also on an equal playing field,
Speaker:all be it,
Speaker:their different audiences that come to each platform,
Speaker:the ability to attract the audiences and the value once they
Speaker:get there is similar.
Speaker:So if you're keeping a tally up to this point,
Speaker:we are,
Speaker:let's say at 1,
Speaker:2, 3,
Speaker:4 in,
Speaker:and I've given four points to Etsy and only one better
Speaker:point to your website.
Speaker:Okay? So that's where we're at right now.
Speaker:Now moving on to competition.
Speaker:And I think this is really interesting when you go on
Speaker:Etsy and I'm pretty sure most of you who are listening
Speaker:have purchased something on Etsy before,
Speaker:because you happen to be in the industry,
Speaker:but there's a lot of competition,
Speaker:no matter what you want to search for.
Speaker:Handmade, soaps,
Speaker:handmade jewelry,
Speaker:sweatshirts, mugs,
Speaker:you name it,
Speaker:lots of results come up,
Speaker:right? So there's a ton of competition.
Speaker:And if somebody doesn't know you already as a business,
Speaker:it's on you to have good pictures,
Speaker:to have good descriptions,
Speaker:to somehow convinced them that your,
Speaker:the one they want to purchase from,
Speaker:even though you get a huge and great audience of people
Speaker:who are pretty close to being interested in buying,
Speaker:because they're on at T for handmade,
Speaker:they have lots of choices.
Speaker:When you get to your website,
Speaker:given that I've already said,
Speaker:you know,
Speaker:you've got to direct people over to your website.
Speaker:Once they get there,
Speaker:there's no competition.
Speaker:It's all your stuff.
Speaker:I read an article a while back,
Speaker:and I would have looked at this.
Speaker:If I knew I was going to bring it up,
Speaker:if you were going to come to my mind,
Speaker:but talks about how most people will not make a single
Speaker:choice, unless they can compare it against something else.
Speaker:So if you think about that in your website,
Speaker:you make jewelry,
Speaker:okay, do I want the gold option or the silver option?
Speaker:Do I want pearls?
Speaker:Do I want beaded?
Speaker:Do I want whatever?
Speaker:They're making comparisons against all things that you sell.
Speaker:And that's a huge advantage versus on Etsy comparing beaded jewelry
Speaker:with 10,
Speaker:15, 50 other companies.
Speaker:So in terms of competition,
Speaker:I'm going to say that your own website wins out because
Speaker:once you get them there,
Speaker:they are going to make some option choices.
Speaker:And it's all going to be a sale to you versus
Speaker:you having to compete against the competition.
Speaker:So that's a tally in your own website category,
Speaker:moving on to business growth,
Speaker:potential with Etsy.
Speaker:Well, I know a real frustration with that seat is you're
Speaker:not legally supposed to capture customer data.
Speaker:So you don't get the emails.
Speaker:You don't get to add them.
Speaker:It's illegal under their requirements to add them to your email
Speaker:list. So yes,
Speaker:you can make sales,
Speaker:you get the shipping labels,
Speaker:all of that,
Speaker:and you can communicate with them in their messaging system,
Speaker:within Etsy,
Speaker:but you don't really have an opportunity to continue that conversation
Speaker:or remind them of you in the future.
Speaker:Unless you include something in your box,
Speaker:your shipping box,
Speaker:when you send something and then they take the initiative to
Speaker:get on your list or that type of thing.
Speaker:So that's a lot of steps to have somebody do.
Speaker:And not many people follow through with all of that.
Speaker:The other thing you miss is any of the lookers.
Speaker:How many people come to your website and sign up for
Speaker:something that you give for free or enter a sweepstakes.
Speaker:And then you've got their email.
Speaker:Lots of times people will happen upon our businesses,
Speaker:but they just aren't in the market for what we're selling
Speaker:right now.
Speaker:But next month,
Speaker:their girlfriend's birthday comes up and they're like,
Speaker:perfect gift.
Speaker:You have the perfect gift.
Speaker:What was the name of that business?
Speaker:Again, they do know on Etsy.
Speaker:You're not able to capture and have those continuing conversations,
Speaker:but on your own website,
Speaker:you are.
Speaker:I know a lot of people as I've been doing website
Speaker:reviews, a lot of people are now including a pop-up,
Speaker:you know,
Speaker:sometimes a little earlier than I like,
Speaker:but you know,
Speaker:when someone lands on the website and it's the first time,
Speaker:there's an opt-in for something and to my sweepstakes,
Speaker:10% off,
Speaker:first order,
Speaker:all of that,
Speaker:when you do things like that,
Speaker:where you're expending money,
Speaker:because you're discounting your product,
Speaker:that's an advertising promotion expense in exchange for their email,
Speaker:and it's super valuable.
Speaker:And then you can't do that with Etsy,
Speaker:but you can with your website.
Speaker:So for that reason alone,
Speaker:the potential of growth,
Speaker:that's totally in your control.
Speaker:I say your website on that category is hundred percent better.
Speaker:Finally, the costs of a sale at sea,
Speaker:when you are listing your products,
Speaker:you know,
Speaker:there's a cost to listing,
Speaker:and then there's also a cost per transaction.
Speaker:So if you had your product on Etsy and then you
Speaker:also have your product on your own website and someone buys
Speaker:from each place,
Speaker:you're going to make more money from the product on your
Speaker:website. You keep everything okay.
Speaker:That's something to consider.
Speaker:Also, I don't know.
Speaker:Some people price differently on that seat to accommodate those costs.
Speaker:The other thing is Etsy can change their rules any time.
Speaker:And unless you're staying up to date with it all the
Speaker:time, you may not even realize that they've increased and are
Speaker:pulling more.
Speaker:I've heard a couple of people get to the point where
Speaker:they were doing some really kind of like lost leader type
Speaker:products on Etsy.
Speaker:And they ended up paying for each of those sales because
Speaker:they were making less than they were even bringing in.
Speaker:Does that make sense?
Speaker:So cost of sale hundred percent,
Speaker:your website is better for sure.
Speaker:Sue, given these new points,
Speaker:I am making the final tally be at C4 and having
Speaker:your own website five.
Speaker:But I also feel that having your own website is always
Speaker:something that you're going to want to strive for and the
Speaker:value, the advantages,
Speaker:like if you took all of these categories and you weighed
Speaker:how important they are over time,
Speaker:the website would be way,
Speaker:way, way in the winning category.
Speaker:But here's my recommendation because I'm not trying to have you
Speaker:choose necessarily between Etsy and your own website,
Speaker:because I don't think it's a bad option to get started
Speaker:on Etsy to get a feel for it.
Speaker:It's so much easier to put up.
Speaker:Yeah, you will make less money,
Speaker:but it's way better than not getting on e-commerce at all
Speaker:and just waiting at all.
Speaker:So, and that way you get to see how does shipping
Speaker:work, all of that.
Speaker:So Etsy,
Speaker:I am a full Etsy supporter in that manner.
Speaker:Given the caveats we just discussed,
Speaker:then once you're in the groove,
Speaker:once you're liking it or you time allows or money allows,
Speaker:then I also think you should add your own website.
Speaker:So actually I'm an advocate for you having both,
Speaker:because as I talked about,
Speaker:Etsy gives you a whole different audience than most of the
Speaker:people who are going to your website.
Speaker:So you can use them also kind of interchangeably and you
Speaker:don't need to put everything that's on your own website,
Speaker:also on Etsy.
Speaker:They don't need to mimic each other.
Speaker:Okay. So we're one of a kind products that you have,
Speaker:you can put just in one place or another or products
Speaker:where you have a larger margin,
Speaker:knowing that Etsy is going to be taking more.
Speaker:Maybe you want to make those and just put those on
Speaker:Etsy. I mean,
Speaker:the choice is yours,
Speaker:but I don't think it's bad to have both.
Speaker:The platforms are very different from each other in terms of
Speaker:the things that I just talked about and how you would
Speaker:put your listing up.
Speaker:And we won't go into all of that today,
Speaker:but I don't think it's a bad call.
Speaker:As I said,
Speaker:in summary,
Speaker:to start with that,
Speaker:see, keep your account going.
Speaker:If it's all working for you in terms of margins and
Speaker:orders and all of that,
Speaker:and then add in your own website,
Speaker:down the road,
Speaker:someone recently within gift biz breeze put up both at the
Speaker:same time.
Speaker:I can't recall who it was.
Speaker:Don't do that.
Speaker:That's gonna make you insane.
Speaker:You don't need to do that,
Speaker:but that's my recommendation,
Speaker:Etsy and your own website,
Speaker:thumbs up to both for different reasons.
Speaker:All right.
Speaker:So now questions or comments about Etsy versus your own website?
Speaker:Anyone have anything they want to talk about?
Speaker:Oops. I think you're on muted,
Speaker:Anita. Okay.
Speaker:Can you hear Me?
Speaker:Yeah. Okay.
Speaker:So I really liked the idea of using both platforms,
Speaker:but based on experience to get on those platforms are always
Speaker:a good idea,
Speaker:but you do need to make sure that you have a
Speaker:commitment to stay with them in order to keep up with
Speaker:the algorithms,
Speaker:to keep yourself visible.
Speaker:So it's kind of like,
Speaker:you can put yourself out there on a website,
Speaker:but if you don't market yourself,
Speaker:then you have problems being seen by others.
Speaker:So my question is,
Speaker:do you have any recommendations from anybody that uses both platforms,
Speaker:the Etsy and the website platform to help them increase their
Speaker:visibility? Well,
Speaker:on Etsy,
Speaker:there's a whole strategy in terms of how you actually do
Speaker:your product listings,
Speaker:how you title your products,
Speaker:the description,
Speaker:because really when it comes in,
Speaker:it's search,
Speaker:but it's the product that you're searching for.
Speaker:I want a beaded belt.
Speaker:And so you have to be thinking about what people are
Speaker:asking for and give enough detail,
Speaker:but enough generality in your title so that you would show
Speaker:up when someone's searching that.
Speaker:And they have tutorials and all of that,
Speaker:about how to do that.
Speaker:Then it comes to the quality of the photo because you
Speaker:can have a great title,
Speaker:product name,
Speaker:but then if your photos look bad against others,
Speaker:they're blurry.
Speaker:It doesn't show the quality of your work,
Speaker:et cetera,
Speaker:probably going to choose the others.
Speaker:So there's a lot of competition in that way.
Speaker:Your website,
Speaker:we talked about this a little bit already in the beginning,
Speaker:you have to direct people over there.
Speaker:So there are probably fewer people who will go to your
Speaker:website, but they're more primed for the sale because they've conducted
Speaker:with you before at a show at a networking event,
Speaker:found you through social and are specifically coming over to your
Speaker:site. So does that answer your question,
Speaker:Anita? It does.
Speaker:And it also clarifies for me personally,
Speaker:that, you know,
Speaker:you really need to be intentional of who your perfect person
Speaker:is that you want to meet before you start to jump
Speaker:in on either of these two platforms.
Speaker:Yeah, absolutely.
Speaker:And also recognizing that there are going to be two different
Speaker:people, so,
Speaker:all right.
Speaker:Wonderful. Anyone else?
Speaker:Okay, good.
Speaker:I take it when there's less questions that I was really
Speaker:clear. I'm going to go with that.
Speaker:All right.
Speaker:So now we're going to jump into the showcases,
Speaker:which is such an exciting part.
Speaker:What I like you guys to do when I ask you
Speaker:to go is,
Speaker:and if this is your first batch,
Speaker:I'm not going to call on you first.
Speaker:I promise.
Speaker:But what I'm going to ask you to do is tell
Speaker:me, tell all of us,
Speaker:including the listeners,
Speaker:who you are,
Speaker:what your business is,
Speaker:and then it's not immediately obvious what your products are.
Speaker:Tell us what you sell and then share with us something
Speaker:that's going on right now or in the month of August.
Speaker:So do you have any products on sale?
Speaker:Are you going to be at any shows?
Speaker:Are you prepping some exciting things for the holidays?
Speaker:You know,
Speaker:whatever you want to talk about.
Speaker:That's the product side and,
Speaker:or these bashes have created a lot of collaboration.
Speaker:People have been looking to place their product in wholesale,
Speaker:or find a partner to do a special type of a
Speaker:collaboration they're thinking about.
Speaker:So feel free to offer that up to that.
Speaker:You're looking for someone specific to do a collaboration on blank,
Speaker:whatever it might be.
Speaker:And then finally,
Speaker:you'll wrap up with telling us one place where people can
Speaker:go and find you.
Speaker:I mean,
Speaker:I think one is easier because it's easier for us to
Speaker:capture that one.
Speaker:Like if someone says,
Speaker:oh my gosh,
Speaker:Rosemary, I need to talk with her later.
Speaker:And you only give one place to connect.
Speaker:It's easier for them to remember that later.
Speaker:Okay. All right.
Speaker:And since I already was talking about you,
Speaker:Rosemarie, I'm going to let you go first.
Speaker:Let's see.
Speaker:We've got to get you to unmute.
Speaker:That's totally unfair,
Speaker:But I know it,
Speaker:but you're doing it.
Speaker:So there.
Speaker:Yes, exactly.
Speaker:Okay. I'm Rosemary Bo.
Speaker:Henneke the lead owner and designer of the New Jersey gifting
Speaker:company, Harris,
Speaker:Essex county,
Speaker:New Jersey.
Speaker:We are the very last town in the state of New
Speaker:Jersey. We border Pennsylvania and New York state.
Speaker:So I can shop in three states in one day.
Speaker:And it's pretty interesting.
Speaker:I live where people go on vacation and I love it.
Speaker:It's very country.
Speaker:But what we do is we offer a gifting for all
Speaker:types of businesses and personal needs.
Speaker:And I want to be considered part of your marketing team.
Speaker:If you're a business,
Speaker:you can call me and I will work within your budget.
Speaker:Everybody's very budget conscious right now.
Speaker:And I'm working on a full line of budget,
Speaker:friendly gifts for personal and corporate gifts for the holidays.
Speaker:I'm in the middle of researching a lot of new products,
Speaker:which I found some really awesome women owned businesses that make
Speaker:things in small batches,
Speaker:tasting a animal.
Speaker:And they're really,
Speaker:really good.
Speaker:But if you need any types of gifts for life milestones,
Speaker:give me a call.
Speaker:You can go to my website,
Speaker:the New Jersey gifting company.com.
Speaker:My website is under construction.
Speaker:It's up,
Speaker:but it's under construction.
Speaker:My number is there.
Speaker:I highly suggest you call me and we could work within
Speaker:your budget.
Speaker:I can design a gift.
Speaker:I will send you pictures and we can get you on
Speaker:a gifting program that works within your budget.
Speaker:You Sue for the opportunity.
Speaker:You're welcome.
Speaker:Rosemary. I love the idea of the small batches,
Speaker:because then we can gift our clients something that they're not
Speaker:going to see necessarily in their local chefs.
Speaker:So it makes it really unique and special.
Speaker:Yeah. I love that.
Speaker:Okay. Nene,
Speaker:why don't you take it away?
Speaker:Hi, I'm Neil.
Speaker:My rural names are lane,
Speaker:but I'm known as name and I have Nene's soaps and
Speaker:such. I'm trying to switch over to just mean soaps on
Speaker:my Facebook page.
Speaker:I am in a small town in Southwest Pennsylvania called Carmichael's
Speaker:Pennsylvania. I'm about 38 miles south of Pittsburgh,
Speaker:Pennsylvania, and I make handmade soaps and bath bombs and all
Speaker:things bubbly started into making my own candles,
Speaker:soy wax candles to match my soap products.
Speaker:And I do basically Melton porcine soaps because of health issues.
Speaker:I can't do the cold process.
Speaker:So I got in with the Marine Corps and I really
Speaker:enjoy it right now.
Speaker:I am working on my very first monthly subscription box for
Speaker:August. It's going to be a $25 box that has a
Speaker:bar soap,
Speaker:a matching mini body butter,
Speaker:a four ounce,
Speaker:10 candle,
Speaker:and a lip balm.
Speaker:And then there's a few other little lean swags in there.
Speaker:And you can find me on Facebook.
Speaker:It means soaps,
Speaker:or you can find me,
Speaker:it needs soaps.square.site.
Speaker:Okay, perfect.
Speaker:And I love that you're getting into subscription boxes.
Speaker:I even responded to you when I saw that I'm like,
Speaker:You know what?
Speaker:I've gotten subscription boxes as gifts recently.
Speaker:Like my daughter gave me a candle subscription every month that
Speaker:candle came for six months.
Speaker:That was so fun.
Speaker:I've also paid it forward when there have been condolence or
Speaker:sympathy type situations of doing those candles too,
Speaker:because you know,
Speaker:after an event,
Speaker:people go away,
Speaker:things act different.
Speaker:And this way I was able to continue saying how much
Speaker:I cared for that amount of time.
Speaker:So that's another thing I like about subscription boxes that isn't
Speaker:really talked about very much.
Speaker:All right,
Speaker:Anita, how about you?
Speaker:Hey, everybody,
Speaker:I'm Anita Houseman.
Speaker:I'm with the Hershey gifting company where we offer a unique
Speaker:gifting and creative marketing experience that helps others remember special people,
Speaker:moments and life events for small businesses,
Speaker:non-for-profit groups.
Speaker:And really,
Speaker:basically those that really want to stand out above the norm.
Speaker:Our number one product is custom printed ribbon that we personalize
Speaker:to order.
Speaker:It can be customized with your own personal message or maybe
Speaker:put your logo on it,
Speaker:to make things pop for whatever you need it for,
Speaker:for your gifting and branding needs.
Speaker:So what we are involved in right now,
Speaker:or what I'm involved in right now,
Speaker:I should say is earlier this year rolled out a drop
Speaker:shipping ribbon on demand services for small businesses or others that
Speaker:want to collaborate to give them a little additional revenue source,
Speaker:where we provide the ribbon that will help them generate either
Speaker:additional revenue for themselves,
Speaker:or they can sell it to themselves or provide it to
Speaker:their clients to help them promote their own products and services.
Speaker:So you can find me@thehersheygiftingcompany.com
Speaker:on the website or on all social platforms at the Hershey
Speaker:gifting co.
Speaker:So for today,
Speaker:I would like to say that we're offering a promotional discount
Speaker:for all of our first time orders for 15% off your
Speaker:order by using the code bash 15.
Speaker:So hope to see you there.
Speaker:Wonderful. And how long has that code available?
Speaker:It's a first time order.
Speaker:So you can order it's a one-time code.
Speaker:Okay. So if someone calls you in four years after they
Speaker:listened to this podcast,
Speaker:will you honor that Still you betcha.
Speaker:All right then.
Speaker:And Hopefully I'll be really big bed.
Speaker:Yeah. Okay.
Speaker:Maureen, why don't you go ahead and go.
Speaker:Hi, I'm Maureen
Massachusetts. And for those not familiar with the area east long
Speaker:meadow, but Springfield,
Speaker:which is in Western mass and Springfield is a home of
Speaker:the basketball hall of fame and the birth of basketball.
Speaker:So I have a small chocolate shop here that we do
Speaker:wholesale and retail,
Speaker:and we have a website,
Speaker:Maureen, sweet shop.com,
Speaker:but that doesn't have our wholesale stuff on it.
Speaker:And we do that direct to the customer.
Speaker:And we do everything in small batches,
Speaker:like Roseberry said,
Speaker:we do popcorn or may pop pouring all kinds of chocolates.
Speaker:We also do guests for the corporate world.
Speaker:We do custom gifts for individuals,
Speaker:and we also have a neat process where we can actually
Speaker:print on chocolate so we can customize individual chocolate pieces.
Speaker:That's really,
Speaker:really too like Logos,
Speaker:like logos or Logos or pictures or saying whatever you like.
Speaker:Yup. Okay.
Speaker:All right.
Speaker:Anything else?
Speaker:Await Roseberry is anxiously raising her hand.
Speaker:Okay, go ahead.
Speaker:Can I give a testimonial for Maureen with the logo?
Speaker:I had her do Oreo cookies with my client's logo on
Speaker:it for his thank you boxes.
Speaker:And it just totally blew him away.
Speaker:So go Maureen.
Speaker:Okay. Very cool.
Speaker:And Quinn question Marine chocolate shipping in the summer.
Speaker:If someone was interested in wanting to talk with you,
Speaker:is there a way to get it to them or do
Speaker:we wait until the fall?
Speaker:Well, if it's something that you don't need right now,
Speaker:you're looking for the holidays.
Speaker:I'd say,
Speaker:let me ship out some samples and then let's wait till
Speaker:the fall to ship your order.
Speaker:But we do ship in the summer.
Speaker:I just shipped to Tennessee last week and it got there
Speaker:without any melting or breakage.
Speaker:We have insulated boxes.
Speaker:We have ice packs,
Speaker:but we do require a maximum of a two-day ship just
Speaker:because overnight shipping is so expensive.
Speaker:We have enough insulation that we can get it two days.
Speaker:Perfect. That makes sense.
Speaker:Wonderful. Maureen,
Speaker:thank you.
Speaker:And Gloria,
Speaker:they get away.
Speaker:Hello everyone.
Speaker:I am Gloria with keys,
Speaker:get past this.
Speaker:And we are located in the beautiful Myrtle beach area in
Speaker:South Carolina.
Speaker:And what we help you with is get things,
Speaker:whether it be through a gift baskets or small gifts,
Speaker:or if you have a large corporate gift order,
Speaker:that's something that we can help you with here at King's
Speaker:gift. Best is I am looking for people to collaborate on
Speaker:as far as product to have their product in our shop
Speaker:and also to have it in our gift baskets.
Speaker:And we are open.
Speaker:Our shop is open from 10 to two,
Speaker:Monday through Friday here in Myrtle beach.
Speaker:And what types of products are you looking for?
Speaker:I will definitely reach out to Marie.
Speaker:I am more looking for savory or sweet products,
Speaker:but I do want to talk to her about her chocolates.
Speaker:I've had them before.
Speaker:So I know the quality of what she has to Fabulous.
Speaker:And what about,
Speaker:you know,
Speaker:I'm just thinking about other people who might be listening.
Speaker:You know,
Speaker:there are a couple of gift basket companies on here today,
Speaker:if you do.
Speaker:And I'm talking to people who are listening to the podcast.
Speaker:Now, if you do gift cards or you make lotions or
Speaker:soaps, or especially something within the hometowns of people who you're
Speaker:listening to here,
Speaker:lots of times they're interested.
Speaker:And I see Rosemary and Gloria,
Speaker:not in their head,
Speaker:they're looking for things that are made in their areas in
Speaker:their states or communities.
Speaker:So it might not sound like your product is right for
Speaker:a gift,
Speaker:but you don't know because a lot of people will come
Speaker:to them for things even over and above gift basket,
Speaker:it might be like an employee appreciation birthday present or something.
Speaker:So feel free to reach out.
Speaker:The worst is going to be that someone says,
Speaker:oh, not quite a fit,
Speaker:but so glad to know you.
Speaker:And then you have that connection.
Speaker:So consider that too.
Speaker:I mean,
Speaker:that's one of the things that these bashes help you do
Speaker:is see and get ideas of what other people are doing
Speaker:for their businesses.
Speaker:But also over and above,
Speaker:try to get your mind a little bit more creative about
Speaker:different ways that you can present your product to people.
Speaker:So, all right,
Speaker:with that,
Speaker:if you're interested in joining us on a bash,
Speaker:you can don't think that if we've never talked before,
Speaker:or we've only talked with you being in the breeze that
Speaker:you're not eligible,
Speaker:you are,
Speaker:as long as you have a handmade product that your selling,
Speaker:you can grab yourself a spot in one of these bashes,
Speaker:the spots can be limited because if we just kept going
Speaker:and going,
Speaker:of course the bash would go on forever,
Speaker:depending on how many people we have each time is how
Speaker:I allot the time when people can talk.
Speaker:So as more people come in,
Speaker:you got a little less time to talk and you just
Speaker:never know the next batch is coming up.
Speaker:It's actually going to air August 20th.
Speaker:And I meant to,
Speaker:oh, and the day that we're recording it is August 4th.
Speaker:It's going to air August 20th.
Speaker:And I timed this specifically for Baptist school.
Speaker:So if you have a product specifically that meets that range,
Speaker:then come on here and share it to the world.
Speaker:The way to grab your spot is gift biz on wraps.com
Speaker:forward slash bash.
Speaker:So for those of you who are here with me,
Speaker:stay with me as I end the recording,
Speaker:we can have some conversation afterwards.
Speaker:And those of you who have listened all the way to
Speaker:the end of this episode,
Speaker:thank you so much.
Speaker:And I'm hoping to see you on one of our future
Speaker:bashes bye for now,
Speaker:Before you move on to your next activity today,
Speaker:make sure to get your name on the list for at
Speaker:least one gift biz bash.
Speaker:You can see the dates and times for upcoming sessions and
Speaker:get signed up over at gift biz,
Speaker:unwrapped.com forward slash bash.
Speaker:And if you're enjoying the podcast and would like to show
Speaker:support a rating and review would be wonderful.
Speaker:It helps spread the word about the show too.
Speaker:So it's a great way to pay it forward.
Speaker:There's also another way to get something tangible in exchange for
Speaker:your support.
Speaker:Visit my merch shop for a wide variety of inspirational items
Speaker:like mugs,
Speaker:journals, water bottles,
Speaker:and more featuring logos images and quotes to inspire you throughout
Speaker:your day makes a great gift to,
Speaker:and we've just added some new products for the season,
Speaker:which is my favorite design right now.
Speaker:It's a toss up with that gorgeous lemonade image and a
Speaker:quote about refreshing and the beautiful butterfly design.
Speaker:What's yours turn around as quick and the quality is top
Speaker:notch, nothing but the best for you.
Speaker:Take a look@alltheoptionsatgiftbizonwrapped.com
Speaker:forward slash shop.
Speaker:All proceeds from these purchases helps me offset the costs of
Speaker:producing this podcast and now be safe and well.
Speaker:And I'll see you again.
Speaker:Next time on the gift biz unwrapped podcast.
Speaker:I want to make sure your familiar with my free Facebook
Speaker:group called gift is breeze.
Speaker:It's a place where we all gather and our community to
Speaker:support each other.
Speaker:Got a really fun post in there.
Speaker:That's my favorite of the week.
Speaker:I have to say where I invite all of you to
Speaker:share what you're doing to show pictures of your product,
Speaker:to show what you're working on for the week to get
Speaker:reactions from other people and just for fun,
Speaker:because we all get to see the wonderful products that everybody
Speaker:in the community is making my favorite posts every single week,
Speaker:without doubt.
Speaker:Wait, what,
Speaker:aren't you part of the group already,
Speaker:if not make sure to jump over to Facebook and search
Speaker:for the group gift biz breeze don't delay.